Burning Glass Technologies - Michigan Community … Colleges Labor Insight... · © 2015 Burning Glass Technologies —Proprietary and Confidential ... and training. Compensation

© 2015 Burning Glass Technologies — Proprietary and Confidential

Matching People

& Jobs

Reemployment &

Education

Pathways

Resume Parsing &

ManagementReal-Time Jobs

Intelligence

Matching People

& Jobs

Reemployment &

Education

Pathways

Resume Parsing &

ManagementReal-Time Jobs

Intelligence

September 2016

Burning Glass Technologies

Labor Insight

One Lewis Wharf, Boston, MA 02210 | +1 (617) 227-4800 | www.burning-glass.com

1© 2015 Burning Glass Technologies — Proprietary and Confidential

Collecting Data on Job Market Demand in Real Time

Visit Online Job

Sites

Collect &

Deduplicate Job

Postings

Read Postings to Generate

Detailed Data

• Job Title & Occupation

• Employer & Industry

• Technical Skills

• Foundational Skills

• Certifications

• Educational Requirements

• Experience Levels

• Salaries

Real-time job market data offer up-to-date insights not possible through

traditional sources


Company Profile

Clark Research International (CRI) offers clients

a breadth of multidisciplinary skills including

research science, policy analysis, economic

analysis, and data collection and analysis.

Job Description

CRI seeks a full-time IT project manager for our

Boston office. He/she must be able to build

strategic partnerships; communicate project value

to business managers; and be able to create and

recycle operational and technical solutions.

Should have strong background with software

development, preferably in C++, with experience in

implementing Sybase. Responsibilities include

environmental assessment, documentation, process

improvement, systems testing, and training.

Compensation & Benefits

Salary: $70,000 per year. Benefits: Medical,

dental, and child care available. Requirements:

BA/BS with 2 - 4 years of experience or the

equivalent combination of education and

experience; PMP Certification required.

Burning Glass Added Extracts:

> Full location: MSA; City, State,

Min experience: 2-4 years

> Education Attainment:

Bachelor’s

> Major: Computer Science,

> Salary: $70,000 base salary

> Type of Job: Full-time

> General Skills: Collaboration;

Communications

> Specific Skills: IT Design; Process

Improvement; Testing; C++,

Sybase

> Certificates/Certifications: PMP

Reading Job Postings – The Burning Glass Difference

Traditional Extracts:

> Job title: IT Project

Manager

> O*NET: 15-1099.11

(Information Technology

Project Managers )

> NAICS 541690 (Other

Scientific and Technical

Consulting Services )

> Location: Boston


This training will cover program development:

Examples for exploring new potential programs

• Landscapers, Viticulture, horticulture

• Funeral Services

Moving from general to more specific:

• Hospitality and Food Services


Environmental Scan to Identify High-Demand Occupations

Questions to Consider

> Which occupations/programs are in greatest demand?

> How has demand changed for occupations in the last few

years?

> Which occupations are relevant for graduates of a specific

program of study (specified and inferred, skills based)?

> What does BLS projections data say about occupation

demand?

> In what locations are these titles in greatest demand?

Key Reports

> Top Occupations

> Top Locations

> Summary Report

Identify Develop Market


Environmental Scan to Identify High-Demand Occupations

Identify the high-demand occupations/programs

for new program development or programs with low

employer demand to sunset:

Review federal employment and projections data for

additional context:


Determining Appropriate Level of Education


> What level of education do employers seek for these

occupations/programs/skills?

> How has the desired level of education changed over time?

> What industry certifications are in demand/can they stand

alone in place of degree or complement a degree?

Key Reports

> Advertised Education

(Minimum, All

Advertised)

> Occs. Inferred from

Degree

> Top Certifications



Program Level for Marketing and Public Relations

Compare specified level of education desired for

occupations/programs:

> What is the minimum level of education required?

> What is the preferred level of education?

> Has the desired level of education changed over time?

