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Client:
Project
The Pacific Science Center
Event Package for The Utopian Impulse: Buckminster Fullers Ideas for Today
TH
TOPIA
IMPULSE
Buck
minst
erFul
lers
Ideasfo
rToda
y
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The Pacific Science Center inspires a lifelong interest in science, mathand technology by engaging diverse communities through interactive andinnovative exhibits and programs.
The Pacific Science Center needs and identity and promotional pieces for anupcoming exhibit The Utopian Impulse: Buckminster Fullers Ideas for Today.Thevisual language of the event package needs to reflect the nature of the exhibit.
Create a visual language across multiple media outlets to educate the
pubic about the event.
Use shape, color and repetition to create a look and feel that can beused in multiple forms of print and web advertising. An interactiveinsert was created for Seatt le Met to bring the audience into theexperience before attending the event.
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From June 13th through June 30th, 2013, the Pacific Science
Center and Boeing IMAX Theater will present The Utopian Impulse:Buckminster Fullers Ideas for Today, the first exhibition to considerFullers design legacy. The presentation will feature some 65 works,including prints, drawings, photographs, documentary video, books,models, and ephemera representing some of Fullers most iconicprojects alongside those by designers inspired by his philosophy.
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RESEARCHbfi.org
Critical PathFuller, Buckminster R.
A Fuller ViewSieden, Steven L.
Bucky Works: Buckminster Fullers Ideas forTodayBaldwin, J.
Everything I Know: A Lecture byBuckminster FullerPBS 1975
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MOOD BOARDFutura Std Medium
A B C D E F G H I J K L M NO P Q R S T U V W X Y Za b c d e f g h i j k l m n o pq r s t u v w x y z1 2 3 4 5 6 7 8 9 0! @ # $ % & * ( ) ? /
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DEMOGRAPHIC
The main demographic this event trying to reach is: architects, designers andother intellectuals who are design conscience. These people tend to be youngerworking professionals who work at places such as Amazon, Microsoft and Adobe.They live in neighborhoods like South Lake Union, Magnolia and Bellevue.
This demographic has young children and the exhibit is a good way for theyounger generation to be exposed to Modernism and architecture. BuckminsterFullers ideas have influenced modern technology as well as architectural designand the interactive exhibits are a great way to engage the young family.
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PERSONA
Keenen recently graduated from theUniversity of Washington with a degree inArchitecture . He l ives in South Lake Union.When he is not working at a small firm inPioneer Square, Keenen enjoys travelingand sight-seeing. He loves learning andfrequents the local museums in Seattle andTacoma. Keenen is fluent in 3 languages.
Mike works for an educational tech companyin Puyallup and his wife, Vanessa works for anaerospace company out of Renton. The couple livesin Bellevue. They love the Seattle Mariners and takingVanessas litt le bro ther and sister to the ci ty to seeplays at the Childrens Theater. They often vis it thePacific Science Center and attend first Thursday events.
Rod is a web developer for a companybased out of Redmond. His daughter,Audrey attends Tacoma School DistrictsSchool of Math and Science. She isreally into art and design as well as thesciences. Rod and Audrey are involvedin a range of activities. They enjoy flyingtheir small plane and rock climbing.
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Seattle Science Center looks at Buckminster Fuller's legacy
Architecture and design exhib ition links fuller' s radical idealism to local innovators inspi red by his v isionary th inking
From June 13th through June 30th, 2013, the Pacific Science Center and Boeing IMAX Theater will present The Utopian Impulse:Buckminster Fuller's Ideas for Today, the first exhibition to consider Fuller's design legacy. The presentation will feature some 65 works,including prints, drawings, photographs, documentary video, books, models, and ephemera representing some of Fuller's most iconicprojects alongside those by designers inspired by his philosophy.
The Utopian Impulse opens by introducing Fuller, primarily with prints from the Inventions: Twelve Around One portfolio (1981), aswell as several key works on loan from the R. Buckminster Fuller Archive at Stanford University. The gal lery includes projects datingfrom the late 1920s through the mid-1970s paired wi th his most well-known ideas from the portfolio, such as the 4D House (1928),a hexagonal autonomous dwelling meant to be optimally resource efficient and mass producible from factory-made kits that could
be easily shipped anywhere and quickly assembled on site. Extending this optimization to transportation, Fuller's ultra-light three-wheeled Dymaxion Car (1933) featured unprecedented fuel efficiency and an aerodynamic, t eardrop shape, which was de termined incollaboration with boat designer Sterling Burgess. While these projects held promise in efficiency, fabrication techniques available atthe time could not produce a viable design for mass production.
