buchtelitethe

Contact

Maryanne Bailey-PorterAccounts Coordinatorbuchteliteaccountscoordinator@uakron.edu330-972-5912 Andrew CraigBusiness Managerbuchtelitebusinessmanager@uakron.edu330-972-6642 Avery RoperMarketing Managerbuchtelitemarketingmanager@uakron.edu330-972-6642 Patrick SzelesAdvertising Managerbuchteliteadvertisingmanager@uakron.edu330-972-6642 Mathew BoundNW Advertising Representativebuchteliteadvertisingrepnw@uakron.edu330-972-6347 Brittany DeVorSW Advertising Representativebuchteliteadvertisingrepsw@uakron.edu330-972-6852 Insha ShahNE Advertising Representativebuchteliteadvertisingrepne@uakron.edu330-972-5671 Lindsay ValentineSE Advertising Representativebuchteliteadvertisingrepse@uakron.edu330-972-5896 Carli MolinelliAdvertising Designerbuchteliteadvertisingdesigner@uakron.edu330-972-7458 Kristen WeibelOffice Assistantbuchteliteofficeassistant@uakron.edu330-972-7919 Andrew SchnellDistributionbuchtelitedistribution@uakron.edu330-972-7919

Advertising PoliciesThe Buchtelite neither expresses a policy of limiting, nor limits freedom of, access to the press by the terms expressed within. However, The Buchtelite reserves the right to reject, make necessary revisions or refuse to run any ad which it deems objectionable, either in subject matter, phrasing, or style of presentation, or which discriminates on the basis of race, color, creed, sex or handicap.

The advertiser agrees not to hold The Buchtelite liable for any advertising not published, except to the extent of the cost of such advertisements.

The advertiser agrees not to hold The Buchtelite liable for any typographical errors except to cancel a charge or receive credit for such portion of the ad rendered valueless by such typographical error. The amount of charge cancelled shall be less than the ad’s total cost.

The advertiser agrees to pay for 50% of the remaining contract if the advertiser cancels any portion of the contract.

Errors - Any ad that needs design revisions because of advertiser error is subject to a 10% fee based on the total ad sale.

Design Services - Any advertiser that requires the service of our design team will be subject to a 10% fee based on the total ad sale.

The advertiser assumes liability for all content (including text and illustrations) of ads printed, and also assumes responsibility for any claims arising thereof against The Buchtelite.

Advertising Policies including rates are subject to change at any time.

Payment Terms

Prepayment is required for all accounts. University and national accounts are excluded. Credit accounts may be established after approval of the Accounts Coordinator. Credit accounts are subject to review at any time and may be revoked at any time for any reason whatsoever.

All advertising rates are net - non-commisionable.All checks to be made payable to “The Buchtelite.”

MasterCard, Visa and Discover accepted. Charges appear as “University of Akron Cashier” on credit card statements. Cash, personal checks and money orders accepted.

Invoices and tearsheets are sent out continuously. Invoices are net 15 days from date of invoice. Accounts having a balance more than 30 days past the invoice date will be charged 1.5% on the unpaid balance. Accounts unpaid after 90 days will be refused advertising until the past due balance is paid in full. A minimum of one semester of prepayment will be required to reinstate a good credit rating at the discretion of The Buchtelite.

All advertising orders are subject to the terms and provisions of the current rate card. Orders received not reflecting the current rates and provisions will be adjusted to the terms and provisions of the current rate card.

The Buchtelite reserves the right to offer special rates not quoted above. Rates may be changed or updated without notice. Current contracts will be honored if rates change.

51% Female 49% Male

Ethnic Enrollment

American Indian

Asian American

Hispanic American

Native Hawaiian

Non Resident Alien

Two or More Races

African American

68

544

514

37

1,096

463

4,073

Our Campus ReachThe Buchtelite reaches a diverse readership. Below are some statistics about the makeup of our campuses. The Buchtelite not only reaches The University of Akron’s main campus, but also Wayne College and Midpoint Campus Center in Brunswick.

•Sources: Main and Wayne Campuses Enrollment Summary, Fall Samester 2011 edition and the University of Akron Website at www.uakron.edu/about_ua/quick_facts.dot

LawDoctoral

Non Degree Seeking

Master’s

Associate

Baccalaureate

Enrollment by Degree

{{ {

29,699

25,190

3,961

The number of students in attendance at The University of Akron as of Fall 2011

Undergraduates

Graduates

www.MahalaDesign.com

Document designed by Mahala J. Bloom, successful Graphic Designer in part from her work as Managing Editor, Web Designer, & Page Designer at The Buchtelite.