Higher demand for bachelor’s, and some

preference for graduate degree, focus on

those degree levels

Higher posting volume with inferred vs

specified degrees

Compare against inferred education:

> Advertised level of education: Education is specified in

the job posting

> Occs. Inferred from degree: Many postings lack

education requirements, to include those posts in

searches occupations were tagged to an education

level

Programs with high demand across

degree levels create pathway/stacked

credential opportunities


Horticulture

• Landscaper/ Landscape Technician:

• Viticulture/ viticulturist

• Horticulture

• Turfgrass Management

There is a Burning Glass Occupational Family called: Agriculture, Horticulture and the Outdoors.

There is also a skills clusters called: Agriculture, Horticulture and the Outdoors.

Summary Table for Sub-Ba jobs:


Funeral Services

Funeral Services:

Funeral Director

Embalmer

Funeral Services Director

Start with the titles you know. Do these segment into different occupations?

In this case, Burning Glass does not see enough employer demand to segment these jobs into discrete occupations. You might use the SOC occupations from the government to access the difference between Funeral Attendees and Funeral Directors.

Also, remember you can look nationwide. Do nationwide demand trends support Michigan trends?


Hospitality:

Start broad with the Burning Glass Occupational Family:


Aligning Curricula with Employer Skill Demand


> What skills do employers currently desire for positions relevant

to a program (specialized, baseline, software)?

> How has skill demand changed in the last few years (what new

skills have emerged, which are less important)?

> What non-core skill clusters do employers seek (options for

interdisciplinary study/specializations)?

Key Reports

> Top skills

> Top skill clusters



Curriculum Elements for Marketing and Public Relations

Top Skills Over Time

Analyze change in skill rank and percentage to realign

existing curricula and identify key skills for new courses

Skill Cluster Analysis

> Common skill and marketing clusters create a foundation for

core courses

> Specialized clusters less commonly aligned with marketing

indicate potential for in-demand minors/certificates


Marketing Programs to Employers and Students


> Who is hiring graduates from this program?

> How do top skills vary across employers?

> What location demonstrates the greatest demand for this

program?

> What are potential titles for graduates of this program?

> What is the salary range for program graduates?

Key Reports

> Top Employers

> Top Locations

> Top Titles

> Salary Range



B2B Program Marketing

Identify employers in need of skills conferred by

the program to encourage upskilling options for

existing employees:> Where are the skill gaps/ what positions are they

hiring for?

> What skills align with the program curriculum?

> Who is the competition for talent in the area?

Create collateral that illustrates why enrolling

employees in the program will benefit the company:


Marketing to Prospective Students

Inform students about the potential job market after

completing a program:

> Who is hiring for these skills?

> What are the top job titles in this occupation/for a

program of study?

> What is the salary range for these positions?

> What level of education are employers looking for in this

field?

For nationwide programs, identify locations with

high-demand for targeted marketing:

High school or

vocational training

19%

Associate's degree

4%

Bachelor's degree

73%

Graduate or

professional degree

4%

Education Requirements

Top Employers

1. Oracle

2. Accenture

3. Anthem Blue Cross

4. Amazon.com

5. Deloitte

Top Titles

1. Marketing Manager

2. Director of Marketing

3. Marketing Specialist

4. Marketing Coordinator

5. Communications

Manager

Location Quotient (by MSA)

Heat Map (Advanced Demand Report


Applying Data in Career Services

Inform students about what skills to highlight on

their resumes based on employer demand:

Incorporate in-demand skills into resume

categories

Relevant coursework: Market

research, digital marketing, marketing

channel strategy

Internships: Social media specialist

(marketing communications, social

media, competitive analysis)

Specialized Skills: Product

development, Microsoft Excel, Google

Analytics

Thesis: Impact of content marketing

in B2C markets

Identify employers for appropriate for recruitment

or internship partnerships:


For more information, contact:

Jess Jong | Client Services Manager

t +1 (617) 227-4800 x 116

[email protected]

One Lewis Wharf | Boston, MA 02110 USA

[email protected]

Additional information about filters, reports, definitions, webinars, and case studies can be found on the

Labor Insight help site:

Erica Dickinson| Product Support Manager

t +1 (413) 387-9552

[email protected]

mailto:[email protected]

mailto:[email protected]

Documents

Burning Glass Technologies - Michigan Community … Colleges Labor Insight... · © 2015 Burning Glass Technologies —Proprietary and Confidential ... and training. Compensation