Embed Size (px)
Citation preview
B U S I N E S SWO M E N S C OT L A N D M a g a z i n e
M E D I A I N F O R M A T I O N2 0 2 0
PROFILESDouble page spread profiling a woman in business. A 900 word feature with images and the option to add in video content in the editorial feature.
COST: £425 + vat
ASK THE EXPERT?One page editorial of an expert in their area of expertise, to give advice to the BWS reader, approx 500 words.
COST: £395 + vat
Q’S AND A’S PAGEA one page feature with approx 6 questions and answers to a business woman in anyarea of work.
COST: £295 + vat
ADVERTORIALSUsing the expertise of the content team, BWS can create compelling, paid for editorial written and designed in the BWS house style, incorporating your message, logo and images.
Cost: £350 + vat
B U S I N E S SWO M E N S C OT L A N D
M E D I A I N F O R M A T I O N
M a g a z i n e
12
#BWSMAGAZINE
Amy Livingstone and Julie Wilson started award
winning nursery brand Cheeky Chompers
when they were on maternity leave with their
first children.
Amy and I were lucky to meet through having
children however we never imagined we’d set
up business together soon after! The business
came out of our experiences when our babies
were teething and we were constantly picking up
and sterilising dropped teethers – ‘Why doesn’t
someone invent a teether that stays attached to
the baby’ we thought…We launched the world’s first chewy dribble bib
the Neckerchew in 2013 and haven’t looked back!
We make all our fabric products in the UK and
have designed a range of stylish and innovative
everyday parenting essentials to make parents’
lives that little bit easier. All our products are
practical, attachable, machine washable and
stringently tested to worldwide standards.Our award winning Cheeky Chompers range
is now nine products strong, offering the
Neckerchew, Comfortchew, Neckerbib, Chewy
the teething hippo, the Cheeky Blanket and an
adaptation of our Neckerchew for older children
and adults with oral sensory stimulation needs.
In 2017 we launched the Muslin Collection
comprising four innovative products made from
100% super soft organic muslin: Neckerchew,
Neckerbib, Comforter and our latest innovation
the MultiMuslin, one beautiful teething muslin with
six clever uses. We launch stylish new designs
every Spring and Autumn and our latest product
will launch in May!We appeared on Dragons’ Den eleven weeks in
to business with the Neckerchew and whilst the
Dragons loved the product they did not believe
our projections. When it aired a year later we
benefited from a fantastic PR boost and traffic to
our website had an astonishing uplift during and
after the broadcast. It’s amazing the recognition
that early appearance has brought us. We’re
pleased to say that we smashed all the figures the
Dragons’ dismissed within a year of business so
we’re one of the ones that got away!
We founded the business with our own funds and
support from friends and family and continued
to fund our growth from company profits, with
no external investment. We have enjoyed rapid
growth and are delighted to have sold more
than one million Cheeky Chompers products
around the world. We are the baby gift of choice
in many high street stores such as John Lewis,
JoJo Maman Bebe, Boots and overseas export
accounts for over 70% of our turnover as we
export to 36 countries with the USA, China, Taiwan
and Australia being our largest. In 2017 we were
delighted to be the only Scottish winners of the
prestigious Natwest Everywoman Award and our
products continue to win awards across the world!
However, it hasn’t been all plain sailing. Neither
of us had backgrounds in retail and it has been
a steep learning curve understanding barcodes,
pallets, MOQ’s and the export documentation!
We invested heavily in IP and then successfully
gained first to market positioning in key markets,
but have had many battles enforcing our IP. We
have fought hard to manufacture our products
here in the UK and maintaining a competitive
price is a constant consideration. We work hard
to constantly innovate, refresh and stay one
step ahead which means you can never get to
the end of the to do list! All that couples with a
growing team, two on maternity leave and our
young children and families it’s all about effective
juggling. Running your own business is certainly
not the easy option- but definitely very rewarding!
Maternity leave leads toBusiness!
