BUILDING YOUR PTAS ELECTRONIC PRESENCE Social Media Video
Sharing Photo Sharing Blogs Social Bookmarks Podcasts Website
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Linda Kearschner PCCPTA | VP, Communications Gary Alfred PCCPTA
| Technology Chair
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THE BASICS OF PTA COMMUNICATION
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A CALL TO ACTION PTA began in 1897 when two women from
Washington, DC decided that the children of America needed a voice
and sent out a call to action
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THE PTA MESSAGE We are for every child, with one voice,
non-partisan, non-sectarian, and non-commercial. We educate,
advocate, and lead.
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Encourage involvement with the child in the home and in the
school. Inform every family in the school of the aims and
accomplishments of the unit. Encourage attendance at PTA meetings
and parent involvement in PTA projects and activities. Foster
cooperation with the school in keeping parents informed about
school functions, regulations and/or procedures on child-related
issues. Inform the community about PTA activities and school
functions. THE PURPOSE OF PTA COMMUNICATIONS
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Identify the Target Audience Who do you want to reach? Choose
the Medium Best way(s) to reach that audience? Prepare the Message
Vital to make the connection to PTA mission and purpose. What does
this do for kids? PLANNING FOR COMMUNICATIONS
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New territory Tread carefully! Spell out: Goals Objectives
Implementation process Content including photo, video, contact info
permissions Prohibited use or objectionable content Administration
authority MEDIA POLICY
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Ask Personally / Word of Mouth Telephone Direct Mail Bulletin
Boards / Marquees Brochures Public or School Print Media/TV/Radio
Newsletters / e-Newsletter Email Electronic surveys Website Social
Media WAYS TO DELIVER YOUR MESSAGE
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WEB SITES
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WHY HAVE A WEBSITE? To save time & money on communication
To provide up to date information To provide convenience to your
members To encourage two-way communication To reach a larger
audience A majority of Americans seek information, socialization,
and entertainment from the Internet. There is no spoon!
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REQUIREMENTS FOR A WEBSITE 1.A domain name 2.A Web host 3.Some
useful info
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1. DOMAIN NAME A domain name is a human-friendly address on the
web. e.g. happytownhighpta.org Get a domain name that makes sense
for your org. Domain names cost about $10 per year. Purchasing
domain name hosting is not the same as purchasing site hosting. You
need both. Gary recommends: enom.com, register.com and
networksolutions.comenom.comregister.com networksolutions.com
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2. WEB HOST A Website Host allows you to put your content on
their computers for all the world to see. Choose a host that
provides simple, easy-to-use content management. Hosting can be
free to expensive. Go with free to very cheap. Gary recommends:
Weebly.com, Wix.com, and WordPress.comWeebly.comWix.com
WordPress.com
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3. USEFUL INFO Advocacy information Links to partner
organizations Volunteer opportunities Health and Safety issues
Recognize Achievements Fundraising Mission and goals Board members
Contact information Current activities Calendar Reflections Program
School information Membership information
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EMAIL
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YOUR EMAIL ACCOUNTS If you are willing to set it up and
maintain it, providing organizational email addresses to your board
members provides these benefits: Continuity during transitions
Easily discoverable place for people to send questions. Privacy for
personal contacts
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WHAT YOULL NEED A domain name Someone to manage creating and
maintaining them. A naming convention, like [email protected]
makes it easier for people to contact you and makes transitions go
[email protected] Gary recommends: Gmail
(mail.google.com)
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MEMBER EMAIL ADDRESSES Manual data collection Constant Contact
or other email marketing services RSS feed on your website Cloud
tools, e.g. via Google National PTA member activation.Coming
soon!
