BSSS COLLEGE, BHOPAL BA (Mgt.)- FIRST SEM Min … MGT_ SYLLABUS...BSSS COLLEGE, BHOPAL BA (Mgt.)- FIRST SEM ... Procedure of Opening L/C ... discounting of bills and clean advances,

BSSS COLLEGE, BHOPAL BA (Mgt.)- FIRST SEM

BAMGT 101: Essentials of Management Max Marks: 70 Min Marks: 23 Unit I Nature of Management-Nature, Importance, Functions of management roles

of manager, Development of Management Thoughts: F W Taylor and Henry Fayol.

Unit II Planning: Nature, importance, type, steps, and limitations. Decision Making,

strategy & strategic formulation, Components & process types of start. Types of plans, Management by Objectives and overview.

Unit III Organizing: Concept, Nature, importance, Process, Purpose and Significance

Authority and Responsibility. Delegation of Authority, Centralization and Decentralization, Departmentalization, bases of Departmentalization, span of control.

Unit IV Staffing & Directing: Meaning and importance of recruitment and selection,

training and development. Motivation-meaning & nature. Leadership-meaning and styles communication-nature, process and barriers and types of communication.

Unit V Control: Concept and process, basic steps in managerial control, Effective

control system, Techniques-traditional and modern.

REFERENCES:

Tripathi & Reddy: Principles of Management: TMH, 2008.

Koontz.H, Weihrich Heinz: Essentials of Management, 2001.

Drucker F.Peter: Management.

Prasad.L.M: Principles & Practices of Management: Sultan Chand & Sons, 2008.

Nolakha.R.L: Principles of Management: Ramesh book depot: 2009

Sudha.G.S: Principles of Management, 2009.

Scheme of Examination:

Total Marks 100 (70 External and 30 Internal):

Objective type questions: 10 marks.

Short answer type questions: 20 marks.

Long answer type questions: 40 marks.

BA (mgt)-I SEMESTER BAMGT 102: Principles of Economics Max Marks : 70 Min Marks :23

Unit I Definition, scope and subject matter of economics, methods of economic analysis. Consumption: Wants and their characteristics, utility analysis of demand, law of demand, factors affecting demand. Indifference curve technique and consumer equilibrium Concept of Consumer surplus

Unit II Production, factors of production, their characteristics and relative

importance, factors determining efficiency of labour, division of labour. Law of returns, scale of production, advantages and disadvantages of small and large scale production.

Unit III Pricing under different market conditions. Definition of market, classification

of market –Perfect, Imperfect, Pricing determination in perfect market Pricing determination in imperfect market Pricing determination in monopoly market Comparison between perfect and monopoly market conditions.

Unit IV Concept of National Income, Current 5 year plans, Methods to measure

National Income, Factors affecting National Income. Unit V Agriculture –Features of Indian agriculture, causes of backwardness,

irrigation facilities and green revolution effects on production and productivity .Concept of Liberalization, Privatization and Globalization.

REFERENCES:

1. M.L. Sharma : Economics (C.A. Foundation Course) 2. M.L. Seth : Principles of Economics. 3. Ahuja : Principles of Economics. 4. Dutta & Samuelson : Micro Economics. 5. K.K. Dewatt : Modern Economics Theory

Scheme of Examination: Total Marks 100 (70 External and 30 Internal):




BA (mgt)-I SEMESTER

BAMGT 103 : Commercial Accounting - I Max Marks : 70 Min Marks :23 Unit I Meaning and Scope of Accounting: Need, development, and definition of

accounting; Book-keeping and accounting; Persons interested in accounting: Branches of accounting; Objectives of accounting. Accounting Principles: Accounting standards in India. (Setting Process, names). Accounting Transactions: Accounting Cycle: Journal: Rules of debit and credit: Compound Journal entry; Opening entry; Relationship between journal and ledger; Rules regarding posting;

Unit II Sub division of journal. Subsidiary books; Capital and Revenue: Classification

of Income; Classification of expenditure: Classification of receipts. Trial balance; Rectification of errors: Classification of errors; Location of errors and their rectification, Suspense account; Effect on profit.

Unit III Depreciation: Meaning and importance of depreciation, causes of

depreciation. Methods of Accounting for depreciation; SLM, WDV, Annuity Method and S.F. Method.

Royalty accounts. Unit IV Bank reconciliation statement and bills of exchange. Unit V Final accounts; Manufacturing account; Trading account; Profit and loss

account; Balance sheet; Adjustment entries.

REFERENCES:

Shukla S.M : Financial accounting: Sahitya Bahwan, Agra, 2012.

Tulsian P.C : Financial Accounting: Pearson education, New Delhi, 2012.

Horngren C.T : Introduction to Financial accounting: Pearson education, New Delhi,

2012.

Grewal T.S. : An introduction to accountancy: S.Chand, New Delhi,2012.

Jain and Narang: Advanced Accountancy: Kalyani Publications, 2012.






