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Valuation Statistics Capital ization Enterprise Value / Enterprise Value / Projected Projected
Equity Enterprise P / E Multiple P / BV Multiple Dividend Revenue EBITDA EBITDA Marg in
Company Name Value Value LTM FY1 LTM FY1 LTM FY1 Total Tangible Y ield G rowth G rowth LTM F Y1
Polaris Industries Inc. 10,391$ 10,450$ 2.4 x 2.3 x 13.1 x 12.4 x 24.3 x 23.0 x 12.1 x 17.4 x 1.2% 19.3% - 18.5% 18.9%
HARLEY-DAVIDSON, INC. 14,150 18,414 3.0 x 3.3 x NM 12.2 x 16.7 x 16.8 x 4.0 x 4.3 x 1.7% 8.2% - - 26.9%
Hasbro, Inc. 7,287 8,517 2.0 x 2.0 x NM 10.4 x 19.4 x 17.5 x 4.8 x 14.9 x 3.0% 4.3% - - 18.8%
MATTEL, INC. 10,731 12,589 2.0 x 2.0 x 10.7 x 11.4 x 15.1 x 15.1 x 3.4 x 11.6 x 4.8% (7.3%) (6.8%) 19.2% 17.8%
THOR INDUSTRIES, INC. 2,926 2,636 0.7 x 0.7 x 9.5 x 7.8 x 16.3 x 13.7 x 2.9 x 4.9 x 2.0% 8.8% 12.8% 7.9% 8.6%
BRP Inc. 2,748 3,576 1.2 x 1.1 x 15.5 x 9.3 x 45.0 x 16.1 x NM NM 0.0% 12.1% (3.0%) 7.6% 11.8%
Median 8,839$ 9 ,483$ 2 .0 x 2 .0 x 11.9 x 10.9 x 18.1 x 16.4 x 4 .0 x 11.6 x 1 .8% 8.5% (3.0%) 13.2% 18.3%
Mean 8,039$ 9 ,364$ 1 .9 x 1 .9 x 12.2 x 10.6 x 22.8 x 17.0 x 5 .4 x 10.6 x 2 .1% 5.3% (4.9%) 7.8% 13.3%
Brunswick Corporation 4,417$ 4 ,250$ 1 .1 x 1 .1 x 10.3 x 9 .6 x 5 .3 x 15.7 x 3 .1 x 4 .7 x 1 .1% (0.4%) 19.4% 10.9% 11.5%
Premium (Discount to Peers Median) (45%) (44%) (14%) (11%) (71%) (4%) (22%) (59%)
Revenue EBITDA
Analyst Projections Revenues
Historical average Marine Engines $1,905 $1,989 $2,088 2,190$ 2,385$ 2,515$ 2,675$ 2,845$
used for calculation Boats 1,008 1,003 1,032 1,117 1,240 1,340 1,412 1,489
of 2017E and 2018E Marine Eliminations -203 -232 -236 -256 -268 -277 -297 -318
Total Marine $2,710 $2,759 $2,884 $3,051 $3,357 $3,578 $3,790 $4,015
Fitness $635 $636 $716 766$ 820$ 869$ 956$ 1,051$
Bowling & Billiards 352 322 0 0 0 0 0 0
Total $3,697 $3,718 $3,600 $3,817 $4,177 $4,447 $4,746 $5,066
Percentage Change %
Marine Engines 9.4% 4.4% 5.0% 4.9% 8.9% 5.5% 6.4% 6.4%
Boats 2.6% -0.5% 2.9% 8.2% 11.1% 8.1% 5.4% 5.4%
Marine Eliminations 9.7% 14.0% 2.0% 8.3% 4.7% 3.5% 7.0% 7.0%
Total Marine 6.8% 1.8% 4.5% 5.8% 10.0% 6.6% 5.9% 5.9%
Fitness 17.2% 10.0% 12.6% 7.0% 7.0% 6.0% 10.0% 10.0%
Bowling & Billiards 0.6% -0.9% -100.0% NA NA NA NA NA
Total 7 .8% 1.3% -3.2% 6.0% 9.4% 6.5% 4.6% 4.6%
Conservative Projections Revenues
Marine Engines $1,905 $1,989 $2,088 2,193$ 2,302$ 2,394$ 2,466$ 2,540$
Boats 1,008 1,003 1,032 1,104 1,170 1,229 1,278 1,317
Marine Eliminations -203 -232 -236 -251 -263 -274 -282 -287
Total Marine $2,710 $2,759 $2,884 $3,046 $3,210 $3,350 $3,462 $3,569
Fitness $635 $636 $716 752$ 789$ 829$ 870$ 914$
Bowling & Billiards 352 322 0 0 0 0 0 0
Total $3,697 $3,718 $3,600 $3,798 $3,999 $4,178 $4,333 $4,483
Percentage Change %
Marine Engines 9.4% 4.4% 5.0% 5.0% 5.0% 4.0% 3.0% 3.0%
Boats 2.6% -0.5% 2.9% 7.0% 6.0% 5.0% 4.0% 3.0%
Marine Eliminations 9.7% 14.0% 2.0% 6.0% 5.0% 4.0% 3.0% 2.0%
Total Marine 6.8% 1.8% 4.5% 5.8% 10.0% 6.6% 5.9% 5.9%
Fitness 17.2% 10.0% 12.6% 5.0% 5.0% 5.0% 5.0% 5.0%
Bowling & Billiards 0.6% -0.9% -100.0% NA NA NA NA NA
Total 7 .8% 1.3% -3.2% 6.0% 9.4% 6.5% 4.6% 4.6%
Base Projections Revenues
