1© 2012 Alteryx, Inc. Confidential.

Building the Next Analytic App Platform in the Cloud

George K. MathewPresident & Chief Operating Officer,Alteryx

2© 2012 Alteryx, Inc. Confidential.

Conversation is shifting from Infrastructure to Outcomes…

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Social Media

ClickStreams/ Log Files

Device Generated Data Cloud Applications

…And For Good Reason:New Sources of Relevant Information

Analytic Platform

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77% agree more employees with big data insight = informed decisions

74% say more data shared = more effective decisions

More employees need Big Data Insight

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Data Integration & Analytic Workflow

Integrate any data source

Inte

gra

te

Un-Structured Content Rapid design of

predictive analytics

Analyze

App &

Data

All Relevant Data

Enrich

Packaged Market &

Customer Data

Step 1:

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Create & Share Analytic Apps in Cloud

Asse

mble

App

Private or Public Cloud

Publish

Run

Step 2:

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Alteryx Strategic Analytics 8.0First Cloud for Strategic Analytics

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1. Relevant and Useful2. Scalable and Elastic3. Public/Private Deployment4. Fault-Tolerant

Attributes of Next-Gen Analytic Cloud Service

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Trends

Make it useful…

• JSON vs. XML (SOAP): JSON is the clear winner.• Web Tier: WCF• Focus on standards-based approach (i.e. HTTP for inter-

process communication vs. proprietary communication protocols)

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JSON RESTful Service• A completely stateless web service

tier built on WCF.• No need for session stickiness –

initially.• Plan for security and versioning at the

service operation level.• Have no other hosting dependencies

(like IIS).

Implication: Web service tier is completely elastic. A simple start with plenty of options moving forward – including more advanced traffic routing and versioned APIs.

Yes, but how did we do it?

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Don’t figure out the scaling alone. Great options are available:

• Persistence• Out of the box maintenance, monitoring, replication• Strong developer support, multiple language drivers

• Scalability/Elasticity Framework• Web-based• Automation API• Monitoring• Multiple IaaS provider support (private/hybrid options)

• IaaS• Global, API-driven, Windows & Linux support

Make it scalable…

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Automate Deployment and Scalability

• Use automation and configuration APIs of RightScale and AWS to fully instrument deployment of nodes in the web, persistence and analytic processing tiers.

• Monitor and management tools for nodes via programmatic APIs.

Implication: 1 FTE to the ProdOps for the Alteryx Gallery to monitor and manage our entire cloud deployment.

Yes, but how did we do it?

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Not all organizations want a public cloud service.

• Designed the Gallery architecture to be a hybrid

• Near seamless transition from public to private contexts

• Mixed-context execution: Cloud execution environment with private data (DRO)

Make it deployable…

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Analytic Application Processing• Stateless controller/worker topology

allowing for rapid expansion/contraction of analytic processing capacity.

• Compressed and encrypted data streams over traditional HTTP.

• Generic persistence interfaces to allow both relational and non-relational data stores (SQL vs. No-SQL)

• Customizable throttles to limit app execution in a cloud environment.

Implication: Analytic processing in the cloud can scale to meet the needs of 10’s to 1000’s of users in a secure and flexible way with the appropriate limits to protect both the user and the execution environment.

Yes, but how did you do it?

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• Implemented a completely stateless architecture for analytic processing.

• Use real-time compression and encryption to move data and analytic processes over HTTP.

• Design for future Data Residency Options (DRO).

• Create analytic processing arrays that are isolated processes and self-recoverable.

Make it fault-tolerant…

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Initial testing indicates that even heavy-weight analytic processing (spatial, non-spatial, predictive and reporting) is uniformly distributed.

• Web Tier• Analytic Workers• Node MongoDB

replicated cluster

~= 50 OPS

Implication: Performance is just a “scale-out” operation, as opposed to “scale-up” - with tremendous cost savings benefits.

Plenty of room to grow…

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Enhance Data,Add

Context

Analytic Apps, Data Loading

Access and Integrate Big Data

Humanizing Big Data: Single Platform to Deliver Big Data Insight & Foresight

21© 2012 Alteryx, Inc. Confidential.

Alteryx Strategic Analytics 8.0First Cloud for Strategic Analytics

http://gallery.alteryx.com

22© 2012 Alteryx, Inc. Confidential.

Key Terms

• Alteryx• Analytics Gallery• Analytic Apps• Analytics in Cloud• Cloud Apps• Big Data Analytics• Strategic Analytics• Predictive Analytics• Unstructured data• Humanizing Big Data• Analytics Platform• Data Analysts• Data Scientist

• RESTful• JSON services• Public/Private

Deployment• Fault-Tolerant• JSON vs. XML (SOAP)• Mongo DB• Amazon Web Services• IAAS• RightScale• George Mathew, Alteryx• Strata 2012• O'Reilly Strata

Conference• Strata Conf, New York• Strata, Oct 2012