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Issue 15 Cybersecurity Beyond the BRICS
Interview with P&G’s Deb Henretta
24 34 46
Designing your fiercest competitorMastering change by making it real page 12
view
8 PwC View Issue 15
Ease of Doing Business rankings
Ranking business-friendly cities
CItIeS of opportunIty
New York, Tokyo, Paris—or somewhere else. Which of the world’s cities is the friendliest to business? That’s just one question explored in detail by the Partnership for New York City and PwC in the annual Cities of Opportunity report.1 The study analyzes how 26 cities—hubs of finance, commerce, and culture— performed as centers of business, based on 66 variables in 10 indicator areas.
One telling indicator is Ease of Doing Business, which examined factors such as: Ease of starting a business, Ease of hiring, Rigidity of working hours, Ease of firing, Ease of entry, Flexibility of visa travel, Foreign embassies or consulates, Operational risk climate, and Workforce management risk. The leaders in the Ease
of Doing Business category were Hong Kong, Singapore, New York, and London. (See Figure.)
The study found that the biggest deter-minant for business investment was a combination of flexible labor policies, openness to the rest of the world, and the ease of starting and maintaining an enter-prise (which embraces the stability of a city’s fiscal and regulatory environment).
When looking at all the indicators in the study together, the five top-ranked cities are New York, Toronto, San Francisco, Stockholm, and Sydney. To explore the study in greater detail, visit www.pwc.com/cities.
View points
Each city’s score (here 191 to 54) is the sum of its rankings across variables. The city’s order from 26 to 1 is based on these scores.
Source: Partnership for New York City and PwC, Cities of Opportunity, 2011
High
Low
Medium
16
13
12
8
6
Hong Kong
Singapore
New York
London
Toronto
Sydney
Los Angeles
Chicago
San Francisco
Houston
Stockholm
Tokyo
Santiago
Berlin
Paris
Seoul
Abu Dhabi
Madrid
Mexico City
Istanbul
Johannesburg
Beijing
São Paulo
Mumbai
Moscow
Shanghai
21
20
19
18
17
15
14
12
10
9
7
5
4
3
2
1
22
23
24
25
26
178
163
143
162
166
156
119
188
191
152
159
121
140
102
119
76
117
54
97
60
138
90
74
87
61
154
1 Partnership for New York City and PwC, Cities of Opportunity, 2011.
52 PwC View Issue 15
editorial
Editorial Director Tom Craren
Managing Editor Gene Zasadinski
Assistant Managing EditorChristine Wendin
View points Editor Angela Pham
Contributing EditorsMike Brewster Emily Church Cecily Dixon Susan Eggleton Benjamin Isgur Sandy Lutz Susan Poole Anand Rao Bill Sand Jamie Yoder
online
Jeffrey Dreiblatt Adiba Khan Scott Schmidt Jack Teuber
design
Odgis + Company
Creative Director Janet Odgis
Senior DesignerBanu Berker
DesignersRhian Swierat T. Chloé Bartholomew
Contributors
We thank the following individuals for their contributions to this issue of View:
Caroline Calkins-Heine Steve Lechner Alfred Peguero Daryl Walcroft
photography
AP Images
Brian Bielmann
Corbis Images
Bill Gallery
Getty Images
Andreas Herzau/Laif/Redux
iStockphoto
Vincent Lafloret
Chen Ming/Xinhua/Eyevine/Redux
Tommaso Rada/4See/Redux
Reuters Pictures
Brian Smale
Stephen Wilkes
viewIssue 15
To request additional copies of View or to comment: www.pwc.com/view.
PwC firms help organisations and individuals create the value they’re looking for. We’re a network of firms with 169,000 people in more than 158 countries who are committed to deliver quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at http://www.pwc.com/.
© 2012 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
The information contained in this document is for general guidance on matters of interest only. The application and impact of laws can vary widely based on the specific facts involved. Given the changing nature of laws, rules, and regu lations, there may be omissions or inaccuracies in information contained in this document. Before making any decision or taking any action, you should consult a competent professional adviser. Although we believe that the infor mation contained in this document has been obtained from reliable sources, PricewaterhouseCoopers is not responsible for any errors or omissions contained herein or for the results obtained from the use of this information.
View magazine is printed at an ISO 14001:2004 certified plant with Forest Stewardship Council (FSC) Chain of Custody certification (BVCOC-080903). It was printed with the use of renewable wind power resulting in nearly zero volatile organic compound (VOC) emissions. The paper used is 10 percent recycled minimum with postconsumer waste.
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