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Business Communication
Frederic Murray Assistant ProfessorMLIS, University of British ColumbiaBA, Political Science, University of Iowa
Instructional Services LibrarianAl Harris Library [email protected]
38 Years Later
7 Years Later
Galactic Internet
OneWeb, LTD.
Greg Wyler’s Business Plan
Assignment One• As a soon-to-be college graduate, you will be starting
your own business or joining an existing company soon. In either instance, you may be asked to write a business plan. If you start your own company, a business plan is part of the initial package required to get financial approval. If you work for an existing company, your company may begin a new venture, which would require a business plan. Use your imagination, put yourself in whatever business scenario you choose and write a business plan relating to that scenario. Additionally, research other corporation's business plans to get an idea of effective and ineffective methods.
Assignment Two • Students should choose a job that he/she is qualified
for upon graduation from college. Research the company and prepare the appropriate job application documents and prepare for an interview. Produce a resume and cover letter appropriate for the position.
Assignments
• Choose a business scenario/ Write a business plan/Review other scenarios/Effective and ineffective
• Find a job/research the company and industry/Prepare for interview
Business Research
• Financial Information• Internal Operations Questions
– Like business plans
Finding this information requires Specialized Tools
What Type of Business ?
• Publicly Traded• Private• Subsidiary
Knowing will help direct your research…
Research: Content is Key
• News/trade/academic articles • Company and/or industry profiles • Analyst reports • Consumer and marketing
information• International information • Directory information• Raw (mostly financial/economic)
data
Library Business Databases• Business Source Complete• LexisNexis Academic• Hoover’s
Researching the Assignments• Industries• Companies • People
• All Three are options for finding good information
Business Source Complete• Journal/News Articles
• Industry Profiles• Market Research Reports• SWOT Analysis *
– Strength/Weakness/Opportunity/Threats
Fitness Centers
Fitness Center
Business Source Complete• Journal/News Articles
• Industry Profiles• Market Research Reports• SWOT Analysis*
– Strength/Weakness/Opportunity/Threats
(Good for Comparison part of Assignment)
LexisNexis:Search by Content Type • Dossier
– Company, Executive, Industry, Compare
• Company Profiles• SEC Filings
Hoovers
• Use Hoovers to review the following criteria:– Industry Information– Challenges– Competitors– Financial Summary– Competitive Landscape– NAICS Code
Attack the Challenges
Hoovers: for Assignment
• Trends & Opportunities• Executive Insights • Business Challenges
As your Librarian I highly recommend this database…
NAICS
• North American Industry Classification System
• NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
• Standard Industrial Classification (SIC) System (Older)
• http://www.census.gov/eos/www/naics/
Hoovers
• Search Information on Specific Companies – Financial data– Annual reports– Competitors– Officer names
Hoovers
• Find a job/research the company and industry
• Call Preparation Questions• Good Information for Assignment
Two
Resources: Assignment Two• Glassdoor - Database with millions
of company reviews, CEO approval ratings, salary reports, interview reviews and questions
• Glassdoor for Students
• Indeed – Job Search Engine
Thanks!