Marine Engines $1,905 $1,989 $2,088 2,234$ 2,368$ 2,487$ 2,586$ 2,664$
Boats 1,008 1,003 1,032 1,125 1,215 1,312 1,404 1,502
Marine Eliminations -203 -232 -236 -258 -278 -298 -316 -331
Total Marine $2,710 $2,759 $2,884 $3,101 $3,305 $3,501 $3,674 $3,835
Fitness $635 $636 $716 766$ 820$ 877$ 947$ 1,033$
Bowling & Billiards 352 322 0 0 0 0 0 0
Total $3,697 $3,718 $3,600 $3,868 $4,125 $4,378 $4,622 $4,867
Percentage Change %
Marine Engines 9.4% 4.4% 5.0% 7.0% 6.0% 5.0% 4.0% 3.0%
Boats 2.6% -0.5% 2.9% 9.0% 8.0% 8.0% 7.0% 7.0%
Marine Eliminations 9.7% 14.0% 2.0% 9.0% 8.0% 7.0% 6.0% 5.0%
Total Marine 6.8% 1.8% 4.5% 5.8% 10.0% 6.6% 5.9% 5.9%
Fitness 17.2% 10.0% 12.6% 7.0% 7.0% 7.0% 8.0% 9.0%
Bowling & Billiards 0.6% -0.9% -100.0% NA NA NA NA NA
Total 7 .8% 1.3% -3.2% 6.0% 9.4% 6.5% 4.6% 4.6%
Optimistic Projections Revenues
Marine Engines $1,905 $1,989 $2,088 2,234$ 2,391$ 2,558$ 2,737$ 2,929$
Boats 1,008 1,003 1,032 1,146 1,260 1,373 1,483 1,602
Marine Eliminations -203 -232 -236 -260 -283 -306 -328 -347
Total Marine $2,710 $2,759 $2,884 $3,120 $3,367 $3,625 $3,893 $4,183
Fitness $635 $636 $716 766$ 827$ 902$ 992$ 1,101$
Bowling & Billiards 352 322 0 0 0 0 0 0
Total $3,697 $3,718 $3,600 $3,886 $4,195 $4,527 $4,885 $5,285
Percentage Change %
Marine Engines 9.4% 4.4% 5.0% 7.0% 7.0% 7.0% 7.0% 7.0%
Boats 2.6% -0.5% 2.9% 11.0% 10.0% 9.0% 8.0% 8.0%
Marine Eliminations 9.7% 14.0% 2.0% 10.0% 9.0% 8.0% 7.0% 6.0%
Total Marine 6.8% 1.8% 4.5% 5.8% 10.0% 6.6% 5.9% 5.9%
Fitness 17.2% 10.0% 12.6% 7.0% 8.0% 9.0% 10.0% 11.0%
Bowling & Billiards 0.6% -0.9% -100.0% NA NA NA NA NA
Total 7 .8% 1.3% -3.2% 6.0% 9.4% 6.5% 4.6% 4.6%
Summary of Projections Analysts $3,817 $4,177 $4,447 $4,746 $5,066
Conservative $3,798 $3,999 $4,178 $4,333 $4,483
Base $3,868 $4,125 $4,378 $4,622 $4,867
Optimistic $3,886 $4,195 $4,527 $4,885 $5,285
Brunswick - Net Present Value Sensitiv ity - Terminal Growth Rates
Discount Rate
53.90$ 8.0% 8.5% 9.0% 9.5% 10.0%
2.0% 53.62$ 50.06$ 47 .00$ 44.35$ 42.04$
2.5% 56.88$ 52.76$ 49 .27$ 46.28$ 43.69$
3.0% 60.79$ 55 .95$ 51 .91$ 48 .50$ 45 .57$
3.5% 65.57$ 59.78$ 55 .04$ 51.09$ 47.75$
4.0% 71.54$ 64.46$ 58 .79$ 54.15$ 50.29$
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Brunswick - Net Present Value Sensitiv ity - Terminal EBITDA Multiples
Discount Rate
63.82$ 8.0% 8.5% 9.0% 9.5% 10.0%
9.0 x 61.32$ 60.01$ 58 .74$ 57.50$ 56.31$
9.5 x 63.63$ 62.26$ 60 .92$ 59.63$ 58.37$
10.0 x 65.94$ 64 .50$ 63 .11$ 61 .75$ 60 .44$
10.5 x 68.25$ 66.75$ 65 .29$ 63.88$ 62.51$
11.0 x 70.56$ 68.99$ 67 .48$ 66.00$ 64.58$
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Discounted Cash Flow (DCF) Analysis($ in millions, except per share data)
Brunswick Corporation - Cash Flow Projections Brunswick - DCF Assumptions
FY2010 FY2011 FY2012 FY2013 FY 2014E FY 2015E FY 2016E FY 2017E FY 2018E
Revenue: $3,403 $3,670 $3,718 $3,888 $3,868 4,125$ 4 ,378$ 4 ,622$ 4 ,867$
Base Projections Revenues
Marine Engines $1,905 $1,989 $2,088 2,234$ 2,368$ 2,487$ 2,586$ 2,664$
Boats 1,008 1,003 1,032 1,125 1,215 1,312 1,404 1,502
Marine Eliminations -203 -232 -236 -258 -278 -298 -316 -331