BA (Mgt)-I SEMESTER BAMGT 104 : Organizational Behavior Max Marks : 70 Min Marks :23 Unit I O.B. Nature & Importance, Determinants Individual & group behavior-

Meaning, Importance, Understanding Personality, Perception & Attitude Unit II Group Dynamics and Team Development: Group dynamics-definition and

importance, types of groups, group formation, group development, group composition, Conflict-concepts, types & Management of Conflict.

Unit III Motivation–Meaning, Importance, basic idea of various theories of

motivation, Relationship of Incentive, Job satisfaction & moral with productivity.

Unit IV Leadership-Meaning, styles of leadership Different approaches & Theories-

Trait, Behavior & Situational. Unit V Change- Resistance to change, management of change, organizational culture

and climate.

REFERENCES:

Robbins.S.P : Organisational behavior :1988

Newstrom and Devis : Organisational behavior: 2001

Hersey and Blanchard: Management of organizational behaviour : pearson

publications :2003.

Chandan.J.S : Organisational behaviour: Vikas Publication.

Verma & Agrawal: Organisational behavior: 1987.






Class - B.A./B.Sc./B.Com./B.H.Sc./ B.A. (Mgt.) I Subject - Foundation Course Paper Title - BAMGT F1: Development of Entrepreneurship Semester – I

Max Marks: 35 Min Marks: 14

Unit I : Entrepreneurship- Definition, Characteristics and importance, Types and functions of an entrepreneur, merits of a good entrepreneur motivational factors of entrepreneurship.

Unit II : (a) Motivation to achieve targets and establishment of ideas. Setting targets

and facing challenges. Resolving problems and creativity. Sequenced planning and guiding capacity, Development of self confidence.

(b) Communication skills, Capacity to influence, leadership.

Unit III : (a) Project Report- Evaluation of selected process. Detailed project report – Preparation of main part of project report pointing out necessary and viability. (b) Selecting the form of Organisation – Meaning and characteristics of sole Proprietorship, Partnership and cooperative committees, elements affecting selection of a form of an organisation. (c) Economic management – Role of banks and financial institutions banking, financial plans, working capital-evaluation and management, keeping of accounts.

Unit IV: (a) Production management . Methods of purchase. Management of movable assets/goods. Quality management. Employee management. Packaging.

(b) Marketing management. Sales and the art of selling. Understanding the market and market policy. Consumer management. Time management.

Unit V: (a) Role of regulatory institutions – district industry centre, pollution control board, food and drug administration, special study of electricity development and Municipal Corporation.

(b) Role of development organizations, khadi & village Commission/ Board, MP Finance Corporation, scheduled banks, MP Women’s Economics Development Corporation. (c) Self-employment-oriented schemes, Prime Minister’s Employment schemes, Golden Jubilee Urban environment scheme, Rani Durgavati Self-Employment scheme, Pt. Deendayal Self-employment scheme. (d) Various grant schemes – Cost-of-Capital grant, interest grant, exemption from entry tax, project report, reimbursement grant, etc. (e) Special incentives for women entrepreneurs, prospects & possibilities. (f) Schemes of M.P. Tribal Finance Development Corporation, schemes of M.P. Antyavasai Corporation, schemes of M.P. Backward Class and Minorities Finance Development Corporation.

REFERENCES:

Rao .P.S : Women Entrepreneurship Development: Discovery Publications.

Ramchandran .K : Entrepreneurship Development:TMH: 2010.

Khanka.S.S : Entrepreneurship Development : S.Chand publications: 2010

Gupta Shrinivasan : Entrepreneurship Development in India: Sultanchand

Publication: 2005.

Sudha.G.S: Fundamental of Entrepreneurship : Ramesh book depot, Jaipur: 2007.

Desai Vasant: Fundamental of Entrepreneurship and small business management:

Himalaya Pub: 2010.






BSSS COLLEGE, BHOPAL BA (Mgt.)- SECOND SEM

BAMGT 201: Business Maths Max Marks : 70 Min Marks :23 Unit I Ratio – Gaining, Sacrificing Ratio, Proportion, percentage, commission.

Preparation of invoice.

Unit II Capital inputs: Simple interest, compound interest. Equations: Linear equations, Graphs in rectangular coordinates

Quadratic equations and derivations of the quadratic formula Unit III Elementary matrices- Definitions, calculations, types of matrices, addition,

subtraction, multiplication of matrices. Unit IV Straight lines and system of equations: Derivation of the formula for the

distance b/w two points, applications of system of equations. Unit V Logarithms and anti logarithms: Principles and calculations. REFERENCES:

Shukla & Choudhary: Business Maths: Sahitya Bhawan, Agra, 2009.

Shukla.S.M: Business Maths: Sahitya Bhawan, Agra.

Sanchiti & Kapoor: Business Maths: Sultanchand Publications, 2004

Zamiruddin: Business Mathematics, 1983.