Fall Preview:Run Date . . . . . . . . . . . . . . . . . . . . . . . . .August 27Space Reservation . . . . . . . . . . . . . . . . . . . .August 03Ad Copy Date . . . . . . . . . . . . . . . . . . . . . August 10

Place an ad in both Fall & Spring Preview, receive BOGO ½ off

Tailgating Tips:Run Dates . . . . . . . . . . . . . . . . .August 27 (UCF 08/30) . . . . . . . . . . . . . . . . . September 13 (Morgan St. 09/15) . . . . . . . . . . . . . . . . September 27 (Miami (Ohio) 09/29) . . . . . . . . . October 04 (Bowling Green/Homecoming 10/06) . . .October 18 (Northern Illinois/ESPN Plus, Game Plus, 3 10/20) . . . . . . . . . . . . . . . November 08 (Massachusetts 11/10)

Place a 2x5 ad in all 6 editions + 12 weeks of online square button (sports subpage) @ $500.00

Halloween Highlights:Run Dates . . . . . . . . . . . . . . October 02, 09, 16, 23 & 30

Place any size ad in all 5 editions, receive the 5th ad for FREE

Graduation:Run Date . . . . . . . . . . . . . . . . . . . . . . . December 06Space Reservation . . . . . . . . . . . . . . . . . . November 23Ad Copy Date . . . . . . . . . . . . . . . . . . . . November 30

Place an ad in both Fall & Spring Graduation, receive BOGO ½ off

Spring Preview:Run Date . . . . . . . . . . . . . . . . . . . . . . . . January 24Space Reservation . . . . . . . . . . . . . . . . . . . January 11Ad Copy Date . . . . . . . . . . . . . . . . . . . . . January 18

Place an ad in both Fall & Spring Preview, receive BOGO ½ off

Freshman:(tabloid to go out during freshman orientations)

Housing Guide:Run Date . . . . . . . . . . . . . . . . . . . . . . . . . March 05Space Reservation . . . . . . . . . . . . . . . . . . February 20Ad Copy Date . . . . . . . . . . . . . . . . . . . . February 27

Graduation:Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . May 02Space Reservation . . . . . . . . . . . . . . . . . . . . . April 26Ad Copy Date . . . . . . . . . . . . . . . . . . . . . . . April 19

Place an ad in both Fall & Spring Graduation, receive BOGO ½ off

Special Edition

Publication DatesPublication Dates

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Print Display RatesLocal/Open Rate . . . . . . . . . . . . . . . . . . . . . $9.50/pciOn-campus Organizations . . . . . . . . . . . . . . . . $7.00/pciLocal Bulk Discount Rates (per semester)63+ inches . . . . . . . . . . . . . . . . . . . . . . . . $8.00/pci126+ inches . . . . . . . . . . . . . . . . . . . . . . . $7.50/pci260+ inches . . . . . . . . . . . . . . . . . . . . . . . $7.00/pci

National Display RatesOpen Rate . . . . . . . . . . . . . . . . . . . . . . . .$10.00/pciBulk Discount Rates (per semester)126+ inches . . . . . . . . . . . . . . . . . . . . . . . $9.50/pci260+ inches . . . . . . . . . . . . . . . . . . . . . . . $9.00/pci416+ inches . . . . . . . . . . . . . . . . . . . . . . . $8.50/pci

Display Classified AdsLocal/Open Rate . . . . . . . . . . . . . . . . . . . . . $9.50/pciBulk Discount Rates (per semester)Frequency Discounts:5 to 9 insertions . . . . . . . . . . . . . . . . . . . . . . . $8.0010 to 19 insertions . . . . . . . . . . . . . . . . . . . . . . $7.5020+ insertions . . . . . . . . . . . . . . . . . . . . . . . . $7.00

Minimum Display AdRequirements1 column inch ads - 4x min. insertion2 column inch ads - 2x min. insertion

Line Classified AdsThe most economical option for getting your message across.First 120 Characters (15-20 words)General Public . . . . . . . . . . . . . . . . . . . . . . . . $9.00Student Rate (Requires UA ID) . . . . . . . . . . . . . . . FREEEach additional 40 characters or portion thereof. . . . . . . $1.50Web . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.00/dayAdd your line classified to our online editionClassified ads must be prepaid.

Name, address and phone number are required of advertisers.

The first phrase (Two or three words) are CAPITALIZED.

Student rate may not be used for advertisement of any business or service.

Color1 color + Black $100.002 color + Black $150.00Full color + Black $200.00Additional charge for colorseparations.

Section Front AdsFront page A section 6x1. . . . . . . . . . . . . . . . . . . $150Front page A section 6x2. . . . . . . . . . . . . . . . . . . $225B Section 6x1 . . . . . . . . . . . . . . . . . . . . . . . . $120B Section 6x2 . . . . . . . . . . . . . . . . . . . . . . . . $180

InsertsPer Thousand $50.00(minimum order of 3,000 inserts)

Inserts must be preprinted and delivered to printer one week prior to publication.