Total Marine $2,710 $2,759 $2,884 $3,101 $3,305 $3,501 $3,674 $3,835
Fitness $635 $636 $716 766$ 820$ 877$ 947$ 1,033$
Bowling & Billiards 352 322 0 0 0 0 0 0
Total $3,697 $3,718 $3,600 $3,868 $4,125 $4,378 $4,622 $4,867
Summary of Projections Analysts $3,817 $4,177 $4,447 $4,746 $5,066
Conservative $3,798 $3,999 $4,178 $4,333 $4,483
Base $3,868 $4,125 $4,378 $4,622 $4,867
Optimistic $3,886 $4,195 $4,527 $4,885 $5,285
EBITDA: $208 $340 $380 $413 442$ 546$ 597$ 646$ 678$
Operating Income: $55 $212 $264 $347 362$ 443$ 489$ 532$ 559$
Less: Taxes ($26) ($20) ($15) $581 ($111) ($137) ($124) ($131) ($127)
Tax Rate 18% -1% 14% 10% 34% 34% 35% 35% 35%
Plus: Deprec iation & Amortization 129 104.5 90 $88 $80 $103 $108 $114 $119
Plus: Restructuring, Litigation, Other 23 22.7 25.8 ($21) $0 $0 $0 $0 $0
Less: Increase in Working Capital: $18 ($78) ($79) ($66) ($37) ($1) ($40) ($40) ($40)
Less: Capital Expenditures ($57) ($90) ($115) ($148) ($140) ($154) ($154) ($154) ($154)
Unlevered Free Cash Flow $143 152$ 171$ $780 153$ 255$ 279$ 321$ 357$
Present Value of Free Cash Flow 748$ 135$ 206$ 208$ 220$ 225$
Normal Discount Period: 1.00 2.00 3.00 4.00 5.00 6.00
Mid-Year Discount: 0.50 1.50 2.50 3.50 4.50 5.50
Free Cash Flow Growth Rate: (80.4%) 66.2% 9.4% 15.3% 11.0%
SOTP ValuationValuation Multiple Enterprise Value
Segment Method Metric Low High Low High
Marine Engines 2014 Revenue 2,234.27$ 1.7 x 1.8 x 3,898.8 3,982.6
Boat 2014 Revenue 1,124.88 1.7 x 1.8 x 1,906.7 1,994.0
Fitness 2014 Revenue 766.12 1.4 x 1.6 x 1,080.2 1,207.4
Bowling and Billiards 2014 Revenue 0 NM NM NA NA
Total Firm Value 6,885.7 7,184.0
Less: Net Debt 456 456
Add: Cash & Equivalents 624 624
Total Equity Value 7,053.7 7,352.0
Total Diluted Shares O/S 93 93
Implied Price Per Share $75.85 $79.05
Current Price: 47.72 47.72
Premium (Discount) (37%) (40%)
30
35
40
45
50
55
0%
20%
40%
60%
80%
100%
Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14
Buy Hold Sell Price Target Price
0M
2M
4M
6M
8M
10M
12M
14M
16M
20
25
30
35
40
45
50
55
60
Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14
Latest Holders
Holder Common Stock Equivalent Held % Of CSO Market Value (USD in mm) Position Date
T. Row e Price Group, Inc. (NasdaqGS:TROW) 7,358,111 7.916 351.1 Sep-30-2014
BlackRock, Inc. (NYSE:BLK) 7,174,420 7.718 342.4 Sep-30-2014
Fidelity Investments 5,944,993 6.396 283.7 Sep-30-2014
The Vanguard Group, Inc. 5,647,282 6.075 269.5 Sep-30-2014
Robeco Group N.V. 4,902,264 5.274 233.9 Sep-30-2014
WEDGE Capital Management L.L.P. 3,327,695 3.58 158.8 Sep-30-2014
State Street Global Advisors, Inc. 3,110,169 3.346 148.4 Sep-30-2014
Invesco Ltd. (NYSE:IVZ) 2,753,893 2.963 131.4 Sep-30-2014
Daruma Capital Management, LLC 1,980,032 2.13 94.5 Sep-30-2014
Barrow , Hanley, Mew hinney & Strauss, Inc. 1,919,159 2.065 91.6 Sep-30-2014
1832 Asset Management L.P. 1,757,719 1.891 83.9 Sep-30-2014
Chartw ell Investment Partners, L.P. 1,657,209 1.783 79.1 Sep-30-2014
Franklin Resources Inc. (NYSE:BEN) 1,560,300 1.679 74.5 Sep-30-2014
Northern Trust Global Investments 1,500,927 1.615 71.6 Sep-30-2014
Pyramis Global Advisors, LLC 1,243,750 1.338 59.4 Sep-30-2014
