Business Awareness Report

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    Introduction:

    We live in a technologically advanced world. One downside to all this advancement is the amount

    of waste generated. Recycling generates a host of financial, environmental, and social returns.

    Some of these benefits accrue locally as well as globally. It turns materials that would otherwise

    become waste into valuable resources.

    The estimated power consumption in the UAE for 2010 was 1221 Terawatt Hours (TWh). An

    increase in regional generation to 1,463 TWh by 2014 is forecasted, representing a rise of 19.8%

    between 2010 and the end of the period. Looking at those figures, we can predict the rising trends

    in the use of white goods.

    The UAE currently suffers from the lack of energy conservation owing to fast-rising populations,

    and rapid economic growth. High consumption per head is encouraged by heavily subsidized

    prices and the resulting lack of an energy-saving culture. Strict UN Laws coupled with the

    countrys desire to become eco efficient, makes recycling and recovery of white goods a very

    lucrative avenue as a business venture. We plan to take advantage of this by tapping the market at

    an early stage before other companies start investing. The supply is endless because technology

    keeps advancing, and old stuff keeps getting thrown out. Its saddening to see all that potentiallying there wasted, when it could easily be taken apart, recycled and made into new products. We

    offer a reliable and quality service so that people can get this thing off their head and let us do the

    job. Most of the goods about to be thrown can be recovered and repaired at a minor cost. What

    discourages people is the time required to search for and find someone to repair them at low

    prices. We can offer them repair services at low prices and an unbeatable quality standard when

    compared to other small repair shops.

    The amount of Raw material required for the production of white goods is limited. These

    resources are depleting day by day, and its our duty to recycle white goods and recover some if

    not most of those resources. The recent floods in Thailand and the earthquake in Japan have had a

    negative impact on the supply of rare earth metals. Natural disasters cant be avoided, so its our

    duty to conserve as much as we can.

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    Then there is the huge issue of improper disposal of electronic waste. There are strict guidelines

    on the safe and proper disposal of electronic waste. These guidelines are hardly followed as

    people just throw their stuff out after which it goes to landfills, staying there indefinitely and

    causing a lot of harm to the environment. They do this without knowing the implications and the

    detrimental effects on the environment. For example refrigerators have to be drained of Freon

    properly with industrial grade equipment. Releasing ozone depleting compounds has to be

    handled by a certified technician. People dont have the time or the resources to do this. This is

    where we come in. We provide for them a way to get their electronic waste out of their hands, and

    have it disposed of and recycled properly.

    What we plan on offering in terms of environmental & financial conservation hasnt been taken up

    by anyone else in this region, so we could essentially end up making a lot of money. Since the

    market is un- tapped as of now, we have a very good chance to make it big in this region.

    Government support is guaranteed due to the Eco friendly and economic nature of this business.

    We can help improve the countrys image as well as get it a good reputation in the United Nations

    for its green initiatives. The general public is waking up to the new found green movement.

    Frankly put, White goods recycling is the future. The positive aspects of this business are too good

    to avoid. Tapping into this market at an early stage is of paramount importance, to ensure that we

    have a monopoly in the UAE. The white goods market is going to skyrocket over the next 10-20

    years. Eventually, the amount of goods thrown out is also going to go up. What people need right

    now is a good brand that they can trust for recycling their stuff in a proper standardized way. This

    is where we come in. We provide them with that experience. We ensure that they are not

    disappointed and that they get their share in conserving and protecting the environment.

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    Competitors:

    Recycling of White goods hasnt really taken off in the UAE. As of now there are no companies

    dealing with white goods recycling. Thus, we have the distinct advantage of being the first

    company to enter this market in the UAE. We could essentially become a monopoly in this country.

    However we shouldnt disregard the possibility that other enterprising individuals might take up

    this idea in the near future. We cannot dismiss the idea of competitors. In the event that we do

    have a competitor, it would be detrimental for our business due to limited supply of white goods,

    owing to the size of the country.

    However, we do have some minor competition in the repair aspect of our business. Small

    maintenance and repair shops, offer the same services that we do albeit at a slightly higher price.