Agrawal.R.S : Quantitative Aptitude, 2008.

(70% practical and 30% theory) Scheme of Examination:





BA(mgt)-II BAMGT 202: Banking Law

Max Marks : 70 Min Marks :23 Unit I Bank: concept, functions, importance, types, definition, characteristics,

Negotiable Instruments, Cheques, Bills of Exchange, Promissory Notes, Hundies, Endorsement and Crossing.

Unit II Presentation, Collection and Payment of Negotiable Instruments, Protection

to Collecting and Paying, Dishonor, Noting and Certification of Negotiable Instruments.

Unit III Main provisions of Banking Regulation Act, 1949 and the Reserve Bank of

India Act 1935, Organization of Bank Management and Account Bank Clearing House.

Unit IV Banker and Customer, General and Special Relation, Opening of Current/Saving/Fixed Deposit Accounts, Operation of Customers various accounts, closing of accounts.

Unit V Meaning, Characteristics, nature of L/C (letters of credit), types of letters of

Credits, personal letters of Credit and Commercial Letters of Credit,

Procedure of Opening L/C (letters of Credit), Precaution in making payments

of L/C (Letters of Credit), frauds in Banks: Types and its prevention.

Investments & lending of Bank Funds : Non-profitable and profitable investment in funds, (Cash reserve, statutory reserve, Securities), secured and unsecured loans- pledge hypothecation, cash credit, overdraft, discounting of bills and clean advances, appraisal of loan applications, Tandon committee and Chore Committee Reports, Narshiman Committee report.

REFERENCES:

Mishra Sukhwinder: Banking law and practice: S Chand, 2012.

Gordan & Natrajan.: Banking theory Law and Practice: Himalaya Pub House, 1992.

Dr. Sharma R.K., Gupta Shashi, Singh Jagvant: Banking & insurance, Kalyani Pub.:

2012.






B.A. Management IInd Semester BAMGT 203: Commercial Accounting II Max Marks: 70 Min Marks: 23 Unit I Partnership Accounts: Essential characteristics of partnership; Partnership

deed; Final accounts; Adjustments after closing the accounts; Fixed and fluctuating capital; Goodwill; Joint Life Policy; Change in Profit sharing Ratio. Reconstitution of a partnership firm Admission of a partner; Retirement of a partner; Death of a partner.

Unit II Dissolution of partnership firm -Modes of dissolution of a firm; Insolvency

of partners; Sales of firm to a company; Gradual realization of assets and

piecemeal distribution.

Unit III Branch and Departmental accounts: Recording transactions relating to the goods sent by head office to branch at cost price, invoice price. Inter branch transaction.

Departmental accounts. Unit IV Hire Purchase and installment purchase system: Unit V Consignment accounts, Single entry system of book keeping: Accounts in

the books of consignor, consignee. Defects of single entry and its conversion

into double entry system.

REFERENCES:

Shukla S.M : Financial accounting: Sahitya Bahwan, Agra, 2012.

Tulsian P.C : Financial Accounting: Pearson education, New Delhi, 2012.

Horngren C.T : Introduction to Financial accounting: Pearson education, New Delhi,

2012.

Grewal T.S. : An introduction to accountancy: S.Chand, New Delhi,2012.

Jain and Narang: Advanced Accountancy: Kalyani Publications, 2012.






BAMGT 204: Management practical Max Marks: 50 Min Marks: 17

Essentials of Management

CASE STUDY:

Functions Of Management Applications Of Management Functions Strategic Planning And Decision Making Functioning Through Organizational Structure Recruitment And Selection Training And Development Motivation Leadership Control Techniques

Organizational Behavior

CASE STUDY

Perception And Attitude Team Building Conflict Management Motivation Incentives Job Satisfaction Leadership Styles Organizational Change Change Management


Total Marks 50:

Principles Of Management Case Study: 15 Marks

Organizational Behavior Case Study: 15 Marks

External Viva-Voce Of Case Studies: 20 Marks

Class - B.A./B.Sc./B.Com./B.H.Sc/ B.A (Mgt.) Subject - Foundation Course Paper Title - BAMGT F2: Development of Entrepreneurship Semester – II

Max Marks: 35 Min Marks: 14

Unit I: Entrepreneurship- Meaning, Concept, Characteristics of entrepreneur. Unit II: Types of entrepreneurship, importance and views of various thinkers

(Scholars) . - Formation of goals, How to achieve goals. - Problems in achieving targets and solution. - Self motivation, elements of self motivation and development. - Views of various scholars, evaluation, solutions.

Leadership capacity: Its development and results. Unit III: Projects and various organizations (Govt., non-Govt.), Govt. Projects, Non-

Govt. projects. Contribution of Books, their limitations, scope.

Unit IV: Functions, qualities, management of a good entrepreneur. Qualities of the entrepreneur (Modern and traditional). Management skills of the entrepreneur. Motive factors of the entrepreneur.