Schroder Investment Management Limited 1,157,600 1.245 55.2 Sep-30-2014
Goldman Sachs Asset Management, L.P. 994,665 1.07 47.5 Sep-30-2014
Teachers Insurance and Annuity Association College Retirement Equities
Fund
952,071 1.024 45.4 Sep-30-2014
Deal Type Announce Date Target Name Acquirer Name Seller Name Announced Total Value (mil .) Payment Type TV/EBITDA Deal Status
M&A 5/29/2013 Smithfield Foods Inc WH Group Ltd 6955.21 Cash 9.35 Completed
M&A 5/21/2012 HealthCare Partners Holdings LLC DaVita HealthCare Partners Inc 4459.19 Cash and Stock Completed
M&A 11/12/2012 Jefferies Group LLC Leucadia National Corp 2639.39 Stock 2.65 Completed
M&A 6/23/2014 Central Garden and Pet Co Harbinger Group Inc 992 Cash 13.07 Terminated
M&A 1/6/2014 Stream Global Services Inc Convergys Corp Ayala Corp,Ares Management LLC (Fund: Ares Corporate Opportunities Fund II LP),Providence Equity Partners Inc (Fund: Providence Equity Partners VI LP)820 Cash Completed
M&A 6/18/2012 Bluegreen Corp Diamond Resorts Parent LLC 777.89 Cash 23.66 Terminated
M&A 10/23/2012 Intown Hospitality Investors LP Starwood Capital Group LLC Kimco Realty Corp 735 Cash Completed
M&A 5/21/2013 Philip Morris Mexico SA de CV Philip Morris International Inc Grupo Carso SAB de CV 700 Cash Completed
M&A 7/29/2014 New Breed Holding Co XPO Logistics Inc 615 Undisclosed Completed
M&A 7/17/2013 Lincoln Benefit Life Co Resolution Life Holdings Inc Allstate Corp/The 600 Undisclosed Completed
M&A 8/26/2013 TMS International Corp Pritzker Organization 534.82 Cash 3.68 Completed
M&A 9/16/2013 56 skilled nursing facilities Omega Healthcare Investors Inc Ark Holding Co 525 Cash Completed
M&A 4/14/2014 Wood Preservation & Railroad Services businesses Koppers Holdings Inc Osmose Holdings Inc 460 Cash Completed
INV 6/25/2014 Masin-AES Pte Ltd Electricity Generating PCL AES Corp/VA 453 Cash Completed
M&A 11/5/2012 US conventional oil & gas assets Harbinger Group Inc EXCO Resources Inc 372.5 Cash Completed
M&A 6/30/2013 WilcoHess LLC Hess Corp AT Williams Oil Co 290 Cash Completed
M&A 2/28/2014 Certain Assets Homefed Corp Leucadia National Corp 277.22 Stock Completed
INV 3/18/2014 Harbinger Group Inc Leucadia National Corp 253 Cash 2.75 Completed
M&A 12/15/2013 Hard Rock Hotel & Casino Twin River Worldwide Holdings Inc Leucadia National Corp 250 Cash Completed
M&A 4/7/2014 Tropical Shipping & Construction Ltd Saltchuk Resources Inc AGL Resources Inc 220 Cash Completed
M&A 1/22/2014 St Regis Bal Harbour Resort Al Faisal Holding Co Starwood Hotels & Resorts Worldwide Inc 213 Cash Completed
INV 10/11/2013 ShopRunner Inc American Express Co,Alibaba Group Holding Ltd,Kynetic LLC 206 Cash Completed
SPIN 2/1/2013 Crimson Wine Group Ltd Shareholders Leucadia National Corp 201.46 Completed
M&A 10/20/2014 WesTower Communications Inc MasTec Inc Exchange Income Corp 199 Cash Completed
INV 9/27/2013 Harbinger Group Inc Leucadia National Corp 139.78 Cash 1.16 Completed
M&A 11/26/2012 Cimarron Energy Holding Co LLC Curtiss-Wright Corp 135.1 Cash Completed
M&A 7/24/2014 WJRT-TV & WTVG-TV stations Gray Television Inc SJL Holdings LLC 128 Cash Completed
