Upload
irina-moldovan
View
5
Download
2
Embed Size (px)
DESCRIPTION
Marketing research of Bucharest city business area
Citation preview
Bucharest City Report
Raportul BucuretiQ4 2014 / T4 2014
RO Q4
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 2
Economy/Investment
Economic Climate
The Romanian economy continued its positive trend in Q3
2014, registering a GDP growth of 3.3% when compared to the
same period in 2013. Romanias GDP growth for the entire
2014 was forecasted at 3.0% by Oxford Economics in
December. In the first 11 months of the year, growth was
driven mainly by retail sales that increased by 7.4% y-o-y
(11.2% in the non-food category) and by the industrial sector.
Consequently, in the same period, exports and imports both
grew by 6.5% and 6.0% respectively. The IT&C sector is
gaining momentum, registering a growth of 15% y-o-y in the
first 9 months of 2014 and reaching a share of approximately
5% of GDP. The construction sector continued to struggle (-
9.9% y-o-y in the first 11 months) mainly because of the sharp
decrease in infrastructure works (-25.4% in the same 11
months). However, the volume of residential construction
registered a strong growth rate of +36.4%.
According to Oxford Economics reports, GDP growth is
expected to accelerate in 2015 to 3.3%, with all sectors of the
economy having a positive contribution.
GDP Growth (%) / Cretere PIB (%)
Source/Surs: INS & Oxford Economics, December 2014
The annual average inflation rate (December 2013
December 2014) was at a record low of 0.83%. The National
Bank of Romania decreased the monetary policy rate five times
in 2014 from 4.0% to 2.75%, aiming to encourage the credit
market and support economic growth. The trend is expected to
continue in 2015. The exchange rate remained very stable over
the year, oscillating between 4.38 and 4.54 RON for 1.
Government debt decreased below 38.5% of GDP, the third
lowest in the EU after Estonia and Luxemburg, while the
estimated government deficit for 2014 is below 2.0% of GDP.
CDS levels for Romania are below 150 bps, the lowest in the
last 6 years.
Investment Climate
The property investment volume recorded in Q4 2014 is
estimated at approximately 514 million, while the total annual
volume was close to 1.3 billion, the second highest ever
registered in Romania. 2015 also looks promising, as several
key deals are currently under offer, in all market sectors. The
largest transactions in Q4 were the purchase of Promenada
Mall for around 148 million by NEPI and the acquisition of
Europolis Park by P3 for well over 100 million. Globalworth,
the most active buyer in 2014, secured 3 office buildings in the
last quarter: Nusco Tower, Green Court A and Unicredit HQ for
a combined value of approximately 133 million.
In 2014, transactional activity was mainly focused on the retail
sector (over 40% of the total volume), followed by office (35%).
The industrial market came back in to the spotlight in 2014 with
several transactions and has strong fundamentals to positively
surprise in 2015.
Source/Surs: JLL
An important new trend has been the sale of large portfolios of
NPLs by banks active in Romania. In total, almost 2 billion of
gross book value in loans, partially collateralized by property,
was transacted and further transactions are expected in 2015.
It is likely that many of the underlying assets will be offered for
sale in the near future, increasing the supply of secondary
product. Yields have compressed slightly during the year.
Further compression is dependent on bank margins dropping
as the spread in yields between Romania and more core CEE
markets is currently partially offset by the spread in bank
margins, which is especially affecting leveraged buyers. The
growing interest of both existing investors and new ones
actively assessing the market, is expected to animate the
transactional environment as well as to catalyze the start of a
new development cycle.
-2
-1
0
1
2
3
4
2010 2011 2012 2013 2014F 2015F
Yields /
Randamente
Office /
Birouri
Shopping
Centers / Centre
Comerciale
Industrial
/
Industrial
Q4/T4 2014 8.00% 7.75% 9.75%
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 3
Economie / Investiii
Mediul economic
Economia Romniei i-a continuat trendul pozitiv i n T3 2014
nregistrnd o cretere a PIB de 3,3% n comparaie cu aceeai
perioada din 2013. PIB-ul Romniei este estimat s creasc cu
3,0% in 2014, conform unei prognoze Oxford Economics din
decembrie 2014. n primele 11 luni ale anului, creterea s-a
datorat n principal comerului cu amnuntul, a crui cifra de
afaceri a crescut cu 7,4% (11,3% la vnzrile de produse
nealimentare), dar i produciei industriale. n consecin, n
primele 11 luni din 2014 att exporturile ct i importurile au
crescut cu 6,5%, respectiv 6,0%. Sectorul IT&C a luat avnt,
nregistrnd o cretere de 15% n primele 9 luni ale anului, i
ajungnd la o cot de aproximativ 5% din PIB. Sectorul
construciilor a continuat s scad (-9,9%), n principal datorit
reducerii puternice a volumului de lucrri de infrastructur (-
25,4%). Totui, construciile rezideniale au crescut cu 36,4%.
