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Building a Search Engine Friendly™
eCommerce Website
ECMTA Webinar
July 2008
Mountain Media is a trademarks of New Earth Technologies. All other logos/images used herein are for demonstration purposes only and are the property of their respective rights holders.
Why Natural Results?
• Up to 85% of searchers ignore paid listings
• 63% of the top natural (organic) listings get click throughs
• Natural (organic) search results convert 30% higher than ppc
• Pay-per-click (PPC) costs are over 37% higher from last year to this year Q1
40%40%20%
Key Elements of SEOThe 20:40:40 Rule
Content - Relevant
- Accessible - Keyword Rich
Link PopularityQuality, related links
RelevantLinking speed
Technical SpecSite Architecture
NavigationMeta data
Title TagsAre yours unique?
Select an eCommerce solution that:
- Automatically generates Title Tags based on category or product name.
Meta Description TagsYes, they matter too!
Select an eCommerce solution that:
- allows you to add your own unique meta description tags.
- or that automatically forms them from the 1st paragraph of content.
Breadcrumb TrailsHelp your interior pages get found!
Select an eCommerce solution that:
- Dynamically generates navigational breadcrumbs.
Site NavigationDynamic versus static
Select an eCommerce solution that:
- Allows for textual navigation versus graphical
- Auto generates navigation
SitemapDo you have one?
Two basic types of site maps:
- An HTML sitemap lists the pages of your site to help users find information.- An XML Sitemap is a way for you to give Google information about your site.
Friendly URLSCategory, product & product detail pages
Select an eCommerce solution that:
- Generates search friendly URLs
- Allows for product name in the URL
Too Many Variables!QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
Session ID!QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
Clean, Error Free CodeHave you validated your site?
Friendly ImagesText is still king!
<img src="pix/mammamaria.jpg" width="257" height="329" alt="Snowing - North End, Boston">
Make sure your images, flash and video:
-Are described in the alt tag for each.-The Search engine will read the alt text and index what the image is about.
Closing SummaryWhat you need to remember
Select an eCommerce solution that:- Allows for textual navigation versus graphical- Auto generates navigation- Auto generates title tags based on category or product name- Allows for unique meta tags and automatically names them from the first
paragraph of your content- Dynamically generates navigational bread crumbs- Generates search friendly URLs and allows for product name in the URL- Is XHTML 1.0 strict compliant
Mountain Media can help!
Call us for a free website evaluation at (877) 583-0300