Topic - Find out recent cases of successful data BI applications. Select any one of them and

write a brief summary of the same in the form of report.

Course Code: MGN646 Course Title: Business Intelligence

Course Instructor: Amitesh Kapoor

Academic Task No.: 1 Academic Task Title: Prepare a Report on Given Topic

Date of Allotment: 25 March 2014 Date of submission: 14 April 2014

Student’s Roll no: Student’s Reg. no: 11210977, 11211498, 11201582

Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as

specified at the time of assigning the task by the instructor)

Submitted by: Ravi sharma 11201582, Mada Venkata Bharath Krishna 11210977, Keza

Nela 11211498

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any other student’s

work or from any other source except where due acknowledgement is made explicitly in the text,

nor has any part been written for me by any other person.

Student`s Signature Ravi sharma, Mada Venkata Bharath Krishna, Keza Nela

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Report on Business Intelligent and Retail Store

Major Applications of Business Intelligence

Software in the Retail Industry

Executive Overview

No longer a luxury item, business intelligence (BI) applications are required to optimize

corporate profits and performance. The most valuable BI systems pull data from across the

enterprise and present information to users in a meaningful way to improve decision-making.

This white paper explores the advantages of investing in prebuilt BI applications. It then

provides an overview of Oracle Business Intelligence Applications—the leading BI applications

suite—and summarizes the analytic applications that provide best-practice metrics and reports

for eleven different functional areas.

Introduction In the increasingly competitive and fast changing retail industry, retailers need to use all the tools

at their disposal to operate more efficiently and increase revenue. Faced with mounting pressure

to enter new sales channels, changing consumer demands, and continuing globalization, retail

companies need information management solutions that allow them to make better business

decisions. Retailers handle immense amounts of information – everything from supply chains to

sales information to store operations. It’s hard to keep track of important information and even to

know which information is valuable, and retail companies need the tools to take advantage of the

myriad information at their disposal. The information technology available today allows retailers

to make better business decisions and to better target performance goals. Micro Strategy offers the

retail industry the business intelligence software to report on, analyze, and monitor the vast

amounts of data through a business intelligence architecture that helps companies reduce costs,

increase revenue, and maximize the value of information. Companies in every major retail

segment, including apparel, discount retailers, department stores, discount drugstores, electronics,

home improvement, specialty retailers, and specialty grocers, take advantage of the benefits of

Micro Strategy’s business intelligence software

Objective The Search for New Channels and New Products for Retail Industry

Increase the sales of Retail store and manage the Category Management, and

Merchandise Management by using the Business Intelligent Application.

Applying Business Intelligence to the Needs of Retailers Retailers can use business intelligence in many ways, creating smart business solutions across

the myriad challenges in the retail industry.

SALES ANALYTICS Sales and profitability analysis

Product sales analysis enables retailers to continuously monitor point-of-sale data to uncover sales

trends, track product demand, and optimize merchandising strategies. Micro Strategy’s multiple

levels of analysis allow executives, store managers, product managers, and marketing analysts, as

well as external suppliers, to make sense of the growing volume of transactional data by identifying

trends and opportunities, as well as planning according to seasonal cycles. In addition, Micro

Strategy’s market basket analysis enables store-level managers, marketers, and executives to

quickly understand which product pairings, promotions, customers, and vendors are most

profitable.

Store operations analysis

Information on store operations allows retailers to maximize the profitability of their sales channels

and empower executives with fact-based decision-making. Store managers can effortlessly receive

personalized sales, marketing, and inventory reports, store-vs.-store scorecards, and exception

notifications, ensuring that time-sensitive issues are addressed and resolved. Micro Strategy’s

unified business intelligence architecture enables retailers to monitor store performance, analyze

multiple store functions, improve category management, and increase the efficiency of sales

management, marketing promotions, operations, and budgeting. A multibillion dollar grocery

chain turned to Micro Strategy to deploy business intelligence to hundreds of stores in the eastern

United States for corporate and store management. Store managers access timely, detailed reports

to make actionable decisions based on general ledger, category management, inventory, sales,

margin, and other key information.

Customer analysis

Understanding customer behavior is essential to surviving in today’s retail environment. Micro

Strategy’s business intelligence architecture helps retailers monitor customer life cycles and

profitability by tracking customer interactions. In addition, Micro Strategy’s in-depth analytical

capabilities allow retailers to identify trends in consumer behavior, plan more strategic marketing

campaigns, maximize customer acquisition and retention, and perform customer segmentation. By

analyzing consumer needs and life cycles, Micro Strategy also enables retailers to utilize

relationship marketing and one-to-one marketing to develop long-term relationships with

customers and provide them with the products and services they need.