Conform ultimelor rapoarte ale Oxford Economics, se
preconizeaz ca PIB-ul Romniei s accelereze la 3,5% n
2015, susinut de toate sectoarele economiei.
Rata anual a inflaiei a atins n perioada Decembrie 2013
Decembrie 2014 un nivel sczut record de 0,83%. Banca
Naional a Romniei (BNR) a sczut rata dobnzii de politic
monetar de cinci ori pe parcursul anului de la 4,0% la 2,75%,
o micare ce are ca scop ncurajarea creditrii i stimularea
creterii economice. Trendul descendent va continua cel mai
probabil i n 2015. Rata de schimb valutar a fost relativ stabil
n 2014, cursul oscilnd ntre 4,38 i 4,54 Ron pentru un Euro.
Monetary Policy Rate of NBR / Rata dobnzii de politic monetar a
BNR
Source/Surs: BNR
Datoria guvernamental a sczut la sub 38,5% din PIB i este
a treia cea mai redus la nivelul Uniunii Europene dup
Estonia i Luxemburg, iar estimarea de deficit bugetar pentru
2014 este de sub 2,0% din PIB. Nivelul CDS-urilor pentru
Romania este sub 150 puncte procentuale, cea mai sczut
valoare din ultimii 6 ani.
Mediul de investiii
Volumul tranzaciilor imobiliare nregistrat n ultimul trimestru al
anului este estimat la 514 milioane de Euro,n timp ce volumul
total al investiiilor nregistrat n 2014 a ajuns la aproape 1,3
miliarde de Euro, a doua cea mai ridicat valoare din istorie.
2015 arat promitor, avnd n vedere ca un numr ridicat de
proprieti din toate segmentele pieei se afl n faze avansate
de negociere. Cele mai mari tranzacii au fost achiziia de ctre
NEPI a Promenada Mall pentru aproximativ 148 de milioane de
Euro i achiziia de ctre P3 a Europolis Park pentru mai mult
de 100 de milioane de Euro. Globalworth, cel mai activ
cumprtor din 2014, a reuit s securizeze in T4 3 cldiri de
birouri: Nusco Tower, Green Court A i Unicredit HQ pentru o
valoare combinat de aproximativ 133 milioane de Euro. n
2014 activitatea tranzacional a fost axat pe proprieti de
retail (peste 40% din total) urmate de birouri (35%). Piaa
proprietilor industriale a revenit n lumina reflectoarelor n
2014, cu un numr important de tranzacii, i ar putea
surprinde pozitiv in 2015.
Un nou trend aprut n pia a fost vnzarea unor portofolii de
credite neperformante ale bncilor active din Romnia. n total,
mprumuturi cu o valoare nominal de aproape 2 miliarde de
Euro, din care o parte garantate cu proprieti imobiliare, au
fost tranzacionate, iar valoarea acestui tip de tranzacii ar
putea crete n 2015. Este probabil ca multe din aceste
proprieti s fie puse ctre vnzare n viitorul apropiat,
crescnd astfel oferta de produse secundare. Randamentele
investitionale au cobort uor n 2014. Continuarea acestui
trend depinde de scderea dobnzilor bancare deoarece
diferena dintre randamentele din Romnia i cele din restul
rilor din CEE este n acest moment anulat de diferena
dintre dobnzile bancare, ceea ce afecteaz n mod deosebit
cumprtorii care apeleaz la mprumuturi. Interesul din ce n
ce mai crescut al investitorilor noi sau deja existeni care
monitorizeaz activ piaa va anima cel mai probabil activitatea
tranzacional i va cataliza startul uni nou ciclu de dezvoltare.
Annual Inflation Rate / Rata anual a inflaiei
Source/Surs: Eurostat, BNR
0%
2%
4%
6%
8%
10%
12%
2008 2009 2010 2011 2012 2013 2014
2%
4%
6%
8%
10%
2008 2009 2010 2011 2012 2013 2014F
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 4
Office Market
Supply
In Q4 2014, four projects were completed: Green Court
Building A, AFI Park 3, Ethos House and Bratianu Business
Center, which together added slightly over 41,000 m of office
space to the market. The total of office supply delivered in 2014
reached approximately 121,000 m. It is interesting to note that
this value is close to the one registered in 2013 and to what we
estimate will be delivered in in 2015, when several large
projects currently under construction should be finalized: Green
Court Building B, AFI Park 4 & 5, City Offices and Sema Park
Phase 3. The modern office stock in Bucharest is currently
around 2.2 million m2.
