BUS-101 Plan

Embed Size (px)

Citation preview

  • 8/8/2019 BUS-101 Plan

    1/22

    Place:

    Name of the Project : Choral Ltd.

    Location of the Project : House no: - 128,Gulshan: - 02

    (In front of YAHAMA)

    - 1 -

  • 8/8/2019 BUS-101 Plan

    2/22

    Name and status of theMANAGEMENT:

    - 2 -

    SL NO Name Status Percentof Share

    I. Md. Rakibul Alam CHAIR PERSON 20%II. Md. Shafikul Islam ACCOUNTING 16%III. Md. Tauhidul Haque FINANCE 16%IV.

    Rashed Jahan Tushar PRODUCTION MANAGER 16%

    V. Md. Ariful Hoq MD & MANAGEMENT 16%VI. Md. Tanvir Hassan MARKETING 16%

  • 8/8/2019 BUS-101 Plan

    3/22

    Management Role:

    Managing directors:-

    He will manage fund.

    He will take major decisions.

    He will correspond with clients and other officials.

    Directors:-

    They will manage the employees.

    They will set salary for employees.

    They will visit the site and make purchase equipments.

    - 3 -

  • 8/8/2019 BUS-101 Plan

    4/22

    Our business:

    Legal Status: Private limited company.

    Business: Loudspeaker and musical instrument (speciallyguitar) manufacturer.

    Start date: 14th April, 2004.

    - 4 -

  • 8/8/2019 BUS-101 Plan

    5/22

    Mission Statement:CHORAL Ltd will become a leading manufacturer of

    quality loud speakers and guitar throughout the country.

    - 5 -

  • 8/8/2019 BUS-101 Plan

    6/22

  • 8/8/2019 BUS-101 Plan

    7/22

  • 8/8/2019 BUS-101 Plan

    8/22

    Executive summary:

    This business plane is prepared to obtain financing in theaccount of 1,00,000,00 Tk. The supplement financing is

    required to being work on site preparation and modification,equipment purchases and cover expanse in the first year operations. Additional financing has already been secured in theform of

    1) 90,00,000 Tk from 6 investors (15X6)2) 10, 00,000 Tk from short term bank loan.

    - 8 -

  • 8/8/2019 BUS-101 Plan

    9/22

    Introduction analysis:

    As the popularity of band music is increasing at anexponential rate in Bangladesh so to meet the necessityCHORAL ltd will produce quality loud speakers and guitar.

    - 9 -

  • 8/8/2019 BUS-101 Plan

    10/22

    Future outlook and trends:

    Because of western culture the popularity of Band musicwill increase in Bangladesh. So it will be the duty of CHORALltd to fulfill the demand of musical instrument in Bangladesh.

    - 10 -

  • 8/8/2019 BUS-101 Plan

    11/22

    fxrtdftgrr

    Analysis of competitors:

    CHORAL ltd will be the first loud speakersmanufacturing company in Bangladesh. There are lots of foreigncompanies loud speakers are available in Bangladesh so foreigncompanies will be our main competitors.

    There are few Bangladeshi guitar producers but thequality of those guitars will not be so good to compete with our

    products. But our main completion will be the foreign companyspecially the Indians .

    - 11 -

  • 8/8/2019 BUS-101 Plan

    12/22

    Market segmentation :

    CHORAL will divide its customer into two basiccategories. The first group is familiar with electric guitar and loudspeaker the second group is not familiar with the electric guitar or loud speaker so they will just wait to use eclectic guitar or loudspeaker by purchasing acoustic guitar CHORALs target marketfall anywhere between the ages of 15-30.

    - 12 -

  • 8/8/2019 BUS-101 Plan

    13/22

    Organization Plan:

    CHORAL is a private ltd company. Md. RakibulAlam is the founder member and all the other members will begeneral partners.

    - 13 -

  • 8/8/2019 BUS-101 Plan

    14/22

    Introduction of Management:

    CHORAL is owned and operated by Md.RakibulAlam. The company being a big in nature requires a complexorganizational structure. Md. Ariful Hoq makes all of the major management decisions in addition to monitoring all other

    business activities.

    - 14 -

  • 8/8/2019 BUS-101 Plan

    15/22

    Personal Plan:

    Loud sparkers and guitar need perfection to theusers. So, CHORAL ltd will use foreign technical engineers for

    producing both guitar and loud speakers. The staff will consist tohead technician and 2 assistant technicians and 3 workers.