    To counter this we have to rely on our ability to do the repairs at a smaller cost as well as our

    quality of service. We essentially offer a branded & customized experience. We deal with

    customers on a personal level to achieve better customer satisfaction. We have a brand image

    advantage over these smaller repair shops. We also offer Door-to-Door collection services for free,

    which takes the headache and tension off the people who want to dispose of their Fridges or

    microwaves. Our only other competitors are the companies that deal in these White goods and

    offer recycling schemes. This is however not cost effective for them and we hope that they might

    discontinue it in the light of the better and more robust solutions offered by our company.

    Following is a table comparing us to our potential competitors:

    Key Success Factors Weighting Competitor RatingCompetitor

    WeightedOur Rating

    Our

    Weighted

    Customer Satisfaction 0.3 6 1.8 9 2.7

    Market Reach 0.2 5 1 9 1.8

    Economics Of Scale 0.1 4 0.4 8 0.8

    Total 15 3.2 26 5.3

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    The Recycling Process:

    The recycled output of white goods like Refrigerators, Microwaves, and Washing machines is mainly metal.

    The metal obtained is segregated into main categories; Ferrous & non-Ferrous. The Non-Ferrous metals

    can be further divided into Copper, Brass & Aluminum. The recycling plant used here comes as a whole kit

    including:

    Conveyor Belt. Freon/Oil Suction Unit. Shredder. Magnetic Separator (For Ferrous parts). Eddy Current Separator (For Non-Ferrous parts).

    The process goes on as follows. The White goods are bought to the Manual Dismantling Area with the help

    of forklifts. All the manual disassembling is carried out here by the unskilled workers. For refrigerators, the

    draining of ozone depleting gases like Freon is carried out by a certified technician. The dismantled pieces

    are then put onto the conveyor belt after a final checking by the supervisor to confirm that no harmful

    substances make it to the shredder. The conveyor belt carries the components to the shredder, where they

    are shredded into tiny pieces. These tiny pieces are then carried to the magnetic separator, where the

    ferrous bits are separated out and collected in a standard 1 ton container. The non-ferrous chips are then

    carried forward to the Eddy current separator. The Eddy current separator filters out various metals at

    different speeds. All of them are collected in standard 1 ton containers. The leftover plastic chips are also

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    collected. These containers are then transferred to their specific trucks with the help of forklifts. They stay

    there till there is enough metal collected, after which they are transported to the respective clients.

    Licensing & Property Setup:

    Our company is based in Ajman, due to cheaper Property costs. Also, Ajman has a central location, when we

    consider the fact that our services extend from Abu Dhabi to Ras Al-Khaimah. The accommodation & costs

    of living are very cheap in Ajman when compared with the other emirates.

    The costs for Licensing Our Company are outlined below:

    Type No. of Employees Unit Cost Total Cost

    Quota 20 20

    Labour Card Fee* 37 200 7,435Labour Card Typing 37 35 1,295

    Visa Fee* 37 2,000 74,035

    Visa Typing 37 35 1,295

    Visa Stamp 37 415 15,355

    Bank Deposit 37 3,000 111,000

    Entry Permit 37 215 7,955

    Medical Fee 37 590 21,830

    Tasheel 37 15 555

    Total 210,435

    Monthly Annual Total

    Warehouse & Land* 4,780,000Machinery & Plant* 5,006,500Vehicles 620,000Water And Electricity Charges 38,000 456,000 4,560,000Petrol Costs 30,000 360,000 3,600,000Employee Salaries 83,500 1,002,000 10,020,000

    Total Cost 151,500 1,818,000 28,586,500

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    PROJECT ECONOMICS:

    Equipment Cost:

    For our project will be used complete plant, which will recycle refrigerators as well as other white

    goods. The plant provides up to 90 % cleanness of output materials.

    The plant consists of:

    Manual dismantling line. CFC (Freon)/Oil Suction Unit. Shredder. Magnetic separator for ferrous parts. Eddy-current separator for non-ferrous fractions.

    The total price of the factory with installation is AED 8,126,370.