M&A 10/6/2014 Compass Production Partners LP Harbinger Group Inc EXCO Resources Inc 118.75 Cash Completed
INV 11/6/2013 National Bank Holdings Corp National Bank Holdings Corp 100.3 Cash Completed
M&A 5/9/2014 Turf & ornamental business Koch Industries Inc Agrium Inc 85 Cash Completed
M&A 5/15/2013 EF&A Funding LLC Ares Commercial Real Estate Corp Alliant Co LLC/The 62.69 Cash and Stock Completed
INV 5/2/2013 Proteus Digital Health Inc Oracle Corp,Private Investor,Otsuka Holdings Co Ltd,Novartis BioVentures Ltd (Fund: Novartis Option Fund),Sino Portfolio International Ltd 62.5 Cash Completed
INV 4/30/2014 Ambri Inc Total SA,Private Investor,Khosla Ventures LLC,KLP Enterprises LLC 35 Cash Completed
M&A 9/30/2013 Frederick's of Hollywood Group Inc Bank of New York Mellon Corp/The,Harbinger Group Inc,Tokarz Investments LLC,TTG Apparel LLC,Arsenal Group LLC 24.76 Cash Completed
M&A 2/10/2014 ICG Addcar Systems LLC UGM Holdings Pty Ltd Arch Coal Inc 21 Cash Completed
INV 10/27/2014 iMATCHATIVE Inc Wells Fargo & Co,Investor Group,Inmobiliaria Carso SA de CV 20 Cash Completed
INV 8/21/2013 Backplane Inc/The Coca-Cola Enterprises Inc,Menlo Ventures,Google Ventures,SV Angel,Founders Fund Management LLC (Fund: FF Angel LLC),Groupe Cirque du Soleil Inc,Tomorrow Ventures LLC,Lerer Hippeau Ventures Management LLC (Fund: Lerer Ventures II LP) 12 Cash Completed
M&A 7/5/2013 Certain Assets Garvey Group LLC/The Schawk Inc 10.2 Cash and Debt Completed
M&A 2/19/2013 Empire Insurance Co White Mountains Insurance Group Ltd Leucadia National Corp 3.2 Cash Completed
M&A 5/9/2013 CMBS Special Servicing Business KeyCorp Leucadia National Corp N/A Cash Completed
M&A 6/19/2013 Paper and print media products business in Western Sequana SA Xerox Corp N/A Cash Completed
M&A 5/28/2014 Keystone Commercial Capital Ca Inc Leucadia National Corp N/A Undisclosed Completed
M&A 10/1/2013 Peak Oilfield Services Co Bristol Bay Native Corp Nabors Industries Ltd N/A Undisclosed Completed
M&A 8/7/2013 Eastern Associated Terminal CSX Corp Ingram Industries Inc N/A Cash Completed
M&A 2/19/2014 Headliner and sun visor business Atlas Holdings LLC Johnson Controls Inc N/A Cash Completed
M&A 1/7/2013 Masco Framing Corp Atlas Holdings LLC Masco Corp N/A Undisclosed Completed
M&A 9/18/2014 Eagle Ford Shale oil & gas leases Leucadia National Corp N/A Cash Completed
M&A 2/11/2013 Certain Roadbuilding assets and operations Fayat SAS Terex Corp N/A Cash Completed
M&A 8/23/2013 Property Claims Services Inc T&H Global Holdings LLC Solera Holdings Inc N/A Undisclosed Completed
M&A 12/4/2013 Footman James UK Ltd Towergate Insurance Ltd Aon PLC N/A Undisclosed Completed
INV 2/5/2014 DataMentors Holdings Inc Affiliated Managers Group Inc,Clear Choice Financial Inc,Brook Venture Partners N/A Cash Completed
INV 7/14/2014 CorAmerica Capital LLC Harbinger Group Inc N/A Undisclosed Completed
M&A 8/25/2014 Sun Catalytix Corp Lockheed Martin Corp Tata Group,Polaris Venture Partners (Fund: Polaris Venture Partners V LP)N/A Undisclosed Completed
M&A 6/25/2014 Retirement services recordkeeping business American United Mutual Insurance Holding Co City National Corp/CA N/A Cash Completed