Marketing and e-commerce analysis

Faced with diversifying sales channels, retailers must understand customer behavior across

channels to best target their marketing efforts. By analyzing customers’ transaction histories, stated

preferences, and current interactions, Micro Strategy enables retailers to identify opportunities for

improved promotions, special offers, recommendations, and targeted advertising. Marketing

managers access Web-based reports and scorecards and can analyze further to reveal strategic

opportunities for new sales and marketing channels. In addition, Micro Strategy allows retailers to

monitor consumer activity by distribution channel and track the effectiveness of new advertising

channels, such as the Internet, wireless devices, MP3 players, and satellite radio. Retailers can also

deploy Micro Strategy to compare online and in-store sales and measure e-commerce by

seasonality, as well as for secure Internet-based electronic data interchange (EDI) to exchange

information with customers. By utilizing Micro Strategy’s advanced analysis and monitoring

capabilities, retailers can enable customer intimacy, strengthen consumer loyalty, and manage

promotions, ensuring maximum return on investment (MROI).

Promotional Event Graph

Marketing analysts use Web-based dashboards daily to ensure maximum return on investment and

manage promotions more effectively.

Category management

With increasing pressure to focus on the customer, retailers must understand sales and consumer

trends by gaining insight into merchandise performance by product, category, geography, and

vendor. Micro Strategy’s category performance management applications allow product, store,

and channel managers to analyze sales performance to optimize product assortment and pricing,

ensure appropriate inventory levels, create category plans, and offer specific product selections

demanded locally by consumers. In addition, Micro Strategy’s unique relational analysis enables

marketers to identify which products sell together, create effective promotions, and optimize

merchandising strategies through predictive modeling.

Dramatically improve the effectiveness of your sales force

Oracle Sales Analytics is a comprehensive analytic solution that provides real time, fact-based

insight into the entire sales process. It provides new levels of information richness, usability, and

reach to sales professionals throughout the enterprise. All users, from sales executives to front-line

sales representatives, get up-to-the-moment, complete, and in-context sales insight—insight that

is personalized, relevant, and actionable. The benefits are, faster and more informed decisions that

help the sales organization compete more effectively, lower sales costs, and achieve better results.

In addition, to help organizations achieve maximum value from their CRM sales force automation

implementations, Oracle Sales Analytics provides the means for customers to monitor, measure,

and manage their sales force automation systems’ adoption and effectiveness. Oracle Sales

Analytics, part of the Oracle Business Intelligence Applications family, is a comprehensive

analytic solution that provides real time, fact-based insight into the entire sales process. It provides

new levels of information richness, usability, and reach to sales

professionals throughout the enterprise. All users, from sales

executives to front-line sales representatives, get up-to-the-

moment, complete, and in-context sales insight—insight that is

personalized, relevant, and actionable. The benefits are, faster and

more informed decisions that help the sales organization compete

more effectively, lower sales costs, and achieve better results. In

addition, to help organizations achieve maximum value from their

CRM sales force automation implementations, Sales Analytics

provides the means for customers to monitor, measure, and manage

their sales force automation systems’ adoption and effectiveness.

Sales Analytics enables sales professionals to compete more effectively

in the market place by providing insight into win loss analysis

Right Information – Right Now

Enterprises depend on information to make decisions and enhance

performance. However, most organizations are hampered by

information that is incomplete, out of date, or otherwise inadequate

for answering critical business questions. Additionally,

organizations often struggle to deliver the right information to the

right person at the right time. Oracle Sales Analytics, part of the

Oracle BI Applications family, is designed to help sales

organizations leverage the power of timely, actionable information

to improve the quality of decisions and ultimately optimize

performance.

FOR BUSINESS USERS

Analyze pipeline

opportunities to determine

actions required to meet

sales targets

Determine which products

and customer segments

generate the most revenue

Understand which

competitors are faced most

often and how to win

against them

Identify up-sell and cross-

sell opportunities within

existing accounts

Increase the front-line

manager’s effectiveness by

identifying performance

deviations that need

immediate attention.

Set accurate yet aggressive

quotas avoiding over-

expectation and

underperformance

Deepen customer

relationships by obtaining a

360 degree view of

customer activities

FOR INFORMATION

TECHNOLOGY

Accelerate deployment of

Sales Analytics with ‘On

Premise’ or ‘Cloud

Service’ modes

Reduce implementation

cost and risk through

integrated analytic

solutions

Integrate data from

multiple enterprise sources

and across the company

value chain

Flexibly adapt to changing

business needs by

leveraging, not replacing,

existing technology

investments

Deliver better business

results and rapid time to

value with low risk

KEY FEATURES &

BENEFITS

Features and Benefits of Sales Analytics Business Intelligence Application

Feature Benefit

Actionable Insights into the Forecast and

Pipeline

Sales Analytics provides sales professionals with up-to-the-

moment so they can accurately assess progress against sales goals

and take action to get sales opportunity back on track.