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USE EMAIL FOR Newsletter delivery Important Interim
communications Meeting or event reminders Surveys
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Keep you contact database secure! Dont share it with any
partners or vendors or well intentioned grandparents. Practice
discretion even within your member-base. Read at least once, the
CAN-SPAM Act of 2003 before sending any email that is not directly
related to PTA business. PRIVACY & LEGAL
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NEWSLETTERS
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WHY CREATE A PTA NEWSLETTER? Notify of upcoming events Inform
on current issues Recognize achievement Create a family camaraderie
Get others involved in PTA
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WHAT ARE YOUR OPTIONS? Print hard copies to distribute Add a
couple of PTA pages to school newsletter Gather email addresses on
membership forms Distribute electronic version
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SOCIAL NETWORKS
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CONNECT TO PTA THROUGH SOCIAL NETWORKS National PTA Florida PTA
PCCPTA Other local units
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FACEBOOK
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TWITTER
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YOUTUBE
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FOTKI
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NATIONAL PTA & FACEBOOK PARTNERSHIP TO PROMOTE INTERNET
SAFETY!
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FACEBOOK SAFETY CENTER Facebook has their own set of safety
resources and best practices. Check it out!
https://www.facebook.com/safety
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FLORIDA PTA ON FACEBOOK
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PCCPTA ON FACEBOOK
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Event postings (reminders, too) Daily status updates (these go
on your fans walls) Link to National PTA, Florida PTA, and your
Council Post photos/video (with care) Mobile updates Insights Add
links And much more OH, THE THINGS YOU CAN DO
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Log In and search for Pages into the search box Click Create
Page. Choose Create a page for a brand, product or organization
under Official Page. In the drop down box choose non-profit. Fill
in a descriptive and concise page name. Check the official
representative box. Click Create Official Page CREATE YOUR OWN
FACEBOOK PAGE
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CREATE A PAGE
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First things firstset up privacy setting Click edit page and go
to wall settings Decide whether you would like people who like your
page to post to your wall and click the appropriate boxes. Upload
an image Next fill in basic info about your PTA: this is where you
list your website, your mission, and anything else you want fans to
know about PTA IMPORTANT FIRST STEPS
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STEP BY STEP
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MUST have at least one dedicated administrator who can
view/edit your page almost daily Educate your families on the
importance of personal Facebook page privacy settings When someone
likes your page, they can click on other fans pages control what
others can view ALL info on personal Facebook pages with privacy
settings not set to friends only are available to virtually ANYONE
FACEBOOK SECURITY
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PERSONAL PAGE SETTINGS
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EVENT POSTING
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BE EFFICIENT & FRUGAL
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1.Post essential content first! 2.Use the tools YOU find easy
to use. 3.Establish and adhere to conventions. 4.Post content in
batches. 5.Re-use content. HOW TO SAVE TIME
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1.Register your domain name for multiple years. 2.Use free, or
cheap, or free services 3.Use pay-services judiciously. HOW TO SAVE
MONEY
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1.Make your communication sparkle. 2.Make it personal. Have
fun. 3.Make it a conversation, not a speech. 4.Document as much as
you can. 5.Plan ahead. 6.Share the work. KEYS TO SUCCESS
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IDEAS & HELP
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DISCOVER, CREATE AND SHARE If you discover a really useful tool
or some great resource; if you create some inspired content, a
wonderful work of art or come up with a great idea.. Share it! Send
it to us so we can brag on you and offer it up to others.
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WIN AWARDS Official PCCPTA Awards Newsletter / e-Newsletter
Award Website Award Unofficial Awards Open Source Award share
resources and ideas with us all.
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Check out http://pccpta.org/online-presence.html for resources
and links that will help you build and maintain your online
presence.http://pccpta.org/online-presence.html Google for
Non-ProfitsGoogle for Non-Profits offers free organization email,
web sites, file/document sharing, phone numbers and more to
non-profits. Grassroots.orgGrassroots.org seem to also provide a
decent set of features for free to non-profits. If anyone gives
them a try please share your experiences. National PTAs marketing
resourcesmarketing resources RESOURCES
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Linda Kearschner Vice President, Communications
[email protected] 727.669.7979 Gary Alfred Technology Chair
[email protected] WE ARE HERE TO HELP
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Linda Kearschner Vice President, Communications
[email protected] 727.669.7979 Gary Alfred Technology Chair
[email protected] NO SERIOUSLY, WE ARE HERE TO HELP!
