Bsnl Ssm Project

8/9/2019 Bsnl Ssm Project

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Service Sector Management

Project

on


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Topics:-

SSM Definition1

SSM Characteristics2

Service Marketing in India3

Telecom Sector4

BGC Matrix for BSNL5

BSNL profile6

Role of Service on Modern Economy7

Conclusion8


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Definition:-

TEXT

SSM

TEXT

Any act of performance that one party can offer another

that is essentially intangible and does not result in the

ownership of anything; its production may or may not be

tied to a physical product. Dominant component is

intangible.


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Characteristic of SSM:-

Perishibility

Inseparability

Intangibility

Heterogeneity

Lack of

Ownership


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Service Marketing:-

TEXT

In India

TEXT

Services marketing is marketing based on relationship and value. It may

be used to market a service or a product.

Marketing a service-base business is different from marketing a goods-

base business.

There are several major differences, including:

1. The buyer purchases are intangible

2. The service may be based on the reputation of a single person

3. It's more difficult to compare the quality of similar services

4. The buyer cannot return the service


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Telecom High on Growth:-

India is currently

the fourth largest economy

in terms ofPurchasing

Power

Parity

India to emerge as

the third largest economy

in the world by 2050

Shift of focus to services

sector with its share to increaseto 60 % of GDP by 2020

Since the telecom market has beendisplaying sustained high growth rates.

Riding on expectations of overall high

economic growth.


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Telecoms Players :-

State owned companies

(BSNL and MTNL)

Private Indian owned companies

(Reliance Infocomm, Tata Teleservices,)

Foreign invested companies(Hutchison-Essar, Vodafone)

There are 3Types ofThere are 3Types of

Telecom Player inTelecom Player in

IndiaIndia


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Company Profile:-

Concept

On October 1, 2000 the department of telecom operations,

Government of India became a corporation and was christened

Bharat Sanschar Nigam Limited (BSNL) .

Today BSNL is the number 1 Telecommunications company

and largest public sector undertaking of India with authorized s

hare capital of $ 3977 million and net worth of 14.32 billion.

It has a network of over 45 million lines covering 5000 towns

with over 35 million telephone connections.


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Company Profile:-

Concept

With latest digital switching technology like OCB, EWSP ,AXE -10,

FETEX , NEC Etc. and widespread transmission network includingSDH system up to 2.5 gbps, DWDM system up to 80 gbps web telephony ,

DIAS , VPN, Broadband & more than 400,000 data customers BSNL

continues to serve this great nation .

Its responsibilities include improvement of the already impeccable

quality of telecom services in all villages and instilling confidenceamong its customers.


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BSNL At Glance:-

A

lmost wholeof the nation.

The company

has also

received the

Navratnastatus

The Govt. of

India currently

holds 56.25%

stake in the

company.

Share Holding

PatternCoverage


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GSM v/s CDMA:-

GSM

(Global System for Mobile

Communications) originated

in Europe in 1990. The GSM

Association is aninternational organization

founded in 1987, dedicated

to developing, providing and

overseeing the worldwide

wireless standard of GSM.

Technology

CDMA

CDMA (Code Division Multiple

Access) is a proprietary standard

designed by Qualcomm Inc in

United States and has been the

dominant network standard for

NorthAmerica and parts of

Asia. It became an international

standard in 1995.


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Competitor :-

Reliance

VodafoneAirtel

Idea

Tata


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Module


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BCG Matrix for BSNL:-

Text Text

Text

COWS

Text

DOGS

STAR ?


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Service Offer ByBSNL:-

Service

BroadbandGSM

ISDN

VPN

3G

Landline


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Swot Analysis:-

Strength

It has a competitive pricing policy.

BSNL provides continuous training,career advancement opportunities and

a self-motivated work environment to

its employees.

BSNL has a corporate culture of

mutual respect and is an excellent

service provider.

BSNL maintains solid partnerships

with its customers.

Weakness

Although it is investing too much in

R&D but its marketing skills are belowaverage.

Although it is growing very fast but

at the same time it is losing its

customers as well because the

competitors are chasing close behind.


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Swot Analysis:-

Threats

External factors like political

instability and economic instabilitywhich are affecting the business

environments.

The other threat can be the market

saturation in terms of business

opportunities available in the

conventional telecom business.

Opportunities

It can retain its customers by improving

its marketing skills.

It can establish a world-wide

knowledge-broadcast system via the

Internet.

The Group can strengthen and expedite

research and development in order todeliver products of top international

standards.


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Bibliography:-

Source of Data

www.

wikipedia.com

www.

bharatsancharnigam.com

www.

cellone.co.in

www.

bsnl.co.inwww.

google.co.in


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BSNL being a public sector, in order to thrive and

excel, have to understand about the Customers expectations.

They also have to understand about their competitors and their

Nuances in understanding their Customers.Since Communication industry is a very competitive one it is high

time for BSNL to understand about their Customers in

Landline as well as Mobile services.

Conclusion


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Suresh

Rajak

Shadad

SayedRehman

Vanzara

Deepak

Tiwari

Sanjeev

Beniwal

Presented By:-


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Bsnl Ssm Project