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Cisco Public 1© 2010 Cisco and/or its affiliates. All rights reserved.
Building the Data Centerof the FutureNOW
Rene BosmanBusiness Development Data Center & Virtualization Africa/Levant
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
An event that changes the way we think and act.
• Andy Grove, Founder of Intel.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
John Chambers and the Cisco executive team put in plan Cisco’s strategy for the Data Center
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
• $900M Annualized Run Rate
• UCS #3 worldwide market share *
• UCS #2 US/Canada market share *
• 5,400 UCS Customers; 2,140 repeat
customers with average 4 repeat buys
• 350 ATP Channel Partners for UCS B-
Series; All for UCS C-Series; Active
Distis with Configuration to Order
Capability
• 40+ World Record Performance
Benchmarks to date
* Source: IDC Worldwide Quarterly Server Tracker, Q1 2011, May 2011
2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
Cisco Public 6© 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
• ……where networks are being unified
• ……where compute is getting standardized
• ……and where virtualization is becoming mainstream
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 8© 2010 Cisco and/or its affiliates. All rights reserved.
1960 201020001970 1980 1990
Mainframe
Minicomputer
Centralized Computing
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 9© 2010 Cisco and/or its affiliates. All rights reserved.
1960 201020001970 1980 1990
Mainframe
Minicomputer
Client Server
WebCentralized Computing
Decentralization
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 10© 2010 Cisco and/or its affiliates. All rights reserved.
1960 201020001970 1980 1990
Mainframe
Minicomputer
Client Server
Web
Virtualization
Cloud
Centralized Computing
Decentralization
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
Storage ArrayDisk Drive
• System Administrators used to manage each disk drive
• The Storage Array fundamentally changed the focus
• No one cares how many disk drives they have: storage matters
Simplify The Data Center
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
Unified Computing SystemServer
• System Administrators have to manage each server
• Unified Computing changes the focus
• No one should care how many servers they have:Computing matters
Simplify The Data Center
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
25 Years of Anticipating and Driving Convergence
Market Area Technological Innovations
Enterprise NetworksSNA networking over IP and Ethernet Switching transformed Enterprise networking
Carrier NetworksTag Switching was the basis of MPLS, the foundation of today’s Service Provider networks
Business TelephonyIP telephony technology revolutionized legacy PBX market by converging telephony with IP networks.
Unified Fabric Unified Fabrics allow integration and simplification of disparate LAN and SAN switching domains
Unified ComputingUnified Computing combines compute, network, and storage systems to further optimize data center architectures
Major IT Transitions Lead by Cisco Innovation
In Each Case Legacy Vendors Attacked the New Approach
In Each Case Cisco Defined the Next-Generation Architecture
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
Fabric Computing
Figure 2. Which vendor would you perceive to be the most competent to deliver on a
fabric-based strategy in your enterprise?
Gartner report: Fabric Computing Poised as a Preferred Infrastructure for Virtualization and Cloud Computing,
February 11, 2011, George J. Weiss and Andrew Butler Report. ID number: G00210438.
Full Gartner report here: http://www.gartner.com/technology/media-products/reprints/cisco/210438.html
Cisco Public 15© 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
Hybrid
Cloud
Automation
Virtualization
Consolidation
Private
Cloud
Public
Cloud
Cisco Public 17© 2010 Cisco and/or its affiliates. All rights reserved.
Virtualization
Increase VM density
Increase VM performance
Enable VM mobility (intra/inter-site)
Enable VM-aware security
Standardize LAN / SAN infrastructure
Unify Network operations
Reduce cabling
Increase application bandwidth 10x
Enable dynamic QoS
Consolidation Automation
Reduce points of management
Enable Stateless Computing
Enable Policy-Based provisioning
Simplify overall IT operations
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 18
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 19
Management & Control
Legacy
Server = Application• Inefficient
• Complex
• High Cost
• Fragile
Unified
Server = Resource• Efficient
• Simple
• Lower cost
• Agile
UnifiedFabric
Cisco Public 20© 2010 Cisco and/or its affiliates. All rights reserved.
More Than Just Bandwidth
Technology innovation leads to More Bandwidth
1994 1999 2009+2004
More Bandwidth leads to New Capabilities in the Fabric
New Capabilities drive Standards Evolution
10GbE10MbE 100MbE40GbE and
100GbE1GbE
L4-7
Svcs
Shared
Switched
VLANs
QoS
PoE
L3 Switching
802.1d802.3
802.1Q802.1P
ANSI T11, 802.1Qaz802.1au…
• L2 Congestion
Management
• Lossless Ethernet
• Multipathing
• FCoE
• ++Security
802.11
802.3afIEEE HSSG
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
June 2009 June2008
Nexus 7000
Lossless Fabric
Nexus 5000
10GbE DCB & FCoENexus 2000
Fabric Extender Nexus 1000V
VM-Aware Networking
Cisco MDS
VM-Aware Storage
Cisco UCS
Integrated Compute
Platform
NX-OS4.24.1
8GB FC
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
FY08
FY11
CONVERGENCE
SCALE
INTELLIGENCE
Fabric Path
OTV
FEX-link
VN-Link
DCB/FCoE
vPC
VDC
Architectural Flexibility and Scale
Application Mobility
Simplified Management with Scale
VM-Aware Networking
Consolidated I/O
Active-Active Uplinks
Virtualizes the Switch
Deployment FlexibilityUnified Ports
Cisco Public 23© 2010 Cisco and/or its affiliates. All rights reserved.
