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BUSINESS MODEL CANVASGoal: Outlining what you (want to) do and how you make this possible
The Business Model Canvas, introduced by Osterwalder and Pigneur, allows you to map out what it is you do and how you go about doing this. It is suitable for both new and existing businesses. Because the format fi ts on a single page, the canvas can help you clarify the way your business functions and focus on what is most important. It can also be used to explore different options by mapping out alternative organisational structures.
For sustainable entrepreneurship, consider adding social and ecological costs and revenues next to the fi nancial ones. You can use the Social Business Model Canvas if there is a relevant distinction to make between those who benefi t from your products or services and those who pay for (most of) those products and services.
How can I use it?
Start with the VALUE PROPOSITION section by outlining how you add value for your customers. List the KEY ACTIVITIES that must be carried out in order to deliver this added value. Describe the physical, intellectual, human and fi nancial KEY RESOURCES that enable these activities. KEY PARTNERSHIPS should include both suppliers and partners.
Group your customer base into CUSTOMER SEGMENTS with distinct needs and behaviours. The CHANNELS section should contain the ways you deliver and communicate about your products. Outline the type of CUSTOMER RELATIONSHIPS you want to build.
List the revenue generated in the REVENUE STREAMS section. It can include both one time transactions and recurring payments. The COST STRUCTURE section can be used to include fi xed and variable costs resulting from key resources, activities and partnerships.
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Deliver Value
NETWORK PARTNERwww.centre4innovation.orgwww.impactcity.nl
Oster
walde
r, A., P
igneu
r, Y. (
2010
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iness
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BUSINESS MODEL CANVAS
Adapted from: Business Model Foundry AG. Creative Commons Share-Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
Who do you provide value for?
KEY PARTNERS KEY ACTIVITIES
KEY RESOURCES
VALUE PROPOSITIONS
CUSTOMER RELATIONSHIPS
CHANNELS
COST STRUCTURE
CUSTOMER SEGMENTS
REVENUE STREAMS
How do you add value? How do you reach your audience?
What are the types of relationships you maintain?
How do you generate revenue?
What do you need?
What is most important to do?
What are the costs?
Who do you collaborate with? Who are your suppliers?
Deliver Value
SOCIAL BUSINESS MODEL CANVAS
Adapted from: Business Model Foundry AG. Creative Commons Share-Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
KEY PARTNERS & STAKEHOLDERS
KEY ACTIVITIES
KEY RESOURCES
VALUE PROPOSITION
CHANNELS & RELATIONSHIPS
COST STRUCTURE
CUSTOMER SEGMENTS
REVENUE STREAMS
CustomerBeneficiary
Who do you provide value for?
What is the value you want to deliver to benefi ciaries?
How do you reach customers? What are the types of relationships you maintain?
How do you reach benefi ciaries?
How do you generate revenue?
What do you need? What are the activities that you carry out?
What are the costs to carry out activities/interventions?
SURPLUS
What is the value of your product or service to the people who pay for it?
What will your profi ts be used for?
CustomerBeneficiaryWho do you collaborate with?
NETWORK PARTNER
Deliver Value
SOCIAL BUSINESS MODEL CANVASKEY PARTNERS & STAKEHOLDERS
KEY ACTIVITIES
KEY RESOURCES
VALUE PROPOSITION
CHANNELS & RELATIONSHIPS
COST STRUCTURE
CUSTOMER SEGMENTS
REVENUE STREAMS
CustomerBeneficiary
Who do you provide value for?
What is the value you want to deliver to benefi ciaries?
How do you reach customers? What are the types of relationships you maintain?
How do you reach benefi ciaries?
How do you generate revenue?
What do you need? What are the activities that you carry out?
What are the costs to carry out activities/interventions?
SURPLUS
What is the value of your product or service to the people who pay for it?
What will your profi ts be used for?
CustomerBeneficiaryWho do you collaborate with? METRICS
Deliver Value
Adapted from: Business Model Foundry AG. Creative Commons Share-Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
NETWORK PARTNER
SOCIAL BUSINESS MODEL CANVASKEY PARTNERS & STAKEHOLDERS
KEY ACTIVITIES
KEY RESOURCES
VALUE PROPOSITION
CHANNELS & RELATIONSHIPS
COST STRUCTURE
CUSTOMER SEGMENTS
REVENUE STREAMS
CustomerBeneficiary
Who do you provide value for?
What is the value you want to deliver to benefi ciaries?
How do you reach customers? What are the types of relationships you maintain?
How do you reach benefi ciaries?
How do you generate revenue?
What do you need? What are the activities that you carry out?
What are the costs to carry out activities/interventions?
SURPLUS
What is the value of your product or service to the people who pay for it?
What will your profi ts be used for?
CustomerBeneficiaryWho do you collaborate with?
Access to safe drinking waterLocals/local company that makes the clay � lters using local materials
Creating jobs for locals
Support from Unicef
Donations from indi-viduals
Install water � lters in public spaces in country X, such as schools and churches
US-based non-pro� t Y makes and distributes water � lters so people in country X have access to safe drinking water
Individuals: website
People in country X wit-hout access to safe drinking water
Install water � lters at refugee camps
Disease preventionTime saved on getting clean drinking water
Helping others
A small donation can have a big impact
Outreach via website & maintenance of website
Working with locals to pro-duce the � lters
Clay, � lter production facility
Local labour and non-local labour by people getting do-nations
Material costs, production facility costs, costs of installing and maintaining the � lters, costs of communicating about project
Install new � lters
Installing and maintaining � lters, communicating about � lters to people who need them
Individuals who make donations
NGOs
Charities
Website with possibility to make donations
Sell water � lters locally
Sell water � lters locally
Deliver Value
Adapted from: Business Model Foundry AG. Creative Commons Share-Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
NETWORK PARTNER
