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C o n s u l t a n c y L t d .
Presentation to
“Preparing you for Business”
“A Study of failure of owner manager businesses reported that two thirds of business failure could have been avoided if the opportunity was properly assessed at the concept and business planning stage”
Birley & Niktari 1995
Business Ignition has been designed to fill what we believe is a gap in the Irish
Market. There are numerous programmes & courses to get you starting a business, re-developing your business or getting you back to work!
Currently in Ireland, there is a heavy focus on the back end of business planning, over reliance on finance, banking, taxation, regulation and the bottom line.
iSmart believes that the correct tools and guidance will allow participants to enter their market feeling “Properly” prepared and confident that they can rise to the challenge.
Business Ignition is a highly interactive programme or series of workshops that combine Innovation, Design Thinking, Business Models with a practical approach to Market Research, Sales, Marketing and Business Execution.
On completion every individual will be able to fully understand their business “Game Plan”. They will be able to apply new business tools & methodologies, and ultimately position themselves on a new journey to succeed.
Business Ignition
Innovation &
Creativity Research Business
Models Creating
Business
Game Plan
Sales
Marketing
Branding
Business Ignition
5 Stages to Achieving your Goal
• Innovation & Creativity – Stanford D- School
– Creative Thinking
– Problem Identification
– Brainstorming
– Design Thinking
– Value Chain Analysis
– Innovation Health Check
– Open Innovation
Business Ignition
• Market Research – Gap in the Market – Market in the Gap
– Customer Segmentation
– Market Analysis
– Market Mix
– Market Services
– Capturing \ Sustaining Value
Business Ignition
• Business Model – 9 Step Canvas : Alex Osterwelder
• Customer Segmentation
• Value Propositions
• Customer Relationships
• Channels to Market
• Revenue Streams
• Key Activities
• Key Resources
• Key Partners
• Cost Structure
Business Ignition
• Sales \ Marketing \ Branding – Sales Process
– Buying Process
– Marketing \ Advertising Tool Kit
– Business Brand \ Image
Business Ignition
• Creating Business Game Plan – New Product Development
– Meeting Your Bank \ Investor
– Business “Game Plan”
– Executing Business Plan
– Protection & Confidentiality
Business Ignition
Innovation &
Creativity Research Business
Models Creating
Business
Game Plan
Sales
Marketing
Branding
Business Ignition
So - Who is this for?
• Business Ignition – Target Market – Springboard Graduates – Next Career Move
– Senior Enterprise- Over 50’s Entrepreneur’s
– New Business Start Up’s – Pre Business Planning
– Partnerships \ County Enterprise Boards
– SME \ Commercial Business \Corporate
Business Ignition
• Programme Objective – What will a Participant get from this Workshop
• How to develop and prepare a new Business “Game Plan”
• New Business Tools
• New Business Methodologies
• Bespoke Business Model for their business
• Understand ‘their’ market
• Ability to produce achievable Business Plan
• Confidence to deliver desired results from their ‘Plan’
Business Ignition
Business Ignition
How Much Does Business Ignition Cost:
3 Day Workshop €495.00pp
1 Day Workshop €195.00pp
Costs based on Minimum of 12 Participants
Delivered by Highly Experienced Qualified Professionals (min 2 per session)
All Relevant Material and Handouts included
Business Ignition
“Whenever you see a successful business,
someone once made a courageous decision.”
Peter F Drucker