M&A 11/10/2014 xpient Solutions LLC Heartland Payment Systems Inc N/A Undisclosed Completed
Deal Attribute
Target Multiples # Deals Min - Max Median Min Max Mean
Free Cashflow 4 7.18 - 33.37 18.4 x 7.18 33.37 20.3 x
Income B/F XO 5 3.88 - 37.84 16.4 x 3.88 37.84 20.9 x
Net Income 4 3.81 - 37.84 15.5 x 3.81 37.84 20.8 x
Net Income + Deprec 6 1.77 - 30.10 13.6 x 1.77 30.1 15.9 x
EBIT 7 1.79 - 37.96 8.9 x 1.79 37.96 19.9 x
Cashflow from Ops. 7 2.36 - 40.27 5.0 x 2.36 40.27 21.3 x
EBITDA 7 1.16 - 23.66 3.7 x 1.16 23.66 12.4 x
Book Value 8 .98 - 4.97 1.9 x 0.98 4.97 3.0 x
Market Cap 8 .92 - 5.77 1.8 x 0.92 5.77 3.3 x
Stockholder Eqty 8 .70 - 2.51 1.8 x 0.7 2.51 1.6 x
Enterprise Value 8 .15 - 1.20 0.6 x 0.15 1.2 0.7 x
Total Assets 9 .04 - .90 0.5 x 0.04 0.9 0.5 x
Revenue 8 .23 - 2.44 0.5 x 0.23 2.44 1.3 x
Premiums Paid # Deals Volume Percent
25.01-50% 2 6.98B 28% 28%
10.01-25% 4 4.94B 20% 20%
Comparable Companies - Sports Goods & Equipment Companies, with Market Caps Above 2.5B($ in Millions Except Per Share and Per Unit Data)
Operating Stati s t i cs Capi ta l i za tion Projected Projected
Equi ty Enterpri se Revenue EBITDA Reported Net Incom e Revenue EBITDA EBITDA Marg in
Com pany Nam e Value Va lue LTM F Y1 LTM F Y1 LTM F Y1 G rowth G rowth LTM F Y1
Polaris Industries Inc. 10,391$ 10,450$ 4,288$ 4,460$ 795$ 842$ 427$ 452$ 19.3% - 18.5% 18.9%
HARLEY-DAVIDSON, INC. 14,150 18,414 6,219 5,601 - 1,507 846 842 8.2% - - 26.9%
Hasbro, Inc. 7,287 8,517 4,260 4,349 - 819 376 416 4.3% - - 18.8%
THOR INDUSTRIES, INC. 2,926 2,636 3,525 3,954 279 340 179 214 8.8% 12.8% 7.9% 8.6%
BRP Inc. 2,748 3,576 3,038 3,262 231 385 61 171 12.1% (3.0%) 7.6% 11.8%
Median 8,839$ 9 ,483$ 4 ,274$ 4 ,405$ 537$ 831$ 402$ 434$ 8 .5% (3.0%) 13.2% 18.3%
Mean 8,039$ 4 ,811$ 3 ,709$ 4 ,053$ 267$ 494$ 228$ 264$ 5 .3% (4.9%) 7.8% 13.3%
Brunswick Corporation 4,417$ 4 ,250$ 3 ,802$ 3 ,824$ 415$ 441$ 831$ 281$ (0 .4%) 19.4% 10.9% 11.5%
WACC Analysis($ in millions, except per share data)
Discount Rate Calculation - Assumptions
Risk-Free Rate: 2.4%
Equity Risk Premium: 7.0%
Interest Rate on Debt: 6.2% LIBOR + 225 basis points
Comparable Companies - Unlevered Beta Calculation
Levered Equity Unlevered
Name Beta Debt Va lue Tax Rate Beta
Polaris Industries Inc. 1.16 288$ 8,806$ 33.7% 1.14
HARLEY-DAVIDSON, INC. 1.25 5,259 14,261 34.1% 1.01
Hasbro, Inc. 0.84 1,397 6,550 19.3% 0.72
MATTEL, INC. 1.02 1,604 14,949 17.8% 0.94
THOR INDUSTRIES, INC. 0.89 - 2,792 30.6% 0.89
BRP Inc. 0.44 795 3,112 49.0% 0.39
Median 0.96 0.91
Brunswick Corporation 1.56 460$ 4,096$ 34%
Brunswick Corporation - Levered Beta & WACC Calculation
Unlevered Equity Levered
Beta Debt Va lue Tax Rate Beta
Brunswick Corporation 0.91 460$ 4,096$ 34% 0.98$
Cost of Equity Based on Comparables: 9.3%
Cost of Equity Based on Historical Beta: 13.3%
WACC 8.7%
WACC = Cost of Equity * % Equity + Cost of Debt * % Debt *
(1 - Tax Rate) + Cost of Preferred Stock * % Preferred Stock
Capitalization TableConsolidated Market Cap 4,417
- Cash and Short Term 624
+ Short Term Debt 4
+ Long Term Debt 452
+ Preferred Stock -
+ Minority Interest -