    For establishing of the plant we will purchase the following properties:

    Name Area (Sq. Meters) Cost (Per Sq. M) Total Cost

    Warehouse + Factory 2,000 2,280 4,560,000

    Scrap yard 500 440 220,000

    Total 16 4,780,000

    The other expenses are:

    Equipment Type Quantity Cost Per Machine Total Cost

    Conveyor Belt 1

    Freon/Oil Suction Unit 1

    Shredder 1 2,500,000

    Magnetic Separator 1

    Eddy Current Separator 1

    Tool Kits 10 150 1,500

    Power Tools 1 5,000 5,000

    Total 16 2,506,500

    Name Quantity Cost (Per Vehicle) Total Cost

    Trucks (Hyundai HD65) 8 65,000 520,000

    Forklifts (Toyota) 2 50,000 1000,000

    Total 10 620,000

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    Our price for output depends on the type of fraction, so:

    Name Price per Ton

    Copper 18000Brass 14000Aluminum 5000Iron 1200

    Plastic 4500

    Cash Return:

    Below is a Cash Return table of our White Goods recycling Business:

    Cumulative Cash Return Profile:

    -AED 10,000,000

    -AED 5,000,000

    AED 0

    AED 5,000,000

    AED 10,000,000

    AED 15,000,000

    AED 20,000,000

    AED 25,000,000

    1 2 3 4 5 6 7 8 9 10

    CumulativeCashReturn

    Year

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    Payback Time:

    The Payback time will be six years as shown by the cumulative cash return diagram.

    Return on Investment (ROI):

    ( )

    ROI = 46.84%

    As per the ROI and all other calculations, we can conclude that the scrap metal business

    specifically the recycling and recovery of white good is practical and yields pleasing profits. From

    year one to five we start of our business in Ajman and Dubai only. Then, using our market strength

    and strong marketing team we reach out to the other emirates, eventually covering the whole of

    the UAE by year 7. This gradually increases our input thus increases our profits also; over a period

    of 10 years we make admirable profit and more if allowed to continue.

    Safety Regulations:

    We here at the company consider employee safety in the very highest regard. We have

    implemented several safety regulations that ensure minimum risk to the employee on duty, and to

    minimize any possible long term health risks posed by the type of work.

    We have arranged possible health hazards in the categories:

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    During transport and collection of goods. During processing of goods. Un-avoidable circumstance.

    Transport & Collection of White Goods:

    The main hazards during the transport and collection of goods may be the cause possible injury

    during the lifting of heavy materials. Incorrect lifting of heavy weights can result in serious injury,

    both in the long term and the short. Following are some ways we tackle the issue:

    1) Encourage workers to complain when load is too heavy.2) Have several workers accompany the pick-up trucks3) Have the collection crew where translucent jacket for night collections.

    During Processing of Goods:

    White goods recycling and processing involves working with a lot of tools and coming in contact

    with many hazardous substances.

    Below is a list of a few.

    Mercury: found in fluorescent tubes (numerous applications), tilt switches (mechanicaldoorbells, thermostats), and flat screen monitors. Health effects include sensory

    impairment, dermatitis, memory loss, and muscle weakness.

    Sulphur: found in lead-acid batteries. Health effects include liver damage, kidney damage,heart damage, eye and throat irritation.

    BFRs: Used as flame retardants in plastics in most electronics. Health effects includeimpaired development of the nervous system, thyroid problems, and liver problems.

    Cadmium: Found in light-sensitive resistors, corrosion-resistant alloys for marine andaviation environments, and nickel-cadmium batteries. The most common form of cadmium

    http://en.wikipedia.org/wiki/Mercury_(element)http://en.wikipedia.org/wiki/Fluorescent_tubehttp://en.wikipedia.org/wiki/Thermostathttp://en.wikipedia.org/wiki/Sulphurhttp://en.wikipedia.org/wiki/Lead-acid_batterieshttp://en.wikipedia.org/wiki/Brominated_Flame_Retardantshttp://en.wikipedia.org/wiki/Cadmiumhttp://en.wikipedia.org/wiki/Nickel-cadmium_batterieshttp://en.wikipedia.org/wiki/Nickel-cadmium_batterieshttp://en.wikipedia.org/wiki/Cadmiumhttp://en.wikipedia.org/wiki/Brominated_Flame_Retardantshttp://en.wikipedia.org/wiki/Lead-acid_batterieshttp://en.wikipedia.org/wiki/Sulphurhttp://en.wikipedia.org/wiki/Thermostathttp://en.wikipedia.org/wiki/Fluorescent_tubehttp://en.wikipedia.org/wiki/Mercury_(element)
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    is found in Nickel-cadmium rechargeable batteries. The inhalation of cadmium can cause

    severe damage to the lungs and is also known to cause kidney damage.[39]

