Brochure - Hydroponics Market By Crops (Tomato, Lettuce, Cucumber, Pepper & Others)

Hydroponics Market By Crops (Tomato, Lettuce, Cucumber, Pepper & Others) A Global Insight Through 2015 to 2020 with Special focus on the U.S. & India Market

The report identifies the key market drivers and challenges after interviewing the key

market players, end users and consulting key opinion leaders from both demand and

supply side. The report identifies the factors which can propel the market demand for

hydroponics. Further, it has been targeted at providing quantitative insights into the

hydroponics market based on the key geographies and crop types.

The report delves deeper into the quantitative aspect of the hydroponics market. The

overall market figures have been estimated on the basis of key geographies (viz. the

Americas, Europe, Asia Pacific, and MEA), and key crop types (viz. Tomato, Cucumber,

Pepper, Lettuce and others). The report provides market figures in terms of crop value

and the land under hydroponics cultivation, mapped across the key geographies and

crop type both.

The research study has modeled the analysis for emerging new market with India as a

subject and therefore, has a dedicated segment for opportunity evaluation for Indian

hydroponics market. The chapter entails a comprehensive SWOT analysis for

hydroponics in India, to provide detailed insights regarding the present industry

situation in the country. The result of a thorough market analysis and the perception

of hydroponics in the country, both from the supplier and buyer’s point of view has led

to the compilation of the Indian Hydroponic Market Opportunity Evaluation.

Key questions answered in the report:

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What are the driving factors for the global Hydroponics market through 2015 to 2020?

Which factors need to be addressed for wide scale adoption of hydroponics through the forecast years?

Why should new entrants invest in Hydroponics irrespective of the high upfront cost when compared to conventional farming

practices?

Which crop type will hold dominant share in the global hydroponics market value by 2020?

Which region will be exhibiting the fastest growth through 2015 to 2020?

How will the Indian Hydroponics market evolve through 2015 to 2020?

BIS RESEARCH 2015

ANALYSIS & FORECAST

www.bisresearch.com ©2015|BIS

Ÿ Historical Data by Land area and Crop

Production (2012-2013)

Ÿ Base Year ( March 2014- March 2015)

Ÿ 5 Year Forecast

Ÿ Existing Business Models in developed

countries and emerging market

Ÿ Market Entry Strategy


Table of Contents

1 Executive Summary 8 Geographical Analysis For Global Hydroponics Market

8.1 Introduction2 Report Description8.2 Europe

8.3 Americas3 Introduction To Hydroponics8.4 APAC

8.5 MEA4 Global Hydroponics Market Snapshot

9 Indian Hydroponics Market Statistics And 5 Hydroponics Industry AnalysisDynamics

9.1 Indian Hydroponics Market Statistics5.1 Porter’s Five Forces Analysis9.2 Indian Hydroponics Market Drivers5.1.1 Threat From New Entrants9.2.1 Evolving Population of Middle Class With 5.1.2 Threat From Substitutes

Increasing Disposable Income5.1.3 Bargaining Power Of Suppliers

9.2.2 Ease of Access To Technology5.1.4 Bargaining Power of Buyers

9.2.3 Low Cost of Labour5.1.5 Intensity of Competitive Rivalry

9.2.4 Increasing Buyer’s Propensity Towards Salad Crops And Exotic Vegetables

6 Hydroponics Market Dynamics 9.2.5 Rich And Diverse Climatic Conditions6.1 Global Hydroponic Market Drivers 9.3 Indian Hydroponic Market Challenges6.1.1 Growing Emphasis on Food Security, Especially 9.3.1 Extremely Price Sensitive Market

In Developing Regions9.3.2 Farmers Are Potential Entrants, But Are Hesitant To

6.1.2 The Feature of Customized Farming Enter Because of High Start Up Cost6.1.3 The Safest Way To Ensure High Return on 9.3.3 Energy Requirement In Hydroponics Conflicts With

Investments (ROI) the Energy Availability in the Country (especially in 6.1.4 Increasing Use of Medicinal Plants (and Rural Areas)

