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BUSINESS ENGLISHLECTURE 28
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Synopsis
Presentation Skills continues apply the 3 A’s in preparing content for a
presentation, develop visual aids that reflect good
instructional design properties, and respond to questions in an effective
manner.
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Preparation - Content
Audience
Action
Argument
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Preparing Content
Analyze your AUDIENCE.Define what ACTION you want them to take.
Arrange your ARGUMENT to move them.
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Analyze Your Audience
What are their names, titles, backgrounds, reasons for attending, etc…?
What are their big concerns? What are their objectives, fears,
hot buttons, and attitudes?
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Analyze Your Audience
What is their perception of you and your institution?
What are their questions likely to be?
What is personally at stake for them?
How much detail do they need?
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Define What Action
What action do you want the audience to take?
Define it in terms of the audience.
What will they feel, believe, and do after hearing your talk?
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Arranging Your Argument
1. Shake hands with the audience.2. Get to the point.3. Present your theme.4. Tell ‘Em3.5. Develop your agenda point by
point.6. Summarize and recommend.
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VISUAL AIDS
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Design concept
Big
SimpleClear
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Big
•Should be able to read everything from the back row
•At least 28 pt, preferably 36
•Use the floor test
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Simple
•No more than 6 lines
•No more than 7 words per line
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Clear•Arial or Helvetica
•Blue background with yellow text
•Avoid overuse of red, shadows, animation and transitions
•Beware of busy backgrounds
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Clear•Clip art should add to the content
•Ditto on sound clips
•Use a different background only to emphasize one slide
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Questions & Answers
“Does anyone have any questions for my answers?”
-Henry Kissinger
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Questions & Answers
Beginning of a whole new interactive presentation
Opportunity to make a pointMost presentations are won or lost here
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Questions & Answers Anticipate lines of
questioning Rehearse Don’t rank
questions Keep answers brief Be honest—don’t
BS Avoid negative
words
Don’t repeat negative questions
Clarify question Defer to experts Move your eyes off
questioner If negative, end your
response focused on somebody else
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NEVER argue with a member of the audience.
THE RULE
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Instead… Look at the questioner. Remain neutral and attentive. Listen to the whole question. Pause before you respond. Address the questioner, then move your
eyes to others.
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Easy as A B C
“I can’t Answer that question Because …, but I Can tell you…”
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“Better to keep your mouth shut and appear ignorant than open it and remove all doubt.”
-Mark Twain
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“Make sure you have finished speaking before your audience has finished listening.”
-Dorothy Sarnoff
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LISTENING AND LANGUAGE EXPANSION
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Voice and Emphasis
Formal and
clarity
Speak naturally and highlig
ht your idea
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00:15 – 09:41
Bad example following analysis 1. voice : clarity, pronunciation, pauses,
pace 2. Emphasis: Arrangement of words,
repetition – rhetorical speech, WH questions, falling intonation
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Pausing and Intonation 09:41 – 20:04
Falling and rising Intonation patterns Stress and emphasis – example 1. intensifying and strengthening
adverbs 2. use of voice – stressing a verb/ key
words 3. arranging information in parts of
sentences / first or later
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Review
Presentation Skills continues apply the 3 A’s in preparing content for a
presentation, develop visual aids that reflect good
instructional design properties, and respond to questions in an effective
manner.