IDEALCLIENT

BUILDER

NAME

AGE

GENDER

EDUCATION

Values

Lifestyle

Interests, Hobbies

Fears, Concerns, Problems, Needs

This worksheet will help you create the most ideal client. This is the person you will betalking to when creating your online content and marketing. As time goes on, you'lltweak and add information as you learn more. It isn't uncommon to need to create

more than one, depending on your products/services.

INCOME

LOCATION

FAMILY LIFE

Online Activity - Blogs, Websites, SM

Primary Influencers

TV Radio Word of MouthBlogs Online Reviews CelebritiesSearch Engine Results Social Media

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Fears, Concerns, Problems, Needs

This worksheet will help you build a target market. Not every product or service youhave will necessarily have the same ideal client or target market. Once you determinehow many ideal clients and target markets you need (by looking at the benefits of the

features of your products/services), use these worksheets to "flesh them out".

List all the benefits of each feature.

TARGET MARKET BUILDER

IDEAL CLIENT NAME

What do customers value from thisproduct/service?

List all the features of your product/service.

How often would your target market purchase from you and why?

Special Features Service Price Value

Quality Availability Expertise Speed

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