Contact the business office prior to shipping or inserts will not be accepted.

Inserts must be scheduled one week prior to insertion and must be bundled or boxed when shipped to the printer. A copy of preprinted inserts must be submitted for approval 10 days prior to insertion.

Please call the printer prior to deliveryat 330-364-8363 (fax 330-364-1364)

Ship all inserts to:Midwest Offset - Attn: Greg StullPO Box 667/629 Wabash Ave. NWNew Philadelphia, OH 44663

DeadlinesTuesday’s issue Wednesday 2 p.m.Thursday’s issue Friday 2 p.m.

MeasurementsThe Buchtelite is an offset 6-column thin web broadsheet. Column width is based on Standard Advertising Units (SAUs) - 1.728” or 10 picas, 4.5 points. Space between columns is 1 pica. Page depth is 21 inches.

1 column. . . . . . . . . . . . . . . . . . . 1.728” (10p4.5)2 column. . . . . . . . . . . . . . . . . . . . 3.583” (21p6)3 column . . . . . . . . . . . . . . . . . . 5.437” (32p7.5)4 column. . . . . . . . . . . . . . . . . . . . 7.292” (43p9)5 column. . . . . . . . . . . . . . . . . . .9.146” (54p10.5)6 columns . . . . . . . . . . . . . . . . . . . . . 11” (66p6)12 columns . . . . . . . . . . . . . . 23” (138.5p) x 21.25”{ 1 Column Inch

1 Column Inch = 1.728 inches (or) 10p4.5

Sizes shown are not to scale. Example has been scaled down for the size of this document

KEY:

Full Page

Rate: $9.50 pci Half Page: $8 pci Full Page: $7.50 pci

The Buchtelite is active on social media! Follow us on Facebook or Twitter!

1 Co

l. x

5”

(1.7

28 “

x 5

”)$5

2.25

2 Col. x 5” (3.583” x 2”)

$95.00

Quarter Page 3 Col. x 10.5”

(5.437” x 10.5”)

$299.25

Full

Page

6

Col

. x 2

1”

(11”

x 2

1”)

$945

.00

(Spe

cial

$7.

50 p

ci ra

te) Eighth Page

3 Col. x 5” (5.437” x 5”)

$142.50

Half Page 6 Col. x 10.5” (11” x 10.5”)

$504.00 (Special $8 pci rate)

Web Advertising RatesWebsite Medium Rectangle . . . . . . . . . . . . . . . . . . . . . $70/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $245/moSkyscraper . . . . . . . . . . . . . . . . . . . . . . . . . $65/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $245/moSquare Button . . . . . . . . . . . . . . . . . . . . . . . $55/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $185/moSkyscraper (Subpages Only). . . . . . . . . . . . . . . . $45/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15/mo

Online with Print PackagesMedium Rectangle . . . . . . . . . . . . . . . . . . . . . $40/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160/moSkyscraper . . . . . . . . . . . . . . . . . . . . . . . . . $35/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $140/mo Square Button . . . . . . . . . . . . . . . . . . . . . . . $25/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100/mo Skyscraper (Subpages Only). . . . . . . . . . . . . . . . $15/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60/mo

Campus Cash Advertising RatesIncludes custom Business Listing on Akron Campus Cash, Banner ads on Campus Cash network, and company promotions in bi-monthley e-newsletters sent to students, staff and faculty.

Start-up PackagesPackage 1 (one time payment). . . . . . . . . . . . . . . . $995Monthly . . . . . . . . . . . . . . . . . . . . . . . . . $100/monthPackage 2 (one time payment). . . . . . . . . . . . . . . . $600Monthly . . . . . . . . . . . . . . . . . . . . . . . . . $75/month

Package 1 (Online and Mobile Promotions)• 1 year custom business listing on ouronline directory

that will be seen 24/7 on Buchtelite.com• Your business information wil automatically become

listed in our new Buchtelite app for iPhone and Android users

• Ability to login and make changes to your custom listing 24/7 or have your designated sales rep help with every update

• Unlimited printed coupons and app coupon redemtions. 2,000 yearly text back coupons.

Package 2 (Online Promotions)• 1 year custom business listing on our online directory

that will be seen 24/7 on Buchtelite.com.• Ability to login and make changes to your custom

listing 24/7 or have your designated sales rep help with every update.

• Unlimited printed coupons. 2,000 yearly text back coupons. (After 2,000 people text your deal to their phones via SMS, additional text credits can be purchased at $0.08 per message)

Medium Rectangle

300 x 250 px

Skys

crap

er

600

x 12

0 px

Button 125 x 125 px

Button 125 x 125 px

Button 125 x 125 px