HERO MOTOR CORP.LTD

PRESENTING BY

MADHU & KRISHITM BUSINESS SCHOOL

INTRODUCTION It was a public automotive company founded on Jan 1984 in Gurgaon,

Haryana. Head quarter – Delhi The founder of the company - Brijmohanlal Munjal. It was joint venture

between – Hero cycles of India and Honda of Japan In 2010, Honda decided to move out of the joint venture, Hero group

bought the shares held by Honda In, August 2011 the company was renamed as HERO MOTO CORP. With a

new corporate identity. Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's

largest manufacturer of two - wheelers, based in India.

REASONS TO BE SPLIT Greater investment on technology Euro V norms in Euro-western regions. 2015 Bharat norm IV would have to be implemented Weaker brand leading to financial loss

REBRANDING Technology agreement Strive to stand on its own

VISIONThe story of Hero began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.

MISSIONHero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.

StrategyHero MotoCorp's key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight

Hero moto corp manufactures- Aircrafts Robots Engines Auto mobile parts Bikes

SUPPLIERSHero MotoCorp has five joint ventures –

munjal showa, AG Industries, Satyam Auto components sunbeam auto Rockman industries

FINANCIAL STATUS

Revenue 19,669.290 crore (US$3.92 billion)[2]

Operating income 2,597.07 crore (US$518.12 million) (FY 2010-2011)

Net income 1,927.90 crore (US$384.62 million) (FY 2010-2011)

Parent Hero Group

• Total 2011 performance

Total unit sales of 54,02,444 two-wheelers, growth of 17.44 per centTotal net operating income of Rs. 19401.15 Crores, growth of 22.32 per centNet profit after tax at Rs. 1927.90 Crores

Total 2011 performance

MILESTONES• MILESTONES A LEGACY OF PATH BREAKING ACHIEVEMENTS.

• 1983

• Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed,Shareholders Agreement signed

• 1984

• Hero Honda Motors Ltd. incorporated

• 1985

• First motorcycle "CD 100" rolled out

CONT.….

• 1991

• New motor cycle model - "CD 100 SS" introduced

• 500,000th motorcycle produced.

• 1994

• New motorcycle model - "Splendor" introduced 1,000,000th motorcycle produced

• 1999

• New motorcycle model - "CBZ" introduced

CONT.….

• 2000

Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland Splendor declared 'World No. 1' - largest selling single two-wheeler model "Hero Honda Passport Programme" - CRM Programme launched

• 2001

New motor cycle model - "Passion" introducedOne million production in one single year

2002

New motorcycle model - "Dawn" introducedNew motorcycle model - "Ambition" introducedAppointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singh and Zaheer Khan as Brand Ambassadors

CONT.….

• 2003

New motorcycle model - "CD Dawn" introducedNew motorcycle model - "Splendor +" introducedNew motorcycle model - "Passion Plus" introducedNew motorcycle model - "Karizma" introduced

• 2004

New motorcycle model - "Ambition 135" introduced

Total sales crossed a record of 10 million motorcycles.

• 2005

Hero Honda is the World No. 1 for the 4th year in a rowNew motorcycle model - "Super Splendor" introducedNew motorcycle model - "CD Deluxe" introducedNew motorcycle model - "Glamour" introducedNew motorcycle model - "Achiever" introducedFirst Scooter model from Hero Honda - "Pleasure" introduced

CONT.….• 2006

15 million production milestone achieved.

2007

New 'Splendor NXG' launched

New motorcycle model 'Hunk' launched

20 million production milestone achieved

2008

Splendor NXG lauched with power start featureNew motorcycle model 'Passion Pro' launchedNew 'CBZ Xtreme' launched2

5 million production milestone achieved

CONT.….• 2009

New motorcycle model 'Karizma - ZMR' launched

Silver jubilee celebrations

• 2010

New model Splendor Pro launchedLaunch of new Super Splendor and New Hunk

• 2011

New licensing arrangement signed between Hero and Honda Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme, KarizmaCrosses the landmark figure of 5 million cumulative sales in a single year.

POLICIESCaringFor Ecology

Quality policy

Safety policy

CONT.….

• Key Policies• CARING FOR ECOLOGY

A company that believes in maintaining ecological standards along with business standards.

• "We must do something for the community from whose land we generate our wealth." - Chairman Dr.Brijmohan Lall Munjal..

Hero MotoCorp has been strongly devoted not only to environmental conservation programs but also expresses the increasingly inseparable balance between economic concerns, environmental and social issues faced by business. A business must not grow at the expense of mankind but must serve humankind at large.

CONT.….

• Quality Policy:• Excellence in quality is the core value of Hero MotoCorp philosophy.

They are committed at all levels to achieve high quality in whatever They do, particularly in their products and services which will meet and exceed customer's growing aspirations through:

• Innovation in products, processes and services..

• Continuous improvement in our total quality management systems.

• Teamwork and responsibility.

CONT.….

• Safety Policy:• They believe that safe work practices lead to better business performance, motivated

workforce and higher productivity.

• Promoting safety and health awareness amongst employees, suppliers and contractors.

• Continuous improvements in safety performance through precautions besides participation and training of employees.

• Empowering employees to ensure safety in their respective work places.

CONCLUSION• …