Do something you’re passionate about and excites you- this motivates you at work and home!
Ask the expert
SPRING ARRIVALS INHAIRDRESSING
Taylor Ferguson Hairdressing | Tel: 0141 332 0397 | 106 Bath St, Glasgow G2 2EN
Anne Ferguson is a director of celebrity stylist Taylor
Ferguson Hairdressing. With Spring, the season of freshness
and renewal, almost upon us, Anne focuses on all that’s new in the world of hairdressing. MAD ABOUT THE CURLSWe have many clients who are all about the
curls. They have wonderfully natural curly hair
that delivers a unique look. We’re always on the
lookout for new products that can enhance that
curly appearance. Schwarzkopf’s Mad About
Curls & Waves collection is a holistic care and
styling regime dedicated to curls and waves.Their Mad About Curls High Foam Cleanser
is a sulfate-free formula that gently cleanses
all curl types. It adds softness, improves the
manageability factor and delivers curl definition.
The Mad About Waves Sulfate Free Cleanser
is a gentle cleansing formula for wavy hair
leaving the hair hydrated and giving your waves
definition.
GIVE THAT YELLOW LOOK THE HEAVEIf your hair colour preference is blonde, then
there can be many factors that could result in
your hair generating a bit of a yellow hue. None
of us would opt for it so if it happens we tend to
look in the mirror and panic then rush out to the
salon for a fix!
Goodbye Yellow is the very aptly named
new shampoo product from Schwarzkopf
Professional. It’s their first highly-pigmented
anti-yellow wash. It’s free of SLS/SLES sulfates
and so this wash provides a gentle cleansing
action and instant tonal deposit to counteract
and neutralize underlying warm tones. According
to the makers, their unique pigment combo
of purple and blue is created to neutralise
unwanted yellow undertones while at the same
time cleanses your hair. They’ve adjusted the PH level to 4.5 so there are effective and long-lasting results. So for us out there who do favour the blonding look, it’s farewell to any yellow tinges and hello to clear, bright and beautiful blonde hair. Also means that the warmer tones will be replaced by really Nordic, super cool, ice blonde looks.
18
#BWSMAGAZINE
Mad about the curlsthese models certainly carry off the curly and wavy look.
The words on the container say it all! Schwarzkopf’s new blonde boosting cleanser.
NATIONWIDE CONNECTIVITY
#BWSMAGAZINE
Scotland-wide access to broadband and mobile
connectivity is key to a strong economy and a
more inclusive Scotland. The Scottish Government
and its partners (the UK Government, Highlands
and Islands Enterprise, BT, local authorities and
the European Regional Development Fund) have
invested over £400 million in the Digital Scotland
Superfast Broadband (DSSB) programme. More
than 800,000 premises in Scotland can now access fibre broadband, and by the end of 2017 at
least 95% of premises across Scotland will have
access to a fibre broadband network. Following
strong take up figures, £17.9 million was reinvested
back into the programme which will ensure thousands more premises benefit via an extended
build, by the end of 2018.Instant internetVivienne Seeley runs her graphic design
consultancy, VivID, from her home in the Scottish
Borders. Vivienne designs brand identities, websites and other marketing materials for her
local and UK-wide client-base. Vivienne says: “Fibre broadband has made a huge
difference to me. I need to send large design files
to clients and printers and in the past, this could
take ages. The internet connection would often
crash and I would need to start again, which was
really frustrating. Now, files are sent instantly. I just
don’t have to think about the technology any more,
I can get on with my business.” Upgrade promotes household harmony With two teenage children and a husband who
runs a recruitment company from home, Vivienne
says that before they had a fibre connection, all
four of them would compete for the available
bandwidth. “Our two
businesses tended to come first, which meant that
my sons were frustrated because they could not
do what they wanted online such as play X-Box
games or download videos. So it is fantastic for us
that now everyone can enjoy the same fast speeds
regardless of how many people are online at the
same time.”
