Business and Computing Deanery

Multimedia

Week 7 Text

Multimedia 2

Last weekLecture Animation

Supported session Finish off activities

from the lecture Creating a

Timeline Animation

Add animation and navigation to buttons

Multimedia 3

This weekLecture Your navigation

charts Text

Chapters 10 and 11 Digital Multimedia 2nd edition

Supported session Finish off activities

from the lecture Tutorial

Add Static Input and Dynamic text

Multimedia 4

Text Dual nature

Visual representation of language (content)

Need to relate bit patterns to symbols of a written language

Graphic element (appearance) Precise shapes of characters spacing and

layout (typography) Each abstract character may have

many different graphic representations

314ndash315

Chapman N and Chapman J (2004)

Multimedia 5

Character Sets Abstract characters are grouped

into alphabets Any set of distinct symbols usually

forming the basis of some written language

A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns

315ndash316

Chapman N and Chapman J (2004)

Multimedia 6

Fonts Visual representation of a character is called a

glyph Must replace characters with glyphs for

display Glyphs are arranged into collections called

fonts Fonts are stored in specified locations on a

computer system may be embedded in documents If font is not embedded document may not display

properly on systems where that font is not installed

324ndash326

Chapman N and Chapman J (2004)

Multimedia 7

Classification of Fonts Spacing monospaced (fixed

width)proportional Serifs serifedsans serif

Serifs are the small strokes added to the ends of character shapes in conventional book fonts

Shape uprightitalicslanted Slant is a vertical shear effect italic uses

different glyph shapes with a slant Weight boldnormallight

327ndash330

Chapman N and Chapman J (2004)

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 2

Last weekLecture Animation

Supported session Finish off activities

from the lecture Creating a

Timeline Animation

Add animation and navigation to buttons

Multimedia 3

This weekLecture Your navigation

charts Text

Chapters 10 and 11 Digital Multimedia 2nd edition

Supported session Finish off activities

from the lecture Tutorial

Add Static Input and Dynamic text

Multimedia 4

Text Dual nature

Visual representation of language (content)

Need to relate bit patterns to symbols of a written language

Graphic element (appearance) Precise shapes of characters spacing and

layout (typography) Each abstract character may have

many different graphic representations

314ndash315

Chapman N and Chapman J (2004)

Multimedia 5

Character Sets Abstract characters are grouped

into alphabets Any set of distinct symbols usually

forming the basis of some written language

A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns

315ndash316

Chapman N and Chapman J (2004)

Multimedia 6

Fonts Visual representation of a character is called a

glyph Must replace characters with glyphs for

display Glyphs are arranged into collections called

fonts Fonts are stored in specified locations on a

computer system may be embedded in documents If font is not embedded document may not display

properly on systems where that font is not installed

324ndash326

Chapman N and Chapman J (2004)

Multimedia 7

Classification of Fonts Spacing monospaced (fixed

width)proportional Serifs serifedsans serif

Serifs are the small strokes added to the ends of character shapes in conventional book fonts

Shape uprightitalicslanted Slant is a vertical shear effect italic uses

different glyph shapes with a slant Weight boldnormallight

327ndash330

Chapman N and Chapman J (2004)

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 3

This weekLecture Your navigation

charts Text

Chapters 10 and 11 Digital Multimedia 2nd edition

Supported session Finish off activities

from the lecture Tutorial

Add Static Input and Dynamic text

Multimedia 4

Text Dual nature

Visual representation of language (content)

Need to relate bit patterns to symbols of a written language

Graphic element (appearance) Precise shapes of characters spacing and

layout (typography) Each abstract character may have

many different graphic representations

314ndash315

Chapman N and Chapman J (2004)

Multimedia 5

Character Sets Abstract characters are grouped

into alphabets Any set of distinct symbols usually

forming the basis of some written language

A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns

315ndash316

Chapman N and Chapman J (2004)

