BulletinAmadeus Hong Kong Times

Issue 19 > August 2010第十九期 > 二零一零年八月

In Asia Pacific, Amadeus grew its market share of travel agency air bookings to 33% for Full Year 2009 which processes the largest number of online travel agency bookings, with more than a 51% market share. Travel agencies in Asia Pacific using Amadeus to process reservations increased to 19,500. The primary drivers of this market share growth were gains in Australia, Hong Kong, Indonesia and Malaysia.

Major new airline agreements signed in 2009 included AirAsia, SEAir, Zest Airways, and a Memorandum of Understanding with Thai Airways to assess the first phase of rolling out the Amadeus Altéa Customer Management System. Amadeus also increased its headcount in Asia Pacific by 15% to more than 1,400 employees and opened three new offices – in Bali, Indonesia; Koh Samui, Thailand; and Yangon, Myanmar.

In the Middle East and Africa region, Amadeus achieved a market share of close to 45% in 2009, a growth substantially higher than the industry as a whole. Despite a slow economy and a decrease in the total number of travel industry bookings in the Middle East and Africa, Amadeus showed resilience with a growth in bookings of more than 9 percentage points compared to the previous year.

Furthermore, Amadeus expanded its reach, market share and headcount by opening three new fully-owned Amadeus Commercial Organisations in Syria, Yemen and Lebanon, making it the only global distribution services provider to have its direct operation across virtually all markets in the Middle East. Amadeus also opened its Middle East Regional Hub based in Dubai, United Arab Emirates, and appointed a new team of senior executives to oversee the growth of Amadeus in these markets.

“Despite a tough year, Amadeus shone through in Asia Pacific and the Middle East and Africa regions - two of our key potential growth markets. This has been made possible due to the consistent support and commitment from our travel partners and employees in these markets. This year we continue to support and provide technological innovation, global reach and local expertise that will form the foundation of continued growth for Amadeus in the global markets,” said Philippe Chérèque, Executive Vice President, Commercial, Amadeus.

Amadeus Reports Growth In Asia Pacific, The Middle East And Africa Despite Global Economic Downturn

PAGE 2Amadeus eTicket Tracer – Follow

Up Your Customer’s Tickets At Your Finger Tips!

PAGE 3Amadeus Agency Excellence Award

2009

Amadeus Hong Kong Awarded As Caring Company

Exciting Opportunities In Amadeus Hong Kong

PAGE 4Amadeus Wholesale Agencies

Amadeus Training Courses For Agents

Welcome to Amadeus!

A clear direction for the future

Message From The General ManagerWelcome to this edition of the Amadeus Hong Kong Times.

In this issue, we have the pleasure of reporting our continued growth and success across key markets globally, particularly in Asia Pacific, the Middle East, and Africa, despite the slump in travel volumes due to the global economic recession last year. The economy in the Asia Pacific region is picking up rapidly and the associated positive trends for travel and tourism are expected to continue for the rest of the year. Airlines will continue to seek new distribution strategies and business models, while travel agencies will look for niche markets and operational initiatives to improve

their productivity, increase revenue, and broaden their service offering. Amadeus will continue to invest in research and development with a specific focus for the Asia Pacific region, including Hong Kong. The solutions highlighted in this issue are just a taste of the exciting new technologies we have introduced, with many more to come.

I hope you enjoy this issue of the Amadeus Hong Kong Times! Please feel free to contact me or any of the Amadeus Hong Kong team if you have feedback about the newsletter or suggestions for content you would like to see in the next edition.

Mr. Louis Lee (General Manager)