Vivienne’s husband Paul agrees. “I log into our
office network from home and find that now we have fibre broadband, the connection is considerably faster and more reliable.” Key points to note:• Due to the scale and complexity of the task
at hand, it’s not possible to connect all areas
at once. • Both the current commercial and DSSB
programmes are still in the process of rolling
out fibre broadband.• To find out where and when fibre broadband
will roll-out in your area visit www.scotlandsuperfast.com• You’ll need to contact your service provider to
switch to fibre broadband as this doesn’t happen
automatically.• Beyond the current programme, the Scottish
Government has made the commitment of
delivering 100% superfast broadband across
Scotland by 2021. • Some residents may be eligible for a subsidised
basic broadband installation; designed to
provide a better broadband connection for those
on the lowest speeds ahead of any future public
investment in superfast broadband. Further
information: www.scotlandsuperfast.com/ where-when/the-programme/alternative-
solutions 11
is Key44
#BWSMAGAZINE
Jackie Waring
BWS Questions with….INVESTING WOMENWhat was your own career background?In 1990 at the age of 25 I was appointed CEO of
regional economic development agency, Gordon
Enterprise Trust where I was privileged to work
alongside a board of inspirational entrepreneurs
who greatly influenced my own future thinking.
I went on to run three companies, ranging from
a 50-employee business to my own enterprise
policy consultancy founded in 2003. I later
became the UK’s first Advisory Board Member to
the Global Banking Alliance for Women, based in
Washington DC.What inspired you to launch Investing Women?
I was driven by both passion and frustration to help
overcome some of the barriers preventing female
entrepreneurs from achieving their full potential.
Access to finance for female-led companies
was a key area of focus through my work for
the UK Government; where I led on this issue.
Through my business activity in the US, I became
aware of the ‘echo effect,’ where a rise in female
angel investors has been proven to be closely
mirrored by an increase in women-led companies
gaining investment. I wanted to replicate that
phenomenon in Scotland. What has Investing Women done? We established a dynamic network of
experienced businesswomen who are keen to
help other female entrepreneurs achieve growth
and financial investment. We then created our
AccelerateHER Awards and annual Ambition
and Growth Conference to provide a platform
for aspiring businesswomen. This approach is
working: this year we doubled the number of
awards entries to almost 190. In the first two
years of the awards, finalists have raised over
£3.75m in investment between them. Investing
Women has invested in 10 companies to date, 80
per cent of which have female founders in their
growing teams. The overall investment leveraged
exceeds £10m as we frequently invest alongside
other investment syndicates. TC Biopharm,
Scottish Biotechnology and Sofant Technologies
are among those exciting companies we’ve
supported.
Is it right to focus solely on women entrepreneurs?
The phenomenal opportunity for economic
growth represented by women entrepreneurs
is still far from being fully realised. Achieving gender equality will be a
wonderful outcome from releasing this potential; and it is the wider economy that will benefit. Increasing the number of female-led start-up businesses to the same level of those run by men would
deliver a five per cent boost to our economy,
equivalent to over £7.6bn. And that’s before these companies start to grow and scale!. Does Scotland provide a good environment for
female entrepreneurs? There are many positives. Scotland is rich in
innovation and we lead the world in areas such as
life sciences and technology - including Fintech,
which offers great economic potential. We have
an entrepreneurial ecosystem the envy of many
other countries and both this ecosystem and the
Scottish Government are increasingly proactive
in supporting female entrepreneurs. Partners in
the ScotCanDo backed Framework for Women’s
Enterprise and emerging programmes like
Unlocking Ambition are achieving real impact
here. Thanks to the great support of LINC
Scotland; Scotland has a strong, collaborative
business angel community. This is of growing
importance to Scottish companies given 2017
saw business angels invest and leverage £54m to
boost Scotland’s most innovative businessesWhat would define success for Investing Women?
For us, success is seeing equal levels of female
and male business angel investors in the future.
