Can Blockchain Save the Planet?

Bubba Cook

Western and Central Pacific Tuna Programme Manager

WWF-New Zealand

© W

WF

-US

/ J

am

es M

org

an

WWF

After 50+ years, our vision is as powerful as ever:

To create a world in which people live and prosper in harmony with

nature.

WWF is the world’s

largest conservation

network, with 30

million supporters

and offices in over

100 countries.

WWF is one of the

world’s most trusted

environmental

organisations.

WWF maintains

thousands of

conservation projects

around the world at the

community, national,

regional, and global level.

Focused On Impact

We harness three powerful integrated theories of change to deliver real,

long-term results.

Delivering field-based

solutions

Transforming markets

and business

Creating science-

based policy

These great challenges and disruptions are the defining issues of our time.

Rapidly accelerating

loss of biodiversity

Need to double food

production while shrinking

ecological footprint

Impact of the climate crisis

on people and nature

Rapid expansion of

innovative clean

energy solutions

Mega Trends

Mega Trends

These great challenges and global shifts are the defining issues of our time.

Digital transformationA shift in geopolitical

power from north to south

Rising inequality in

wealth and income

Provide sustainable food Save threatened species Create a

low-carbon future Protect our marine life

Stop immediate threats

to nature and people

Engage millions as

a voice for nature

Grow investment into

conservation impact

Conserve nature

with equity

Creating direct conservation impact on a global scale

Ending fundamental and unjust threats to nature and people Building influence and resources

6

42

7 8

31

5

Provide sustainable food Save threatened species Create a

low-carbon future Protect our marine life

Stop immediate threats

to nature and people

Engage millions as

a voice for nature

Grow investment into

conservation impact

Conserve nature

with equity

Creating direct conservation impact on a global scale

Ending fundamental and unjust threats to nature and people Building influence and resources

6

42

7 8

31

5

We are continually faced with great opportunities which are brilliantly disguised as unsolvable problemsMargaret Mead

Market Transformation

WWF’s 15 ‘high impact’ commodities

Market Transformation

WWF’S PREFERRED STANDARDS

WWF’S CORPORATE PARTNERS

Innovation at WWF

Blockchain

Livelihoods

Climate / energy / Carbon trading

Land-clearing / Re-

forestation

Circular Economy /

Recycling

Energy & Climate

Sharing Economy

Democracy /

Participation

Tracking finance /

donations and reporting

on impact

Supply Chain / Food

Fraud

In the Pacific, up to 90 per cent of animal protein comes

from fish. Fishing is the primary or secondary source of

income for up to 50 per cent of households, ensuring the

sustainability of these resources directly contributes to

efforts towards SDGs 1, 2, 8 and 14.

GOAL:

Increase sustainability of Pacific

Fisheries, decrease impact and reduce

worker exploitation by creating a

transparent and traceable supply chain

solution for the fresh and frozen tuna

supply chain

Tuna Blockchain Pilot: Fiji

Validation Phase: Working with a vertically

integrated producer

1. RFID and QR codes

used to capture

information throughout

the supply chain.

2. RFID tag affixed

when the fish comes on

board vessel, which

follows the fish

3. Registers

automatically at various

devices positioned on

the vessel, the dock, the

processing facility.

Visions of the Future:

Pacific tuna supply chain case study

Visions of the Future:

Pacific tuna supply chain case study

How might we mobilise funds to create impact at a huge scale?

Scaling Impact to Achieve the Goals

$7.8 billionin philanthropic donations

for development projects

are contributed globally per year.drawn from over 130 private philanthropic

foundations by the OECD

$140 billion In Global Aid fundingin 2016 According to the OECD

$114 billionworth of impact investing

assets under managementaccording to the Global Impact Investing

Network

$6 billionwas raised in the

883 ICOS in 2017according to ICOdata.io

$6 trillionBlackrock

Investments. Calling for investable businesses to

prove positive social impact.

$3 trilliona year to achieve the

Sustainable

Development Goals.agreed by the governments of 193

countries.

© J

urg

en

Fre

un

d / W

WF

© B

ren

t S

tirt

on

/ G

ett

y Im

ag

es

wwf.org.nz

© 2016, WWF. Most photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers. Unless unlabelled.

Thank youpanda.org