Amadeus無畏全球景氣低迷，在亞太地區、中東及非洲業績逆勢成長

儘管2009年全球經濟低迷，區域旅遊不景氣，Amadeus仍在亞太地區、中東及非洲的表現依

然亮眼，是成長最快速的分銷通路系統供應商，在主要市場持續居於領導地位。

於亞太地區使用Amadeus系統的旅行社航空訂位量市佔率增長至33%，線上訂位量也創新

高，市佔率超過51%。亞太地區使用Amadeus訂位系統的旅行社已增加至19,500家，澳洲、

香港、印尼及馬來西亞的增長是促使市佔率得以提升的主要動力。此外，Amadeus亦於去年

與亞洲航空(AirAsia)、SEAir、Zest Airways簽訂新的合約；並與泰航簽訂了合作備忘錄，評

估Amadeus Altéa顧客管理系統第一階段的使用情形。而相對地Amadeus亞太地區的員工人

數也增加了15%已超過1400人，並在印尼峇里島、泰國蘇梅島及緬甸仰光等地開設了3個新

的辦事處。

2009年，Amadeus在中東及非洲地區的市場佔有率將近45%，雖然這兩個地區的旅遊訂位

量總數減少，但Amadeus的業績仍然比前一年高出 9 個百分點以上，高出整體產業增長率

許多。此外，Amadeus在敘利亞、葉門及黎巴嫩開設了3家分公司，擴大其事業版圖、市

佔率及員工數量，成為唯一在中東幾乎所有市場直接營運的全球分銷通路服務供應商。因

此，Amadeus也在杜拜設立了中東區域中心，並任命高階主管組成新團隊，負責提升這些市

場的業績。

Amadeus商務部門執行副總裁Philippe Chérèque 表示:「雖然這一年經濟不景氣，但Amadeus

仍在亞太、中東及非洲等主要的潛在成長市場表現亮眼。這都要感謝這些市場的旅遊合作夥

伴及員工不斷支持與投入。今年我們將繼續支援並提供創新技術，秉持著遍佈全球的專業精

神，在全球打下基礎，持續成長。」

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2009年Amadeus的其他成就包括:

•中東地區: Amadeus經13家阿拉伯航空運輸組織(AACO) 成員選為

獨家分銷夥伴，首創簽訂10年協議，這13家航空業者為: 阿爾及

利亞航空 (Air Algérie)、泛非航空公司(Afriqiyah Airways)、埃及

航空(EgyptAir)、阿酋航空(Etihad Airways)、科威特航空(Kuwait

Airways)、利比亞航空(Libyan Airlines)、卡達航空(Qatar Airways)、

沙烏地航空 (Saudi Arabian Airlines)、蘇丹航空(Sudan Airways)、

敘利亞阿拉伯航空(Syrian Arab Airlines)、突尼斯航空(Tunisair)、

葉門航空(Yemen Airways)及摩洛哥皇家航空 (Royal Air Maroc)。

•亞太地區: Amadeus與中國南方航空簽訂協議，建置Amadeus電子

零售解決方案，大大提升了其在中國的地位。該解決方案提供線

上國際訂票功能，方便業者為出入境旅客提供服務。Amadeus電

子商務解決方案目前為中國各大航空公司採用，包括中國航空、

國泰航空、中國東方航空、港龍航空及海南航空

•委託PhoCusWright發表調查報告，針對全球經濟成長快速的商旅

市場，提出深入說明與領先全球的廉價航空(LCC) AirAsia 簽訂了一

份重大協議，讓全球旅行社透過 Amadeus Ticketless Access 解決

方案就能預訂AirAsia航班，方法與預訂全服務型航班相同。

•宣布與印度旅遊網站及亞太地區主要旅遊網站 MakeMyTrip.com

及Yatra.com合作，加強在線上訂票領域的領導優勢。

Amadeus eTicket Tracer – Follow Up Your Customer’s Tickets At Your Finger Tips!

Amadeus eTicket Tracer is a newly developed tool from Amadeus to help travel agents display the current e-Ticket or VMCO image in a PNR, and take immediate action in just 2, 3 easy clicks. Your daily duties have never been that easy and hassle-free before.

This efficiency tool is already deployed to all Amadeus users. Simply display your PNR, and press the eTicket Tracer icon. Come experience the benefits by yourself!

