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Paul Uithol [email protected] @PaulUithol Business models for digital ‘commons’ in the humanitarian sector: Tasking Manager & HOT core tooling

Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

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Page 1: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

[email protected]

@PaulUithol

Businessmodelsfordigital‘commons’inthehumanitariansector:

TaskingManager&HOTcoretooling

Page 2: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Wedeveloparangeoftools&techaroundmaps

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Page 3: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Imageryservices&hosting- OpenAerialMap

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https://openaerialmap.org/

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Remotemapping- TaskingManager

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http://tasks.hotosm.org/

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Remotemapping- TaskingManager

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http://tasks.hotosm.org/

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Datauseandanalysis– ExportTool&HDXbridge

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http://export.hotosm.org/en/,https://data.humdata.org/organization/hot

Page 7: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

CaseStudy:mapathonatAccenture

24hourGlobalMapathonwithemployeesfrom42citiesadding230,000+peopleto

themapWatch:https://youtu.be/tHr6Pf4W_gg

Page 8: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Generalstrategies

■ Opendataandopensourcebydefault■ Builtontopof,andsupplementing,theworkofthe

OpenStreetMapFoundation,contributors&volunteers(core,API,Overpass,iD,JOSM,etc)

■ Astransparentandopenaswecanbe(wehaveaveryinvestedandvocalcommunity– whichisamazing)

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Page 9: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Community

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International staff: 23

National staff: 60

Voting Members: 131

Remote and Local Community volunteers: 140,000+

Centralised NGO structureOpen Source Community

Page 10: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Usage

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■ 200,000‘actions’acrosscoreHOTtoolsinSeptember2018■ TaskingManagerprojectsin50+countries■ Majorityforavarietyofpartners,partlyinsupportofourfieldteams

Uganda

Tanzania

Botswana

Liberia

Ghana Zambia

Turkey

Guatemala

Indonesia

Aruba

Page 11: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Partnershipsarecriticaltooursuccess

No aspect of our work happens in isolation - we are reliant on partners in every step

HOT Mapping process: OpenStreetMap involved throughout

1 IdentifytheneedWherearethetopprioritiesformapping?

PartnersNGOs,UNagencies,governments,communities

2 Acquireimageryidentifyinghighestqualitymostrecentsatelliteimageryavailable

PartnersDigitalGlobe,Bing,ESRI,Mapbox,USgovernment,dronecommunity

3 TasksetupSettingupmappingtasksinTaskingManager

PartnersAmazonWebServices(hostingsupport)andcommunityvolunteers

4 MappingVolunteersmapTaskingManagertasks

PartnersCorporates,universities,OpenStreetMapFoundation,communityvolunteergroups

5 ValidationExperiencedvolunteersorstaffvalidatethedataproducedtoensurequalityisreadyforfieldprojects

PartnersUniversities,communityvolunteergroups- tryingtoaddcorporates

6 CommunitymappingThroughHOTfieldprogramsorlocalvolunteersaddextradatae.g.streetnames,hospitals,schools,sanitation

PartnersRangeofGrant-makerswhofundfieldprograms,fundersforMicrogrants&DeviceGrants

7 DatauseSupportfieldstafftousethedataoperationallytoinformprogrammingandtakebetterdecisions

PartnersNGOs,UNAgencies,governments

Page 12: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

MissingMaps

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http://www.missingmaps.org/

Members:

Founders:

Page 13: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Challenges

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Technology: choosing and developing the ‘right’ direction

of change, while hosting a stable product

Communications: constant requests on many channels and

a need to streamline - Slack, Github

Funding - ongoing: stability, maintenance and ops costs.

Very difficult to ‘price’ things in an open community, but need funding to maintain and run

Funding - innovation:need to adapt and respond

to new developments in Machine Learning

Stakeholders: huge volume of requirements

from different organisations, but also community - how to

prioritize these

Page 14: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Fundingstreams:howdowesupportthis?

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1 Grants - majority from ‘traditional’ funders e.g. USAID, and government partnerships

2 Missing Maps - NGO networks leveraging the tooling make small contributions from their corporate fundraising

3 Corporate partnerships - shared value partnerships, designed around

- Pro bono support and collaboration on tech/development

- Large volume of mapping volunteering

- Financial support

4 Individual donations - not a huge proportion of our fundraising, however provide critical funding to sustain our community microgrants program (now in it’s third year -hotosm.org/donate)

Page 15: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

CaseStudy:Salesforce

In2018,Salesforce&HOThavecollaboratedto:■Engage3,000employeesinmappingasavolunteeringopportunity(8%oforganisation)■Map430,000buildingsand10,500kmofroads■SupportedrefugeeresponseforgovernmentandUNHCRinUganda,medicalprogramsforMSFinCongo,andRedCrossprogramminginMyanmarandNigeria.■Organisedthrough:■Annual‘GlobalVolunteeringMonth’with30+mapathons■Regularsupportforglobalvolunteeringteams■Organisedaroundspecificcampaignse.g.refugeecrisis,disastermapping,supportforspecificorganisations

Maps being created by Salesforce volunteers

And used by field teams surveying in Uganda

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Areasofdevelopment

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TrainingCorporatepartnershipsworkthroughaTraintheTrainermodel,butneedtokeepmakingimprovementstoensuredataquality- ifaneventleadisunprepared,theytrainotherstocreatealotofbaddata

ValidationIncreasinglytryingtotraincorporatemappersasvalidatorssotheycanbegintovalidatetheirownmapping,butnotyetachievedatscale

AwarenessAsthebarriertosetupamapathonisverylow,ofteneventshappenwhichwedon’tknowabout,andretrospectivelyneedtoprovideinformationon(e.g.trackingamountmapped)

InnovationWeneedtoadapttoanewsetoftoolswhichwillincreaseeffectivenessandspeedofmapping- butwhatwilltheroleofthevolunteerbe?

Page 17: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Jointheconversation

OngoingworkontheTaskingManager

■Github- https://github.com/hotosm/tasking-manager

■ DiscussionsaroundML-https://github.com/hotosm/tasking-manager/wiki/ML4TM

■ http://slack.hotosm.org/

■ GeneralTMdev- #tasking_manager_3channel

■ML- #ml4tmchannel

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Page 18: Business models for digital ‘commons’ in the humanitarian ... · 10 200,000 ‘actions’ across core HOT tools in September 2018 Tasking Manager projects in 50+ countries Majority

Questions

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Thanks!

[email protected]

[email protected]

@PaulUithol