Multimedia 6

Fonts Visual representation of a character is called a

glyph Must replace characters with glyphs for

display Glyphs are arranged into collections called

fonts Fonts are stored in specified locations on a

computer system may be embedded in documents If font is not embedded document may not display

properly on systems where that font is not installed

324ndash326

Chapman N and Chapman J (2004)

Multimedia 7

Classification of Fonts Spacing monospaced (fixed

width)proportional Serifs serifedsans serif

Serifs are the small strokes added to the ends of character shapes in conventional book fonts

Shape uprightitalicslanted Slant is a vertical shear effect italic uses

different glyph shapes with a slant Weight boldnormallight

327ndash330

Chapman N and Chapman J (2004)

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 4

Text Dual nature

Visual representation of language (content)

Need to relate bit patterns to symbols of a written language

Graphic element (appearance) Precise shapes of characters spacing and

layout (typography) Each abstract character may have

many different graphic representations

314ndash315

Chapman N and Chapman J (2004)

Multimedia 5

Character Sets Abstract characters are grouped

into alphabets Any set of distinct symbols usually

forming the basis of some written language

A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns

315ndash316

Chapman N and Chapman J (2004)

Multimedia 6

Fonts Visual representation of a character is called a

glyph Must replace characters with glyphs for

display Glyphs are arranged into collections called

fonts Fonts are stored in specified locations on a

computer system may be embedded in documents If font is not embedded document may not display

properly on systems where that font is not installed

324ndash326

Chapman N and Chapman J (2004)

Multimedia 7

Classification of Fonts Spacing monospaced (fixed

width)proportional Serifs serifedsans serif

Serifs are the small strokes added to the ends of character shapes in conventional book fonts

Shape uprightitalicslanted Slant is a vertical shear effect italic uses

different glyph shapes with a slant Weight boldnormallight

327ndash330

Chapman N and Chapman J (2004)

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 5

Character Sets Abstract characters are grouped

into alphabets Any set of distinct symbols usually

forming the basis of some written language

A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns

315ndash316

Chapman N and Chapman J (2004)

Multimedia 6

Fonts Visual representation of a character is called a

glyph Must replace characters with glyphs for

display Glyphs are arranged into collections called

fonts Fonts are stored in specified locations on a

computer system may be embedded in documents If font is not embedded document may not display

properly on systems where that font is not installed

324ndash326

Chapman N and Chapman J (2004)

Multimedia 7

Classification of Fonts Spacing monospaced (fixed

width)proportional Serifs serifedsans serif

Serifs are the small strokes added to the ends of character shapes in conventional book fonts

Shape uprightitalicslanted Slant is a vertical shear effect italic uses

different glyph shapes with a slant Weight boldnormallight

327ndash330

Chapman N and Chapman J (2004)

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 6

Fonts Visual representation of a character is called a

glyph Must replace characters with glyphs for

display Glyphs are arranged into collections called

fonts Fonts are stored in specified locations on a

computer system may be embedded in documents If font is not embedded document may not display

properly on systems where that font is not installed

324ndash326

Chapman N and Chapman J (2004)

Multimedia 7

Classification of Fonts Spacing monospaced (fixed

width)proportional Serifs serifedsans serif

Serifs are the small strokes added to the ends of character shapes in conventional book fonts

Shape uprightitalicslanted Slant is a vertical shear effect italic uses

different glyph shapes with a slant Weight boldnormallight

327ndash330

Chapman N and Chapman J (2004)

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 7

Classification of Fonts Spacing monospaced (fixed

width)proportional Serifs serifedsans serif

Serifs are the small strokes added to the ends of character shapes in conventional book fonts

Shape uprightitalicslanted Slant is a vertical shear effect italic uses

different glyph shapes with a slant Weight boldnormallight

327ndash330

Chapman N and Chapman J (2004)