This will mean a near doubling of current levels of
investment into Scottish companies and, applying
the ‘echo effect,’ will help significantly more
women grow their companies across international
markets.
Jackie Waring – CEO of all-female business angel group
19
#BWSMAGAZINE
HAIR EXTENSIONS IN YOURLUNCH BREAK?It’s a specific and expert art to deliver a full head of natural looking hair extensions for a client – and it takes time. We’ve built up our expertise over decades. Depending on the look
you desire – whether you crave extra volume or
length or both - and the number of extensions
strands we apply it could take anything up to
three hours or more. But a new 2018 product launch by Great Lengths, the quality hair extensions specialists,
has revealed the brand’s GL Tapes. Dubbed as
‘fast-track luxury’, the GL Tapes use the same
quality, luxurious real human hair as traditional
extensions. There’s no difference in the flexibility
– you can curl, trim and really treat like normal
hair. The extensions remain invisible – and only the desired effect is seen. Two major differences are the speed of application – a full head could be done in just over an hour, depending on head size etc – and the fact they can be reapplied. So the makers reckon
they can last up to eight weeks – and after that
you can have them reapplied. GL Tapes are especially good if you’ve never previously worn
hair extensions. They’re easy to manage – yet
have all the same luxury quality. Price for a half
head would cost around £400, depending on
the look desired and strands applied. We offer
free no obligation consultations.
STRAIGHTEN UPHair straightening, relaxing or smoothing treatments have come a long way in recent years. The systems devised by the Nanokeratin
brand have been well tried and tested for us and our clients over a long period. Some of our clients with particularly frizzy hair tell us the treatments have been ‘life changing’ – and
one raved about how she could now go out in
the rain walking the dog and no longer fear her
crowning glory would convert to a frizz-bomb!
Currently there is the treatment that requires
the client to stave off washing their hair post-application for a full three days. Wash it before
and the impact isn’t the same. Their newest application no longer requires that
wait-time so if you were heading off on holiday
or needed straightening or frizz removal for an
imminent special occasion that would tick the
box. Prices for both start from £250 including a
cut and blow dry.
A new haircare regime for curls or waves.
13
We have loved developing our own business and
team, creating opportunities for new products,
new customers and new markets. Our journey
has been an exciting one and way exceeded any
expectations we had. The pace and challenges
of running a fast growing company is really
motivating as is the constant feedback from happy
customers. Five years into business we go from
strength to strength with exciting new products
launching this year and further expansion into
China… watch this space!
OUR TIPS FOR SUCCESS• Listen to your gut feeling- trust your instincts!
• Make sure you have identified a genuine gap
in the market then make the solution the best
It can be from all angles..then go for it• Actively listen to your customers and
constantly deliver the best product or service
you can to meet their needs• Do something you’re passionate about and
excites you- this motivates you at work and
home!• Prioritise a work/life balance and look after
yourself-setting up and running your own
business is challenging. While it’s rewarding
you need to be prepared to weather the high
and low points
cheekychompers.comtwitter. - CheekyChompers
Business Women Scotland magazine is a great platform to showcase and promote women in business in Scotland to the BWS readership via social media, online subscribers and BWS members.
BWS Online Subscribers - 12,000. BWS was established over 11 years ago during the first financial crisis, there was a gap in the market for women to have a platform and a voice to promote their work and businesses.
BWS helps to create more business role models to inspire the next generation of leading women and the contribution women are making to boost Scotland’s economy and continue to develop a diverse and thriving world-class business ecosystem .
The features are informative and the business profiles allow the BWS readers a further insight about the business, the individual and their role in a business environment.
B U S I N E S SWO M E N S C OT L A N D M a g a z i n e
BWSMAGAZINE
7,002 people like this page and 6,493 people follow this page - Reach averages 12,000 per month (organic reach)
Page only fully utilised since April 2018 - 368 Followers – Grown 300% in that time.
4,000 Followers. For 2018 our posts enjoyed 389,300 Impressions & 15,761 Profile Visits. Our average likes/retweets are 4 to every post.