Amadeus eTicker Tracer – 彈指間跟進客戶的機票記錄

最新推出的Amadeus eTicket Tracer目的為所有Amadeus用戶提供一個簡單快捷的方法來查

詢電子機票的資料。用戶只需於主介面點擊eTicket Tracer之圖標，現有已訂的電子機票或

VMCO記錄就立即顯示出來。

BenefitsofAmadeuseTicketTracer For Ticketing For Sub- Agents agents

1. View all ticket/VMCO of a PNR in a list, with just one click. √ √ (點擊一下以檢視所有已訂的機票或VMCO記錄)

2. Preview all useful information in one page and choose √ √ your selected ticket/VMCO for displaying further information. (於同一列表中預覽所有資料，並選定某一機票

或VMCO記錄以顯示更多資料)

3. View the current status of each ticket/ VMCO coupon, √ √ with export & print function. (檢視各機票或VMCO票據的

現況，並具有輸出及列印功能)

4. View other fares & ticketing components in a very √ N/A user-friendly display. (簡單地檢視票價及訂票功能)

5. Take follow-up action on selected coupons immediately, √ N/A by clicking a short-cut key: (點擊捷徑鍵便可即時跟進所選的機票或VMCO票據) • Void (取消) • Reprint Agent Coupon (重新列印票據) • Re-validate (更改機票行程資料)

Current Ticket Image by a sub-agent

Optionforticket/VMCOno.sequencedisplay

eTicket Records Listing

Current Ticket Image by a ticketing agent

Exciting Opportunities In Amadeus Hong KongAs part of our continuing expansion in Asia Pacific, we are seeking to appoint experienced candidate for the following positions:

•RegionalManager,CorporateSolutions(Ref:RMCS/HKG) •Manager,BusinessSolutions(Ref:MBS/HKG)

If you are interested in accepting the challenge, please send your resume in confidence to: TheGeneralManager,AmadeusHongKongLimited,3/FHenleyBuilding,5QueensRoadCentral,Central,HongKong, or by email to recruit.hk@amadeus.com. (Please mark relevant reference code on the envelope/email). For more information, please go to our website at www.hk.amadeus.com.

Amadeus Hong Kong Awarded As Caring CompanyAmadeus Hong Kong is recognized as a private company which demonstrates good corporate citizenship in volunteering, giving and caring for the environment, and is awarded as a Caring Company under the Hong Kong Caring Company Scheme in 2009/10.

Aims at encouraging the business and public sectors to care for the community, their employees and the environment, the Scheme has become an important platform for promoting strategic partnership among government, business and social service sectors; fostering corporate social responsibilities and building a cohesive society.

These are some of the activities we did in the past year through working with a local non-profit organization:•Donatingwritten-offbutgood-conditioncomputers,printers&furniture,forthe organizationtoconductcomputerclassesfortheunemployed&newimmigrantsto upgradetheirskill.AndforchildrenwithouthomePCstodotheirhomework.

•Visitingtheunder-privilegedfamiliesinthefestiveseasons.

•Participatinginthefundraisingcharitywalk

“Through helping other people in need, we foster our own value in caring for the people & the society. Our team is committed to continual efforts in acting out social responsibility on corporate & personal basis I believe it will gradually become part of our corporate culture. The Caring Company award gave us significant recognition and encouragement.“ said Louis Lee, General manager of Amadeus Hong Kong.

AmadeusHongKong獲得2009/2010年度商界展關懷公司之殊榮

Amadeus Hong Kong很榮幸地獲得2009/10年度香港商界展關懷計劃 –

商界展關懷公司之殊榮，而Amadeus Hong Kong作為私營公司，此嘉

許正正展示出我們矢志通過義務工作及對社區環境的關懷和貢獻，從

而確立良好的企業公民意識。

商界展關懷計劃 旨在鼓勵工商及公營機構關懷社區、關心員工並愛護

環境，同時促進商界與社會伙伴合作，啟發企業共同承擔社會責任。

去年，Amadeus Hong Kong與一非牟利組織攜手合辦多個活動，幫助

社區的弱勢社群，如捐贈電腦、打印機及傢俱予該組織；開辦電腦課

程，提升失業及新移民人士的工作技能，並開放予家中沒有電腦的兒

童作學習之用；同時亦探訪弱勢家庭及參與慈善步行籌款 。

Amadeus Hong Kong總經理Louis Lee認為:「為有需要人士伸出援手，

讓我們培養了對關懷社群的價值觀。商界展關懷 的嘉許給予我們重要

的表揚及鼓舞。在公司與個人層面上，我們的團隊會繼續付諸實行對

社會的責任。我相信，這逐漸會成為我們企業文化的重要部份。」

3

Amadeus Agency Excellence Award 2009On 19 May 2010, the President of Amadeus Asia Pacific, Mr. David Brett, presented Amadeus Agency Excellence Awards to 10 of our key travel agent partners, in recognition of their outstanding contribution throughout the year 2009. The award represents our highest appreciation of support and loyalty from these invaluable partners.