Considering that the market is bottoming out, developers
announced a large number of projects in 2014, with the vast
majority being located in the two main sub-markets in the north
of the capital city (FloreascaBarbu Vacarescu and Dimitrie
Pompeiu) and in the rising central western part (CenterWest).
These areas primarily attract the dynamic and rapidly
expanding companies from the IT industry. Therefore,
deliveries are expected to surge in 2016, when around 240,000
m will most likely be completed, out of which, more than 30%
are already pre-let. However, considering the low level of new
deliveries in these sub-markets in 2015, we do not expect any
significant change in rental levels over the coming 12 months.
Office Stock in Bucharest (Class A&B) and Vacancy Rate / Stoc spaii
birouri n Bucureti (clase A&B) i rata de neocupare
Source/Surs: JLL
The overall vacancy rate in Bucharest decreased over the
quarter by 100 bps to 13.3%, the lowest level in the last 6
years. This was mainly due to the new supply being largely
pre-let and strong new demand. It is expected that the vacancy
rate will continue to decrease in 2015, as the space delivered
will most likely be surpassed by the new demand. Vacancy
rates continue to be uneven between the sub-markets, which is
reflected in the evolution of the rental levels. While in Baneasa
and Pipera North vacancy is around 35%, vacancy in the CBD,
North, West and Dimitrie Pompeiu is below 10%.
Demand
In Q4 2014, the registered gross take-up was 102,400 m2. New
demand (including new leases, expansions and pre-leases)
accounted for approximately 67,800 m2 of the quarterly leasing
activity, while 34,600 m2 were renegotiations and renewals. In
2014, total take-up registered a record level of approximately
295,000 m, slightly over the one registered in 2013. The
largest transactions in Q4 were the pre-lease of Telekom in
Globalworth Campus (25,000 m2) and the renewal of Renault
in North Gate (20,000 m). By geography, Dimitrie Pompeiu
was the most active sub-market with over 48% of the quarterly
take-up, followed by the CBD and Floreasca Barbu
Vacarescu. By industry, IT&C and Telecom companies were
once again the most active, generating more than 40% of the
quarterly leasing activity, with professional services companies
as runners-up.
Rents
Prime headline rents remained unchanged at 18.5 m2/month
during Q4 2014. Over the last quarter, incentive packages
remained consistent, with landlords usually offering both rent
free periods and fit-out contributions. Incentive packages vary
in value according to the terms of the requirements and
become especially attractive for deals larger than 2-3,000 m2.
Forecast
The supply pipeline for 2015 is expected to be around 120,000
m2. Take-up is forecasted to remain approximately the same as
in 2014, but a significant number of transactions will be pre-
leases. The overall vacancy rate should marginally decrease
by the end of the year. We are of the opinion that prime rental
levels will remain unchanged in 2015.
Prime Office Headline Rent Evolution / Evoluia chiriei contractuale
prime pentru spaii de birouri
Source/ Surs : JLL
10%
12%
14%
16%
18%
0
1,000
2,000
2009 2010 2011 2012 2013 2014 2015F
Tho
usan
ds m
Total Stock (left) Vacancy Rate (right)
15
16
17
18
19
20
21
2009 2010 2011 2012 2013 2014 2015F
/m
/m
onth
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 5
Piaa spaiilor de birouri
Oferta & rata de neocupare
n T4 2014, au fost livrate 4 cldiri de birouri: Green Court
Building A, AFI Park 3, Ethos House i Brtianu Business
Center, care mpreun au adugat o suprafa cu puin peste
41,000 m de spaiu clas A i B la oferta total iniial.
ntreaga suprafa livrat n 2014 a fost de aproximativ
121,000 m. Este de remarcat faptul c aceast valoare este
apropiat de cea nregistrat n 2013 i de ceea ce estimm c
va fi livrat n 2015, atunci cnd cteva proiecte mari aflate n
construcie vor fi finalizate: Green Court Building B, AFI Park
4&5, City Offices i Sema Park Faza 3. Stocul modern de spaii
de birouri din Bucureti a ajuns n prezent la 2,16 milioane m.
Annual Office Completions & Pipeline (m2) /
Spaii noi de birouri finalizate anual & proiecte n construcie (m2)
Source/Surs: JLL
Considernd c piaa s-a stabilizat, dezvoltatorii au anunat un
numr mare de proiecte n 2014, majoritatea localizate n cele
2 sub-piee din nordul Bucuretiului (Floreasca-Barbu
Vcrescu i Dimitrie Pompeiu) i n partea de centru-vest,
care atrage n principal companiile dinamice i cu o extindere
rapid din domeniul IT. Prin urmare, oferta de spaii noi va
crete semnificativ n 2016, atunci cnd aproximativ 240,000
m vor fi livrai, din care mai mult de 30% sunt pre-nchiriai.
