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HootSuite's 2012 iStrategy London workshop. Evaluate your current assets, resources, and marketing, to build a foundation for your next social media marketing plan.
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Welcome to HootSuiteBuilding a Bottoms-Up Social Strategy For Top Line Growth
Agenda
1. Social today
2. The framework
3. Let’s start something great!
4. A quick recap
“Conversations among the members of your marketplace happen whether you like it or not.”
– Seth Godin
People are social
37Minutes is the duration of an
average Facebook session
70% of the internet population use social networks
79% of consumers have
passed on a negative experience
through social media
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/12-social-media-stats-that-rock.jsp/
Business is social
65% of the world’s top
companies have an active Twitter profile
58% of Fortune 500
companies have an active corporate
Facebook account
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
91% experienced social
marketers see improved website
traffic due to social media campaigns
How Companies use Social Media
Note: *primarily Fortune 500 Source: Booz & Company and Buddy media, “Campaigns to Capabilities: Social Media & Marketing, “ Oct 4, 2011
Why do people follow brands?
Reasons US Social Network Users* “Like”/Follow Brands on Social Networks, by Product Category – April 2011
% of respondents
*access at least one social network regularly Source: ROI Research Inc., “S-Net: A Study in Social Media Usage & Behavior” Sponsored by Performics, Aug 2011
How can social be used?
Customer experience advocacy
Building and managing relationships
Supporting your customers
Direct sales channel
Integrated platforms
Source: Jacob Morgan, Chess Media Group
The Framework
Collaborate
Evaluate
Measure
Engage
Let’s Go!
Step 1: Evaluate
Integrate social into existing organizational and departmental goals
Step 2: Engage to Build Community
Empower your Social Team to contribute to the conversation and define engagement
Step 3: Collaborate
Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole
Step 4: Measure your Social ROI
Build the capacity for measurement into every social action possible
Recap
Close business and retain more customers
• People and businesses are going to continue to get more social
• Incorporate social into existing structures• The framework: Evaluate, Engage, Collaborate, and
Measure