    Lead: solder, CRT monitor glass, lead-acid batteries, some formulations of PVC.[40]A typical15-inch cathode ray tube may contain 1.5 pounds of lead

    Beryllium oxide: filler in some thermal interface materials such as thermal grease usedon heat sinks for CPUs and power transistors.

    The following are some ways our company uses to reduce the hazards regarding recycling and

    processing:

    1) Using proper safety equipment while handling electric waste: Industrial grade gloves Industrial shockproof boots Gas Masks during the de-gassing of fridges Helmets to avoid injury from falling objects

    2) Making sure employees are maintaining proper posture during work so as to avoidmuscular/skeletal injuries.

    3) Following the safety instruction of the machinery

    Unavoidable Circumstances:

    Sometimes accidents are unavoidable and you only can reduce the risk of a hazard to some extent.

    There is also the chance of an employee falling ill during work due to several reasons:

    1) Overheating and exhaustion: May occur due to workers working in close contact with themachinery. Employees are allowed to work in shifts and are encouraged to report any

    issues.

    2) Machinery: Accidents can happen involving faulty machinery and hence our companyensures they are always in the best of order and are regularly maintained.

    3) Fire/Emergency: Sometimes, accidents are unavoidable and during such events, we mustbe prepared. We have installed a fire safety system in case of a fire and emergency contacts

    are always at hand.

    http://en.wikipedia.org/wiki/Electronic_waste#cite_note-38http://en.wikipedia.org/wiki/Electronic_waste#cite_note-38http://en.wikipedia.org/wiki/Electronic_waste#cite_note-38http://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Solderhttp://en.wikipedia.org/wiki/Lead-acid_batterieshttp://en.wikipedia.org/wiki/Electronic_waste#cite_note-39http://en.wikipedia.org/wiki/Electronic_waste#cite_note-39http://en.wikipedia.org/wiki/Electronic_waste#cite_note-39http://en.wikipedia.org/wiki/Beryllium_oxidehttp://en.wikipedia.org/wiki/Thermal_greasehttp://en.wikipedia.org/wiki/Heatsinkhttp://en.wikipedia.org/wiki/CPUhttp://en.wikipedia.org/wiki/Power_semiconductor_devicehttp://en.wikipedia.org/wiki/Power_semiconductor_devicehttp://en.wikipedia.org/wiki/CPUhttp://en.wikipedia.org/wiki/Heatsinkhttp://en.wikipedia.org/wiki/Thermal_greasehttp://en.wikipedia.org/wiki/Beryllium_oxidehttp://en.wikipedia.org/wiki/Electronic_waste#cite_note-39http://en.wikipedia.org/wiki/Lead-acid_batterieshttp://en.wikipedia.org/wiki/Solderhttp://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Electronic_waste#cite_note-38
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    Sustainability:

    If a product or material is environmentally, economically and socially sustainable the

    product can be called sustainable. By recycling white goods we conserve embodied energy andwater making a contribution to the environmental sustainability. By recovery of a white good it

    is made economically sustainable. Recovery and Recycling of White goods provide Jobs to the

    less educated people to earn their living making a significant contribution to Social

    Sustainability. These aspects have become known as the Three Pillars of Sustainability.

    Environmental Sustainability:

    When recycled, white goods are either manually dismantled or mechanically shredded.

    Component materials are recovered and separated by material type transformed into new

    materials. These recycled materials are then sold to secondary markets to be used for a variety of

    manufacturing processes. No one wants to live next door to a landfill; Recycling conserves existing

    landfill space, limiting the need for additional landfills.

    According to the study, recycling initiatives in 2002 caused a reduction in net emission of 256,736

    tonnes eCO2 and saved 4,137,260 GJ of energy. This is equivalent to about 256,736 two-storey

    houses full of GHG (Green House Gas) emissions, and avoiding the need for 636,501 barrels of

    crude oil worth about $39,463,091. Recycling uses fewer natural and virgin resources. It reduces

    waste and in turn, reduces litter.