Totui, innd cont de suprafaa sczut de spaii de birouri ce
va fi inaugurat n 2015 n aceste 3 sub-piee, ne ateptm ca
nivelul chiriilor s rmn neschimbat.
Rata medie de neocupare a sczut n T4 2014 cu peste 100
puncte procentuale la 13,3%, cel mai sczut nivel din ultimii 6
ani, datorit faptului ca proiectele nou livrate au fost n mare
msur pre-nchiriate i cererii puternice. Previzionm c rata
medie de neocupare va continua s scad n 2015, deoarece
suprafaa livrat va fi cel mai probabil depit de cererea
nou. Rata de neocupare este foarte diferit ntre sub-piee,
pornind de la sub 10% n CBD, Nord, Vest i Dimitrie Pompeiu
i ajungnd la 35% n Bneasa i Pipera Nord, lucru ce se
reflect i n evoluia chiriilor.
Cererea
n trimestrul 4 din 2014, preluarea total de spaii de birouri a
fost de 102.400 m2. Cererea nou de spaii (incluznd
contractele noi, extinderile i pre-nchirierile) a fost de
aproximativ 67.800 m2, n timp ce 34.600 m2 au fost
renegocieri. Cerea total n 2014 a atins un nivel record de
295,000 m, cu puin peste valoarea nregistrat n 2013. Cele
mai mari tranzacii din T4 au fost pre-nchirierea Telekom n
Globalworth Campus (25.000 m2) i renegocierea Renault n
North Gate (20,000 m). n funcie de zona geografic, Dimitrie
Pompeiu a fost cea mai dinamic sub-pia cu peste 48% din
totalul nchirierilor, urmat de CBD i Floreasca-Barbu
Vcrescu. n funcie de domeniul de activitate, companiile din
sectorul IT&C i Telecom au fost cele mai active, fiind implicate
n mai mult de 40% din volumul tranzaciilor, urmate de cele din
servicii.
Chirii
Chiriile contractuale prime pentru spaii de birouri au rmas
neschimbate n trimestrul 4 din 2014, fiind cotate la 18,5
Euro/m2/lun. Stimulentele financiare au continuat s fie
consistente, proprietarii oferind att luni libere de plat a chiriei,
ct i contribuii pentru amenajarea spaiilor. Pachetele de
stimulente financiare variaz n funcie de tipul de cerere i
devin importante n special pentru suprafee mai mari de 2.000
3.000 m2.
Previziuni
n 2015 estimm c vor fi livrai aproximativ 120,000 m de noi
spaii de birouri. Ne ateptm ca preluarea total de spaii s
fie asemntoare cu cea din 2014, ns cu numr mai mare de
pre-nchirieri. Rata medie de neocupare va scdea uor n
2015. Chiriile contractuale prime vor rmne cel mai probabil
neschimbate n 2015.
0
100,000
200,000
300,000
400,000
2009 2010 2011 2012 2013 2014 2015F
m
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 6
Retail Market
Supply
Two retail projects were delivered in Romania in Q4 2014.
Shopping City Targu Jiu (27,000 m2) is the first modern retail
scheme in Targu Jiu, a city with 82,500 inhabitants, developed
by the South-African investment fund, NEPI. The second was
Auchan Drumul Taberei, a 20,000 m project, developed by
Immochan in the west of Bucharest. With a total supply of
approximately 70,000 m, 2014 was the scarcest year in terms
of new deliveries since 2006. However, encouraged by the
surge in retail sales in 2014, the confidence of developers is
starting to return and new projects are being planned or, are in
advanced stages of construction.
The modern retail stock in Romania is currently estimated at
approximately 2.62 million m. The stock in Bucharest accounts
for more than 35% of the total, meaning approximately 938,000
m, with the remaining 1.68 million m being spread across the
larger cities in the country.
Modern Retail Stock in Bucharest & Pipeline (m2) /
Stocul de spaii comerciale moderne n Bucureti & proiecte (m2)
Source/Surs: JLL
Demand
According to the National Institute of Statistics, after a weak
performance in 2013 (+0.4%), retail sales registered a healthy
7.4% y-o-y growth in the first 11 months of 2014, mainly due to
the surge in non-food sales (+11.2%). The sustained economic
growth, the strong increase in consumption and consumer
confidence, which is at the highest level since 2008 (according
to Nielsen most recent reports), are likely to push retailers to
reconsider their cautious expansion plans in Romania. Existing
shopping centres with proven good performance are still the
main destination of new entrants, due to the limited options in
terms of new supply. The gap between demand for prime and
secondary stock continues to be significant.
