Business Model Generation for Social Enterprises · Prof. Dr. Klaus Deimel Business Model Generation for Social Enterprises Expertise 10 years of expertise in Mediums Sized Enterprises

University of Applied

Sciences

Business Model Generation for Social Enterprises

Prof. Dr. Klaus Deimel

CENTIM –

Center for Entrepreneurship, Innovation and Medium Sized Enterprisess




Professor of Controlling, Entrepreurship and Medium Sized Companies

Curriculum Vitae

1980-1986 Studies of Business Administration at Westfälische Wilhelms

University Münster, Germany

1986-1991 Research Assistant at University of Essen, Essen, and University of

the Saarland, Saarbrücken, Germany

1991-1999 Controller and General Manager at RAG Aktiengesellschaft, Essen,

Germany

1999-2012 Professor of Accounting at the Bonn-Rhein-Sieg University of Applied

Siences

2011- 2016 Dean and Vice Dean of of the Department of Business Administration

at Bonn-Rhein-Sieg University of Applied Sciences

Since 2016 Managing Director of CENTIM (Centrum for Entrepreneurship,

Innovation and Medium Sized Enterprises)

Since 2016 Member of the Supervisory Board of Bonn-Rhein-Sieg University

Since 2016 Member of the Supervisory and Investment Board of Digital Hub

Region Bonn AG (Incubator and Venture Capital Fond)

Profile



Expertise

10 years of expertise in Mediums Sized Enterprises and as an Entrepreneur

Research on Entrepreneurship and Medium Sized Enterprises

Lectures in Social Investment, Business Modelling, (Social) Business Plan

Development

Social Business Plan Award (Member of the Jury)

Evaluation Board ( NRW-Gründerstipendium/Founders Stipend)

Scientific Board (Neues Unternehmertum Rheinland)

Supervisory Board / Investment Board Digital Hub Region Bonn AG

Profile



4

Agenda

Defining Social Entrepreneurship1

(Social) Business Model Canvas2

Recommendations3



5

Agenda



Recommendations3



A quick animated

history of Social

Investment

Social Entrepreneurship

Introduction

Ben & Jerry

https://www.youtube.com/watch?v=ZApiLN0zFVw

https://vimeo.com/131749185?from=outro-local



Social investment is where capital is provided for social

benefit as well as financial returns. It includes

investment in organisations whose purpose is to create a

positive change in society, such as charities and social

enterprises.

Social investors are motivated to invest in projects that

will achieve positive social outcomes as well as financial

sustainability, and investors are often willing to trade off

the level of financial return they usually seek based on

the scale of social impact.

Social Impact Financial Profit

Social (Impact) Investment /Social Enterprises

Source: c.f. Local Government Association: An Introduction to Social Investment.



Social enterprises are hybrids between purely philantrophic and purely commercial

organisations.

Source: Christine K. Volkmann • Kim Oliver Tokarski (Ed.): Social Entrepreneurship and Social Business,

Wiesbaden 2012, p. 20



Taxonomy of social businesses comprises a broad hybrid spectrum of activities.





10

Agenda



Recommendations3



The process of social entrepreneurship means creating opportunities worthy of

serious pursuit in a two step procedure.

Source: Guclu, A.; Dees, J.G.; Anderson, B.B.: The Process of Social Entrepreneurship: Creating Opportunities

Worthy of Serious Pursuit , Center for the Advancement of Social Entrpreneruship, Nov. 2002, p.2



Business Model

A business model describes the business idea and comprises three different elements.

Value Proposition (Social Impact Theory)

Is a business statement that summarizes why a consumer should buy a

product or use a service. This should convince a potential consumer

that one particular product or service will add more value or better solve

a problem than other similar offerings.

Value Creation Model/ Value Architecture (Operating Model)

Describes the firms or organizations position in the value chain and

how to execute all steps of the value creation process

Revenue Model (Ressource Strategy)

Describes how the revenues are generated, the cost structure, the

capital expenditure and the targeted profit margins.



The business model canvas helps to develop the business model of a (social) venture.





Porters generic value chain

Source: Porter, Michael E. : Competitive Advantage: Creating and Sustaining Superior Performance. New

York 2013.



Source: Guclu, A.; Dees, J.G.; Anderson, B.B.: The Process of Social Entrepreneurship: Creating Opportunities

Worthy of Serious Pursuit , Center for the Advancement of Social Entrpreneurship, Nov. 2002, p. 8

Operating model of STRIVE workforce development process



Business model canvas template

Source: Osterwalder, A.; Pigneur, Y.: Business Model Generation, Hoboken, New Jersey 2010



Business model canvas for social businesses - template

Source: http://www.socialbusinessmodelcanvas.com/



18

Agenda



Recommendations3


Recommendations

1. Recommendation

Develop a comprehensive meticulous

business model!

Describe the business model in a way

that even a laymen can understand it!


Recommendations

2. Recommendation

Describe exactly your:

Value Proposition (USP)

as well as

the social impact

of your project.


Recommendations

3. Recommendation

Define your target groups carefully

in terms of

customers

and

beneficiaries

of your project.


Recommendations

3. Recommendation

Talk to your:

customers

and

beneficiaries.


Recommendations

5. Recommendation

Plan your the value chain of

your project carefully.

Which are your core

ressources?


Recommendations

6. Recommendation

Build your network.

Avoid problems other founders

made before!


Recommendations

7. Recommendation

Develop a well thought financial planing.

Revenues/Income

Capital expenditure

Costs


Recommendations

8. Recommendation

Think big

Start small

Scale fast


Recommendations

9. Recommendation


Recommendations

9. Recommendation



Elevator Pitch

Elevator Pitch

Beispiel: Elevator Pitch

http://www.youtube.com/watch?v=Tq0tan49rmc



http://www.youtube.com/watch?v=fG7-wHfPUUI&NR=1




Textbook

Christine K. Volkmann • Kim Oliver Tokarski

(Ed.): Social Entrepreneurship and Social

Business, Wiesbaden 2012



Recommendation:

Osterwalder, A.; Pigneur, Y.:

Business Model Generation,

Hoboken, New Jersey 2010



Entrepreneurship Innovation Mittelstand

Forschung – Lehre - Transfer

CENTIM –

Kontakt

+49 (0) 2241 865-453

[email protected]

Ihr Ansprechpartner für Entrepreneurship, Innovation und

Mittelstand in der Region Bonn – Rhein – Sieg

www.centim.org

Documents

Business Model Generation for Social Enterprises · Prof. Dr. Klaus Deimel Business Model Generation for Social Enterprises Expertise 10 years of expertise in Mediums Sized Enterprises