“Year 2009 was an unforgettable year. We saw low tides with financial tsunami and H1N1 problems at the beginning, then the quick-boost recovery in leisure traffic, and finally a steady up-sign for corporate traffic in the last quarter. In good and bad times we always work with our partners with mutual support, waving out the challenges and capitalising the opportunities together. We believe partnership is our key to success.” remarked Louis Lee, General Manager of Amadeus Hong Kong.

The ceremony was held in the Hyatt Regency Hotel and we all shared a wonderful evening together.

From left: Ms. Carmen Lau (Customer Support Manager), Ms. Esther Wang (Director of Sales & marketing) - AmadeusHongKong, Ms.EmilieShu (Director) - TraveluxLtd, Ms.SusannaLeung (Manager, Business Development), Mr. Charlie Wong (General Manager) - Zuji Ltd, Mr.JasonShum (Executive Director) - Nan Hwa(Express)TravelServiceLtd, Mr.JamesSong (Representative) - AsiaTravelServiceLtd, Mr. Wong Ian Kit (Managing Director) - VengKitTravelCo.Ltd, Mr.DavidBrett (President) - AmadeusAsiaPacific, Ms. ConniePoon (Manager) - AsianaHolidaysLtd, Mrs. Cindy Young (Managing Director) - SunflowerTravelServiceLtd, Mr. Tony Ma (CEO) - Hutchison-Priceline(Travel)Ltd, Mr. Jackie Tong (Managing Director) - TraveluxLtd, Mr. James Wong (Director) - SunHingHongTravelAgencyCo.Ltd, Mr. Albert Cheung (General Manager) - GriffinTravel(HK)Ltd, Mr. Louis Lee (General Manager), Mr.SammyWoo (Information Technology Manager) - AmadeusHongKong

為答謝各合作伙伴於去年對Amadeus的支持，Amadeus亞太區總裁

David Brett先生在2010年5月19日假香港凱悅酒店頒發了每年一度的

Amadeus Agency Excellence Awards予10個合作單位，對他們去年的傑

出貢獻致以高度的嘉許及鼓勵。

Amadeus香港區總經理Louis Lee說:「2009確是難忘的一年。繼年初大

家就經歷了金融海嘯以及H1N1所帶來之低潮，然後消閒旅遊經歷急速

復甦，而商務旅遊亦趕在最後一季度穩步上揚。但不論順流、逆流，

我們都與伙伴互相扶持，攜手排除萬難，共同把握機會。我們深信緊

密的合作正是我們邁向成功之匙。」

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Amadeus Wholesale Agencies Amadeus Training Courses For Agents

Welcome to Amadeus!

Travel agencies can authorize the major ticketing wholesalers who installed Amadeus system to issue tickets with the ES entry (example:ESHKG222W1-T). For more information, please contact our Helpdesk at +852 29137470 or the Macau Toll Free at 080 0907 for Macau agents.

The following 2-day training courses are available at our Training Centre in the Henley Building, Central from September to November 2010.

To sign up, please enrol on our Extranet or call our Helpdesk at +852 29137470. Macau agents may call our toll free number at 080 0907.

Wong Wing Yuen joined Amadeus Hong Kong in April 2010. As a Technical Support Engineer, Yuen is responsible to provide first level technical support for the customers in Hong Kong and Macau, including onsite and remote problem diagnosis and analysis. Prior to joining

Amadeus, Yuen worked for commercial and government sectors as I.T. Officer. He holds a Bachelor of Arts (Hons) in Business Information Technology from Coventry University.

May Ng joined Amadeus Hong Kong in June 2010. As a Sales and Marketing Executive, May is responsible for the marketing and corporate communications activities for Amadeus Hong Kong. Prior to joining Amadeus, May worked for travel agencies and commercial firms as Marketing Executive. She holds a Bachelor of Arts (Hons) in Media and Cultural Studies from Middlesex University.