In 2014, the most active major fashion retailer was H&M, which
extended its network of stores by 8 new units to a total of 38
across Romania (the best market in CEE for the brand in terms
of revenue). The Swedish group also plans to open its online
shop for the country at the beginning of 2015. Other expanding
brands included CCC Shoes (6 new units), Ecco (5) and Takko
(4). The Inditex Group, the largest fashion retailer in Romania
in terms of turnover, operating approximately 100 shops, did
not open any new stores.
Rents
Prime shopping centre rents remained stable over the quarter
at 60-70 m2/month. The highest rents are achieved in the
most dominant and best performing shopping malls in
Bucharest. Rental levels for prime high street units remained at
55-65 m2/month, but are under pressure given the limited
demand.
Prime Shopping Center Rents in CEE capitals /
Nivelul chiriei prime n centre comerciale n capitalele din CEE
Source/Surs: JLL
Forecast
Approximately 167,000 m are expected to be delivered in 3
large projects in Romania in 2015: Coresi Retail Park (45,000
m), developed by Immochan in Brasov will be inaugurated in
March, Mega Mall (72,000 m), a dominant shopping centre in
the east of Bucharest, developed by NEPI, will open in April
and Timisoara Shopping City (50,000 m) also developed by
NEPI is planned to be delivered close to the end of the year.
0
200
400
600
800
1,000
1,200
2009 2010 2011 2012 2013 2014 2015F
Tho
usan
ds m
0
20
40
60
80
100
120
Budapest Bucharest Prague Warsaw
/m
/m
onth
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 7
Piaa spaiilor comerciale
Oferta
Dou proiecte de retail a fost livrate n T4 2014 n Romania,
Shopping City Targu Jiu (27,000 m), dezvoltat de fondul Sud-
african de investiii NEPI, primul centru comercial modern din
Trgu Jiu, un ora de 82,500 de locuitori i Auchan Drumul
Taberei, un proiect de 20,000 m dezvoltat de Immochan n
vestul Bucuretiului.
Cu o suprafa total livrat de aproximativ 70,000 m, 2014
este anul cu cea mai mica ofert de centre comerciale noi din
2006 pn n prezent. Totui, ncurajai de creterea susinut
a vnzrilor, investitorii dau semne c i-au recptat
ncrederea n piaa din Romnia, astfel c proiecte noi au fost
anunate sau deja se afl n stadii de construcie avansate.
Stocul modern de spaii comerciale n Romnia este n prezent
estimat la aproape 2,62 milioane de m2. Bucuretiul, cu mai
mult de 938,000 m, reprezint 35% din ntregul stoc, restul de
1,68 milioane m fiind n oraele mari din ar.
Cererea
Conform Institutului Naional de Statistic, dup ce n 2013 a
nregistrat o cretere modest de doar 0,4%, cifra de afaceri n
comerul cu amnuntul n primele 11 luni din 2014 a crescut
puternic, cu 7,4% n comparaie cu aceeai perioad anul
trecut. Vnzarea produselor non-alimentare a fost ns cea
care a impresionant cu o cretere de 11,2%.
In 2015 este probabil ca retailerii s ii reconsidere planurile
precaute de expansiune, ncurajai de creterea economic
susinut, de creterea puternic a vnzrilor, dar i de
ncrederea cumprtorilor care se afl la cel mai nalt nivel din
2008 (conform celui mai recent raport al Nielsen),
Avnd n vedere numrul redus de proiecte noi, retailerii
interesai s deschid magazine noi analizeaz n special
centrele comerciale performante deja existente. Distana dintre
cererea pentru centrele comerciale prime i cele secundare
continu s fie semnificativ.
n 2014, cel mai activ retailer important de mod a fost H&M,
care a deschis 8 uniti noi n mai multe orae din ar,
ajungnd la un total de 38. Romnia este cea mai bun pia
din Europa Central i de Est pentru grupul suedez n funcie
de cifra de afaceri. Mai mult, retailerul plnuiete s deschid
un magazin on-line n primele luni din 2015 ce va deservi
Romnia. Alte branduri importante active n ultimul an au fost
CCC Shoes (cu 6 noi uniti), Ecco (5) i Takko (4). Grupul
Inditex, cel mai mare retailer de mod din ar n ceea ce
privete cifra de afaceri i care opereaz in aproximativ 100
locaii, nu a deschis nici un magazin nou anul trecut.
Chirii
Nivelul chiriilor prime, a rmas stabil in T4 la 60-70
Euro/m2/lun. Cele mai mari chirii sunt obinute n centrele
comerciale dominante i performante din Bucureti. Nivelul
chiriilor prime pentru unitile stradale a rmas neschimbat la
55-65 Euro/m2/lun, dar sub presiune, innd cont de cererea
limitat.
