Business Case

BUSINESS CASEFOR THE DELIVERY OF

Glyndwr University Programme:BA (Hons) Business Management Top-Up Degree

And Central College London Programmes:BA (Hons) Innovation and Strategic ManagementMSc Innovation, Management and Strategy

Central College London - BackgroundCentral College London is a recently es-tablished college (April 2009) that strives to provide exemplary facilities for both its students and staff in Ealing, West London.

Central College London holds an A Rated Tier 4 Sponsor License with the UK Border Agency and is currently applying for both Highly Trusted Status and QAA accredita-tion in line with recent UKBA immigration requirements for the sponsorship of interna-tional students.

We are a partner institution of the Univer-sity of West London and are articulated with the University of Teesside, fully accredited by ASIC and an approved center of Edexcel and NCFE for the delivery of a variety of courses in the areas of Business and Health-care.

At present, 441 students are registered with Central College London within our subject areas of Business, Health and Language Studies. These student numbers can be further identified as percentages of our total student population.

CCL has well established links in the Chinese, Taiwanese and Hong Kong markets both locally and internationally and has access to an extensive network of agents within these and other South East Asian markets. Our proximity to the international student community in London demonstrates that we are well placed to recruit students from an increasingly wide range of international backgrounds.

Central College London is owned and directed by Mr. Kai Dai, an advocate of Higher Education holding multiple degrees and educational awards from institutions including those in China, Hong Kong, Ireland and England. Mr. Dai has many years of extensive experience in the field of interna-tional education as he founded and directed

Shutong Education Centre in Shenyang, China in 1999 – a highly successful training centre and brand under the direction of Mr. Dai until its’ merger with a large scale national education and training institution 6 years later.

Central College London is situated at an ideal location in West London within easy access to tube and train lines, bus routes, open green spaces and a variety of amenities such as shops, restaurants and entertainment venues. There is a rolling programme of acquisitions of additional units at the College’s address of Walpole Court – at present the College holds eight class-

rooms with a capacity to accommodate 25 to 80 students in each.

The college currently employs an academic team of 12 academic staff alongside an ad-ministrative team of 15. A staffing increase is anticipated in January 2012 in response to a projected increase in student recruitment.

At Central College London

4%

48%

18%

30%

BusinessHealth

LanguageOther

Department Full Time Part Time Total

Business 3 3 6

Health 3 1 4

Language Studies 1 1 2

Total Academic Staff 12

Central College London aims to deliver a BA (Hons) Business Management Top-Up Degree in partnership with Glyndwr University, and to progress the validation of our internally developed BA (Hons) Innovation and Strategic Management Top-Up Degree and MSc Innovation, Management and Strategy under the quality standards of Glyndwr University for the mutual benefit of both of our institutions and our strategic aims.

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HND / Advanced Diploma in Business ManagementA two year programme awarded by Edexcel / NCFE and articulated by the University of Teesside that allows the student to progress onto a range of business programmes.

Graduate Diploma in Business ManagementA one year level 6 programme awarded by NCFE allowing for progression to profes-sional or academic advancement.

Pre-Masters ProgrammeA one year programme articulated with the University of Teesside that prepares the student for their future masters level studies in Business.

BSc (Hons) Nursing and Healthcare – Top Up DegreeA one year undergraduate top-up pro-gramme delivered in partnership with the University of West London allowing progres-sion to professional or academic advance-ment.

BSc (Hons) Nursing and HealthcareA three year undergraduate degree deliv-ered in partnership with the University of West London allowing progression to profes-sional or academic advancement.

HND / Advanced Diploma in Health and Social CareA two year programme accredited by NCFE allowing progression to professional or academic advancement, such as direct third year entry to an undergraduate programme in health studies.

English for Academic Purposes A three month programme for students en-rolled on a Business or Health & Social Care course. Students are expected to achieve proficiency at a level equivalent to IELTS 6 - 6.5 / CEFR-C1

Foundation English CourseA nine month programme designed to allow individuals to improve their English language proficiency from a working usage of CEFR-B1 / IELTS 4.5 through the B2 level of the CEFR and finishing with a confident working knowledge of Academic English at an IELTS 6.0 level.