Was only officially launched on 1st August 2018 (05.03.19) - 474 members and has multiple daily activity from users.
Only fully utilised from April 2018. Now have 885 Followers – Grown 800% in the last 9 months and averages 24 liked per post.
4000
474 885
7,002368
Closed Facebook
WEBSITE10,000 users in the last 180 days. BWS have promotions via our website with the new membership page which will increase the numbers visiting the BWS website
DIGITAL EDITIONBWS magazine on line subscribers - 11,000 unique users.All adverts are hyperlinked to your web page.
SOCIAL MEDIA STATS
ADVERTISING RATES
ARTWORK & DESIGNBWS Creative offers a design service for artwork required by the client. Charges for artwork created by our in-house design team are subject to sizing and requirements of the advert. Please call 0141 332 8801 to discuss your requirements with a designer, where a quote can be arranged. Design charges are exclusive of VAT and copyright will be owned by the client following artwork approval and payment. All adverts are subject to a 25% cancellation fee of the full amount. Additional charges may incur if more than two sets of changes are required. Artwork designed by BWS Creative remains under the ownership of its creator until full payment has been received from the client following print.
SIZES QUOTED AS HEIGHT X WIDTH
FULL PAGE: 245MM X 168MMHALF PAGE (LANDSCAPE): 122MM X 168MMHALF PAGE (PORTRAIT): 245MM x 84MMQUARTER PAGE : 122MM X 84MMDOUBLE PAGE SPREAD: 245MM x 336MM
3mm bleed required on all pages. Please keep text at least 12 mm in from the inner edges.
less 10% agency commission.
Quarter Page Half Page Full Page
1 issue £200 £300 £6002 issue £400 £600 £12003 issue £600 £900 £18004 issue £800 £1200 £24005 issue £1000 £1500 £30006 issues £1200 £1800 £3600
FULL PAGE: 245mm x 168mm
DOUBLE PAGE SPREAD: 245MM X 336MM
HALF PAGE: 122mm x 168mm
HALF PAGE: 84mm x 245mm
QUARTER PAGE: 84mm x 122mm
B U S I N E S SWO M E N S C OT L A N D M a g a z i n e
B U S I N E S SWO M E N S C OT L A N D M a g a z i n e
MONTH ADVERT DEADLINE
March/April 2020 20th February 2020
May/June 2020 22nd April 2020
July/August 2020 20th June 2020
September/October 2020 15th August 2020
November/December 2020 2nd October 2020
MAGAZINE DATES
B U S I N E S SWO M E N S C OT L A N D M a g a z i n e
Why editorials are good for your business and offer the following benefits
Target market audience of women in business
You can add in animations, slideshows, video content and stream media to deliver a brand message.
Build brand awareness & recognition
Drive traffic to a website
Immediacy
Promote new and/or specific products
Increase social media engagement
https://view.joomag.com/business-women-scotland/M0355008001486400864
For further information please contact [email protected]
CRÙBAG is no ordinary
textiles company. Borne out
of a desire to share the hidden
ocean, it fuses a knowledge of
science with luxury fashion. The
result; a high-end accessory
and interiors brand, dedicated
to marine ecology and its
ambitions set on being stocked
in some of the world’s most
renowned department stores.
Founder, Jessica Giannotti, a
marine science graduate had
little to no knowledge of fabrics
and fibres, but started her
business because she loved
aqua life. Jessica had trained in
a marine lab not an artist studio.
She was used to microscopes not
ink and print manufacturing.
From a young age, Jessica was
truly fascinated by the ocean and
spent much of her time by the
water, consumed by the variety of
colours, textures and movements
in the sea. Moving to Argyll
back in 2006 – a coastal town
blessed with idyllic beaches and
picturesque scenery – Jessica’s
love of the ocean was re-ignited
and a desire to share this with
others became her biggest
passion.