    Economic Sustainability:

    White goods recycling make a major contribution to the economy and a healthy manufacturing

    sector is vital to a sustainable economy, our project is economically viable and profitable.

    Companies rely on recycling programs to provide the raw materials they need to make new

    products. Recycling and buying recycled products encourages manufacturers to produce more

    http://www.bpf.co.uk/Sustainability/Plastics_and_Sustainability.aspx%20/%20Environmentalhttp://www.bpf.co.uk/Sustainability/Plastics_and_Sustainability.aspx%20/%20economichttp://www.bpf.co.uk/Sustainability/Plastics_and_Sustainability.aspx%20/%20socialhttp://www.bpf.co.uk/Sustainability/Plastics_and_Sustainability.aspx%20/%20socialhttp://www.bpf.co.uk/Sustainability/Plastics_and_Sustainability.aspx%20/%20economichttp://www.bpf.co.uk/Sustainability/Plastics_and_Sustainability.aspx%20/%20Environmental
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    recycled content products, decreasing waste, lowering our dependence on imported materials and

    creating a more sustainable economy.

    Recycling White goods help in:

    Saving Energy Conserving Landfill Space Preventing Global Warming Reducing Water Pollution Protecting Wildlife Preserving the Future.

    All the factors make White goods Recovery and Recycling Economic Sustainable.

    Social Sustainability:

    The final pillar of sustainability, White goods are also socially sustainable;

    Our company will create jobs in the market at a time when it is seriously required. Our industry has a superb industry health and safety where people can save their

    money by recovering their white goods with our company instead of buying a new

    product.

    Recycling is estimated to create nearly five times as many jobs as land filling. One studyreported that 103,000 jobs or 2.7 percent of all manufacturing jobs are attributed to

    recycling. The jobs created by recycling businesses draw from the full spectrum of the

    labor market (ranging from low- and semi-skilled jobs to highly skilled jobs). Materials

    sorters, dispatchers, truck drivers, brokers, sales representatives, process engineers,and chemists are just some of the jobs needed in the recycling industry. Recycling is

    actively contributing to UAEs economic vitality.

    http://www.bpf.co.uk/Topics/Health_and_Safety.aspxhttp://www.bpf.co.uk/Topics/Health_and_Safety.aspx
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    Ethics:

    Starting off our company brings forward some ethical concerns, which must be handled to

    protect the integrity of our company. Such concerns include anything from a small incident

    involving an employee, to a larger issue such as fraud or illicit activities by the company itself. Our

    company must prove itself to be reliable and maintain a professional reputation. To achieve this,

    certain steps are taken by us, which include:

    When dealing with suppliers, we must ensure we do not associate ourselves with thewrong sort of businesses. This can include companies which use child labor, underpay their

    staff, or ignore basic health and safety measures to ensure their employees well being.

    Before creating any business tie-ups, we conduct a scrupulous background check of the

    potential partner.

    Our company puts our employees through a training course as well as educates them aboutour code of conduct. Prior to this we also conduct background checks on employees,

    looking for any past offenses and criminal records. Besides that however, we will not be

    bias or discriminate towards anyone when it comes to hiring.

    Treating our employees well and ensuring their satisfaction is also important. A team isonly as strong as its weakest member, and ensuring everyone is happy will in turn help our

    business flourish. This can be achieved by providing incentives like allowances,commission, etc.

    Since we are a recycling company, dealing with waste comes into play quite often. Dealingwith this waste ethically is important, even if it means extra cost. This would mean using

    manual labor to separate the waste (such as plastic and other materials we dont deal with)

    and either selling it off or disposing of it correctly.

    A separate office will be created, to deal with feedback from our employees as well as anycomplaints, etc. This would prevent any displeasure in the workplace before they occur, as

    well as facilitate a healthy working environment.

    Being ethical can be beneficial for our company in many ways. Doing so not only saves us from any

    future predicaments, but also sustains our relationships with our clients. The most important

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    product can be said to be the image we send out to our competitors as well as our customers. If we

    can earn a reputation for being honorable and respectable, it would encourage our clients to keep

    coming back, keep our employees happy, as well as reduce our competition and encourage new

    customers to come our way. The cost of being ethical is by far outweighed by the benefits we reap

    and hence going out of our way to implement it is worth the effort.

