BuildYourBusiness.LiveYourDream.TM

2017MediaKit

QuickLook 2017

TheEntrepreneurialDrive

StartupNa)on provides entrepreneurs with the necessary insights forpersonal growth through in-the-trenches, how-to content authored bysubjectma=er experts, aswell as book excerpts authoredby acclaimedbusiness professionals and thought leaders. StartupNa)on provides theideal plaAorm for brands to deliver their narra)ve through its diversemedia channels, offering partner storytelling to an engaged audienceofsmallbusinessownersandentrepreneurs looking tobuild theirbusinessandlivetheirdreams.

Channels 2017

BlogSite:611Kusers Community:100,549members Radio:38.2Klisteners

SocialReach:26,151

AudienceOverview 2017

Digital

611K 1.05M

Device

Demographics

BlogSite

NOTE:SourceGoogleAnaly)cs2016AnnualAudienceReport

Social

NewVisitors:64.1%ReturningVisitors:35.9%871K

Sessions Users Pageviews

26,151

Reach

75.36%

Desktop

21.41%

Mobile

3.23%

Tablet

18-24:20.24%25-34:41.93%35-44:21.16%45-64:15.70%

Age

Male:65.53%Female:34.47%

Gender

US:87.22%GB:5.63%CA:0.80%AU:0.55%

Language

DigitalContentCalendar 2017Build Your Business. Live Your Dream. TM

January February March

April May June

July August September

October November December

2017 Digital Editorial Calendar

New$Year,$New$Startup$Theme:$Mo3va3on,$personal$development$and$inspira3on$

Content:$How$to$turn$your$side$hustle$into$a$career$$Content:$How$to$meet$your$startup$goals$$Content:$Boos6ng$your$crea6vity$$Exclusive$feature:$Launching$e9book$series$

Disrup3ve$Technology$Theme:$Startups$revolu3onizing$technology$

Content:$Virtual$reality$$Content:$Ar6ficial$intelligence$$Content:$Social$intelligence$$Content:$Cloud$strategies$Content:$Internet$of$Things$$Exclusive$video$content:$"Compe6ng$Against$Luck”$by$Clayton$Christensen$

HowDto$Guide$Theme:$Startup$taxes$and$finance$

Content:$Business$plans$and$structures$Content:$Preparing$your$startup$for$tax$season$Content:$Inves6ng,$grants$and$loans$Content:$Cash$flow$and$point$of$sale$systems$Content:$Alterna6ve$funding$Exclusive$video$content:$"The$Spark$and$the$Grind”$by$Erik$Wahl$

Localize$Your$Startup$Theme:$The$importance$of$localiza3on$

Content:$Personaliza6on$and$branding$Content:$Na6onal$Small$Business$Week$by$SBA$(April$30$to$May$6,$2017)$$Content:$The$power$of$compe66on$in$entrepreneurship$Exclusive$video$content:$"The$Art$of$Opportunity”$by$Parker$Lee,$MaY$Morasky$and$Marc$Sniukas$

Crea3vity$and$Culture$Theme:$Staying$connected$with$startup$culture$

Content:$Unique$workplaces$(example:$WeWork)$Content:$Remote$work$Content:$Networking$Content:$Influencers$Content:$Coaching$Content:$Thought$leadership$$

The$Marke3ng$Issue$Theme:$The$future$of$media$marke3ng$

Content:$Content$marke6ng$Content:$Growth$hacking$Content:$Search$engine$op6miza6on$Content:$Video,$social$media$and$mobile$marke6ng$Content:$UPC$$bar$codes$for$your$business$$

Women$Innovators$Theme:$Women$in$entrepreneurship$

Content:$Leading$women$in$entrepreneurship$Content:$Moms$in$business$Content:$Female$entrepreneurs$and$funding$Content:$Women$in$tech$$$

Young$Innovators$Theme:$Millennial$entrepreneurship$

Content:$Networking$for$millennials$Content:$Successful$young$entrepreneurs$Content:$Advice$for$millennial$entrepreneurs$$Content:$Resources$and$apps$for$millennials$$

The$Gig$Economy$Theme:$Start$a$successful$side$gig$

Content:$Side$hustles$Content:$Freelancing$Content:$Sharing$economy$Content:$Podcas6ng$Content:$Outsourcing$

Life$in$Transi3on$Theme:$How$to$transform$your$life$plan$

Content:$Entrepreneurship$a_er$re6rement/full96me$employment$Content:$Star6ng$a$business$from$scratch$Content:$Registering$a$company$Content:$Franchising$Content:$Growth$strategies$Content:$Home$business$strategies$Content:$Becoming$an$Amazon$seller$$$$$