One summers day in her
hometown of Oban, Jessica
found herself taking notice of
the scarves adorning women’s
necks – which saw butterflies
and floral prints a plenty, before
it hit her, the eye-catching and
intricate details of the ocean
would make for an interesting
textile design.
So, turning the fascination of
phytoplankton and the strange
organisms, she had seen under
her lens into an evocative,
sustainable design business,
was a very unexpected turn of
events. One that was not without
its challenges, especially when
Jessica was pushing new print
and manufacturing techniques.
After getting Crùbag off the
ground, Jessica enlisted the
help of the Highlands and
Islands Innovation Team who
over time have played a pivotal
role in supporting Crùbag’s
growth and development. By
providing introductions to its
expansive network, offering
mentorship, small grant funding
and courses, HIE’s innovation
services enabled Jessica to
Jessica to improve Crùbag’s
existing products, expand its range
and move towards scaling up.
“Sometimes a good idea isn’t
enough. I wanted to develop a
product that could compete with
brands such as Hermes, and sell
in Liberty and Selfridges. But for
this I had to have consistency of
quality,” Jessica tells us.
“I work with digital printing, which
is a relatively new development,
and not without its hurdles. It’s
advancing very fast, but it’s not the
same as screen printing. With my
technique I don’t have to separate
the colours so I can show the
world of the oceans without losing
the nuances and the vivid shades.
“I’m able to work with photography
and research images and it gives
me a freedom that another type
of printing would never give me.
But with this novel technique I
faced many issues trying, from
the technicality of getting ink
penetration right to bringing the
right depth and richness of colour
alive on the fabric.
CRÙBAG!
#BWSMAGAZINE
6
“I needed to improve the
product and push the
boundaries of what was
possible and I was able to do
this with HIE’s support. The
innovation project allowed me
to experiment and find the right
partners. Without HIE’s help it
would have been impossible. I
am now able to select and know
how to produce the right quality
for each type of fabric.
“I can now focus on my
production and supply chain
and match it to each specific
product. Through HIE’s
innovation services I was able
to find not just one solution for
all but a specific solution for
all the different materials I use
and that’s given me the overall
consistency which I’ve never
had before.”
Now based in a studio in
the old teaching lab at the
Scottish Marine Institute in
Oban, Jessica officially started
Crùbag in December 2013, in
what she describes as a very
‘subconscious process.’ That
process and the voyage of
innovation can feel very isolating
at times.
Jessica accessed HIE’s
innovation services very early
on her innovation journey and
said: “HIE has always been
on my side from the very
beginning. They have helped
me access knowledge which
has allowed me to become the
kind of company that can have
a product which can be sold at
the best shops in the world.”
A huge advocate of innovation,
Jessica believes it’s something
that we can all embrace:
“Innovation is an amazing tool
for everyone to use. It’s like a
motor, a flowing energy that
allows you to get out of your
comfort zone, think and transfer
knowledge. You can apply those
practises to other areas in your
business and invent new things
that could be helpful and keep
you competitive.”
Jessica’s story follows the
ebbs and flows of the ocean: “I
wanted to combine science,
design and innovation in a really
specific way. I had to learn a lot
and made many mistakes but
it’s been really rewarding and
incredible.
With HIE’s support Jessica has
gone on to fulfil her childhood
dream which was inspired by a gift
from her grandfather: “When I was
four he gave me the complete
Jacques Cousteau encyclopedia
of oceanography and it opened
my eyes to a different world. So,
when I moved to Scotland it all
came back and I just thought
yeah I need to do this. And I
did it and it wouldn’t have been
possible without HIE’s support.
It’s been a very generous, very
human, informative experience. An
essential one too as its really given
me that extra edge.”
Businesses looking to sign up to
access HIE’s innovation services
can visit www.hie.co.uk/
hietime or call 0300 013 5041
for expert info on what funding
and innovation resources are
available from HIE.
www.crubag.co.uk
#BWSMAGAZINE
JESSICA’S
TOP TIP
S
• Don't let other's fears and views get in the way of your dreams. Don't be
afraid to follow your vision. Listen carefully to advise and filter what you
need. Trust your instincts.