    Risks:

    Besides the physical risks involved with starting a company, many aspects that could possibly

    harm our business also arise. These risks vary from their probability to severity, but nevertheless

    must be tackled or at least acknowledged before/once we start our company. In no particular

    order these include the following:

    Once every few months, our machines have to be serviced. At this point of time, dependingon the time it takes to properly service it, it wont be possible to work with these machines

    at this time, so that means that no separation of metals will happen and so lesser product is

    made.

    When dealing with fixing of white goods, there is always the off chance that a technicianmakes an error or mistake, or something goes wrong. This could mean we would have to

    pay for the mistake, literally in terms of money and metaphorically in terms of loosing

    valued customers.

    There is the possibility of us not being able to collect enough white goods to recycle. Thiswould mean idle workers being paid, unused machinery gathering dust and no product

    produced.

    While selling our product, the risk of competition is always present, so marketing ourproduct well is important.

    These risks are all generalized, mostly being minor but some having the potential to be

    devastating. Steps can be taken to prevent them, though most are too unpredictable and random

    to do so.

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    Law:

    In the U.A.E. there are certain rules and regulations which must be met before and while

    running a business. First off, our company has to be properly licensed, by getting permission from

    the ministry of finance and the Ajman Chamber of Commerce and Industry.

    By Federal Law No.13 of 1988 and Federal Law No.8 of 1984, it is conditional that nationalsmust own shares of at least 51% of a company, while we may retain the remaining 49%.

    We must also consider zoning. Since we are an industrial company, we must be law only setup our business in an industrial site.

    Lastly, we may at some point in the near future have tie-ups with other companies. At thispoint of time they may have access to private information, and so we have to consider

    having them sign non-disclosure agreements as a general precaution.

    Marketing:

    Aim:

    The overall aim of our company is to provide a better future for the future generation.

    To help the consumer live in a better environment.

    So as to achieve this we are using different means of marketing such as social marketing, internet,

    etc we hope to reach out to the different segments of consumers. Once we reach the level of

    popularity our business will flourish through word of mouth.

    Target Market:

    Our company is divided into 2 sections:

    1. Recycling2. Recovery

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    Recycling:

    In the recycling processes of white goods, such as refrigerators, microwaves, basic household

    items, we break them down into simpler components, these materials are recovered and

    separated by material type and recycled into finished items such as Aluminum, steel, iron, plastic

    etc. These items are supplied to various factories within UAE that use them in the manufacture of

    their goods.

    Recovery:

    White goods after a period of time will face technical problems and would definitely need repair.

    This is when we come into role play.

    Consumers with household appliances such as refrigerators, oven, microwaves, etc are our main

    target customers.

    Marketing Plan:

    Some of the major factors that must be considered while developing a marketing plan are supply,

    demand, and quality, sustainability, handling costs, transportation costs and general economy.

    The 7 Ps of the marketing plan are:

    1) Product2) Price3) Place4) Promotion5) People6) Processes7) Physical environment.

    Product:

    Under the recycling segment, the company is focusing on white goods. White goods are a

    term used to refer to large household appliances and generally includes: refrigerators, freezers,

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    ranges, dishwashers, washing machines. Etc. The single largest material component of white

    goods is steel. They also contain other ferrous and non ferrous metals. The items are extracted

    from the appliances converted into a solid product form so that they can be sold in the market.

    In the recycling/repairing segment, we again focus on white goods that are mentioned above.

    Under extreme conditions if the goods arent repairable we take them in for recycling, giving thecustomer 6% of the current value of the goods.

    Pricing:

    Repair/Recovery:

    In General the Testing /repair of white goods are 25AED per unit. But they would be Additional

    fee for spare units.

    In case of Freon removal from the compression units the charge would b 95AED per unit.

    Also if the costumers want our service from door to door then there would be transportation

    charges, 30 AED per trip.

    Recycling:

    After recycling the white goods the final products are to be sold to the various factories,

    companies that require these metals to manufacture their product. These products have fixed

    quantity and amount as mentioned above.

