International Journal of Social Science & Interdisciplinary Research__________________________________ ISSN 2277-3630 IJSSIR, Vol. 4 (8), AUGUST (2015), pp. 132-140 Online available at indianresearchjournals.com

BUILDING ORGANIZATIONAL BRAND THROUGH EMPLOYEE

VALUE PROPOSITION

PROF. DEEPIKA PANDITA

ASST. PROFESSOR, SIBM PUNE,

SYMBIOSIS INTERNATIONAL UNIVERSITY, PIN 412115, MAHARASHTRA, INDIA.

ABSTRACT: Employee Value Proposition has been gaining significant importance in the last

10 years. Organizations today not only give tremendous importance to their products, services

and innovating new products but they also give importance to their key assets that is their people.

The present study explores the concept of Employee Value Proposition and branding the

organization to their prospective buyers that is their employees. This is a qualitative study which

looks into the practices of some of the companies and their way of building a brand for their

respective organization. This study gives us an insight how marketing and human resources join

hands and create a brand for the company. No longer marketing is a function of the people in

marketing but Human resources also plays a vital role in building brand of the company through

its people.

KEYWORDS: employee, value, brand, marketing, human resources.

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International Journal of Social Science & Interdisciplinary Research__________________________________ ISSN 2277-3630 IJSSIR, Vol. 4 (8), AUGUST (2015), pp. 132-140 Online available at indianresearchjournals.com

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