Unit V: Problems and Scope of the Entrepreneur: - Problem of Capital - Problem of Power - Problem of registration - Administrative problems - Problems of Ownership.

REFERENCES:

Rao .P.S : Women Entrepreneurship Development: Discovery Publications.

Ramchandran .K : Entrepreneurship Development:TMH: 2010.

Khanka.S.S : Entrepreneurship Development : S.Chand publications: 2010

Gupta Shrinivasan : Entrepreneurship Development in India: Sultanchand Publication:

Sudha.G.S: Fundamental of Entrepreneurship : Ramesh book depot, Jaipur: 2007.

Desai Vasant: Fundamental of Entrepreneurship and small business management:

Himalaya Pub: 2010.






B. A Management (IIIrd Semester)

BAMGT 301: Marketing Management

Max. Marks: 70 Min. Marks: 23

Course content:

Unit I: Core Concepts of Marketing: Need, Wants, Demand, Utility, Value, Satisfaction And Customer Perceived Value. Orientation: Production Concept, Product Concept, Selling Concept, Marketing Concept and Holistic Concept

Unit II: Macro & Micro Environment

Consumer Behavior: Factors Influencing CB, Buying Decision Process, Types of Buying, Profiling the Customer, Consumer Adoption Process

Organizational Buying, Procurement Process & Stages in Buying Process Unit III: Market Segmentation, Targeting & Positioning Marketing Mix

Strategies: Market Leader Strategies, Market Challenger Strategies, Market Follower Strategies, Niche Market

Unit IV: Customer & Competitor Orientation

Product: Product Mix, PLC, And Individual Product Decision Price: Pricing Strategies Unit V: Place: Influence of Selection of Place

Distribution Channels, Channel Dynamics, Promotion Activities & Its Impact Rural Marketing, E-Marketing

BOOKS RECOMMENDED:

1. Philip Kotler Marketing Management

2. Cundiff & Still Basic Marketing

3. C.B. Mamoria Principles & Practice of Marketing in India

4. J.K. Agrawal Marketing Management Scheme of examination:





B. A Management (IIIrd Semester)

BAMGT 302: Money, Banking, International Trade and Public Finance


Course content:-

Unit I: Macro Theories of Distribution Theories of Distribution: Marginal Productivity Theory, Modern Theory, Wages: Concept, Theories of Wages, Wage Differentials and Factors effecting share of wages Interest Concept, Liquidity Preference Theory

Unit II: Money & Banking

Money: Functions, Kinds and Importance of Money, Value of Money Quantity Theories of Money: Cash Balance and Income Approach, Milton Friedman quantity theory of money

Unit III: Trade and Foreign Exchange; International Vs Inter regional Trade;

Theory of Comparative Cost; Terms of Trade; Free Trade Vs Protection Balance of Trade and Balance of Payments

Unit IV: Public Finance; Nature and scope of Public Finance; Private Vs Public Finance

Principle of Maximum Social Advantage; Public Revenue: Sources of Revenue, Taxation: Canons of taxation, Classification of taxes: Direct Vs Indirect Taxes, Proportional, Progressive, Regressive and Degressive Taxes, Specific Vs Ad-Valorem Tax Public Expenditure: canons of Expenditure, Classification of Expenditure: Plan and Non-Plan expenditure.

Unit V: Monetary Policy; Meaning, Objectives and Measures of Credit Control; Monetary and

Fiscal Policy Mix Management and control on public expenditure of M.P (Case study)

Recommended Authors:

1. Money, Banking, International Trade and Public finance : M L Seth\

2. Macro economics : M L Jhingan

3. Public Finance : B P Tyagi

4. International Trade : M L Jhingan

Scheme of examination:





B. A Management III Semester

BAMGT 303: Company Accounts


Course content:-

Unit I : Issue and Forfeiture of Shares, Issue of Debentures.

Unit II : Final Accounts of Company, Disposal of Profits.

Unit III: Amalgamation and Merger of Company.

Unit IV: Valuation of Goodwill and Shares.

Unit V : Accounting For Liquidation.

Recommended Books

1. Company Accounts S M Shukla

2. Company Accounts Karim & Khanuja

3. Company Accounts S P Jain & Narang

4. Company Accounts R L Gupta

5. Advanced Accountancy Mukherjee Hanif






B. A Management III Semester

BA (MGT) 304: Human Resource Management


Course content:-

Unit I: Human Factor in Management; Meaning and Importance of HR Management / Development of HR Management in India; HR Policies

Unit II: Human Resource Planning; Job Analysis, job specification; Recruitment & Selection

process Unit III: Training & Development (process, types, case studies) Performance Appraisal;

Reward Unit IV: Base Compensation (Basic Salary and Allowances); Incentive Compensation; Wage

Differentials; Fringe Benefits Unit V: Industrial Relations; Disciplinary Action; Domestic Enquiry; Grievance Redressal

procedure Labour Welfare; Separation of Employees.