• Be kind to nature, others and yourself.
• Without a heart, p
rofit-only business models are like ghost nets.
• Don't stop when things become too hard, it is
there, well out of your
comfort zone, where growth happens.
• Work with passion and love, especially when you are tire
d and in the
face of challenges. All steps forward count even the smallest one.
7
20
#BWSMAGAZINE
As an experienced nurse, you might think
that becoming a personal stylist is a little
incongruent, but Denise Winton from Giffnock
saw it as a natural progression from helping
people medically to enabling her clients to
build their self-esteem and to look and feel
good. This month Denise was crowned the 5th
top stylist in the whole of House of Colour out
of scores of experienced stylists.
“My desire to make people feel the best they
could was the same when I was a nurse, as it
is now as a House of Colour personal stylist.
Seeing the positive change in anyone who have
had their colours analysed is magical. It is as if
lights have been switched on inside them. I love
the confidence and feeling of wellbeing it instills
- just with the right colours, no pills or potions. I
have always loved making people feel better -
what more could you want from a job?”
Denise was pregnant when she had her own
colours analysed and returned to work in
Glasgow in the Nurse Teaching Department of
Royal Hospital for Sick Children, wearing make-
up and clothes which she had been told suited
her. “I felt my lips were on stalks as my Spring
coral lipstick seemed very bright, but some of
my colleagues looked up from their books and
literally did a double take, everyone started
complimenting me on how well I looked and
started talking about how I was blooming in
pregnancy. I realized how amazing and powerful
colour analysis is and have never had a day
without my lipstick since!
“I love my job because it is so varied. I have many
connections in the corporate market and over the
years I have helped with branding and business
presentation skills for different disciplines from
stockbrokers to drug reps. In business many of
us who present, network and work with teams
internally and externally are memorable. But are
we memorable for all the right reasons?
Are we perceived as unique, presentable
professionals in our people-centered work
environment? Do we confidently engage with
clients, prospects and colleagues with an authentic
message and personal presence? Do we consider
the impact of colour on how we progress in
business? What people say about your business
and your brand is reinforced by your interactions
with others and so being memorable, conveying
the right messages about ourselves, but also
differentiating ourselves is increasingly important.
Teaching my clients colours and style means I can
help them develop their own look and to stand
out for all the right reasons. I love meeting new
people every day, learning what makes them tick
and hopefully making their life better with a little
bit of colour and style.”
One of Denise’s clients, Jackie Milligan an
Advanced Neonatal Nurse Practitioner from
Ayrshire, says: “Having my colours done meant
I discovered the colours that really suit me,
especially my reds and I now wear the right make
up especially lipstick. Talking to Denise about
style has given me permission to avoid stiff formal
clothing for formal occasions and shown me how
to wear clothes that make me look and feel great,
and are really me.”
Nurse turns stylist
to help using
COLOUR
I love my job because
it is just so varied21
#BWSMAGAZINE
Top Tips for Dressing to Impress at Work
1. Wearing the right colours and styles can make you more ‘visible’ at work meaning more
compliments, conversations, confidence, inclusivity and ultimately opportunities.
2. Wear clothes that fit you. Very baggy shirts and oversized jackets may look slouchy and
un-kempt. In the same way, overly tight-fitting dresses, skirts and shirts could give your
co- workers the wrong impression.
3. Pair bold-coloured shirts or blouses with neutral blazers or vice versa. Work doesn’t have to
mean boring, but you don’t want to dazzle your colleagues with a rainbow of colours which can
be distracting, one impact colour and two neutrals is a good rule of thumb.
4. Quality is important, so pay attention to getting quality shirts, blouses, jackets, cardigans etc. for
work, that extra investment will send the message that you are worth it!
5. Know your audience. If you have a big meeting, it’s important to wear something that suits the
atmosphere you wish to create. For example, if you’re meeting with a fashion editor,
what you wear is going to be different compared with if you’re meeting with an investor.