Sales Force Performance Management Sales Analytics enables sales managers to identify strengths and

weaknesses and address them at the individual level.

Pipeline Management Sales Analytics enables sales executives to understand their

pipeline and identify critical opportunities. By identifying these

critical opportunities, executives can assign the appropriate

resources to increase the chance of winning and not waste them

on less promising opportunities

Proactive Intelligence Sales Analytics proactively delivers insight ensuring all analytics

users always have the latest information they need to make

informed decisions

Pre-built data models and metrics Sales Analytics includes prebuilt data models, more than 500

metrics, and best practices - enabling organizations to implement

more quickly, with less risk, and at a fraction of the cost required

to build traditional business intelligence (BI) solutions.

Oracle Sales Analytics for Oracle Fusion

Applications

Sales Analytics provides a consistent business intelligence

foundation that will support your existing deployment, and

provide a seamless bridge to your Fusion BI implementation in

the future.

Powered by Oracle Business Intelligence

Foundation

High performance, highly scalable next generation product for

reporting, ad hoc query, OLAP, dashboards and scorecards,

delivered on an architecturally unified foundation that is

complete, open and integrated.

Exalytics Ready Eighty-plus Oracle’s analytic applications are available today for

organizations to use in conjunction with Oracle Exalytics without

application changes. A combination of Oracle Exalytics In-

Memory Machine and Oracle’s market leading analytic

applications enables you to go beyond the traditional boundaries

of data analysis and extract relevant business insight from massive

volumes of data at the speed of thought.

Solving Customer Problems with a Complete

Enterprise View Sales Analytics can easily combine with Oracle Supply Chain

and Order Management Analytics to provide sales

professionals with a complete view of the customer

relationship in one application, enabling them to identify,

understand, and resolve customer issues more efficiently and

effectively. For example, a sales representative wants to call

on a key account with the intent of closing a high value

opportunity but notices that there is a current order waiting to

be fulfilled. On his laptop or tablet device, the representative

pulls up the customer’s information in the Oracle BI

dashboard and notices the customer is late in paying his most

recent invoice. During the meeting the customer complains

that several shipments have arrived late and he’s holding up

payment. Checking the customer’s order, the representative

verifies that shipments of a particular product to this customer

have indeed been late and the current order remains unfilled.

He then checks the company inventory system and notices the

local warehouse has been experiencing chronic stock-outs of

the product on order.

However, he is able to verify that another warehouse in a

different region has plenty of inventory. He reserves the

product, modifies the original order, and through expedited

shipping can deliver the product the following week. Satisfied,

the customer agrees to pay the invoice and places the new

order.

This scenario demonstrates how the combination of Oracle

Sales Analytics and Oracle Supply Chain and Order

Management Analytics can help sales representatives gain a

comprehensive view of the many factors that affect customer

satisfaction and sales, leading to improved sales effectiveness.

Insight Where and When You Need It To compete effectively in today’s marketplace, companies

need to deliver the right information to the right person at the

right time. Sales Analytics provides real time metrics, alerts,

and reports; enabling sales team members to take action based

on facts rather than intuition. Oracle Sales Analytics can also

proactively deliver insight to salespeople in the field via

laptop, smart phones or tablet devices, ensuring they always

have the latest information they need to make informed

decisions and increase win rates. Most important, because

Sales Analytics is a part of the overall BI Application suite,

companies can easily combine data from systems across the

enterprise—including supply chain, financial, human

Business Intelligence Applications provide complete,

real-time, and enterprise wide

insight for all users, enabling fact

based actions and intelligent

interaction. Designed for rapid

deployment at a low cost of

ownership, Oracle Business

Intelligence Applications are

prebuilt solutions that start with the

customer, embrace any existing

corporate data source, and are

seamlessly integrated with Oracle’s

transactional solutions to increase

effectiveness across the entire

customer life cycle.

All Oracle BI Applications are

powered by Oracle BI Enterprise

Edition, a high-performance, highly

scalable, and highly reliable next

generation business intelligence

platform that can be used to extend

existing analytic solutions to meet

any enterprise BI need. Additional

information about Oracle Business

Intelligence Applications

RELATED PRODUCTS

ERP Analytics

Oracle Financial Analytics

Oracle HR Analytics

Oracle Procurement and

Spend Analytics

Oracle Supply Chain and

Order Management

Analytics

Oracle Project Analytics

Oracle Product

Information Management

Analytics

CRM Analytics

Oracle Sales Analytics

Oracle Marketing

Analytics

Oracle Service Analytics

Oracle Contact Center

Analytics

Oracle Partner Analytics

Oracle Loyalty Analytics

Oracle Price Analytics

Oracle Customer Data

ABOUT ORACLE BI

APPLICATIONS

resources, and customer relationship systems—to provide salespeople with a complete view of

their customers and help them resolve issues more quickly. With Oracle Sales Analytics,

companies can achieve higher sales effectiveness and maximize the value of their customer

relationships

Result 1. The company can work fast through the software.

