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8/9/2019 Business Ethics in Liquor Industry
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Business Ethics in
Liquor Industry
8/9/2019 Business Ethics in Liquor Industry
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Group Members
Sailee
Patil
Utkarsh
Achrekar
Mahesh
Jadale
Prasad
!arker
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Backround "riin o# $liquor$ and its close relati%e $liquid$
&as the Latin %erb liquere' meanin $to be (uid)
Earliest re#erence to alcohol * Somras + Sura,traced to year -...B/0
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INDUSTRY OVERVIEW
Indian Liquor Industry with
market value of INR 8500 Crs.
against INR 900 Crs. in 999 !is growing at "#5$ %.& over
last " years.
'he Indian liquor industry
(om)rises of #I*+L, Indian *ade +oreign
Liquor, and
#Country *ade Liquor
I*+L-s total usiness in marketINR /50 Crs.
Country *ade Liquor-s usiness
INR "50 Crs.
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Backround
1irst Indian bre&ery set up *23.4, in5anpur IM1L by 0are& + 0o/Ltd/
E6cise 0ommittee *27.4, to controlrise in consumption
Alcohol Ad%ertisement
8Surroati%e ads Industry #aced criticism #or taretin
youn people
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Status "# Alcohol Industry InIndia
Generates 9s/2:'... crore per annum
Alcohol sales proceeds account #or;4