School of Business School of Health School of English

Programmes currently offered by Central College London

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Our Proposed Partnership Arrangement The individual modules for the BA (Hons) Business Management Top Up, BA (Hons) Innovation and Strategic Management Top Up and MSc Innovation, Management and Strategy programmes would be delivered over two semesters consisting of 15 weeks each. CCL intends to run two intakes in January, and September of each calendar year. Our proposed delivery models for the programmes are flexible and can be altered to match that of the University if so required.

BA (Hons) Business Management Top Up DegreeThe course outlines, delivery methods and assessment criteria will all flow from the guidelines validated by the University. Outline of the deliv-ery material provided by Glyndwr University will be used by Central College London in its’ delivery of the programme. The assessment methods will be designed by the University.The grading of assessments will be performed by Central College London staff initially and secondly in accordance to the guidelines provided by Glyndwr University before forwarding sample work to the University for the purpose of monitoring quality.The programmes will be developed, managed and monitored in accordance to the directions provided by the Operations Manual produced by Glyndwr University and CCL’s handbook.

Admission Criteria – BA (Hons) Business Management•Successful completion of an Advanced Diploma / HND course equivalent to the first and second year of a Glyndwr University relevant degree programme.•Students with a recognized business qualification from an overseas university will be considered for admission into the top up programme.•IELTS equivalent of 6.0 overall band score with a minimum of 5.5 in each of the 4 individual components (Reading, Writing, Listening and Speaking)

BA (Hons) Innovation and Strategic Management Top Up Degree The course outlines, delivery methods and assessment criteria will all flow from the guidelines written by Central College London and validated by Glyndwr University. Outline of the delivery material provided by Central College London and approved / recognized by Glyndwr University will be used by Central College London in its’ delivery of the programme. The assessment methods used will be designed by Central College London and approved / recognized by Glyndwr University via the course validation process. The programmes will be developed, managed and monitored in accordance to the directions provided by the Operations Manual produced by Glyndwr University and CCL’s handbook.

Admission Criteria – BA (Hons) Innovation and Strategic Management Top Up Degree•Successful completion of an Advanced Diploma / HND course equivalent to the first and second year of a Glyndwr University relevant degree programme.•Students with a recognized business qualification from an overseas university will be considered for admission into the top up programme.•IELTS equivalent of 6.0 overall band score with a minimum of 5.5 in each of the 4 individual components (Reading, Writing, Listening and Speaking)

MSc Innovation, Management and StrategyThe course outlines, delivery methods and assessment criteria will all flow from the guidelines written by Central College London and validated by Glyndwr University. Outline of the delivery material provided by Central College London and approved / recognized by Glyndwr University will be used by Central College London in its’ delivery of the programme. The assessment methods used will be designed by Central College London and approved / recognized by Glyndwr University via the course validation process. The programmes will be developed, managed and monitored in accordance to the directions provided by the Operations Manual produced by Glyndwr University and CCL’s handbook.

Admission Criteria – MSc Innovation, Management and Strategy•Undergraduate degree in relevant area of Business, Information Technology, Marketing, Finance, etc.•IELTS 6.0 overall band score with a minimum of 5.5 in each of the 4 individual components (Reading, Writing, Listening and Speaking)The faculty from Glyndwr University is anticipated to visit CCL at least twice per intake of students in order to initiate the annual review for each intake of students, the review of student outcomes for presentation at the Glyndwr University Examination Board and to explore pro-gramme development and progression.

