BEYONDTHESCHOOLRUN.COM- THE PLACE TO INSPIRE, ENGAGE &

CONNECT PARENTS

Creating a new wayJanuary 2014

THE FOUNDER

Louise Webster – Mother of 2 young children, Founder of Beyondtheschoolrun.com and communications consultant

Specialist in the kids and parents industries

Former Head of European Communications, Fox Kids Europe

Founder of Rare Communications, PR agency specialising in the kids, parents and licensing sectors

Believes by empowering mothers we will create positive change

THE IDEA..

Why Beyondtheschoolrun.com?:

It can be challenging for parents to get back to work in hours available to them

Under-utilized skills and talents drift away from school gates each day

Many parents feel a sense of loss of identity, disillusionment & disconnection from the wider working world the longer they are away from it

FROM IDEA TO CREATION..

How?:

A place to inspire, connect and engage parents at any stage of their parenting journey

Engage them with the wider working world in the hours available to them

An place to showcase the skills & how we can work collectively

Set about to create website with ethos of BTSR - parent talent & skills

Development of the ‘be’ concept – Be-connected, Be-Entrepreneurial, Be-your own boss, Be-yourself

BTSR IS BORN

Here we go!...

BTSR launches March 2012

20,000 page views in the first 6 months

Press coverage in a range media; parenting; blogs; interviews

Attention across the Globe via Twitter & Facebook

Daily Telegraph feature = new subscriber to website every 20 mins across the weekend

Press coverage for launch

The Daily Telegraph magazine

Springwise

Idea Mensch interview

www.goldprivateequity.com

Various blogs including theemployable.com

“ I love the concept of beyondtheschoolrun. As a new mum myself, I have become very passionate about ways woman in particular don't have to lose a sense of themselves when the little lovelies

come into our lives.” Rachel Botsman, global thought leader

”Parents at home, check this out! Anne-Marie Slaughter, Princeton, US Senate

Congratulations! What a fantastic idea! So much untapped potential.” Maggie Mc Millan, Founder of The Style Council

“Beyond the school run – This is a fantastic idea.” Pyjama Drama

“I love this concept” Daisy Bridgewater, children’s writer for The Telegraph

There is another way!

BTSR will support parents on their own journey beyond being parents Utilize technology to provide opportunities & connections Be a platform that will connect, inspire and stimulate positive change Career change, ignite a hidden talent, re-skill

“I heard about Beyondtheschoolrun from one of my regular customers. I run a children's shop at the heart of our local community. I meet women pretty much every

day who are at a cross roads in their lives and I think what you are building is

wonderful.” Ottie & the Bea

FIRST STEPS

GIANT STEPS..

Second visit to Downing Street

First visit to No.10 Downing Street

Meeting with Camila Batmanghelidjh, Founder of Kids Company

Launch ‘Just one thing’ April 2013

Concept: invite parents to offer ‘just one thing’ to help beat the poverty problem in the UK - a skill, an item, an idea or time

Press coverage: Angels and Urchins, Daily Telegraph

Endorsed by Laura Bailey, model

Great responses!

If every parent offered just one thing the combined impact could make all the difference!

HOLDING HANDS ALONG THE WAY..

READY TO GO FOR 2014…

Beyondtheschoolrun kick starts in 2014

Growing community – new registrations daily

Growth of website and its offering & functionality

Introduction of a weekly Monday newsletter featuring top 5 opportunities for the community

Introduction of ‘Company spotlight’ – showcasing the work of organisations and companies making great strides to support women and the workplace

Exciting opportunities for advertisers and sponsors to be part of a growing business with a mission

HOW ARE WE GOING TO GET THERE..

Together..

Over 50,000 page views since launch, about 11,000 page views per month (Jan 2014), 800 new visits to the site with 4 pages viewed per visit with average duration of 3 minutes.

We have over 800 registered users (and growing daily) who are receiving our newsletter

@beyondtsr! I had a look at your website and it seems to be a great resource for mums! Very inspiring

Good luck to Louise as she continues her inspiring work on behalf of unsupported, talented parents everywhere! This really could make a difference and generate real

opportunities. Keep the faith and spread the word.

THE VISION..

Collectively we can make the greatest difference!

THANK

Louise Webster

www.beyondtheschoolrun.com

E: louise@beyondtheschoolrun.com

T: +44 (0) 7979 241 458

@beyondtsr/@websterlouise

BE IN-TOUCH