Previziuni
n 2015 ne ateptm ca n Romnia s se livreze o suprafa
de aproximativ 167,000 m, n 3 proiecte majore: Coresi Retail
Park (cu o suprafa nchiriabil de 45,000 m), dezvoltat de
ctre Immochan n Braov, va fi inaugurat n martie, Mega Mall
(72,000 m), un proiect dominant din estul Bucuretiului,
dezvoltat de NEPI, se va deschide n aprilie iar Timioara
Shopping City (50,000 m) al aceluiai NEPI este plnuit a fi
livrat ctre finalul anului.
Prime Shopping Center Rent Evolution /
Evoluia chiriei prime n centrele comerciale
Source/Surs: JLL
40
50
60
70
80
90
Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q42015F
/m
/m
onth
Min Max
80
100
70 65 65
60
90
115
85 80
70 70
0
20
40
60
80
100
120
140
2007/Q4 2008/Q4 2009/Q4 2010/Q4 2011/Q4 2012/Q4
Eu
ro/s
qm
/mo
nth
min max
80
100
70 65 65
60 55 55
90
115
85 80
70 70 65 65
0
20
40
60
80
100
120
140
Eu
ro/s
qm
/mo
nth
min max
80
100
70 65 65
60 55 55
90
115
85 80
70 70 65 65
0
20
40
60
80
100
120
140
Eu
ro/s
qm
/mo
nth
min max
80
100
70 65 65
60 55 55
90
115
85 80
70 70 65 65
0
20
40
60
80
100
120
140
Eu
ro/s
qm
/mo
nth
min max
80
100
70 65 65
60 55 55
90
115
85 80
70 70 65 65
0
20
40
60
80
100
120
140
Eu
ro/s
qm
/mo
nth
min max
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 8
Industrial Market
Supply
The industrial stock in Romania is currently estimated at
around 1.9 million m, with approximately 1 million m in the
industrial hubs in and around Bucharest. Q4 2014 saw no new
additions to the market. Some of the completions reported in
2014 include the 3,000 m extension in Otter Logistics Park in
Bucharest, a 12,000 m automotive seating plant (for Lear
Corporation) in Solo Industrial Park Letcani near Iasi, an
extension of 7,500 m in VGP Timisoara, 27,000 m in Ploiesti
West Park and 45,000 m in Timisoara Airport Park. There are
currently no significant speculative developments under
construction in Bucharest. Given the lack of new supply and
the pick-up in demand, the overall vacancy rate in Bucharest
decreased over the quarter to below 10% and to around 12%
across Romania.
Prime Rents for Multi-let / Light Industrial in CEE Capitals/
Nivelul chiriei prime n spaii industriale n capitalele din CEE
Source/Surs: JLL
Demand
In Q4 2014, gross take-up in Romania reached 26,200 m, a
slightly lower level than the one registered in the same period
of 2013. Approximately 33% of the total surface signed is net
take-up, with the rest being relocations, renegotiations and
renewals. The demand increased following the surge in retail
sales and the strong growth of e-commerce during the peak
season Black Friday and winter holidays. For the entire 2014,
total take-up (excluding owner-occupied facilities) in Romania
reached a record level of approximately 313,000 m. Outside
Bucharest, demand is coming mainly from the automotive
industry.
The majority of leasing activity was concentrated in Bucharest,
Arad and Timisoara. In Q4 2014. Bucharests gross take-up is
estimated at approximately 14,700 m, over 56% of the entire
demand, while for the entire year, it represents approximately
40%. The Bucharest West km. 13 and km. 23 sub-markets,
currently comprising 75% of the stock in Bucharest and one of
the lowest vacancy rates in the market, continue to be the most
attractive, due to high quality premises and good infrastructure.
The largest transactions in terms of leases registered this
quarter were the new lease of Elster in Timisoara Airport Park
of 7,000 m and the renewal of Ikea in Bucharest West of 5,000
m. In 2014, the largest deals were the pre-lease of Continental
(45,000 m) in Timisoara Airport Park and the renewal of
Unilever (27,000 m) in Ploiesti West Park.
Rents
Rents for prime distribution facilities are estimated at 3.6 to
4.0 m2/month. Rents for prime light industrial facilities are
quoted between 3.5 and 4.25 m2/month. Larger distribution
units (exceeding 20,000 m2) record rents of about 3 to 3.5
m2/month. However, incentive packages continue to be
significant, especially for larger spaces and longer leases.