Legalization of Medical Marijuana) 9.3.4 Unorganized Supply Chain And Poor Infrastructural 6.1.5 Hydroponics Systems Are Like Food Factories With Facilities

Appreciable Consistency In Quantity And Quality 9.3.5 End Products By Traditional Farming And That By 6.1.6 Buyer’s Propensity Towards Salad Crops And Hydroponics Are Treated As Equal

Exotic Vegetables 9.3.6 Ignorance And Lack of Awareness on the Part of 6.1.7 Profitable Farming Without “associated” Producers And End-users

Environmental Degradations of Soil, Water, Etc.

6.1.7.1 Water Conservation 10 Analysing the Indian Hydroponics Market6.1.7.2 Pesticide And Herbicide Reduction 10.1 Swot Analysis For Hydroponics In India6.2 Global Hydroponic Market Challenges 10.1.1 Strengths6.2.1 High Start-up Cost When Compared With 10.1.2 Weakness

Traditional Farming10.1.3 Opportunities

6.2.2 Soil-less Farming Techniques Surrounded By 10.1.4 ThreatsBeliefs of Uncertainties And Ambiguity10.2 Indian Market Opportunity Evaluation6.2.3 Requirement of Trained And Skilled Farmers Unlike 10.2.1 Competitive ActivityIn Traditional Farming Technique10.2.2 Lettuce6.2.4 Lack of Industry Standards10.2.2.1 Defining Competitors6.2.5 Absence of Private And Public Investments And

Funding 10.2.2.2 Price Advantages/financial Muscle

10.2.2.3 Market Position/strategic Plan

7 Analysis of Key Crops In the Global 10.2.3 Cherry TomatoesHydroponics Market 10.2.3.1 Defining Competitors

7.1 Introduction 10.2.3.2 Price Advantages/financial Muscle7.2 Tomatoes 10.2.3.3 Market Position/strategic Plans7.3 Cucumber 10.2.4 Buyer’s Requirement7.4 Peppers 10.2.4.1 Product Attributes7.5 Lettuce 10.2.4.1.1 Freshness/ Shelf Life7.6 Other Crops 10.2.4.1.2 Appearance (shape, Color, Etc)



Table of Contents

10.2.4.1.3 Taste 12.1.4.3 Key Developments

10.2.4.1.4 Price 12.1.5 JAMES FOSKETT FARMS

10.2.4.2 Branding/labeling 12.1.5.1 Company Overview

10.2.4.2.1 Product Quality 12.1.5.2 Product Portfolio

10.2.4.2.2 Choice 12.1.5.3 Key Developments

10.2.4.3 Packaging 12.2 Key Hydroponic Equipment Manufacturer/supplier Profile10.2.5 Pest Analysis

12.2.1 TERRA TECH10.2.5.1 Political Forces12.2.1.1 Company Overview10.2.5.2 Economic Forces12.2.1.2 Product Portfolio10.2.5.3 Social Forces12.2.1.3 Financials10.2.5.4 Technological Forces12.2.1.4 Key Developments

12.2.2 GROWLIFE11 Hydroponics Competitive Landscape12.2.2.1 Company Overview11.1 Defining Competitors12.2.2.2 Product Portfolio11.2 Global12.2.2.3 Financials11.3 Indian12.2.2.4 Key Developments

12.2.3 AMERICAN HYDROPONICS12 Key Hydroponic Producers Profile12.2.3.1 Company Overview12.1 Village Farms International12.2.3.2 Product Portfolio12.1.1 Company Overview12.2.3.3 Key Developments12.1.2 Product Portfolio12.2.4 GENERAL HYDROPONICS12.1.2.1 Financials12.2.4.1 Company Overview12.1.2.2 Key Developments12.2.4.2 Product Portfolio12.1.3 THANET FARMS

