The Z MBIE Business Cure

Campaign

ZOMBIE

Business Cure

THE BOXCUTTERY

ZOMBIE

Business Cure

Unfamiliarity

Audience Misconceptions

Zombie CharacterAuthor’s first book — Unknown

Perception: Book caters to small businesses

NOT PR/Marketing Professionals

Enormous MarketNo Time to Read

THE BOXCUTTERY

Client Challenge

THE BOXCUTTERY

What are the professionals

saying?

ZOMBIE

Business Cure

“I find that talking with people in the industry is the most valuable way to improve my work. My professional Twitter network is my primary

source of information for industry-specific news and trends.”

- Jessalynn StraussProfessor and Freelance Public Relations Professional at Elon University

THE BOXCUTTERY

#1 Professionals trust the opinions of other professionals

ZOMBIE

Business Cure

#2 The zombie theme didn’t resonate with some professionals

THE BOXCUTTERY

Words associated with the zombie theme:

“CHILDISH”

“CONFUSING”

ZOMBIE

Business Cure

#3 Professionals don’t buy books. They buy solutions.

THE BOXCUTTERY

90% of our interviewees said they would only buy a book if it presented a solution to a problem.

ZOMBIE

Business Cure

Free!

FIND YOUR ZOMBIE

BUSINESS CURE

Experiencing a loss of energy, life and enthusiasm in your business? It’s on its way to becoming a Zombie Business, if it isn’t one already. Though we can’t turn back the hands of time, we can give your Zombie Business CPR. This Zombie Kit offers you a slew of solutions to combat zombie-like behavior in the workplace, be it from your employees, your colleagues, or yourself.

In this box, you’ll find our Zombie Business fighting essentials:

1. The Zombie Business Cure social media accounts – fighting zombies with one hand while typing up emails with the other? Follow along for quick and helpful hints, tips, and tricks on how to pump life back into your business.

2. The Zombie Business Cure book – look at this as your biggest weapon for zombie fighting. It’s packed full of information and recent real-world examples to inspire ideas, encourage learning, and advise against mistakes.

3. The Zombie pen – word to the wise: take notes. Zombies can be unpredictable, so prepare yourself for any situation that may arise, be it an apocalypse or a simple scare.

4. The Zombie repellant – this is the equivalent of sunlight to vampires. Spritz it around to repel zombies and protect your business. Bonus: it hides the smell of rotting zombies.

5. The Zombie sticker – well, these are really just for fun.

Now that you have the run-down, take a look through your arsenal and see for yourself – you’re fully prepared to rid your business of zombies. This is The Zombie Business Cure.

ZOMBIE

Business Cure

Website

http://www.zombiebusinesscure.com/

TWITTER

https://twitter.com/zombiebizcure

PUBLISHER

1-800-227-3371

LINKEDINhttps://www.linkedin.com/in/julielellis/https://www.linkedin.com/in/melissaegg/

Zombie Kits

TOTAL = $3.28 + wholesale cost of book

Book with

designed

wrap

introduction

letter

Zombie

emoji

stickers

contact

card

custom

pens

zombie

repellent

ZOMBIE

Business Cure

THE ZOMBIE BUSINESS CURE

Struggling with #zombie tendencies in your organization? Follow for daily #zombiebusinesscure!

All successful organizations need a strong identity to build on. #zombiebusinesscure

WARNING! You now have NO excuse to be a communication zombie. Read about #contentstrategy and #identity!

ZOMBIE

Business Cure

Example Tweets

THE BOXCUTTERY

You know who else is insane?! Me… cuz I’m a zombie! #ZombieBizCure

“Insanity is doing the same thing over & over and

expecting different results.”

Remember when {ex. Volkswagen} did {example} yea...Let’s not do that again.

What’s this talk about “core values” all I

know is that my core is rotten.

My friends constantly tell

me I have foot in mouth syndrome. #ZombieBizCure

Don’t make the same deadly mistakes I made -- Except for that one time in college. That

was fun. #ZombieBizCure

Hoping to see all my Zombuddies at tonight’s book

signing!

Business with a true identity are adaptable

to change. I personally wear the same socks

every day.

Knock knock. Who’s there? Zombie Business Cure

ZOMBIE

Business CureTHE BOXCUTTERY

Conclusion

Social Media Cost Effective Identity

Total = $3.28

+Wholesale Cost of Book

Twitter Improvements