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Principles & Practice of
Leadership
Selected lectures, case studies and
peer-reviewed articles included in The Business & Management Collection
The Business & Management Collection contains a rich variety of multimedia content to complement and enrich teaching and learning.
The collection is used by educators in numerous ways, including:
• To augment online course resources.
• Independent viewing in preparation for in-class discussions and group-work activities.
• As part of a blended, asynchronous or flipped-classroom approach to
teaching and learning.
• To create or support student projects and/or as required ‘reading’ within a course syllabus.
• As self-directed study to extend student learning.
The Business & Management Collection contains over 6,000 original, professionally produced, multimedia lectures, case studies, interviews and peer-reviewed vocational articles, all specially commissioned to enrich learning and complement teaching. New content is added monthly.
About The Business & Management Collection
Lectures
Expert analysis from academics and practitioners that covers both principles and practice over a wide range of subjects. Every lecture is in segments so that the complete talk, or extracts of any length, can be embedded in learning management systems. Associated questions prompt discussion and reflection.
Lectures on Leadership
Lectures on Leadership
Case Studies
Stories that share real-world commercial challenges and solutions. The collection includes case studies that delve deep (15-30 minutes) and short excerpts and interviews. Every case study is accompanied by reflective questions or further action tasks.
Case Studies in Leadership
Case Studies in Leadership
Peer-reviewed Vocational Articles
Guided by distinguished Editorial Boards, each journal combines case studies and practice papers by senior practitioners in commerce and industry with applied academic research to deliver practical analysis of real-world commercial challenges and solutions.
Performance with purpose: The PepsiCo challenge James R. Gregory, Chairman, Tenet PartnersJournal of Brand Strategy, 6 (4), 328-355 (2018)
A preliminary analysis of high-stakes decision-making for crisis leadership Terry Oroszi, Assistant Professor, Wright State University Journal of Business Continuity & Emergency Planning, 11 (4), 335-359 (2018)
Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders
Yvette Lynne Bonaparte, Assistant Professor of Marketing, North Carolina Central UniversityJournal of Cultural Marketing Strategy, 2 (2), 114-123 (2017)
How to get employees to live the brand: Employee engagement and the role of the CEO
Mary Katherine Krause, VP for Communications, College of American Pathologists (CAP)Journal of Education Advancement & Marketing, 1 (3), 236-248 (2016)
Articles on Leadership
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Address: 40/41 Museum Street, London WC1A 1LT, United Kingdom
Why you should fire your board (maybe): How boards underperform and what executives can do Keith Wysocki, Strategic Advisor, The Governance Institute; Kori Stanosheck, Board Leadership Engagement, Nebraska Association of School BoardsManagement in Healthcare, 3 (4), 388-394 (2019)
Case studies in rehabilitating dysfunctional but highly influential hospital employees: Diagnostics and tools for leaders Cindi Baldi, Faculty, Southeastern Louisiana University; Geoffrey Tumlin, Founder and CEO, Mouthpeace Consulting LLCManagement in Healthcare, 2 (1), 19-28 (2017)
Trust-based marketing leadership: What senior leaders should be focusing on during brand plan reviews
David Davidovic, President, pathForward Journal of Brand Strategy, 9 (1), 38-43 (2020)
Leading a campus through crisis: The role of college and university presidents
Joseph A. Brennan, VP for Communications and Marketing, and Eric K. Stern, Professor of Political Science, University at Albany - SUNYJournal of Education Advancement & Marketing, 2 (2), 120-134 (2017)
