WEBORAMA TECHNO

BUSINESS CASES

*Source : AdRime Mobile Rich Media Technology WEBORAMA – BUSINESS CASE – December 2012

• CAMPAIGN INFORMATION

Format: iPad floorad Targeting criteria: iPad 1 & 2 users Campaign period: October 24th 2012–November 20th 2012 Market: The Netherlands

• APPROACH

Let iPad users experience the use of a Galaxy Note 10.1 environment by simulating the S Pen using AdRime Mobile Rich Media technology

Integrate a video showing the benefits of the Galaxy Note 10.1

• CLIENT FEEDBACK

Paul Braat, Cheil Benelux – “We are very pleased with the results. It proves that the iPad users exposed to the

campaign are highly receptive and curious about the Samsung Galaxy Note 10.1”

About Samsung || About Cheil

• GOALS

Introduce the Galaxy Note 10.1 to the iPad audience

Highlight the benefits of the S Pen for making notes and drawing

• RESULTS

Expandable Rate: 2.05% Video Play Started Rate: 3.16% Total Interaction* Rate: 23.90%

*Interaction types: draw, color change, font style change, start the video, fully watch the video, check the product specifications, check the resellers’ list