Building and Maintaining a Real Community Referral Resource Database

NAQC Annual Meeting

Session Presenters & Contributors

Doug Smith, ACS Quitline Account Manager Joanne Pike, ACS Quitline Director Linda Eakers, Oklahoma State Department

of Health, Cessation Systems Coordinator Judy Ochs, Pennsylvania Department of

Health, Director, Division of Tobacco Prevention and Control

Session Objectives

Identify multiple methods/approaches used to build and maintain community-based referral databases for quitline callers

Understand challenges to operating a useful database

Challenges for states with limited referral resources

Session Objectives

Describe how information in the referral database may most effectively be shared with callers

Keeping referrals up to date and relevant to the caller

Creating synergy between referrals & Quitline

Discussion/Problem-solving

Unique Perspectives

American Cancer Society – National referral database maintained at national and local level

Oklahoma – Limited resources at community level

Pennsylvania – Multiple community partners, attempting to create synergy between referrals and Quitline

American Cancer Society

Tobacco cessation is a priority within ACS goals

Providing access to local cessation programs viewed as mission activity across the organization

Resources provided through National Cancer Information Center and www.cancer.org

Referral Support

Quitline maintains staff member to add new referrals that are identified by states or through Quitline contracts– Direct Contact with Community Referral, State

Department of Health, State Community Coalitions.

– Evaluation of Community Referral Outcomes at 3-, 6-, and 12-months

Referral Support

National Cancer Information Center– Provision of Community Referrals– Feedback from Callers– Issue Service Request or Inquiry to ACS/Division

Staff– Send Inquiry to ACS Quitline for Research

Referral Support

Local and Division offices charged with:– Referral acquisition– Referral validation– Referral maintenance

Referral Support

Identifying Unmet Needs– Quitline Evaluation– Online Constituent Feedback: “X County Did Not

Have a Tobacco Cessation Program.”

Referral Support

National Cancer

Information Center

Community Referral Resource

ACS Quitline

ACSLocal &

Division Staff

StateDepartment

of Health and/orCommunity Coalitions

Callers/www.cancer.org

Users

Accessing the Community Resources

Lotus Notes View:

Accessing the Community Resources (continued)

Individual Resource Entry in Lotus Notes:

Accessing the Community Resources (continued)

Program Information section includes program description, comments, target audience, schedule, fees, etc.

Accessing the Community Resources (continued)

Website View (www.cancer.org/quittobacco):

Accessing the Community Resources (continued)

Search by City or Zip Code

Accessing the Community Resources (continued)

Accessing the Community Resources (continued)

Allowing for Feedback from Constituents

Reporting the Lack of Availability of Community Resources.

Referral Support

National Cancer

Information Center

Community Referral Resource

ACS Quitline

ACSLocal &

Division Staff

StateDepartment

of Health and/orCommunity Coalitions

Callers/Online Users

Multiple uses for CRD referrals

Cessation Services, Insurance Information, Crisis and Counseling Services, Financial Resources

Building and Maintaining a Real Community Referral Resource Database

In Search of:Evidence-based Community Cessation Resources

Linda Eakers, Oklahoma State Department of Health

Dilemma

Oklahoma has limited resources available at the community level for tobacco use cessation

Difficult to evaluate the number of existing programs at the community level

Objective

To only use community-based cessation resources utilizing best practice guidelines for inclusion in database

Core Requirements Provide evidence-based interventions for

tobacco use cessation Provide cognitive motivation as well as

practical counseling Intervention should be interactive Intervention should be culturally and

linguistically appropriate Consist of multiple interventions with multi-

disciplinary involvement as applicable

Process

Potential resource is identified at community level and is referred to Helpline vendor

Helpline vendor surveys community resource

Resource is evaluated for appropriateness as an evidence-based tobacco cessation service

Understanding Challenges

Where are they now? Difficult to track availability of

programs Cost prohibitive?

Are services affordable?

Collaboration

Partners are encouraged to identify and report evidence-based cessation resources available within their communities TSET grantees State and local agencies Hospitals Vocational programs

Creating Synergy Between State Sponsored Quitlines and Community Resources

Judy OchsDirector, Division of Tobacco Prevention and ControlPennsylvania Department of Health

PA Free Quitline

PA Free Quitline

Statewide Initiatives

PA Free Quitline

Statewide Initiatives

Department ofPublic Welfare

PA Free Quitline

Statewide Initiatives

Department ofPublic Welfare

Community-BasedPrimary

Contractors

PA Free Quitline

Statewide Initiatives

Department ofPublic Welfare

Community-BasedPrimary

Contractors

ACSPennsylvania

Division

PA Free Quitline

Statewide Initiatives

Department ofPublic Welfare

Community-BasedPrimary

Contractors

ACSPennsylvania

Division

SpecialInitiatives

Questions & Discussion