“Turn your digital lifestyle into money”

Buaala, a LIFE STYLE recommender for friends

The purpose of this investor desk summary is to present KNOWDLE MEDIA GROUP and BUAALA to potential investors in connection with the proposed increased capital for an international deployment of the company.

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship.

Its sole purpose is to provide relevant and reasonable information to potential investors to give the initial background to determine whether to undertake a thorough analysis of the corporation with the intent of subscribe a significant amount of shares in current financial round looking for private equity investors or venture capitalists.

Disclaimer of Liability“GET WHAT YOU LOVE FIND YOU”

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Definitions

• BUAALA uses social media to profile its users according to online social influence and semantic affinity via the Semantic Context, Collective Intelligence Algorithm and complex AI technics.

• BUAALA uses Facebook, Google+, Instagram, LinkedIn, Twitter, YouTube and Wikipedia data to create Buaala User Profiles and Contents (including product and services) thatare assigned to a unique ”Semantic Affinity Rank” and “Collective Relationships”.

• BUAALA also measures the size of a user's social media network and correlates thecontent created to measure how other users (friends) interact with that content.

• BUAALA'S aim is to offer products and services with a high probability of success in purchasing decision. The products offered come from reselling agreements with largeoperators, specifics (Adidas, Decathlon, ...) or generalists (Amazon, El Corte Inglés, Alibaba, eBay...).

What is Buaala?LIFE STYLE MOBILE APP AND COMPLEX CLOUD SITE

Dynamic Complex Optimum Commonwealth Function | 4

We correlate contacts, users and content to offer products and services.

New Formats

From dining out, to managing your agenda, your entertainment timetable, to meeting new people, BUAALA suite will play an important role in how we eat, exercise, shop and date. This project of

intelligent, interactive media & entertainment under the concept of collective intelligence, where users and companies can use the potential of new formats and contents in a context has been

created to make better offers to you and your friends.

Media & Entertainment We use Social Media data to create

user profiles and contents that are assigned a unique ”SemanticAffinity Rank and CollectiveIntelligence Algoritm.

Internet

LIFE STYLE, MEDIA & ENTERTAINMENT SUITE RECOMMENDER FOR FRIENDS

We learn form user MEDIA usage and entertainment habits about their profile without asking them any questions.

Life Style

What is Buaala?

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The problemATTENTION ECONOMY | “INFOBESITY OR INFOXICATION”

We are exposed to a lot of information. We are living in a society where infoxication drives our lives.• Attention becomes the limitating factor in the consumption of information• We look at our phone more than 221 times a day. Our daily life is full of distractions and insignificant content that draws our attention.• Breaking focus on what we are doing or what is really relevant for us.• How significant are all the contents we read in social media?

What can we do to let what we love, find us?

We feel frustrated when we realize that we‟ve spent time in:• reading something insignificant and irrelevant to our lives• searching a content, an information that we really want to reach but finally we don‟t find it• entertaining content for our moment of relaxation

We waste valuable time

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The solutionWHAT’S REALLY RELEVANT IN OUR LIFE?

Buaala:

• through its Artificial and Collective Intelligence engine, it is able to select the important and revelant contents for you, to focus our free time on what we really love.

• is able to extract from social media and show us contents and information that we really want.

• make our life easier and help us to focus our attention in what really is important for us.

Thanks to Buaala, let what you love find you!

The Attention Economy, where attention is a limited resource, empowers our life, helping us to reach all the information in any part of

the world in a real time.

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• Top Global Internet Players (Google, Facebook, Twitter…) earn money through advertising thanks to the volume of users visiting their web, apps, and online spaces.

• Yet, they have not been able to monetize the knowledge of the user profile beyond personalized advertising

“Many unknown users, many navegators, mobiles... and cookies, but not more that 5% of unique and distinguised users.”

• Their challenge and the bulk of their investments are focused on AI and algorithms associated with social networks, to try to find the monetization of the user'sprofile based on personal profiling in sales of products and services, and not just in advertising as nowadays.

The business conceptMONETIZE THE KNOWLEDGE

WE HAVE CREATED A NEW

“CONTEXT & CONTENT X SALES” (CLIC PER SALES)

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What is different: AI with CI State of the Art

COLLECTIVE LIFE STYLE

66% of entertainment decisions are collective

COLLECTIVE INFLUENCE INCOMES

Turning digital life into money (we „re all influencers)

COLLECTIVE EMOTIONAL BEHAVIOUR

Dynamic context within a motivational enviroment: (there is NO decision without MOTIVATION)

Every human being makes 35.000 conscious decisions daily …

Collective Decisions

Individualdecisions

…under a dynamic CONTEXT (friends, places, devices…)

WHATS IS REALLY DISRUPTIVE

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Monetize the knowledge of the user profile

01 Uses Social and Content Media to profile its users

The Collective Intelligence Algorithm

02 “Semantic Affinity Rank” and “Collective Engine”

User and content scoring.High scores correspond toa higher rank of one's online collective influence.