    Place:

    Place means where the business will be located. The location of the business is very important for

    manufacturers. Location our business is located in Ajman

    The land rates are comparably cheaper. The place is located near to the scrap yards. Also it is also equally distanced from

    most of the emirates which will benefit us in the transportation field.

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    Promotion:

    Recycling of white Goods is almost new in UAE therefore various kinds of promotion

    methods have to b involved so that our business can flourish.

    Community mobilizationIt simply means to create awareness. As recycling of white goods an almost new to

    the crowd in UAE we would need make sure that majority of the people are made

    aware of the fact that white goods can be recycled. Holding seminars, workshops,

    meetings, etc would help to send a direct message to the target group. But such

    methods can also b expensive and participants might not be of large number.

    AdvertisingThis is the most common way to spread the name of the business. The ways we are

    planning to reach out to our customers are by Advertising in the press, radio, and

    television. Also, Online marketing via a dedicated website or search engine adds.

    Sales promotionWord of mouth is one form of publicity. We have salesman who would go door to

    door spreading the various needs for recycling and also how it would benefit them.

    Also spreading the news in schools, colleges, workplaces, etc.

    People:

    In our company we need both skilled and unskilled laborers

    Skilled supervisors, accountants, technicians, PRO officers, drivers, forklift drivers, receptionists.

    Unskilled cleaners, collectors, guards, etc.

    Processes:

    By processes we mean the process of collection and distribution of items.We have vehicles that are special built for the transportation of white goods.

    Our major collection areas will b the scrap yards and also from private houses.

    If the customer needs transportation service we will charge the customer with a minimal

    transportation fee.

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    Human Resources Management:

    The main strength of any company is its workforce. The same applies to our company as well.

    Providing a good Salary package is essential in ensuring that operations run smoothly. Since we

    deal in recycling of White goods, the potential hazards of dealing with hazardous materials

    shouldnt be taken lightly. To avoid unwanted mishaps, we have put forward a set of safety

    guidelines that must be strictly enforced.

    The following table outlines the salary details of people we are employing:

    Employee Type No. of Employees Salary Per Person Total Salary

    Unskilled Labour 12 1,200 14,400

    Supervisor 2 3,500 7,000

    Accountant 1 3,500 3,500

    Receptionist 1 2,000 2,000

    P.R.O. Officer 1 5,000 5,000

    Technicians 10 3,000 30,000

    Drivers 8 2,200 17,600

    Forklift Drivers 2 2,000 4,000

    Total 37 22,400 83,500

    Visa & Labour Costs:

    Type No. of Employees Unit Cost Total CostQuota 20 20

    Labour Card Fee* 37 200 7,435

    Labour Card Typing 37 35 1,295

    Visa Fee* 37 2,000 74,035

    Visa Typing 37 35 1,295

    Visa Stamp 37 415 15,355

    Bank Deposit 37 3,000 111,000

    Entry Permit 37 215 7,955

    Medical Fee 37 590 21,830

    Tasheel 37 15 555Total 210,435

    * Total amount plus AED 35 fees.

  • 8/3/2019 Business Awareness Report

    21/21

    Conclusion:

    References:

    http://www.arcon-environmental.ru/applications/50/

    http://greenupgrader.com/2613/panasonics-metec-a-technological-recycling-center/

    http://www.erdwich.eu/english/zerkleinerungsanlagen.php

    http://www.worldscrap.com/

    http://www.scrapmetaljunkies.com

    http://www.arcon-environmental.ru/applications/50/http://www.arcon-environmental.ru/applications/50/http://greenupgrader.com/2613/panasonics-metec-a-technological-recycling-center/http://greenupgrader.com/2613/panasonics-metec-a-technological-recycling-center/http://www.erdwich.eu/english/zerkleinerungsanlagen.phphttp://www.worldscrap.com/http://www.scrapmetaljunkies.com/http://www.scrapmetaljunkies.com/http://www.worldscrap.com/http://www.erdwich.eu/english/zerkleinerungsanlagen.phphttp://greenupgrader.com/2613/panasonics-metec-a-technological-recycling-center/http://www.arcon-environmental.ru/applications/50/