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1© Copyright 2015 EMC Corporation. All rights reserved. 1© Copyright 2015 EMC Corporation. All rights reserved.
BUSINESS COMPETITION IN THE MACHINE LEARNING AGEMatt Zwolenski, CTO, EMC ANZ
2© Copyright 2015 EMC Corporation. All rights reserved.
COMPANIES IN THE TOP 3RD OF THEIR INDUSTRY IN THE USE OF DATA ANALYTICS ARE 6% MORE PROFITABLE
THAN THEIR COMPETITORS
3© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
2Contacts per
Year30+
Contacts per
Day
Analog Bank
Digital Bank
2
Slide 3
2 punto iniziale del workshop, esigenza di business: Digital BankUser, 20/01/2014
© Copyright 2015 EMC Corporation. All rights reserved.
IT UNDERPINS THE NEW DIGITAL ERA
Smart Mobile DevicesPervasive Telemetry In Products/ThingsHuge Data SetsMassive On-Demand, Affordable Compute CapabilityNew Levels Of Agility And Affordability
5© Copyright 2015 EMC Corporation. All rights reserved.
THERE ARE MANY WAYS TO LEVERAGE DATA TO CREATE BUSINESS VALUE
PRECISIONFARMING
DRESS THAT DISPLAYS HOW
WE FEEL
CONTACT LENS THAT CONTROLSBLOOD SUGAR
THERMOSTAT THAT KNOWSYOU’RE AWAY
FITNESS BANDTHAT MEASURESACTIVITY LEVEL
GLASSES THATDIRECT US
WHERE TO GO
DRONES THATDELIVER OURGROCERIES
6© Copyright 2015 EMC Corporation. All rights reserved.
THE NEW OPPORTUNITY…
Product DATA AboutThe Product
PRECISIONFARMING
7© Copyright 2015 EMC Corporation. All rights reserved.
Sporting Goods Manufacturers
Sporting Goods RetailersInsurance
Companies
Healthcare Provider
Sports Nutrition First Aid Products
A SHIFT IN BUSINESS VALUE…
© Copyright 2015 EMC Corporation. All rights reserved.
BIG DATA ISNIGHT AND DAY DIFFERENT
Expansive, full data setsPredicting the futureIterative, agileApplications & products
Summary, limited dataBackward lookingPre-plannedReports & meetings
© Copyright 2015 EMC Corporation. All rights reserved.
PEOPLE
PROCESS
TECHNOLOGY
MAXIMIZE OPPORTUNITIESKEYS TO SUCCESS
CURRENT SITUATION• Unclear business cases• Skills deficits• Lack of experience• Rigid app dev procedures• Complex app deployment• Data silos• Escalating data
management costs
DATA-DRIVEN ENTERPRISE
• Optimal use cases• Trained & experienced
staff• Agile dev methodology• Technology: PaaS, Data
Lake solutions• Simplified data
management
9© Copyright 2015 EMC Corporation. All rights reserved.
10© Copyright 2015 EMC Corporation. All rights reserved.
BRINGING IT ALL TOGETHER IS HARDMAP ANALYTICS USE CASE, ANALYTICS PLATFORMS, & STORAGE
Product Performance & Reliability
Product Recommendation
Engine
CustomerSentimentAnalysis
SupplyChain
Optimization
CompetitiveWar Games
?
?
?
?
?
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© Copyright 2015 EMC Corporation. All rights reserved.
HOW CAN WE SIMPLIFY THIS?
12© Copyright 2015 EMC Corporation. All rights reserved.
EMC BUSINESS DATA LAKE PLATFORMDATA & ANALYTICS CATALOG
(THIRD PARTY APPLICATIONS)
HADOOP
OPEN DATA PLATFORM
PIVOTAL BIG DATA SUITE
ADVANCED ANALYTICS
DATA PROCESSING
APPS AT SCALEGREENPLUM DATABASE HAWQ
PIVOTAL HDSPARKSPRING XD
DATA SERVICES MANAGEMENT
ANALYTICS TOOLBOX
REDIS
RABBITMQ
GEMFIRE
BDS ON PIVOTAL
DATAMANAGER
DATAGOVERNOR
INGEST
INDEX & SEARCH
POLICYMGMT
SECURITY & ACCESS CONTROL
VIRTUALIZATION PIVOTAL CLOUD FOUNDRY
DATA LAKE FOUNDATION: ISILON | ECSCONVERGED VCE VXRACK
13© Copyright 2015 EMC Corporation. All rights reserved.
ISILON & VXRACK – PLATFORM FOR BIG DATA
1
DAT
A
ING
ESTI
ION
NodereplyNodereplyNodereplyNodereply
NFS
NFS
SMB
SMB
name node
data node
name node
name node
name node
name node
name node
name node
HDFS
Drive Operational Simplicity with Performance
Maximize Resource Utilization
Architect Scalable Platform
COMPUTE
Apache
HADOOP & APACHE SPARK
COMMODITIZED SCALE OUT DESIGN
14EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY 14EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Who Is Running Hadoop & Isilon In Australia?
LARGE RETAILER
Retired Mainframe and moved data to
HadoopCITY
COUNCILIoT Bluetooth Sensor Data Analyzed In
Hadoop
MAJOR BANK
Hadoop + data science
leveraged to predict IT
service outages
CLOUD PROVIDER
Leveraging SAP HANA & Hadoop
for data visualization
UNIVERSITYIN VIC
Hadoop & Isilon for data science
& analytics
GOVERNMENT
Leveraging Hadoop To Help
With Social Welfare
UNIVERSITYIN QLD
Hadoop & Isilon for data science
& analytics
LEGAL SERVICE
PROVIDERLeveraging
Hadoop To Fight Crime
15© Copyright 2015 EMC Corporation. All rights reserved.
START TODAYEMC Business Data Lake
Let EMC Help You Discover
YOUR KILLER USE-CASEwith a Big Data Vision Workshop
Work with EMC and Your Team to
IMPROVE YOUR BUSINESSwith a 8-12 Week Proof-of-Value Project
WHERE ARE YOU?
16© Copyright 2015 EMC Corporation. All rights reserved.
BRING TOGETHER DATA, ANALYTICS, & APPS
SPEEDGAIN INSIGHTAll of the data
More sophisticated analyses
New combinations and correlations
ANALYTICS
LEVERAGE DATA AS A STRATEGIC ASSETStructured, unstructured, dark
Generated by the enterprise, imported from outside
Historic & real-timeDATA
APPS
BUILD THE RIGHT THINGDeliver data consistently & in a standardized way
Get at the data quickly
Build views and applications each user really needs