2. It helps to decrease the data redundancy.

3. It helps to winding up the data easily.

4. It helps to cope up with other countries system.

5. Efficient work is done by this software.

Better Decision-Making at the Container Store

The Container Store, the nation’s leading retailer of storage and organization products, deployed

the Micro Strategy Business Intelligence Platform to support its merchandising system. The

Container Store selected Micro Strategy to convert large volumes of merchandise data into

actionable information for store buyers. From their desktops, The Container Store buyers can

easily access SKU data via an extranet and then segment inventory purchased by store, by time,

and by product. With Micro Strategy, The Container Store users are able to make well-informed

business decisions, such as what products to retain in inventory and what products to retire. In

addition, the information helps buyers identify emerging trends in materials, color palettes, and

styles. The Container Store also uses daily exception-based reports, a self-service reporting system

at the store and buyer level that alerts users to situations when they need to take action. “With our

daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or

month-end reports. Micro Strategy gives our buyers and executives an up-to-date picture of our

business and enables us to better understand what we sell, when we sell it, and where we sell it,

which ultimately influences our high levels of customer service. Our buyers count on this

information to make knowledgeable decisions about when to add or retire products, which has a

positive impact on our bottom line.”

User Adoption and Alignment

Sales Analytics helps derive further value from the investments made in your SFA systems by

providing your front line managers the information needed to effectively manage their team’s

usage of the system. With the rich pre-built content available in this area, managers can pinpoint

areas that need improvement, accelerate organizational usage and drive alignment. Through the

insight gained, they greatly accelerate the time to value and help drive better business results.

RECOMMENDATION Next-Generation Business Intelligence Platform

Sales Analytics is built on the Oracle Business Intelligence Enterprise Edition

Platform, a next-generation analytics platform that fully leverages existing data warehouse and

business intelligence investments. It is built using standards-based technology enabling easy

integration with existing IT environments and supports all leading relational and OLAP data

sources. Moreover, Sales Analytics provides support for large numbers of concurrent users with

native support for mobile and tablet devices, multi-terabyte data sets, and the largest enterprise

implementations.

Business Intelligence in Fusion Applications

Embedded Business Intelligence With Business Intelligence in Fusion Applications, a full range

of analytics is embedded directly into key business processes, so users at all levels of an

organization have the information they need to make better, more informed decisions. Oracle Sales

Analytics extends Oracle Fusion Applications with deeper insight into an organization’s past,

present and future performance trends. It delivers complete, consistent analytic information, to

support the full range of decision making needs from tactical to strategic. Oracle Sales Analytics

for Fusion Applications Oracle Sales Analytics achieves new levels of integration with the

transactional business flow in Fusion Applications, blending seamlessly to provide superior user

experience. Context specific embedded reports and dashboards ensure that analytics is available

at the right place and right time. In addition to supporting key analytics areas in opportunity and

revenue management, customer relationship, competition and forecasting, Oracle Sales Analytics

for

BI Applications are natively available on mobile and tablet devices including Apple

Fusion Applications provides insight into the territory and quota management areas. Sales

performance against forecast and quota can be measured across parent and child territories to

optimally plan sales territories and allocate resources. Randomness in quota setting can be

mitigated to a large extent by enabling managers to set aggressive yet achievable quotas with the

insight gained from past quota allocations and performance across territories and sales resources.

With the ability to provide insight directly off of transactional data, sales representatives and

managers can readily prepare/view ‘list’ reports – whether the reports are built from out of the box

content or from custom extensions carried out on site.

Summary Across industries, sales organizations are being asked to do more with less, while ensuring that

they meet more aggressive sales targets. Sales reporting and analytics have traditionally focused

solely on pipeline and revenue management. Sales Analytics provides sales professionals with new

levels of business insight through the sales process by unlocking the information value hidden in

systems across the enterprise. With Sales Analytics, sales professionals have access to actionable

information that drives greater customer satisfaction, lower sales costs, and increased revenue.

Additionally, Sales Analytics is built on a robust standards based analytic platform that can

proactively monitor and deliver timely and actionable insight to the right person on the device of

his or her choice, including desktop, laptop, smart phone or tablet device.

References

http://www.oracle.com/us/solutions/business-analytics/analytic-applications/business-role/sales-

analytics/features/index.html

http://www.oracle.com/us/solutions/business-analytics/analytic-applications/business-role/sales-

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