    Head Technician 15000Assistant Technician 5000

    Workers 4500

    - 15 -

  • 8/8/2019 BUS-101 Plan

    16/22

    Production Plan

    Supplies of Raw Materials :

    CHORAL will import raw materials from foreigncountry. CHORAL ltd will negotiate with Frender and Ibanezcompany to fulfill the technical requirements .

    Machinery and equipments :

    CHORAL ltd will import machineries from Ibanez andFrender company.

    CHORAL ltd will need the following equipments:

    Power saws & other production machinery 50, 00,000Speaker cabinet 10, 00,000

    - 16 -

  • 8/8/2019 BUS-101 Plan

    17/22

    Marketing Plan

    Quality plan:

    CHORAL ltd will appoint agents who will supply the products to the retailers and wholesalers. Wholesalers will provide transport facility through a good channel of distribution. Pricing strategy :

    As foreign musical instruments are dominating themarket CHORAL ltd at first will charge lower price than other leading companies. In this way CHORAL will capture the marketwith lower price but high slandered musical instrument.

    Promotion:

    CHORAL will make a contractual agreement with theleading bands in Bangladesh. It will sponsor the renowned bandgroups with their equipments. It will advertise in monthlymagazines.

    Product forecast :

    Factors such as current trends, addiction andhistorical data ensure that the high demand of musical instrumentin Bangladesh will remain constant over the next 8-10 years. Soif CHORAL ltd produce high quality musical instrument it would

    - 17 -

  • 8/8/2019 BUS-101 Plan

    18/22

    make definitely a good market in Bangladesh and abroad. Within4 years we will ensure 50% market share.

    Financial Plan

    Financing:

    This business plan is prepared to obtain financing in theamount of 1, 00,000 Tk. The supplement financing is required to

    being work on site, preparation and modifications, equipment purchases and to cover expenses in the first year of operation.Additional financing has already been secured in the form of:

    90, 00,000 form 6 investors.

    10, 00,000 form short term loans .

    Sales:

    Sales figures will be critical in the first year of trading. Sales figure will be reported to the directors on a weekly

    basis for discussion. The monthly sales budget will be completed promptly and any variances investigated and action taken

    accordingly.Competitors sales will be compared with the sales of

    CHORAL ltd.

    Cost of goods sold:

    The cost of goods sold for loud speaker and I will bedetermined by the retail profit analysis. The cost of each loudspeaker item is 40% of the selling price, the cost of each acoustic

    - 18 -

  • 8/8/2019 BUS-101 Plan

    19/22

    guitar is 30% and the cost of each electric guitar is 60% of theselling price .

    Fixture cost :

    Power saws & Product Machines 50, 00,000Office machines 15, 00,000

    Speaker cabinet 10, 00,000

    Other miscellaneous expenses 5, 00,000

    80, 00,000 Salaries expenses :

    The salary of each share holders will be dividedaccording to their shares.

    And the technicians and other workers will get thesalary accordingly

    Head Technician 15,000Assistant Technician 5,000

    Workers 4,500

    Marketing expense:

    CHORAL ltd will allocate 15,000 Tk for promotionalexpenses at the time to start up. That money will be used for thecontractual agreement with the renowned band and also toadvertise in the monthly magazines.

    - 19 -

  • 8/8/2019 BUS-101 Plan

    20/22

    Depreciation:

    In depreciating capital equipments CHORAL will usestraight line method. CHORAL will depreciate on equipmentsover 10 years time period.

    Accounts payable :

    CHORAL ltd acquire 10, 00,000 short term loan from bank. It will return the money @ 5% rate over next 5 years time period.

    - 20 -

  • 8/8/2019 BUS-101 Plan

    21/22

    Financial statement:

    TASMAC LtdIncome statement

    For the year ended April 14, 20051) Gross sales

    4, 70,000Cost of goods sold 63,000

    _______________ Gross profit

    4, 07,000

    3) Less;Wages 2, 94,000Telephone 1,000Stationary 700Advertising 15,000Packing 4,000

    ____________ 3

    , 16,000Ebt

    Interest 50,000Less Ebt

    41,000

    - 21 -

  • 8/8/2019 BUS-101 Plan

    22/22

    Tax 1,000

    ____________ __________

    Net profit 4

    We believe that our company will be able to satisfy our customer needs. We will be able to make this company a

    profitable one.CHORAL will be proved itself as one of the most popular musical

    instrument .