03 Which comes from reselling agreements.

Specifics: ADIDAS, DECATHLON, ESTRELLA GALICIA...Generalists: AMAZON, EL CORTE INGLES, ALIBABA, EBAY....

04

Top Global Internet players have been

unable to…

Buaala is a mobile app and complex

cloud site that…

We process the info to create a User

Profile that…

Propose a collective commercial context

offer

Buaala Context & Content for salesSCHEME CLIC PER SALES

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The Architecture guarantees exponential growthTHE METHODOLOGY FOR 4.0 INDUSTRY

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BUAALAWe

B2B2C Services B2C Products

NEW BUSINESS MODEL

BUAALA Apps

B2C business UNITs: Products & Services

SPORTS TV LIFESTYLE| 12

B2B business UNITs: Products & ServicesBuaala 3.0 presents new functionalities for the intelligent growth ofcompanies under B2B in its different Collective Intelligence functions B4B, Intelligent….

Growth Hacking

find your customers and build customer loyalty, increase your sales with current and future customers.

Growth Talent

find the talent inside and outside your company that accelerates your growth.

Together with the B2B2C proposals, Buaala 4 Business Collective Intelligence provides exponential growth.

Growth Recommender

find the products or content that enhance your growth.

Growth Comparator

find features not evident in products and content that promote your growth.

Growth Brand Contents

identifies the contents that enhance the value of your brand.

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MarketReview

Competitive Analysis Audiovisual and Related Sectors

1 2

4 3

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Competitive Analysis Audiovisual and Related Sectors

ACTIVITY SECTOR BUSINESS MODEL PRODUCT/SERVICE

Help people to discover movies, series, cinema, TV, they couldn‟t know they love. Aggregators VOD platforms and grid TV.

Content track. Recommendation related with users taste. Platforms to send traffic to VOD, OTT.

Online Streaming Platforms. Watch free streaming movies, series and some tvshow.

Video On Demand and OTT Platforms , where it is possible watching series, cine and documental.

Revenue Share from commission from product sales, and B2B from software and API implementation to external partners. Some of them offer subscription for special features.

B2BC Income from traffic sent to platforms. Subscription model offering special features to the users. Incomes came from advertising in apps or on the site. Shows and TVseries users need subscription in Track.tv for more features.

Their income come from advertisers or from audiovisual content producers for sending users to their platforms. They sell data to platforms, networks, studios and streaming-video services.

Monthly subscription to the service. There are different types depending on the features. Some of these platforms offer Pay Per View or cost per rent and watch the content during a short period of time.

Some of them act as social network finding comments from other users. Content recommendation fit to only one user. Only Buaala offers the opportunity to receive recommendation for a group of friends.

Movie and Series Trackers through web and app. Apps are free, but to connect and really track movies a subscription is needed. Apps can be customized. Manual filters to discover new content. No option to discover content with friends.

Service for devices web and apps. Content is suggested through manual filters and only personal, no group of friends. They collect data for sale and marketing campaign. No algorithm recommendation.

You can watch your movies series when and where you want since it is possible the access through different devices. Some of the most representatives in Spain where operates about 400 VOD and OTT platforms.

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2

3

4

Competitive Analysis Lifestyle and Related Sectors

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ACTIVITY SECTOR BUSINESS MODEL PRODUCT/SERVICE

Events, entertainment and lifestyle discovery platforms. They show the most relevant events and activities based upon your mood or taste

Travel Planner and Guide to discover places, restaurants, hotels, events and thing to do. A travellers community where people get inspired

Local Lifestyle Guide to discover activities, restaurants, and events and entertainment. They also act as Social Networks with forum and users recommendations

Social Shopping where people share their wardrobe or make sales through Facebook and Instagram comments

B2C Commissions from tickets and events sales through the app. Ecommerce. Buaala has B2B from software and API integration to external partners.

Revenue share and advertising. Click-Based advertising and transaction revenues are generated through direct bookings on the pages /app.

Big Data, through licensing agreements and other data-based services Advertisements. Income from Local advertising from businesses that want to be featured these apps.,

Revenues for any clicks that lead to a sale. They uses affiliation programs and commission from sales. Through Big Data,

See which events your friends are attending. These platforms allow to discover music festivals, theatres, fashion, restaurants... Users can buy tickets or activities directly through the app or web

Players are more geared towards the tourism industry and make easy to find the lowest airfare, best hotels, great restaurants, and fun things to do. They have social and community character.