Rack 1
GigE
10GE
Row 1 / Domain 1 / POD 1Rack 1
GigE
10GE
…..
Core Layer
Distribution Layer
10GE
...
Rack 1 Rack 12
Access Layer
FEX
Nexus 5000
Nexus 7010
Nexus 7010
1GE to Servers
10GE Servers
Steps:
• Implement Nexus 5/2k and replace existing Ethernet switches
• Replace NIC and FC HBA with Converged Network Adapters (CNA)
• Aggregate SAN’s across Nexus 5000
Benefits:
• At least 50% cable reduction
• 10GbE ready
• Reduction of FC ports
• Reduction in power and cooling
Cisco Public 24© 2010 Cisco and/or its affiliates. All rights reserved.
Virtualization
Increase VM density
Increase VM performance
Enable VM mobility (intra/inter-site)
Enable VM-aware security
Standardize LAN / SAN infrastructure
Unify Network operations
Reduce cabling
Increase application bandwidth 10x
Enable dynamic QoS
Consolidation Automation
Reduce points of management
Enable Stateless Computing
Enable Policy-Based provisioning
Simplify overall IT operations
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 25
Technology
Cost
Governance
Security
Complex
Business
Continuity
Management
Performance
Unforeseen cost
No guarantee of
service levels
Legacy
Operational silos
Lack of experience
Distributed
environment
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 26
• Virtualization is not new
–It’s just mainstream now
• Changing the Data Center
–Applications now move around in the network
–Driving different system requirements
Cisco Public 27© 2010 Cisco and/or its affiliates. All rights reserved.
• Network Virtualization• Network Switching & Security Visibility
across VMs
• Multi-Tenancy
• Tiered services for Shared infrastructure
• Nexus 1000v
• VM Efficiency• High VM density = Greater Utilization
• Reduced Data Center footprint
• UCS Memory Expansion
• VM Performance• Tier 1, Low-Latency, Real-Time Apps
• Dynamic QoS for VM Migrations
• Tiered QoS for Shared Infrastructure
• UCS I/O Virtualization
• UCS Memory Expansion
• 10Gb Ethernet Fabric
VM Efficiency
VM Security & Policy
VM Performance
Network Virtualization
VM Mobility
Cisco Unified Infrastructure
Cisco Public 28© 2010 Cisco and/or its affiliates. All rights reserved.
• VM Mobility• Intra-DC, Inter-DC Mobility
• Simplified L2 Architecture in DC
• Cisco Nexus 1000v
• Cisco FabricPath / TRILL
• Cisco OTV
• VM Security & Policy• Security visibility into VMs
• Dynamic security policy as VMs move
• Tiered QoS for Shared Infrastructure
• Cisco vPath (1000v), vNAM
• Virtual Security Gateway (VSG)
VM Efficiency
VM Security & Policy
VM Performance
Network Virtualization
VM Mobility
Cisco Unified Infrastructure
Cisco Public 29© 2010 Cisco and/or its affiliates. All rights reserved.
Virtualization
Increase VM density
Increase VM performance
Enable VM mobility (intra/inter-site)
Enable VM-aware security
Standardize LAN / SAN infrastructure
Unify Network operations
Reduce cabling
Increase application bandwidth 10x
Enable dynamic QoS
Consolidation Automation
Reduce points of management
Enable Stateless Computing
Enable Policy-Based provisioning
Simplify overall IT operations
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 30
A Platform for Tomorrow’s Data Center. And Today’s.
– Run any application: virtualized or non-virtualized
– Integrate with existing networks, storage, and management infrastructure
– Run side by side with legacy infrastructure
– Self integrating: Deploy rapidly & increase productivity
Cisco Public 31© 2010 Cisco and/or its affiliates. All rights reserved.
Service Catalog and Self-Service Portal Cisco newScale FrontOffice Suite
Global Orchestration & ReportingCisco Tidal Enterprise Orchestrator
Adapter Framework
Compute
Resources
Virtual
Infrastructure
Network
Resources
Storage
Resources
OS / Software
ProvisioningCisco Tidal Server
Provisioner
Virtualization
Managerseg. VMware vCenter
CMDB
IT Service
Management
Tools
Billing/
Chargeback
Monitoring &
Governance
Hardware
Managerseg. UCS Manager, Tivoli
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 32
Developing a service catalogue and fully automating your Data Center services is resource intensive, requires integration with legacy solutions and 3rd parties and can be costly before you will gain benefits….
Cisco Public
ASSESS STRATEGY
• Asset inventory
• Operational Readiness
• Organizational readiness
• Compliance with standards & regulations
• Private vs Public
• Business Case
• Automation POC
DESIGN
• Service template designs
• Workflow automation design
• Design for Compliance
• Infrastructure design
• Service Catalogue
IMPLEMENT
• Orchestration Integration
• Workload Migration
• Staging and Validation
• Infrastructure installation & decommissioning
• Customization
• Integration 3rd parties
STRATEGY
SERVICE
IMPLEMENTATION
SERVICE
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 34
• What is happening in the data center today is a once in a 20 year occurrence
• Technologies have evolved, but you won’t be able to profit unless you understand how
• Start Today
–Optimize by Unifying your Data Center
–Deploy virtualization with Cisco Nexus and Unified Computing
–Deploy Unified Network Services
–Orchestrate, Provisioning and Automate