Recommended Books

1. Personnel Management Edwin B Flippo

2. Personnel Management C B Mamoria

3. Personnel Management Manpper and Saidiya

4. Personnel Management T N Bhagoliwal

5. Personnel Management I.I.P.M, Calcutta






B. A Management/ B.Com/BCA/B.A (IIIrd Semester)

Environmental Studies

Max. Marks: 35 Min. Marks: 14 Course content:- Unit I: Study of Environmental and Ecology

Definition and Importance of Environmental Studies, Multidisciplinary Nature of Environmental Studies Environmental Pollution and Problems; Public Participation and Public Awareness

Unit II: Environmental Pollution: Air, Water, Noise, Heat And Nuclear Pollution, Causes,

Effect And Prevention of Pollution. Disaster Management – Flood, Earthquake, Cyclones and Landslides

Unit III: Environment and Social Problems

Development: Non – Sustainable To Sustainable Energy Problems of Cities\Water Preservation: Rain Water Harvesting

Unit IV: Role of Mankind in Conserving Natural Resources; Food Resources – World Food

Problem Energy Resources – Increasing Demand for Energy; Land Resources – Land As Resource

Unit V: Environment Conservation Laws; Conservation Laws for Air and Water Pollution

Wildlife Conservation Laws; Role of Information Technology in Protecting Environment and Health

REFERENCES:

Agrawal K.C. ,2001 Environmental Biology. Nidhi Publication. Bikaner. Cark R S, Marine Pollution, Clanderson Press, Oxford(TB) Dhananjay Verma Environmental awareness, M.P. Hindi Granth Academy Bhopal. 2004. Haywood ,V H & Watson , It R.T. 1995. Global Biodiversity Assessment. Jadhav H. & Bhosale , V.M. 1995 Environmental Science System & Solutions , Dr. R.B. Singh , Dr. D.K. Thakur & Dr. A.K. Nema , 2009-10 , Environmental Studies ,Ramesh Book Depot Jaipur.



Objective type questions: 5marks.



B. A Management (IVth Semester)

BAMGT 401: Mercantile and Industrial Law

Max. Marks: 70 Min. Marks: 23 Course content:- Unit I: Essentials of Valid Contract as Per the Indian Contract Act, 1872 (Main

Provisions) Consumer Protection Act, 1986 (Main Provisions) Unit II: The Factories Act, 1948 (Main Provisions) Unit III: Industrial Disputes Act, 1947 (Main Provisions); the Trade Union Act, 1926

(Main Provisions); Industrial Employment (Standing Orders Act), 1976 (Main Provisions)

Unit IV: Payment of Wages Act, 1936 (Main Provisions) Minimum Wages Act, 1948 (Main Provisions) The Payment of Bonus Act, 1965 (Main Provisions) The employee provident fund act, 1952(Main Provisions)

Unit V: The ESI Act, 1948 (Main Provisions) The Workmen Compensation Act, 1923 (Main Provisions) REFERENCES:

Business and corporate law; C.L. Bansal. Business laws for management; A.R.Bulchandani BARE ACTS and any other relevant books with explanatory notes and case laws.







BAMGT 402: Business Statistics

Max. Marks: 70 Min. Marks: 23 Course content:-

Unit I: Meaning, Significance, Scope and Limitation of Statistics Statistical Investigation: Steps, Process Of Data Collection, Primary and Secondary Data

Unit II: Statistical Series, Measures of Central Tendency, Mean, Median, Mode, Geometric Mean, Harmonic Mean

Unit III: Dispersion Skewness

Unit IV: Correlation & Regression Association of Attributes: Two Attributes Case Only

Probability – Independent & Dependent Cases (Addition theorem and multiplication theorem), Mutually & Non-Mutually Exclusive Cases

Unit V: Index Number: Unweighted & Weighted, CPI Analysis of time series Recommended Books:

Statistics Dr D N Elhance Theory of Practice of Statistics S P Gupta Statistics Dr S M Shukla Any other reference books can also be used to cover the above mentioned topics







BAMGT 403: Advanced Accounting and Auditing


Unit I: Accounts of Banking Companies Form A of Schedule 3 of Banking Regulation Act, 1949 Preparation of Profit And Loss Account and Balance Sheet Unit II: Accounts of Insurance Companies Revenue Account for Fire and Marine Insurance Profit And Loss Account and Balance Sheet of Insurance Companies Unit III: Holding Companies and Subsidiary Companies Accounting Records in the Books of Holding Company Consolidated Balance Sheet Minority Interest Unit IV: Concept of Audit: Meaning, Importance and types of audit, Power, Duties and

Liabilities of the Auditor

Unit V: Investigation, Audit Report Recommended Books:

Dr S M Shukla : Specialized Accounts Dr S M Shukla : Higher Company Accounts Dr T R Sharma : Auditing R G Saxena : Principals and Practice of Auditing







BAMGT 404: ADVERTISING AND SALES MANAGEMENT


Unit I: Sales Management: Meaning, Concept, Functions, Sales Planning And Market

Potential Analysis, Sales Forecasting, Sales Budgeting, Development Of Sales

Strategy.