= Enterprise Value 4,249
Multiples Range Implied Price
Public Company Comparables: Low High Metric Low High
LTM EV / Revenue 1.9 x 2.0 x $3,801.60 $79.28 84.55$
FY1 EV / Revenue 1.9 x 2.0 x $3,824.08 $79.79 $83.73
LTM EV / EBITDA 11.9 x 12.2 x $414.60 $54.85 $56.12
FY1 EV / EBITDA 10.6 x 10.9 x $440.55 $51.90 $53.38
LTM P / E 18.1 x 22.8 x $222.20 $44.96 $56.29
FY1 P / E 16.4 x 17.0 x $280.70 $51.44 $53.22
Discounted Cash Flow
DCF Multiples Method (7-11%, 6.0-14.0 x) $59.63 $71.54
DCF Gordon Growth (7-11%, 1-5% Growth) $46.28 $59.78
Precedent Transaction Analysis
EV / Net Income 15.5x 20.8x $281 $48.50 $64.66
EV / FCF 18.4x 20.3x $339 $68.75 $75.73
EV / Net Income + Dep 13.6x 15.9x $368 $55.62 $64.81
SOTP and Analyst Price Targets
SOTP Valuation $75.85 $79.05
Analyst Price Targets $46.00 $59.00
Balance Sheet Adjustment 168.00
Outstanding Shares 93.00
Marine Engines
Company Name Exchange:Ticker Industry Classif ications Market Cap ($$ mm) TEV/Forward Total Revenue
Tidewater Inc. (NYSE:TDW) NYSE:TDW Marine 1,767.8 2.1 x
SEACOR Holdings Inc. (NYSE:CKH) NYSE:CKH Marine 1,369.5 1.4 x
International Shipholding Corp.
(NYSE:ISH)
NYSE:ISH Marine (Primary) 121.3 1.2 x
Scorpio Bulkers Inc. (NYSE:SALT) NYSE:SALT Marine (Primary) 477.0 2.4 x
Mean 1.8 x
Median 1.7 x
Boats
Company Name Exchange:Ticker Industry Classif ications Market Cap ($$ mm) TEV/Forward Total Revenue
Qingdao Port International Co., Ltd.
(SEHK:6198)
SEHK:6198 Commercial Marine Crafts 2,200.0 1.6 x
China Fishery Group Limited
(SGX:B0Z)
SGX:B0Z Commercial Marine Crafts 457.1 2.4 x
Swiber Holdings Limited (SGX:AK3) SGX:AK3 Commercial Marine Crafts 153.0 1.8 x
Maridive & Oil Services SAE
(CASE:MOIL)
CASE:MOIL Commercial Marine Crafts 331.8 2.4 x
Pan-United Corporation Ltd
(SGX:P52)
SGX:P52 Commercial Marine Crafts 370.2 0.9 x
ASL Marine Holdings Ltd. (SGX:A04) SGX:A04 Commercial Marine Crafts 159.9 1.44
Mean 1.8 x
Median 1.7 x
Fitness
Company Name Exchange:Ticker Industry Classif ications Market Cap ($$ mm) TEV/Forward Total Revenue
Tube Investments of India Limited
(BSE:504973)
BSE:504973 Fitness Equipment 1,023.7 2.2 x
Amer Sports Corp. (HLSE:AMEAS) HLSE:AMEAS Fitness Equipment (Primary) 2,420.2 1.1 x
Folli Follie S.A. Commercial Industrial
and Technical Company
(ATSE:FFGRP)
ATSE:FFGRP Fitness Equipment 2,396.2 1.9 x
Nautilus Inc. (NYSE:NLS) NYSE:NLS Fitness Equipment (Primary) 402.9 1.3 x
Escalade Inc. (NasdaqGM:ESCA) NasdaqGM:ESCA Fitness Equipment (Primary) 187.1 1.4 x
Mean 1.6 x
Median 1.4 x
P/E FY1 Last: 20.25x
P/E FY1 Mean: 15.97x
St.Dev from Mean: 2.31x
P/E FY2 Last: 16.64x
P/E FY2 Mean: 14.28x
St.Dev from Mean: 1.55x
P/E FY3 Last: 14.10x
P/E FY3 Mean: 12.86x
St.Dev from Mean: 1.06x
EV/EBITDA FY1 Last: 9.71x
EV/EBITDA FY1 Mean: 8.52x
St.Dev from Mean: 1.38x
EV/EBITDA FY2 Last: 8.14x
EV/EBITDA FY2 Mean: 7.28x
St.Dev from Mean: 1.27x
EV/EBITDA FY3 Last: 7.14x
EV/EBITDA FY3 Mean: 6.57x
St.Dev from Mean: 0.90x
0
10
20
30
40
50
60
70
BMO CapitalMarkets
SunTrustRobinsonHumphrey
Robert W. Baird &Co
Wells FargoSecurities
LongbowResearch
WunderlichSecurities
EVA Dimensions RBC CapitalMarkets
KeyBanc CapitalMarkets