Holiday$Guide$Theme:$EDcommerce$

Content:$Black$Friday$Content:$Small$Business$Saturday$Content:$Cyber$Monday$Content:$Marke6ng,$public$rela6ons$and$sales$6ps$for$the$holidays$Content:$Gi_$guide$for$entrepreneurs$

StartupNa3on’s$Year$in$Review$Theme:$2017$wrapDup$and$2018$trends$

Content:$Best$of$StartupNa6on$2017$$Content:$Looking$ahead$to$2018$$Content:$Top$startup$trends$Content:$StartupNa6on's$Second$Annual$Year$in$Review$

TM

Note: 2017 Digital Editorial Calendar subject to change. To pitch content, please contact editor@startupnation.com.

AudienceSnapshot 2017

NOTE:Sampleof148responderstoSurveyMonkeysurvey,October2016

CaseStudiesWebinars

MarkeUngEntrepreneurship

StartupsStarUngaBusiness

FacebookLinkedIn

CommunityFeatureArUcles

GrowyourBusiness

JeffSloanCO-FOUNDER/CEO

Foundedin2002,StartupNa)onremainsalongstanding,mainstaybrand.OurcontentiscraZedbyentrepreneursforentrepreneurs,offeringinsightsthathelpandinspiresmallbusinessownerstostart,growandmanageabusiness.ThebreadthandrangeofbusinessesStartupNa)onservesincludessoleproprietorships,home-basedbusinessesandpart-)mebusinesses,allthewaytothemostesotericandsophis)catedventures.Ourgoalistoconnectaspiringentrepreneurstobusinessesthataretakingrealac)ontobuildabusinessbyequippingthemwiththeknowledgeandresourcesneededtosucceed.StartupNa)onviewsitssponsorsaspartners,anditisourgoaltoworksidebysidewiththeminordertoachieveourcollec)vegoals.

DigitalAdSpecs 2017

HorizontalPlacement–728x90

VerUcalPlacement–300x250,300x600

MobilePlacement–320x50

*Pre-Roll,Newsleber,Email,IntersUUal/RichMediaPlacementsCustomposiUoningopportuniUesavailableuponrequest.

EntrepreneurialDrive

AdverUsing:Blog 2017

PosiUoningExample:HomepageChannel

ChannelTargeUng–StartABusinessLeaderboard(headerandfooter)

ExcerptPosiUon

PartnerPosiUon

ChannelPage

SelectfromStart,Manage,Grow,RadioandCommunitychannels

AdverUsing:Blog(cont) 2017

PosiUoningExample:MegaMenu/Topic

Leaderboard(headerandfooter)

ExcerptPosiUon

PartnerPosiUon

AdverUsing:EmailCampaign 2017

PosiUoningExample:NewsleberSponsorshipSponsoredbannerwithlinktonaUvecontentonsite

2017

h<ps://youtu.be/fOmEELNIsZgh<ps://www.facebook.com/StartupNa)on/videos/10154451536653533/

h<ps://www.youtube.com/watch?v=8PTtI5cVSkQ

FEB

APR

MAR

EditorialContent:VideoProjects(TargetReleaseQ1’17)

*Forpremiumposi)oningopportuni)esandsponsorships,pleasecontactusat:

adver^sing@startupna^on.com

Tosubmitvideocontent,visitourvideocontributorpagebelow:

VisitVideoContributorPage

2017EditorialContent:BookExcerptChannel

Upcoming:

BrandTargetedSponsorshipOpportuni)es

Linkyourbrandtohighcontent.

2017EditorialContent

Contribu^ngAuthor/PublisherSpotlight

Featuringcontribu^ngwritersandinfluencersfrom:

ContentFormats:

Featuringexcerptsfromauthorspublishedby:

•  Infographics•  BookExcerpts•  Webinars

•  Lis)cles•  Livestreams•  CaseStudies

•  Ar)cles•  Na)veContent•  E-books

•  Q&A•  Video•  Audio/Radio

Contacts 2017

ContentCaraBoyer–DigitalContentEditorcara@startupna)on.com

AdverUsing/PartnershipsGaryCohn-Publishergary@startupna)on.com

MidwestHeadquarters380N.OldWoodwardAve.Ste.290Birmingham,MI480091-866-597-8278info@startupna)on.com

Community

RyanO’Bleness–CommunityMgr./PRryan@startupna)on.com

RadioJakeAtchoo–AccountManagerjake@startupna)on.com

CreaUveServicesChrisNierhaus–Crea)veDirectorchris@startupna)on.com ©2016StartupNa)onMediaGroup,Inc.,allrightsreserved.