Service for devices web and apps. Content is suggested through manual filters and only personal, no group of friends. They collect data for sale and marketing campaign.

Services are available for web and apps. Some of favorite apps for millennials. You can find recommendation and user-curated content, interactions and comments.

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5Restaurant Reservation platforms. They help people to find the best food and dining experiences at over a million restaurants. Free for users.

Ads in the site or in the apps. Commission from restaurant reservation.

It‟s possible to find restaurants by location, cuisine and more plus get. Recommendations based on personal preferences. Users can create wish list save places they like. No plans with friends

Competitive Analysis Lifestyle and Related Sectors

Competitive Analysis Funding Rounds

ACTIVITY SECTOR BUSINESS MODEL PRODUCT/SERVICE

Events and entertainment discovery platform. It recommends entertainment Plans and Events.

Web & mobile platform where users can find near by events

Online music catalogue providing users with personalized recommendations based on their taste in music. It is a social networking company

Commissions from tickets and events they sale through the app. In app payment, ecommerce.

Revenue share from the tickets they sell. Any user or company is able to crate an event to the platform and selling their tickets.

Revenues from users subscriptions and advertisers.

Fever delivers a curated list of the most exciting events, things to do and to see in your city, tailored just for you.. The app has an algorithm that suggest events and plans based on personal taste.

AI to help users conveniently find the activities they are looking for, while at the same time enabling vendors to locate highly targeted potential clients.

Recommendations are not generated by matching similar musical attributes, instead it offers internet radio stations programmed by comparing user data to the rest of the Last.fm user community.

FUNDING ROUNDS

Number Funding Rounds: 4Funding Amount: $31M

Number Funding Rounds: 1Funding Amount: $2M

Number Funding Rounds: 1

Funding Amount: $5MNumber of Acquisition: 1Price Acquisition: 280M

Allows consumers to gather their personal data and share it with businesses in a mutually beneficial value exchange.

InsideSales.com offers sales acceleration platform built on a predictive and prescriptive self-learning engine

B2C Commissions from tickets and events sales

through the app. Ecommerce. Buaala has B2B from software and API integration to external partners

Incomes came from the different services they offer. It is a B2B business model.

See which events your friends are attending. These platforms allow to discover music festivals, theatres, fashion, restaurants and the pop-ups. Users can buy tickets or activities directly through the app or web

Inside Sales leverages machine learning to predict and prescribe optimized sales activities, enhance performance and motivation and increase live. 4 different solutions Predictive Playbooks · Predictive PowerDialer · Predictive Pipeline · Predictive Cloud

Number Funding Rounds: 8

Funding Amount: $10.6M

Number Funding Rounds: 6

Funding Amount: $251.2MNumber of Acquisition: 2

Sentient operates distributed AI on an unprecedented scale, routinely running multiple distributed AI jobs, on millions of AI processing nodes, producing actionable results validated on large and complex data sets

B2B. Incomes came from the different services they offer to other companies.

Utilizing evolutionary computation and deep learning -designed to continuously evolve and improve - Sentient aims to create the world‟s most powerful intelligent system.

Number Funding Rounds: 6

Funding Amount: $174.4M

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Competitive Analysis Funding Rounds

Millions $

FundingRounds

50 100 150 200 250 300

2

6

4

8

251M174M

31M

11M

10M

5M2M

300M

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MainGoals

Awards & FundsBBVA Open Talent FinalistIBMFICOD SemillaEmprendeturCTAsDía de Internet AwardENISA Funds

Feb-April 2017

Tests on IOs

5.000 beta testers

BUAALA B2B2C

New BUAALA Design 3.0

End of 2017

> 200.000 buaalazers

> 65.000 APPs downloads

Tests on Android/iOS

New BUAALA & BUAALA TV

BUAALA B2B2C Video & Docs

BUAALA Affiliation Program &

Powered by BUAALA

From Prototype to Product

2016

TIMELINE

Past history

FoundedJul 2014

14 Feb 2017

Buaala APP iOS

CLOUDEDWe AMAZON AWS

KMG/ Buaala

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AI & ROBOTICS AREAS

AI + CI Puzzle

AI and Robotics Technologies come in many forms, giving rise

to a broad variety of Applications

Speech recognition Handwriting recognition Optical character recognition Image and Video recognition Facial recognition

Speech synthesis Natural language generation Robotic process automation Control of other systems

through APIs

Case-basedreasoning Expert systems

Recommender systems Data mining Deep learning Reinforcement learning Unsupervised learning Supervised learning | 25

Natural language understanding Machine translation Sentiment analysis

Source: BCG analysisNote: APIs = application programming interfaces

From a technological point of view, BUAALA provides a revolutionary solution suite due to our complex open, bioinspired and collective mathematical algorithm, for LIFESTYLE from MEDIA & Entertainment context.