Unit II: Sales Force Management: Sales Force Planning, Recruitment and Selection,

Training and Development, Placement of Sales Person, Compensation and

Incentive to Sales Person, Motivation and Leadership for Sales, Evaluation of

Sales Performance and Control.

Unit III: Advertisement and Their Types, Importance of Advertising in Modern

Marketing, Different Types of Advertising Media, Advertising Decision,

Budgeting For Advertising.

Unit IV: Message Strategy, Design: Elements Of Advertising Copy, Developing Effective

Advertising Copy, Creative And Visualization In Advertising, Method of Creative

Development, Evaluation Of Advertising Effectiveness, Pre Testing And Post

Testing Techniques.

Unit V: Advertising Agencies and Their Functions, Ethics in Advertisements and

Regulations.

Recommended Books:

Still, Cundiff and Govani – Sales Management K Patel – Sales Management Wright, Winter and Zeiglas – Advertising Management Dunn and Barban – Advertising, Its Role in Modern Marketing Mahendra Mohan – Advertising Management G S Sudha – Sales and Advertising Management Sontaki & Deshpandey – Marketing and Sales Management Acharya & Govekar – Marketing and Sales Management R R Skills – Sales Management R Batra – Advertisement Management Suja Nair – Advertisement Management Scheme of examination:






BAMGT 405: ENVIRONMENTAL STUDIES


Unit I: Problem of Natural Resources (A) Problem of Water Resources – Utilization of Surface and Ground Water,

Over Utilization, Flood, Drought, Conflicts Over Water, Dams-Benefits and Problem

(B) Problems of Forest Resources – Uses and Over Utilization, Deforestation, Utilization of Timber, Dams and Its Effect on Forests and Tribes

(C) Problems of Land Resources – Land As a Source, Erosion of Land, Man-Induced Landslides and Desertification

Unit II: Bio-Diversity and Its Protection

(A) Value of Bio-Diversity, Consumable Use: Productive Use, Social, Alternative, Moral, Aesthetic and Values

(B) India as a Nation of Bio-Diversity and Multi-Diversity at Global, National and Local Levels

(C) Threats to Bio-Diversity- Loss of Habitat, Poaching of Wildlife, Man-Wildlife Conflicts

(D) Bio-Diversity act 2002. Unit III: Human Population and Environment (A) Population Growth, Disparities between Countries (B) Population Explosion, Family Welfare Programme (C) Environment and Human Health Unit IV: Multidisciplinary Nature of Environmental Studies (A) Natural Resources (B) Social Problems and the Environment (C) Eco System Unit V: Environmental Wealth (A) Rivers, Ponds, Fields and Hills (B) Rural, Industrial, Agricultural Fields (C) Study of Common Plants, Insects and Birds






BA (Mgt.) FIFTH SEMESTER EXAMINATION

BAMGT 503: MARKETING RESEARCH

Max. Marks : 70

Min. Marks: 23

UNIT I Market Research- Introduction, Objectives, Importance, Scope and

Limitations of Market Research, Types of Research.

UNIT II Planning & Designing of Research process: Formulation of problem and Hypothesis setting, sample design, data collection, Statistical Investigation and Hypothesis testing

UNIT III Application of Marketing Research, Product Research, Utility of Market

Research to Brand Positioning and Market Segmentation Analysis,

Distribution Research, Advertising and sales Promotion Research, Sales

Control Research, Financial Research and Strategic Planning.

UNIT IV Report writing and Follow up: Types of Reports, Contents of the report,

Personal Presentation of the Report, Follow-through.

UNIT V Organization of Marketing Research Department, Marketing Research

Agencies, Types and Functions of Marketing Research Agencies, Ethical

Issues of Marketing Research.

Suggested Readings

1. Agrawal- Marketing Research

2. Boyd West Fall- Marketing Research- Text and Cases

3. D A Aader and G S Dey- Marketing Research

4. Weiers - Marketing Research

5. Malhotra - Marketing Research

6. Churchill - Marketing Research- Methodological foundation – Thomson Pub.

7. Tuli and Hawkins- Marketing Research







BAMGT 504: MANAGERIAL ECONOMICS

Max. Marks : 70

Min Marks: 23

UNIT I - Meaning, Nature, Scope and Significance of Managerial Economics

- Demand Theory

- Elasticity of Demand: Meaning, Types and Methods to measure elasticity

UNIT II - Concept of Cost and Revenue

- Market Structures: Price and output determination under different market Forms, Price Discrimination

UNIT III - Demand Forecasting

- Revealed Preference Analysis

UNIT IV - Production Analysis: Meaning of Production Function

- Returns to Factors and Returns to Scale

UNIT V - Inflation & Deflation: Types, Consequences and Methods to check

- National Income Accounting: Concepts and Measurement of National Income

Books Recommended:

1. Managerial Economics: P.N. Chopra

2. Managerial Economics: M.L. Jhingan

3. Micro Economics: H.L. Ahuja

4. Macro Economics: H. L. Ahuja

5. Managerial Economics: H.L Ahuja

6. Micro Economics: D.M.Mithani

Note: Any other reference books can also be used to cover the above mentioned topics. Scheme of Examination:






BAMGT 505: MANAGEMENT ACCOUNTING

Max.Marks:70

Min Marks: 23

Unit I Introduction to Management Accounting

Unit II Variable Costs and Fixed Costs

Cost volume relationship

Contribution, Margin of safety

Unit III Capital Budgeting-

Pay back period,

ARR, (Average Rate of Return) post payback profits,

Present Value(NPV), Internal Rate of Return(IRR),

Profitability Index (PI).

Unit IV Budgets- uses, Master Budget, Flexible Budget, cash Budget

Unit V Variance Analysis and Standard Costing Material, Labour, Overhead

Variance

Books Recommended:

1. Management Accounting: S. P. Gupta, Sahitya Bhavan 2. Management Accounting : Shashi Gupta R. K. Sharma, Kalyani 3. M. N. Arora ; Cost Accounting, Vikas 4. S. P. Jain and K.L.Narang : Cost Accounting, Kalyani 5. M. Y. Khan and P. K. Jain :Management Accounting, Tata







BAMGT 506: PRODUCTION MANAGEMENT

Max. Marks. : 70 Min Pass Marks: 23

UNIT I Production management concepts 1. Production management, definition, nature and scope 2. Production process 3. Types of production 4. Production planning and control

UNIT II Plant Layouts

1. Plant location and Layout 2. Types of plant layout 3. Criteria of a good plant layout 4. Plant Maintenance

UNIT III Work Study

1. Method study procedure 2. Time study procedure 3. Pre determined time standards procedure

UNIT IV Value analysis

1. Definition of value analysis and value engineering 2. Size stage process of problem solving in value analysis 3. Purchasing, factors of purchasing, vendor rating, purchase order, store

keeping, system of store, duties of store keeper

UNIT V Material Management 1. Inventory management 2. Scheduling 3. Materials management and materials handling equipment 4. Quality control techniques 5. Use of computers in material management.

REFERENCES:

1. V. S. RAUT: Production management in developing countries 2. JOSEPH G MONKS: Operations management 3. BUFFA AND SARIN: Modern production management 4. BANGA AND SHARMA: Industrial organisation and Engineering Economics 5. GOYAL: Production management 6. MURTHY C.S.V.: Production and Operations management 7. SAXENA J.P.: Productions and Operations management






BA (Mgt.) SIXTH SEMESTER EXAMINATION

BAMGT 603: FINANCIAL MANAGEMENT

Max. Marks. : 70 Min Marks: 23

Unit –I Basic concepts

Objectives of the firm- Profit & Wealth maximization

Other objectives of financial management

Functions and approaches of financial management

Unit- II Basic Financial Statements and Analysis

Balance sheet, Income Statement, Common size balance sheet and comparative

statements

Unit III Ratio Analysis

Financial ratio: Profitability ratio, Turnover ratio, Liquidity ratio (Short term

solvency), Solvency ratio

Unit IV Fund flow statements

Techniques, Uses and Application of Fund Flow Statements

Unit V Cash flow statements

Analysis and uses of cash flow

References:

1) John Van Horne – Financial management & Business 2) John Harpton – Financial section Management 3) Dr. S.M. Shukla – Financial Management 4) Dr. S. P. Gupta – Financial Management 5) I. M. Pandey – Financial Management 6) Sharma and Gupta- Financial Management







BAMGT 604: ECONOMIC ENVIRONMENT IN INDIA


Unit I Income inequalities- Extent, causes and its remedies. Concept of poverty–Causes and problems, measures suggested and government policy in elevating poverty. Capital formation, causes of low investment.

Unit II Population growth – Demographic trends, working population, causes of

difference in occupational structure, occupational structure in India. Unemployment magnitude, problems and suggestive measure

Unit III Industrial finance & management: meaning need and sources of finance and its

problems. Types of management skills, growth of monopoly and economic power- causes and evils

Unit IV Magnitude and nature of deficits: causes and consequences, foreign trade and

policy trends, performances, Imports and exports Unit V Money Market – Meaning, characteristics, defects, money supply and inflation.