Amadeus Hong Kong Ltd.3/F Henley Building, 5 Queens Road Central, Hong Kong

香港中環皇后大道中5號衡怡大廈3樓

Tel 電話: +852 2913 0123 Fax 傳真: +852 2913 0133

Macau Toll Free 澳門免費專線: 080 0907

www.hk.amadeus.com

2-DayAmadeusBasicReservationsCourse(ABC)07-08 SEP12-13 OCT09-10 NOV

2-DayAmadeusFaresandTicketingCourse(AFT)28-29 SEP26-27 OCT23-24 NOV

Mr. Wong Wing Yuen (Technical Support Engineer)

Ms. May Ng (Sales and Marketing Executive)

Agency Name Location Office ID Phone No.AGCTravelService TST HKGH22792 2368 0201 BaoShinnExpressCompanyLtd. TST HKGH222W1 2815 1355 TST HKGH22616 3188 6611 CharmingHolidaysLtd. Mongkok HKGH22580 2542 0220 C.I.S.&Co.Ltd. Wanchai HKGH22619 2735 5228 CitizenThunderbirdTravelLtd. Central HKGH22547 2525 0362 Central HKGH22548 2525 0362 Central HKGH22549 2525 0362CAACHolidaysLtd. TST HKGH22545 2870 8988 EGLToursCo.,Ltd. Macau MFMH22138 8981 3700 G.C.Nanda&Sons(HK)Ltd. Central HKGH22809 2522 3137 GlobalUnionTransportationLtd. Central HKGH22732 2845 4232 GlobairLtd. TST HKGH22571 2869 0668 GoldenHolidayLtd. TST HKGH227P1 2722 1244 GreatEasternTouristLtd. TST HKGH22546 2378 7213 H.C.PattersonTravelServiceLtd. Central HKGH22550 2524 4154 TST HKGH22681 2369 6328 HolidayTours&TravelServicesLtd. TST HKGH22668 2736 8855 HongKongFourSeasToursLtd.(1/FL) Central HKGH22595 2200 7711 (11/FL) Central HKGH22339 2200 7718 TST HKGH22594 2311 1312 HongThaiTravelServicesLtd. Admiralty HKGH22197 2109 8298 Mongkok HKGH22196 2928 6088 Central HKGH22316 2921 2121 TST HKGH22611 2929 1128 HuaMinTourismReservation Central HKGH22731 2273 1000 JebsenTravelLtd. Causewaybay HKGH22589 2521 0338 JBCTravelCompanyLtd. Central HKGH22541 2521 3123 JetourHolidayLtd. TST HKGH23147 2730 5638 Lotus Tours Ltd. Kowloon Bay HKGH22262 2316 1111 Kowloon Bay HKGH22263 2313 1111 MabuhayHolidaysLtd. Central HKGH22796 3106 8338 NanHwa(Express)TravelServiceLtd. Wan Chai HKGH22298 2541 8833 TST HKGH22506 2311 3112 TST HKGH22468 2388 8018 NewSintraToursLtd. Macau MFMH22103 (853) 28715432 PleasureToursLtd. Central HKGH222W4 2524 6343 PrinceTravelLtd. Central HKGH23121 2111 3837 PoloairTravelLtd. TST HKGH22646 2368 1881 SunflowerTravelServiceLtd. Central HKGH22202 2810 7863 TST HKGH22306 2332 0033 HKGH22208 2721 1682 Kwun Tong HKGH222W6 2722 2800 HKGH22211 2722 2870 Mongkok HKGH22554 2332 2627 Macau MFMH22102 (853) 28311655 SunpacTours&TravelLtd. Wanchai HKGH22696 2845 2933 T.T.T.(HK)Ltd. Mongkok HKGH22775 2815 8831 ToursHongKongLtd. TST HKGH22304 2730 1565 UnitedChinaTravelLtd. Causeway Bay HKGH22755 2838 2335 VengKitTravelCo.,Ltd Macau MFMH22118 (853) 2843 9225 WestminsterTravelLtd. Kwun Tong HKGH222V1 2313 9848 WincastleTravel(HK)Ltd. TST HKGH222Y8 2301 1200 WingHangTravelCo.,Ltd. Central HKGH22289 2521 6161