The exhibition also presents several of Fuller's big-picture ideas, including his World Game project, which he initiated in 1965.Conceived as a data-visualization system meant to facilitate global approaches in solving the world's problems, Fuller intended thepiece to "make the world work, for 100 percent of humanity, in the shortest possible time, through spontaneous cooperation, withoutecological offense or the disadvantage of anyone."
Pacific Science Center
200 Second Ave NorthSeattle, WA 98109(206) 443-2001
Hours of OperationMon, Wed, Thurs, Fri - 10 a.m. - 5 p.m.EXHIBITS CLOSED TUESDAYS.Sat-Sun-Holidays - 10 a.m.-6 p.m.
Admission pricesAdults : $18; Senior s: $13; Students: $11; PSC members and chi ldren 12 and under: free.Admission is free the first Thursday of each mon th
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JUNE
13-30
TH
PacificSci
ence
Cente
r&
Boeing
Imax
TheaterBu
ckmins
terFuller
s
Ideas
forToday
TH
TOPIA
IMPU
LSE
AnexhibitionfeaturingBuckminsterFullers
mosticonicprojectsaswellasafocusonhis
designlegacy.BuckminsterFullersideas
inspiredmanyexperimentsintherealmsof
technology,engineeringandsustainability.
To learn more visitpacificsciencecenter.org/utopian
I used the poster to set the tone for the restof the pieces. This poster will be displayedon the bulletin boards of local Starbucks andcoffee shops. It will be posted around SeattleCenter and at the Pacific Science Center.
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TH
TOPIA
IMPU
LSE
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THE
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JULY
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BuckminsterFullers
IdeasforToday
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This insert will be featured in Seattle Met.It has an interactive element to bringreaders in. The design on the right canbe cut out and folded together to createda Buckminster Fuller inspired form. It canthen be used as a reminder for the event.
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Anexhib
itionfeaturingBuckm
inster
Fullersm
osticonicp
rojectsaswell
asafo
cusonhisdesignle
gacy.
Buckm
insterFuller
sideas
inspiredmany
experime
ntsinthe
realm
softe
chnology,
engineerin
gandsustain
ability
.
JUNE
13-30TH
Pacifi
cScie
nceCe
nter&
Boein
gIma
xThe
aterTH
E
TOPIA
IMPU
LSE
Buckm
inster
Fuller
s
Ideas
forTo
day
Tolearnmorevisit
pacificscie
ncecen
ter.org
/utopian
This ad is to appear in the Parade sectionof the Seattle Times. It is 4 columns.
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JUNE
13-30TH
Pacifi
cScie
nceCente
r&
Boein
gIma
xThea
terTH
TOPIA
IMPU
LSE
Buckm
inster
Fuller
s
Ideas
forToday
Anexhib
ition
featuri
ng
Buckm
inster
Fuller
s
mosti
conicp
rojects
aswe
llasa
focus
on
hisde
signle
gacy.
pacificsciencecenter.org/utopian
Leaderboard banner728 x 90px
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Projector
Light Path
Projection Screen
Light Dispersion
Nylon screens stretched over metal frameRear Projector
Materials:
Installation displaying event informationWhat: How it works
South Lake Union Discovery CenterWhere:
DiscoveryCenter
This installation will be placedin the South Lake UnionDiscovery Center. It is a seriesof screen stretched over a frameto create triangles. The displaywill be rear projec ted so thedisplay can sit right up againstthe glass. The images andevent information will changeposition periodically.
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SOURCES
Designwire Daily: From the Editors of Interior Design Magazine. Designwire Daily RSS. N.p., n.d. Web. 26 Feb. 2013.
Flashing Triangles - Elegant Slideshow. VideoHive. N.p., n.d. Web. 26 Feb. 2013.
Fuller, Richard Buckminster. Critical Path. New York: St. Martins, 1981. Print.
A Fuller View: Buckminster Fullers Vision of Hope and Abundance for All [Paperback]. A Fuller View: Buckminster Fullers Vision ofHope and Abundance for A ll: Amazon.co.uk: L. Steven Sieden: Books. Divine Arts, 1 Apr. 2012. Web. 26 Feb. 2013.
N.p., n.d. Web.
SFMOMA: Bucky and the Bay Area. The Buckminster Fuller Institute. N.p., n.d. Web. 26 Feb. 2013.
Showcase & Discover Creative Work. Behance. N.p., n.d. Web. 26 Feb. 2013.
Sieden, Lloyd Steven. Buckminster Fullers Universe: His Life and Work. Cambridge, MA: Perseus, 2000. Print.
Solomon, Bobby. Parmenides I, a Light Sculpture by Dev Harlan (Video) | The Fox Is Black. The Fox Is Black. N.p., n.d. Web. 26Feb. 2013.