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 8

Examples of Fonts Monospaced

Multimedia Serifed

Multimedia Sans serif

Multimedia

327ndash330

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 9

Choice of Fonts Text fonts ndash suitable for continuous

text (eg body of a book or article) Must be unobtrusive easy to read

Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message

across so eye-catching design that would be inappropriate for continuous text is OK

331ndash332

Chapman N and Chapman J (2004)

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 10

Fonts for Multimedia Text fonts may be problematical

Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes

Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution

332ndash333

Chapman N and Chapman J (2004)

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 11

Font Measurement Units

Points 1pt = 172 = 03528mm Exact size is not standard 172 is

invariably used by computer systems Picas 1pc = 12pt

Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman

334ndash335

Chapman N and Chapman J (2004)

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 12

Font Terminology Baseline ndash the line on which the bases of

characters are arranged Leading ndash the distance between

successive baselines x-height ndash the distance between the

baseline and the top of a lower-case letter x

Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline

337

Chapman N and Chapman J (2004)

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 13

336

Chapman N and Chapman J (2004)

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 14

Spacing Kerning ndash adjustment of space

between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its

designer stored with the font metrics Ligatures ndash single composite

characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters

in the font

337ndash338

Chapman N and Chapman J (2004)

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 15

Digital Fonts Glyphs are just images so we can

have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or

reproduce at different resolutions

339

Chapman N and Chapman J (2004)

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 16

Text in Graphics Maximum flexibility obtained by

treating text as graphics and manipulating it in graphics program Ideally suited to graphic design

incorporating text Posters packaging letterheads book

jackets CD and DVD covershellip Vector graphics with outline fonts or

bitmapped images with bitmapped fonts

Increasingly combine the two approaches

344ndash345

Chapman N and Chapman J (2004)

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 17

Vector Text Text set in outline fonts can be treated

as object in a vector graphics program Transform apply colour gradient and

patterns Fill shapes with text set text along a path

Text remains editable Text in shapealong a path will

accommodate transformations of the shapepath

345

Chapman N and Chapman J (2004)

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 18

Bitmapped Text Convert text to pixels Can apply usual effects and filters

Usually keep text on separate layer so effects can be applied to it independently

Text can no longer be edited as text Cant change font spell check change

wording etc Must be retouched like any other image

345ndash346

Chapman N and Chapman J (2004)

Is this of relevance to your

assignment

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 19

Layout Most text is laid out according to

conventions Words are arranged into lines combined

into paragraphs placed on the page Special formatting (eg italicization) may

be applied to words within a paragraph ndash inlinecharacter formatting

Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting

Leave space around your text

347

Chapman N and Chapman J (2004)

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 20

Text in Flash static text dynamic text fields

Text from anotherexternal source input text fields

Allows users to enter text for forms surveys or other purposes

Flash MX2004 Help

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 21

Device or embedded fonts Device fonts

The Flash Player uses the font names to locate identical or similar fonts on the users system

Embedded fonts If using special fonts you should embed

them in the move Larger file size

Flash MX2004 Help

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 22

Spelling Check it

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 23

Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per

line becomes awkward Readers tend to lose their place in the text

On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 24

Colours for text Contrast is very important in any

written text Consider how your text will be read

On screen With a projector

It is hard to beat black text on white for readability Use colour for headings Small areas of text

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 25

Some questions Scenario You have been asked by

Hope library to create some content with instructions on how to use the index Discuss three different methods of

incorporating text recommend one and justify your choice

Discuss the criteria in choosing and laying out the text

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 26

For Next Week Directed Reading

Digital Multimedia Second Edition Chapter 5 Bitmapped images

Independent study Your Interface Attend the supported session to get to

know Flash HelpHow Do I

1048707 Using imported artwork Your Interface ndash due week 8

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files

Multimedia 27

References Chapman N and Chapman J (2004)

Digital Multimedia Second Edition London Wiley

Macromedia Flash MX2004 Help files