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Rationale for the Proposed Partnership between Glyndwr University and Central College LondonAlthough the College is at an early stage of its development, its foundation has been based upon an investment in quality. This is illustrated by the acquisition and development of a prime location site for the college in West London and the complete renovation of the student and staff learning and working environments. The key appointments within the College structure demonstrate that experienced, well qualified staff have been appointed to ensure that the quality assurance systems are appropriate for higher education in the UK. The ethos of the College is to develop an appropriate collegiate ap-proach to the provision of higher education in the private sector. The planned growth of the College demonstrates the solid strategic judgment that has been exercised in this provision of private higher educa-tion in London, where a multitude of international students wish to study. Not all the College’s aspirations have been achieved to-date but the planned expansion of the College will provide the resources to accomplish this. This will be of great benefit to the students, the College and its partners as well as our local community.

The Market relevant to these programmesOverall the College is confident that it is fully capable of delivering the collaboration and has identified markets to make the collaboration vi-able.The collaboration will have two student markets •China + Rest of Asia •International students resident in the UKChina, India, Pakistan, Sri Lanka, Malaysia, Singapore and Philippines are the markets in which CCL has considerable experience and a well-developed network of agents and other contacts. The college employs six full time direct marketing staff with an in depth knowledge of these markets that are responsible for responding to queries as a result of advertising and personal referrals as well as to maintain and develop long term relationships with agents in all of our key markets.CCL is confident that an aggressive marketing strategy could rapidly produce a large number of students for these proposed programmes but nevertheless would wish to proceed with caution in the early stages of the collaboration.Therefore, in the first year of operation for our BA Top Up programmes we have set student registration targets at circa 100, split between two intakes (January and September). We expect that these programmes will generate a gross revenue of circa £675,000 p.a. (100 X £6750). In the first year of operation for our MSc Innovation, Management and Strategy programme we are anticipating student registrations at circa 100, split between two intakes ( January and September). We expect that this programme will generate a gross revenue of circa £750,000 p.a. (100 X £7500).The projected numbers of students are realistic and achievable and are based on a plan of sustainable growth.We are planning for a conservative recruitment level in each course in the initial phase of delivery to bed down the programmes and to ensure quality of delivery. In subsequent years we would confidently expect to recruit in excess of 240 students to the programmes generating gross revenues of circa £1.65 million p.a.

YEARBA Business

Manage-ment

BA Innovation and Strategic Manage-

ment

MSc Innovation, Man-agement and Strategy

Total Student Intakes

2012 2 x 20 2 x 30 2 x 50 200

2013 2 x 30 2 x 40 2 x 50 240

2014 2 x 30 2 x 40 2 x 50 240

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BA (Hons) Business Management Top Up Degree

MSc Innovation, Man-agement and Strategy

BA (Hons) Innovation and Strategic Manage-ment Top Up Degree

Projected Turnover for Years 2012 – 2014

Total Turnover for Years 2012 – 2014 £4,815,000

2012 Intakes

2013 Intakes

2014 Intakes

Delivery: One year full-time Taught modules delivered and assessed over 3 terms of 15 weeks each2 intakes per academic year – Jan / September

Delivery: One year full-time Taught modules delivered and assessed over 3 terms of 15 weeks each2 intakes per academic year – Jan/ September

As per the above projections and overview of our existing programmes, target market, recruitment history and proposal outline, we feel that we are well suited to suc-cessfully deliver the programmes outlined above, and feel that such a partnership between our institutions would be of great benefit to both Glyndwr University and Central College London.

Delivery: One year full-time Taught modules delivered and assessed over 3 terms of 15 weeks each2 intakes per academic year – Jan/ September

Minimum Projected Numbers 20 students per intake for 2012 30 students per intake for 2013 30 students per intake for 2014 £6750 per student per year



Programme January Intake September IntakeBA Business Management Top Up £135,000 £135,000 £270,000

BA Innovation and Strategic Management Top Up £202,500 £202,500 £405,000

MSc Innovation, Manage-ment and Strategy £375,000 £375,000 £750,000

Total £1,425,000




Total £1,695,000




Total £1,695,000

£-

£100,000.00

£200,000.00

£300,000.00

£400,000.00

£500,000.00

£600,000.00

£700,000.00

£800,000.00

2012 2013 2014

BA Business Management

Management

and Strategy

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