Raymond James B Riley & Co
Brokers' Target Price
Broker Analyst Recommendation Target Date
BMO Capital Markets GERRICK L JOHNSON outperform 53.00 21-Nov-14
SunTrust Robinson Humphrey MICHAEL A SWARTZ buy 55.00 19-Nov-14
Robert W. Baird & Co CRAIG R KENNISON outperform 54.00 19-Nov-14
Wells Fargo Securities TIMOTHY A CONDER outperform 18-Nov-14
Longbow Research DAVID S MACGREGOR buy 50.00 18-Nov-14
Wunderlich Securities ROMMEL DIONISIO buy 57.00 17-Nov-14
EVA Dimensions CRAIG STERLING buy 14-Nov-14
RBC Capital Markets JOSEPH SPAK sector perform 46.00 24-Oct-14
KeyBanc Capital Markets SCOTT W HAMANN buy 55.00 24-Oct-14
Raymond James JOSEPH D HOVORKA strong buy 51.00 24-Oct-14
B Riley & Co JIMMY BAKER buy 59.00 24-Oct-14
Holder Name Position Position Change Market Value
% of
Ownership Report Date Source
MCCOY DUSTAN E 508,884 24,283,944 0.55% 5/6/2014 Form 4
STAYER RALPH C 90,838 1,525 4,334,789 0.10% 10/31/2014 Form 4
FERNANDEZ MANUEL A 75,339 1,787 3,595,177 0.08% 10/31/2014 Form 4
ARCHIBALD NOLAN D 75,124 206 3,584,917 0.08% 10/31/2014 Form 4
METZGER WILLIAM L 71,787 3,425,676 0.08% 3/4/2014 Proxy
Ownership Statistics
Shares Outstanding (M) 92.4
Float 98.6%
Short Interest (M) 3.7
Short Interest as % of Float 4.07%
Days to Cover Shorts 2.57
Ownership (Institutional) 104.94%
Ownership (Retail & Other) -6.33%
Ownership (Insider) 1.39%
93%
-6% 1%
Ownership Type
Ownership (Institutional)
Ownership (Retail & Other)
Ownership (Insider)
Geographic Ownership Distribution
United States 92.59%
Canada 2.37%
Britain 2.09%
Unknown Country 1.31%
Norway 0.75%
Switzerland 0.35%
Japan 0.17%
Others 0.36%
Institutional Ownership Distribution
Investment Advisor 81.94%
Hedge Fund Manager 12.29%
Pension Fund (Erisa) 1.96%
Individual 1.31%
Others 2.51%
93%
3%
2%1%
1%0% 0%0%
Geographic Ownership
United States CanadaBritain Unknown CountryNorway SwitzerlandJapan Others
82%
12%
2%1% 3%
Institutional Ownership
Investment Advisor Hedge Fund Manager
Pension Fund (Erisa) Individual
Others
49
46
5
0
U.S. & Canada Toys
International
Entertainment & Liscensing/Other
Operations
•
•
•
•
0M
1M
2M
3M
4M
5M
6M
7M
$46
$48
$50
$52
$54
$56
$58
$60
Nov-19-2013 Jan-19-2014 Mar-19-2014 May-19-2014 Jul-19-2014 Sep-19-2014
Volume Share Pricing
•
•
•
•
•
0.0M
0.2M
0.4M
0.6M
0.8M
1.0M
1.2M
1.4M
1.6M
$45
$47
$49
$51
$53
$55
$57
$59
$61
$63
$65
Nov-18-2013 Feb-18-2014 May-18-2014 Aug-18-2014 Nov-18-2014
Volume Share Pricing
77
23
Recreational Vehicles-Towables
Recreational Vehicles-Motorized
•
•
•
•
•
0M
0M
0M
1M
1M
1M
1M
1M
2M
2M
2M
$20
$22
$24
$26
$28
$30
$32
$34
Nov-19-2013 Jan-19-2014 Mar-19-2014 May-19-2014 Jul-19-2014 Sep-19-2014
Volume Share Pricing
100
Parts & Accessories
•
•
•
•
•
•
0M
1M
2M
3M
4M
5M
6M
7M
8M
9M
10M
$50
$55
$60
$65
$70
$75
$80
Nov-19-2013 Jan-19-2014 Mar-19-2014 May-19-2014 Jul-19-2014 Sep-19-2014
Volume Share Pricing
89
11
Motorcycles and Related ProductsOperations
Financial Services Operations
•
•
•
•
•
0M
5M
10M
15M
20M
25M
$25
$30
$35
$40
$45
$50
Nov-19-2013 Jan-19-2014 Mar-19-2014 May-19-2014 Jul-19-2014 Sep-19-2014
Volume Share Pricing
46
45
9
International
North America
American Girl