Forecast
Demand is expected to continue increasing over the next few
quarters as the economy continues to perform strongly,
pushing vacancy rates down. We may see a slight increase in
demand from e-commerce and logistics companies, but also
relocations. This could trigger the start of new developments
during 2015, especially in Bucharest. Existing developers,
along with new entrants such as P3, will be looking to secure
pre-leases. Production occupiers will continue their high
interest in Romania, so the demand for build to suit facilities will
maintain its trend.
Prime Industrial Rents and Yields /
Chirii spaii industriale i randamente
Source/Surs: JLL
0
10
20
30
40
50
60
70
Bucharest Budapest Warsaw Prague
/m
/ye
ar
8.50%
9.00%
9.50%
10.00%
10.50%
44
46
48
50
52
54
56
Q42009
Q42010
Q42011
Q42012
Q42013
Q42014
Q42015F
Annual rents (left) Yields (rigth)
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 9
Piaa spaiilor industriale
Oferta
Stocul de spaii industriale din Romnia este estimat n prezent
la aproximativ 1,9 milioane m cu n jur de 1 milion m n hub-
urile industriale din i de lng Bucureti. n T4 2014, pe piaa
din capital, nu s-au nregistrat livrri noi. Printre spaiile noi
livrate n 2014 se regsesc 3.000 m n Otter Logistics Park din
Bucureti, o fabric de scaune de automobile (Lear
Corporation) de 12.000 m n Solo Indsutrail Park Letcani lng
Iai i extinderile de 7.500 m n VGP Timioara, 27.000 m n
Ploieti West Park i 45.000 m n Timioara Airport Park. Nu
exist n acest moment proiecte majore speculative n
construcie n Bucureti.
Datorit nivelului sczut al ofertei i revigorrii cererii, rata
medie de neocupare a sczut in ultimul trimestru la sub 10% n
Bucureti i 12% n ntreaga ar.
Industrial Take-Up Activity in Romania in Q2 2014 /
Activitatea de nchiriere n Romnia n T2 2014
Source/Surs: JLL
Cererea
n T4 din 2014, estimm c n Romnia s-au nchiriat
aproximativ 26.200 m2 de spaii industriale, o suprafa puin
mai sczut dect cea nregistrat n T4 2013. Aproximativ
33% din totalul nchirierilor a fost reprezentat de cererea nou
de spaii, restul fiind renegocieri i rennoiri. Cererea a crescut
pe fondul creterii puternice a vnzrilor cu amnuntul i a
comerului on-line n perioada de vrf reprezentat de Black
Friday i de srbtorile de iarn. Cererea total nregistrat n
2014 (incluznd doar spaiile nchiriate nu i cele aflate n
proprietatea celor care le ocup) a fost de aproape 313,000 m,
o valoare record. n afara capitalei, cererea este generat n
principal de industria auto.
n trimestrul 4, cererea s-a concretizat n contracte semnate n
Bucureti, Arad i Timioara. n Bucureti, suprafaa total de
spaii industriale nchiriate a fost de aproximativ 14.700 m2,
reprezentnd 56% din ntreaga activitate la nivel de ar. n
2014, capitala a generat aproximativ 40% din volumul de
tranzacii. Sub-pieele Bucureti Vest Km. 13 i Km. 23, ce
cuprind aproximativ 75% din ntregul stoc din Bucureti, au
continuat s fie cele mai atractive, datorit spaiilor de calitate
oferite i infrastructurii bune.
Cele mai mari tranzacii din T4 2014 au fost nchirierea unui
spaiu nou de 7.000 m de ctre Elster n Timioara Airport
Park, dar i rennoirea Ikea de 5.000 m n Bucharest West. n
2014, cele mai mari tranzacii au fost pre-nchirierea Continetal
(40,000 m) n Timioara Airport Park i rennoirea Unilever
(27,000 m) n Ploieti West Park.
Chirii
Chiriile spaiilor de logistic prime sunt cuprinse ntre 3,6-4,0
Euro/m2/lun. Chiriile spaiilor dedicate industriei uoare sunt la
nivelul de 3,5-4,25 Euro/m2/lun. n cazul spaiilor industriale
mari, de peste 20.000 m2, chiriile sunt n jurul a 3,5
Euro/m2/lun. Volumul stimulentelor financiare a continuat s
fie semnificativ, n special pentru suprafee mari i durate lungi.
Previziuni
Ne ateptm ca cererea s creasc n continuare i n
urmtoarele trimestre datorit performanelor bune ale
economiei. Prin urmare, rata de neocupare ar trebui s
coboare. Cererea s-ar putea concretiza prin mai multe
contracte ale companiilor logistice i din comerul on-line. Este
posibil ca 2015 s aduc un val de noi dezvoltri, n special n
Bucureti. Dezvoltatorii deja existeni sau nou intrai (precum
P3) vor urmri s securizeze ct mai multe pre-nchirieri.