Glasgow-based Rebecca Pick started
her company, Pick Protection, after her
neighbour was attacked and nobody came
to help. 4 years on, having won multiple
entrepreneurial awards, Rebecca has raised
over £1 million funding to developed the next
generation of employee protection solutions.
Rebecca, 24, had the idea for a wearable
protection alarm that would link to the Police
when her neighbour was attacked and sadly
nobody came to the rescue. While studying
a business degree at the University of
Strathclyde Rebecca pursued her idea. She
pitched to angel investors that agreed to invest
in Pick Protection and invest in the mission of
keeping employees safe.
As Rebecca researched personal protection
she learnt that employee protection is an
underserved market. With the increasing use of
technology many employees are now working
alone at many points in their jobs such as client
meetings, traveling, working from home, and
the list goes on. Employers have a duty of care
to take steps to ensure the safety of their lone
workers and with increasingly stringent Health
& Safety legislation this is a growing market
in the UK. Rebecca spotted that lone worker
protection is a very under-innovated sector and
there is big opportunity for a new company to
deliver easy to use solutions with high quality
customer support to shake up the market.
Many employees aren’t fully aware of their
responsibilities to their employees and what
would happen if an incident occurred. Speaking
about this Rebecca said - “At Pick Protection we
work with employers to help them understand the
process involved to keep their employees as safe
as possible. Education is a big part of what we
believe in, the more people that are aware of their
responsibilities means the more they can look
after their employees.”
Every 9 minutes in the UK an employee is
attacked whilst working alone and Rebecca is
passionate about changing this horrifying statistic.
“I am really proud of the easy to use and cost
effective protection solutions that Pick Protection
have developed to help employers keep their staff
safe, nobody should have to feel unsafe in their
place of work.”
Speaking of the support she has received in
setting up Pick Protection, Rebecca said “I have
been incredibly lucky to have received fantastic
support from many different organisations
and individuals. I’ve learnt so much from very
experienced people that have been generous with
their time and have given me the benefit of their
experience and knowledge.
In 2016, through a fortunate encounter with a
fellow Strathclyde alumni Rebecca met John
Neil the Chief Executive of Unipart, a large
multinational company with a first class security
STAYING SAF
E!
#BWSMAGAZINE
16
alarm receiving centre. Pick Protection has
now partnered with Unipart and the highly
accredited UK based centre provides the back
end monitoring of Pick Protection’s solutions.
Rebecca said ‘as a start-up company we are
exceptionally lucky to have the fire power of a
company like Unipart behind us and I believe
they will be an integral part of our success in
the future”.
Pick Protection was named by the Scotsman as
one of the Top 5 Tech Companies To Watch in
2016 and most recently the company has been
shortlisted by the Health and Safety Excellence
Awards for Security Innovation of the Year. 2018
is set to be a landmark year for Pick Protection
as they further expand in the UK.
Rebecca said “Pick Protection has developed
technologically advanced lone worker solutions
to provide the best user experience for
employees and we are committed to working
with our customers to make sure usage of our
solutions is as high possible. I am so proud of
what Pick Protection looks like today and I am
so excited to see what the future holds. “
Top Tips for Success:
Take the first step today – Just start! Don’t focus
on everything you need to do, just look at what
are the first things you need to do and break
them down into small tasks.
Ask for help – Don’t be afraid to get in contact
with people and ask for help. There are so many
organisations out their ready to you help and
they want to hear from you!
Be cheeky – Never miss an opportunity! If you
think somebody can help you for example by
facilitating an introduction to somebody you
would like to speak to you won’t lose anything
by just asking.
Attend start-up events – the more people
you speak to the more you will find out what
support other start-ups have found useful and
also never know the interesting people you
might meet!
#BWSMAGAZINE
17
T 0141 229 0048
W www.pickprotection.com
Increase salesPromote an event Promote offers
