Upload
jyoti-maru-gangar
View
217
Download
0
Embed Size (px)
Citation preview
7/28/2019 Business Intelligence12 (BI)
1/23
7/21/2013 1
Business Intelligence (BI)
Initiative
Miss Bonisa S. Dave
MBA
Majoring in Marketing
7/28/2019 Business Intelligence12 (BI)
2/23
7/21/2013 2
7/28/2019 Business Intelligence12 (BI)
3/23
7/28/2019 Business Intelligence12 (BI)
4/23
7/21/2013 4
Traditional Decision Making
Interviewer A successful Manager
Please tell the secrete of your successJust Two Words! RIGHT DECISIONS
And How do you take right decisions?
Just One word! ExperienceAnd How did you gain experience?
Just Two Words! WRONG DECISIONS
7/28/2019 Business Intelligence12 (BI)
5/23
7/21/2013 5
This is an Unaffordable Luxury!!
In the current globally competitiveenvironment, the decisions can NOT be
just left to the derived experience and/orgut feelings of an individual.
It is of utmost importance to take a rational
& informed decisions
BI Tools can be of great help..
7/28/2019 Business Intelligence12 (BI)
6/23
7/21/2013 6
Project Goals
To transform AMUL from a DATA
RICH Organization to an
INFORMATION RICH Organization Optimum Utilization of ERP Based
Transactional data
Creating an Inductive Environment ofInformed Decision Making
7/28/2019 Business Intelligence12 (BI)
7/23
7/21/2013 7
Description
The Basic Intention of the project is
to provide an environment and a set
of tools to the Top LevelManagement to enable them to take
rational and informed decisions.
BI Tools help to derive analyticalusage out of the Pile of Data
7/28/2019 Business Intelligence12 (BI)
8/23
7/21/2013 8
Fundamentals of BI
Study the past, if you would divine
the future - Con fuc ius
Bus iness intell igence is a way o f
exp lor ing data to improve business
performance, whether to d r ive
pro f itabi l ity or to manage costs.
7/28/2019 Business Intelligence12 (BI)
9/23
7/21/2013 9
Importance of Business Intelligence
How difficult is it toget the relevant
company data you
need to make
accurate
decisions?
7/28/2019 Business Intelligence12 (BI)
10/23
7/21/2013 10
Evolution of Business Processes
Slicing & Dicing
Drill Down reporting
Comparison with KeyPerformanceMatrices
Comparison with KeyPerformanceIndicators (KPI)
PerformanceScorecard (e.gKaplans BalanceScore Card)
7/28/2019 Business Intelligence12 (BI)
11/23
7/21/2013 11
Projects undertaken @ Amul
Marketing research on Buying
Patterns of Institutional Buyers
Analytical Processing of Sales dataacross Accounting year 2002-2003 &
2003-2004
Business Intelligence initiatives
7/28/2019 Business Intelligence12 (BI)
12/23
7/21/2013 12
Workflow of BI Tools
Developing Data warehouse
Analytical Processing of Data
including Data mining
Presenting Analytical Results to End
user
7/28/2019 Business Intelligence12 (BI)
13/23
7/21/2013 13
The Presentation tools used by BI
Systems:Standard text
based
reportingGraphs
Performance
Matrix
DashboardsUser specific
Info-Portal
7/28/2019 Business Intelligence12 (BI)
14/23
7/21/2013 14
Process flow for BI Implementation
Defining BI Objectives
Product selection
Vendor selection
Identifying data source across enterprise Analyzing Infrastructure requirement
Designing CIF Architecture
Designing Data warehouse Architecture
Defining Quality Management Initiatives for theData warehouse data
Defining Area of customization
Educating the Users
Developing BI culture in top management
7/28/2019 Business Intelligence12 (BI)
15/23
7/21/2013 15
Educating the users
Distribution of BI user in a typical Organization
7/28/2019 Business Intelligence12 (BI)
16/23
7/21/2013 16
Analytic Application of BI
Analytic Applications
are the applied Theory
for Business
Intelligence
7/28/2019 Business Intelligence12 (BI)
17/23
7/21/2013 17
Customer Intelligence
Sales Analytics
Customer Analytics
Campaign Analytics
Contact Center Analytics
7/28/2019 Business Intelligence12 (BI)
18/23
7/21/2013 18
Sales Analytics
Interpret Key Sales Drivers:
Am I spending too much resource on low-valuedeals?
Is my revenue stream exposed to a few high-value orders?
How can I anticipate seasonal variances inrevenue or in repeat orders?
What percentage of my target have I achieved
and how does this compare with last year'sresults?
What is the impact on revenue by customers whoare spending less?
7/28/2019 Business Intelligence12 (BI)
19/23
7/21/2013 19
Customer Analytics
The success of organization depends onknowing who your most valuablecustomers are todayand ensuring their
loyalty for tomorrow.
Customer Analytics helps managersunderstand what drives customer
behavior and loyalty. This allows them toidentify critical customers and work toretain them by responding swiftly toopportunities and threats
7/28/2019 Business Intelligence12 (BI)
20/23
7/28/2019 Business Intelligence12 (BI)
21/23
7/21/2013 21
Conclusion
It is highly recommended to implement
Organization Wide BI Solution, in the
Organization like Gujarat Co OperativeMilk Marketing Federation Better Known
by its Brand AMUL
The Success of the BI is hidden into the
methodology of implementation. TheProject Report provides the Road-Map for
such a successful BI Implementation
7/28/2019 Business Intelligence12 (BI)
22/23
7/21/2013 22
Yes!!, There is a better way to track the
Business Processes of an Organization
7/28/2019 Business Intelligence12 (BI)
23/23
7/21/2013 23
Thanks