The algorithm involves the advanced management of three basic concepts in the online business: Social Networks, Big Data and Artificial Intelligence.

State of the Art: revolutionary solution ALGORITHM IS UNIQUE AND DISRUPTOR

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SOCIAL NETWORKS ANALYSIS

Facebook, Google+, Instagram, LinkedIn, Twitter, YouTube, Wikipedia Analysis

BIG DATA WISDOM ANALYTICs

Predictive Analysis and User Behavior Analytics

ARTIFICIAL WISDOM ENGINE

Based on a Collective Intelligence and Ethic Engine

Unique and Disruptor

WaaS Engine

With DynamicLearning Capacity& Predictive Mechanism

AlgorithmComplex, open, bioinspired and

collective mathematical

Involves the advanced management of the Online Business

State of the Art: WISDOM as a SERVICEBUAALA PROVIDES A TECHNOLOGICAL EVOLUTIONARY SOLUTION SUITE & PLATFORM

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Financial Plan

Income StatementCURRENT 2017

Amounts in euros (€)

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Budget 2018

Amounts in euros (€)

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Projections 2019 – 2025

Amounts in euros (€)

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NextSteps

Investor ExitLarge Corporations, Big Brands

& International Deployment

We offerUp to 30% x 60M€

InvestorsTo create value and growth

Aggressive Marketing Campaign10-12M NYC Buaalazers

B2B2C• 3 BIG CLIENTs in SPAIN

• 3 BIG CLIENTs in SOUTH AFRICA

Huge MarketAPPs and Big Data

Exponential Company participation with Global Oriented

Potential partial or total exitin next round

30% of 200M€ postmoney.

To create an International Company.

Our strategy

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July-December 2018

BUAALA Pre-launch test

KMG / Buaala NEXT v.4.0

AI english version CLOUDEDWe v.4.0

1st half 2019

12.000.000 vectors

(3 COUNTRIES WORLDWIDE)

SPAIN/USA/SOUTH AFRICA

200M€ Company

2017 | 200.000 buaalazers

AIBeehive

International Startup Awards

Powered by BUAALA

2M + 6,1M€ 60M€ENGLISH VERSION✔

Pre-launch NYC BUAALA launch

LATAM

2018 Main GoalsTIMELINE

Dec 2017 Jul-Dec 2018

Felipe García (Knowdler)FOUNDER & CEO & CHIEF SCIENTIST OFFICER

Odile Rodríguez de la FuenteCHAIRWOMAN

Talented Team

Rossana GameroPARTNER ADVISOR USA

Weena JiménezPRINCIPAL RESEARCH

Francisco MorenoRESEARCH

Alicia SánchezRESEARCH

Lola GarridoEU PRODUCT MANAGER

Antonio CalaR&D ENGINEER

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Alberto López OleagaMANAGING DIRECTOR

Rodolfo Carpintier

Chairman of the Advisory Board

With 27 years of experience, he is executive director of Digital Assets Deployment (DAD), a business incubator of High Technology and Internet with participation in more than 20 leading projects in the sector. “When you come from the 20th century, understanding the 21st century is complex, but the reality is that artificial intelligence will radically change business models”

He has been President of Commerce Net Español, Founder and Vice President of Netjuice S.A., Marketing Director at Telefónica Sistemas S.A., CEO at KRONE S.A., International Director at SERVICOM, Commercial Director at SERVICOM, President of SMM.

Alfredo GalánExecutive Vice President, Chairman of the Management Committee and Director of

Corporate Development

Margaret ChenVP of International Deployment

Eduardo Boix LilloNon-executive Vice President for

Ethics and Corporate Organization

Daniel UrruchuaExecutive Business Developer

Mateo ValeroVP of Science & Technology

José Manuel Serrano AcitoresVP of Legal Affairs

Yenlik DoskempirovaVP of Finance

Odile Rodriguez de la FuenteVP of Media

Paloma Pérez de LeónLegal Advisor Board & Secretary

of the Board

Experienced advisory board

info@knowdle.comhola@buaala.comTel. +34 910 800 000www.facebook.com/Buaala twitter.com/buaala

C/ Steve Jobs 2PROMALAGA EXCELENCIA 29590 Campanillas - Málaga (Spain)

C/ Doctor Castelo 10, 5ºA28009 - Madrid (Spain)

Contact usKNOWDLE.COM | BUAALA.COM