Features of tax System, problems and reforms of tax system References:

1. Indian Economic Problems : A. N Agrawal New Age Publication Delhi

2. Indian Economy : Ruddar Dutt & Sundaram

3. Managerial Economics: O.S Shrivastava, Quality Publications Co. Bhopal

4. Money Banking, International trade and Public Finance: M.L. Seth







BAMGT 605: COST ACCOUNTING

Max. Marks : 70 Min Marks: 23

Unit –I Definition, Functions, Elements, Advantages and disadvantages of cost

accounting, Contrast between Costing and Financial accounting

Unit- II Cost sheet, Preparation of tender, Production accounts

Unit III Contract costing- determination of profits of complete & incomplete contracts

Unit IV Process costing – Normal & abnormal wastage- Joint & by-product process

costing, Inter-process transfers

Unit V Operating costing

References:

1. Cost Accounting - R.K.Gupat 2. Cost Accounting - M.N.Arora 3. Tulsian, P. C. : Tulsian's Cost Accounting, 1/e n. Delhi, S. Chand2011 4. Shukla, M. C. et al. Cost Accounting,11/en. Delhi, S. Chand2010 5. Pillai & Bagavathi: Cost Accounting, 7/en. Delhi, S. Chand2011 6. Jain & Narang Cost & mgmt. Accounting, 12/e, Ludhiana, Kalyani Pub. 2011 7. Agarwal, M.L. Cost Accounting2004 8. Saxena & Vashist, Cost Accounting, 7/en. Delhi, Sultan Chand2005







BAMGT 606: HUMAN RESOURCE MANAGEMENT-II


Unit I Industrial Relations: Meaning, Importance, Objectives, and Essentials of good Industrial Relations. Unit Ii Industrial Disputes: Concept, Legal definition, Causes, Dispute settling

Machinery, Prevention of disputes.

Unit III Industrial disputes: (Continued): Discipline: Causes of Indiscipline, Principles of Natural justice, Disciplinary Action Procedure, Code of Discipline Grievance: Nature and Causes, Grievance procedure and its essentials, Model Grievance Procedure.

Unit IV Trade unions: Meaning, Definition and Objectives, Trade Union Recognition, Essentials of a successful Trade Union. Collective Bargaining: Nature, subject-matter and Process of bargaining, Considerations for an effective collective Bargaining. Workers’ Participation in Management: Forms of Workers’ participation, Requirements of Effective workers’ participation

Unit V Health, Safety and Welfare of Employees. Social Security in India.

References:

1. Human recourse Management by A.K.Singh 2. Dynamics of Industrial relations by C.B.Memoria 3. Human Resource Management by Shashi K.Gupta and Rosy Joshy







BAMGT 607: PROJECT/INTERNSHIP


GUIDELINES FOR EMPLOYMENT PROJECT

The UG students will be required to do their internship only in their VIth semester. Teachers under the directions of Principal will help the students in the selection of

topics for the internship programme. The duration of internship would be for 60 hrs. only. The internship would be considered as a paper 100 marks. The Internship would continue simultaneously with the regular classes. For Internship the students have to select the resources available at the local level. No

outstation Internship would be allowed.

Format for Internship Report

1. Name of the Institution

2. Name & Address of the Training Centre

3. Introduction about Organization and Organizational Chart:

a. Objectives of Internship

b. Achievement of the organisation

c. Where you place yourself in the organizational chart

4. Progress Report:

a. Work Allotted during Training

b. Work Performed or Completed

5. Parameters for Evaluation by the Representative of the Organisation:

a. Regularity, Sincerity & Punctuality

b. Dress Code & Conduct

c. Observance of the Rules of the Organisation

d. Communication Skills

e. Areas of scope for improvement in personality

f. Progress for improvement made by the student

g. Interest in allotted work/Ability to learn/Progress of work done

GUIDELINES FOR EMPLOYMENT PROJECT

Students interested in joining the Administration or aspiring to become Teacher/Librarian/Sports Officer/Accountant internship will be done in presence and guidance of guide allotted to them.

Students also have the option to undertake the Internship programme in their respective college under the supervision of a teacher guide.

Students may also do Internship on Data Entry, Up-keeping of College Library, Photocopy operation, D.T.P. work, Maintaining nursery of trees, stationary counter in the college, assisting the canteen authorities for the distribution of food items etc.

Students will keep a complete record of their work and also prepare themselves for the interview.

Students will have to appear for 3 – 4 mock interviews in the presence of a Board, constituted by the College.

After every interview student will do self-assessment and submit a report in following format 1. Name of the service sector. 2. Desired Post. 3. Name of the members of the mock interview board. 4. Preparation done before the interview. 5. Questions asked during mock interview. 6. Difference between preparation done and final interview. 7. Resume of the student.

As per the university norms, the students are to be evaluated and awarded marks by an

authorized person in your organisation who supervises the work of the student. The

parameters for evaluation & awarding marks are as per follows:

S.No. PARAMETERS MAXIMUM MARKS MARKS OBTAINED

1 Attendance & Punctuality 15

2 Adherence of rule of the organisation 10

3 Interest, Initiative & Commitment 10

4 Application of Theoretical knowledge 15

Total 50

** The above guidelines are in accordance with the guidelines received from the

department of higher education Madhya Pradesh. They are subject to change in

case guidelines are amended.

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