Chiriaii industriali vor continua s se dezvolte n Romania, iar
cererea pentru spaii build to suit va continua s fie solid.
Modern Industrial Stock in Bucharest by Location /
Spaii industiale moderne n Bucureti dup locaie
Source/Surs: JLL
Bucharest 53%
Arad 18%
Timisoara 29%
West Bucharest
North Bucharest
North-west Bucharest
South Bucharest
North-east Bucharest
East Bucharest
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 10
Market Practice
Office market
Lease length: 3-5 years
Payment terms: Rents denominated in Euro, but paid in Ron
Frequency: Monthly or quarterly in advance
Deposit: 3 months
Indexation: Annually, in general Euro CPI
Rent reviews: Optional, not yet a practice
Agency fees: 15-25% from the yearly rent, excluding any incentives offered by
landlord to tenants
Retail market (shopping centers)
Lease length: 5 years, 10-30 years for the larger anchors
Rent: fixed and/or turnover rent
Payment terms: Rents denominated in Euro but paid in Ron
Frequency: Monthly in advance
Deposit: 3 months
Indexation: Annually, in general Euro CPI
Rent reviews: rare
Landlords fit-out contribution: available only for larger anchor tenants
Agency fees: 12-15% from the yearly rent, excluding any incentives offered by
landlord to tenants
Industrial market
Lease length: 3-5 years for logistics; 5-7 years for production facilities
Rents: industrial area plus additional handling services
Payment terms: Rents denominated in Euro but paid in Ron
Frequency: Monthly in advance
Deposit: 3 months for logistics; 6 months for production facilities
Indexation: Annually, in general Euro CPI
Rent reviews: rare
Fit-out: on tenants cost
Agency fees: 12-20% from the annual rent
Piaa spaiilor de birouri
Perioad de nchiriere: 3-5 ani
Metode de plat: chiriile exprimate n Euro, dar pltite n moneda local, Ron
Frecvena de plat: n avans, lunar sau trimestrial
Garanie: echivalentul a 3 luni de chirie
Indexare: anual, n general cu inflaia din Zona Euro
Renegocierea chiriei: opional, nu este nc o procedur comun
Comisionul de agenie: 15-25% din chiria anual (nu sunt considerate facilitile
financiare, lunile libere de chirie)
Piaa spaiilor comerciale (centre comerciale)
Perioad de nchiriere: 5 ani, 10-30 ani pentru chiriaii tip ancor
Chiria: fix i/sau chirie n funcie de cifra de afaceri
Metode de plat: chiriile exprimate n Euro, dar pltite n moneda local, Ron
Frecvena de plat: n avans, lunar
Garanie: echivalentul a 3 luni de chirie
Indexare: anual, de obicei cu inflaia din Zona Euro
Renegocierea chiriei: rar
Contribuia proprietarului pentru amenajarea spaiului: acordat doar chiriailor
care ocup spaii mari
Comisionul de agenie: 12-15% din chiria anual (nu sunt considerate facilitile
financiare, lunile libere de chirie)
Piaa spaiilor logistice
Perioad de nchiriere: 3-5 ani pentru spaii logistice; 5-7 ani pentru spaii de
producie
Chiria: pentru spaiile industriale plus serviciile de manevr
Metode de plat: chiriile exprimate n Euro dar pltite n moneda local, Ron
Frecvena de plat: n avans, lunar
Garanie: echivalentul a 3 luni de chirie pentru spaii logistice; 6 luni pentru spaii de
producie
Indexare: anual, n general cu inflaia Zonei Euro
Renegocierea chiriei: rar
Contribuii pentru amenajarea spaiului: pe costul chiriailor
Comisionul de agenie: 12-20% din chiria anual
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 11
Map: Office Buildings
Bucharest City Report Q4 2014
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All Rights Reserved 12
Map: Retail Developments
Bucharest City Report Q4 2014
www.jll.ro
COPYRIGHT JONES LANG LASALLE IP, INC. 2015. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of Jones Lang LaSalle. It is based on material that we believe to be reliable. Whilst every effort has been made to ensure its accuracy, we cannot offer any warranty that it contains no factual errors. We would like to be told of any such errors in order to correct them.
JLL Office
Victoria Center
145, Calea Victoriei
10th Floor
Bucharest
+40 21 302 3400
+40 21 302 3401
Contacts
Andrei Vacaru
Head of Research & Consultancy
Bucharest
+40 21 302 3400
Andrei Drosu
Junior Consultant, Research & Consultancy
Bucharest
+40 21 302 3400
http://www.jll.rs/