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Building a Strong Recruitment Program Through Leadership of the Interfraternity Council. Recruitment for Large Greek Communities. Session Expectations. Participate Ask questions Be respectful of others Have a good sense of humor Let us know if you need a break Don’t hold back - PowerPoint PPT Presentation
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Building a Strong Recruitment Program Through Leadership of the Interfraternity Council
Recruitment for Large Greek Communities
Session Expectations
ParticipateAsk questionsBe respectful of othersHave a good sense of humorLet us know if you need a breakDon’t hold backExchange ideas with othersKeep chitter-chatter to a minimumTurn cell phones off
Group Activity
Session Objectives
Learn how to properly plan for IFC recruitmentUnderstand the marketing strategies for a successful IFC recruitmentLearn how to utilize the summer time to capitalize on fall recruitmentLearn how to offset costs of IFC recruitment
What are you doing?
Recruitment Basics
1 (or two) person is in chargeVice President of RecruitmentPossible Compensation
Recruitment CommitteeRepresentative of Fraternity CommunityMeet on a Regular BasisMust Be Dependable
Committee Responsibilities
Meet on a regular basis Work about 10-20 hours/week
Develop a timeline and assign specific tasksDevelop a theme & logo (used on all marketing materials)Create the Summer Orientation presentationSolidify sponsors (create contract)Create all printable materialsKeep website consistently updated
Re-Cap of What You’re Doing
See Every Chapter
Open Houses
BBQs
Rec’t Forum in Union
Philanthropy Events
Marketing Plan
Admissions Calling
H.S. Lists
Deferred Rec’t
Rec’t Speaker
Community Service Project
1 Week Before Classes Begin
Dirty Recruitment
Informational Tables
Freshmen Move-In
Initial Discussion Items with Greek Advisor
Summer Orientation
Budget
Recruitment Website
Theme & Logo
Sponsorships
Compensation for summer workers
Bulk Mailing Permit
Scholarships
Marketing Materials
SHOULD HAPPEN AFTER MGCA
Recruitment Budget
Should have been solidified when the budget was originally formed
Compensation for recruitment officer(s)?Should be competitive to what other
student campus workers get paid
Marketing Materials
Recruitment Brochure
T-Shirts (preferably with color)
Parent’s Guide
CD-Rom
Summer Postcards
Athletic Schedule Cards
Campus Yard Stakes
Summer Orientation
Get on the agenda for Summer Orientation (or similar term)30-60 Minute Informational Session on “Going Greek”F/S Members are the Presenters Appropriate attire Students talking to incoming students Determine who presents each session before
Summer Orientation begins Video Presentation - “Year in Review”
Work with Greek Advisor on Agenda
Summer Orientation (cont’d.)
Invite incoming students to the session Summer mailing (postcard) Information tables during the session in high traffic
areas (dining halls, near i.d. office, student center)
What to provide at the session: Food & Drinks Marketing Materials (including t-shirt) Registration Forms Scholarship Applications Calendar of Events
Set-Up and flow of session
Summer Orientation (cont’d.)
What to do after the session: Enter attendees’ names in database Follow up with the incoming students and parents
Thank them for attending Send registration form (if they didn’t register) Include marketing materials (magnets, athletic
schedules, etc.)
Cross-reference students who did not attend your session Send them a letter inviting them to fall recruitment
Scholarships
Assess all chapters (ex. = $250)Determine how many to award 15 for $200, 10 for $300, etc.
Develop the application Determine how the apps. will be awarded (i.e.,
merit, need, etc.) Verify this with Greek Advisor
Use this as a marketing tool (create a flier for this)Doesn’t obligate students to join a fraternity
Scholarships (cont’d.)
Who will read the applications? IFC recruitment officers and Greek Advisor
Invite scholarship recipients to an IFC meeting to present their awards Take pictures for publicity, put on website or future
brochures
Notify those who did not receive the scholarshipHow can you promote the recipients and make the Greek community look good?
Recruitment Website
User-Friendly
Registration Form
Calendar of Events
Appropriate Pictures
Contact Person(s) & Contact Information
Printable Materials (pdf)
Recruitment Brochure
What content should be in it: All Chapters Relevant Information (include contact
information) Numeric Data (community service, grades,
fundraising dollars, etc.) Frequently Asked Questions Rankings (Grades, IMs, etc.) Appropriate Pictures Distinguished alumni Campus map noting Greek property Policies (anti-hazing, grades, etc.)
Sponsorships
Why Sell Sponsorships?Decrease Expenses (T-Shirts, Food, etc.)
How do we determine who we sell sponsorships to?Determine what your needs are and
brainstorm a list of businesses
Solidify these before Summer Orientation begins
Selling Sponsorships
What to do initially:Send introductory letter stating what you
are doing and what the sponsor’s benefits will be
Follow up and schedule a face-to-face meeting
Develop Talking Points for students to take to the meeting
The Meeting (Sponsorships cont’d.)
Two people attend each sales meetingWhat to take with you: Introductory Letter Sponsorship Contract Talking Points and Sponsorship Benefits Sample marketing materials where their logo might
appear
Tips for the meeting: Wear an ironed shirt, dress pants & shoes
Look the part; Act the part; Be the Part = LAB Clean shave – Don’t look scruffy! Practice your sales pitch Be confident – Think ABC (Always Be Closing)
Follow Up (Sponsorships cont’d.)
Send a thank you note in the mailGet their artworkGet their moneyAfter IFC recruitment is over, send a letter to the sponsor stating the recruitment success (include t-shirt)Make the sponsor feel appreciated and
maybe they will participate again next year
How to Recruit Parents
Summer Orientation Session
Recruitment Website Section for Parents
Parent’s Brochure Similar information to student rec’t brochure What your son is getting involved in Leadership opportunities Dispel myths/Fast Facts Anti-hazing policy Website address
When School Begins:
Put an ad in campus newspaper welcoming students back and inviting them to participate in recruitmentHold a meeting with all chapter recruitment chairmen Discuss rules, process, schedules, etc. Distribute Summer Orientation attendees list
Place blown up map of fall 2004 rec’t locations all over campusPut “campus stakes” around campus publicizing fraternity recruitment
After Recruitment Is Over:
Get names of everyone that joined a fraternity
Develop a bid list and a non-bid list Distribute non-bid list to each chapter
Evaluate your recruitment process Send survey via e-mail or campus mail to those
who participated
Send a letter to parents congratulating them on their son’s choice to join a fraternity
Add Structure & Continuity to IFC Rec’t
Develop a binder for the next IFC VP of Recruitment that is devoted to IFC Recruitment
Keep copies of everything
Note when tasks are to be completedAll of the above helps the next VP of
Recruitment develop a successful recruitment program
Michael FalkowitzAssistant Dean of Students – University of Kentucky
(859) 257-4250 / [email protected]
Nathan WightDirector of Chapter Development – ΔΣΦ Fraternity
(317) 634-1899 x429 / [email protected]