Final Project Business Plan

By Kristen Smith, Founder and CEO

December 6, 2012

BUS 122

TR 8:00 A.M.-1:00 P.M.

Ronni Marcus, Instructor

Kristen Smith, Founder and CEO◦ Kristen brings more than five

years of experience working in the digital media industry, including developing and managing website and e-communications, developing electronic and social media marketing, branding, and customer relations. She also has experience with SEO (Search Engine Optimization) as well as mobile application development.

◦ Kristen holds bachelor’s degrees in Interdivisional Studies and Web Development from Virginia Wesleyan College and ECPI University and a master’s degree in journalism from Regent University.

Commonwealth Digital Media is a digital media company that provides a wide variety of services to clients across the Commonwealth of Virginia that is cutting-edge and meet today’s digital needs.

We are capable of providing the following services:◦ Digital resume and portfolio building◦ Website building◦ Graphic design◦ Flash animation◦ Mobile application development◦ And much more

We also provide interactive as well as social media marketing and Search Engine Optimization.

We are also competitive and you will find the BEST quality and pricing.

Commonwealth Digital Media was established in December 2012 when Kristen Smith found a great need to expand digital media and marketing opportunities to clients throughout the Commonwealth of Virginia.

Kristen was looking for a way to provide excellent customer service and a strong market share for each region in Virginia.

Commonwealth Digital Media provides a wide variety of services to clients across the Commonwealth of Virginia that are cutting-edge and meet today’s digital media trends.

We are capable of providing various services, ranging from web design to mobile application development.

We are a competitive company and you will find the BEST quality and pricing.

Our company consists of talented individuals who bring their skills to the areas of their expertise.

We also provide interactive as well as social media marketing and Search Engine Optimization.

Marketing opportunities are exceptional.

Market share for each region

Provide excellent customer service

Total Revenue: $30,000 for the first year, with a 6-8 percent increase each year.

Client Recruitment

Company Projects

Advertising and Promotion

Company Portfolio

Resume Building

Portfolio Building

Website Building

Graphic Design

Flash Animation

Mobile Application Development

Website Hosting and Management

Digital Branding and Identity

Interactive Marketing

Social Media Marketing

Search Engine Optimization

Front-End Development

Back-End Development

Database Design

Search Engine Marketing

Sound

Illustration

Flash Development

3D Rendering/Animation

Motion Graphics

Optimization

Digital Advertising

JASE Group Grow Interactive

Unique marketing ideas◦ Inbound Marketing

◦ Search Engine Optimization

◦ Smart web design and web development

◦ Social media marketing

Differentiated product lines◦ Creative Advertising

◦ Public Relations

◦ Technology

Unique marketing ideas◦ Concept◦ Development◦ Creative and technical

direction◦ Content development◦ Tracking and reporting◦ Branding and identity

Differentiated product lines◦ Strategy◦ Design◦ Technology◦ Animation

In order for Commonwealth Digital Media to thrive in the ever-changing technology industry, the right equipment is crucial.

What Commonwealth Digital Media Needs:◦ A computer with the right amount of memory and disk

space to create digital content.◦ High end digital cameras and video recorders.◦ Necessary software to create videos, graphics, websites,

etc.

Other types of necessary equipment:◦ Desks◦ Chairs

Commonwealth Digital Media needs a total estimate of 13,000 square feet of office space for the company to thrive.

Target Market◦ Virginia residents and companies who

have a passion for all things interactive. Most receptive to the product as technology

changes continually.

Identifying and attracting clients◦ Age: Virginia residents of all ages.◦ Income: All incomes.◦ Lifestyle: The Virginia lifestyle, i.e.,

casual and upscale.◦ Background: Primarily college-

educated, but open to anyone.◦ Job Position: Mid to upper-level.

These clients would choose to spend their money on my services instead of somewhere else because all of Commonwealth Digital Media’s prices are the most affordable than any digital media agency in Virginia.

Commonwealth Digital Media boasts an expansive market and I will attract, hold or increase my market share by constant advertising in the avenues of email and social media. I will also advertise by audio and video as well as Google Adwords and online call-to-actions.

Better customer service Collaborating with customers at least three to

four times throughout the project No automated customer service; therefore there

will be a live person speak directly to someone that will personally assist you

Price is very competitive for higher quality work Cutting-edge marketing and advertising Motivated, tested quality employees who always

put the customer first Always experience and a friendly, collegial, work

environment, which includes our clients and customers

I will promote and advertise my services using a variety of methods, including company website, email marketing campaigns, social media sites, postcards, flyers, brochures, etc.

Viral Marketing

Google Adwords

Social Media Marketing

Email Marketing

Flyers

Brochures

Postcards

Commonwealth Digital Media will have the best operation available so that people will tell their friends, family, associates, and coworkers.

Commonwealth Digital Media is located in the Sidney Kellam Office Building in Virginia Beach, Virginia.

Address◦ 3100 Pacific Avenue◦ Suite 403◦ Virginia Beach, VA 23451

Phone:◦ 757-222-3001

Fax:◦ 757-222-3958

Email:◦ info@commonwealthdigitalmedia.

com

Website:◦ www.commonwealthdigitalmedia.c

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