12.1.3.1 Company Overview13 Hydroponics: The Way Forward (Conclusion)12.1.3.2 Product Portfolio

12.1.3.3 Key Developments14 Appendix12.1.4 PEGASUS AGRITECH14.1 Indian Lettuce Producers/suppliers12.1.4.1 Company Overview14.2 Indian Cherry Tomato Producers/suppliers12.1.4.2 Product Portfolio

List of Tables

Table 1 Threat From New Entrants

Table 2 Threat From Substitutes

Table 3 Bargaining Power of Supplier

Table 4 Bargaining Power of Buyers

Table 5 Intensity of Competitive Rivalry

Table 6 Hydroponics Vs Open Field: Comparing The Yields (Metric Tons/Hectare)

Table 7 Comparison of Growing Marijuana In Soil-based And Soil-less Medium

Table 8 Comparison of Open Vs Glasshouse Farming (Water Use)

Table 9 Value By Hydroponic Crop Segment ($Million), 2015-2020

Table 10 Area Under Hydroponic Production For Tomato, World Markets 2015-2020 (Hectares)

Table 11 Value of Hydroponically Produced Tomatoes By Region ($Million), 2015-2020

Table 12 Area Under Hydroponic Production For Cucumber, World Markets 2015-2020 (Hectares)

Table 13 Value of Hydroponically Produced Cucumbers By Region ($Million), 2015-2020

Table 14 Area Under Hydroponic Production For Pepper, World Markets 2015-2020 (Hectares)

Table 15 Value of Hydroponically Produced Peppers By Region ($Million), 2015-2020

Table 16 Area Under Hydroponic Production For Lettuce/greens, World Markets 2015-2020 (Hectares)



List of Figures

Table 17 Value of Hydroponically Produced Lettuce/greens, By Region ($ Million), 2015-2020

Table 18 Area Under Hydroponic Production For Lettuce/greens, World Markets 2015-2020 (Hectares)

Table 19 Value of Hydroponically Produced Other Crops By Region ($ Million), 2015-2020

Table 20 Land Area Under Hydroponic Food Crop Production, By Region (Hectares), 2015-2020

Table 21 Value of Hydroponic Food Crop Production By Region($Million), World Markets 2015-2020

Table 22 Value of Hydroponic Food Crop Production In Europe ($Million), 2015-2020

Table 23 Value of Hydroponic Food Crop Production In The Americas, 2015-2020 ($Million)

Table 24 Value of Hydroponic Food Crop Production In Apac ($Million), 2015-2020

Table 25 Value of Hydroponic Food Crop Production In The Mea ($Million), 2015-2020

Table 26 Value By Hydroponics Crop Segment Fro India ($Million), 2015-2020

Table 27 Comparing The Yield Quantities For Conventional, Greenhouse, And Hydroponics Farming

Table 28 Comparison of Hydroponically And Conventionally Grown Lettuce

Table 29 Shelf Life of Lettuce Grown Conventionally And Hydroponically

Table 30 Price Comparison For Conventionally And Hydroponically Grown Lettuce

Table 31 Buyer’s Preferences For Lettuce And Cherry Tomato In India

Table 32 Global Hydroponic Key Players

Figure 1 Comparing The Hydroponic Crop Value By Region ($million), 2015-2020

Figure 2 Comparing The Yield Quantity: Hydroponics Vs. Open Field Farming

Figure 3 Area Under Hydroponic Production By Crop Segment (hectares), 2014

Figure 4 Value By Hydroponic Crop Segment, World Markets ($Million), 2015-2020

Figure 5 Yield Comparison For Key Hydroponics Crops When Grown In Soil And Soil-less Mediums

Figure 6 Land Area Under Hydroponic Food Crop Production, By Region For 2014 & 2020

Figure 7 European Hydroponic Crop Value ($ Million), 2015-2020

Figure 8 The Americas Hydroponic Crop Value ($ Million), 2015-2020

Figure 9 Asia Pacific Hydroponic Crop Value ($Million), 2015-2020

Figure 10 Mea Hydroponics Crop Value ($Million), 2014-2018

Figure 11 Variation In Yield (metric Tons/hectare) of Peppers Among Greenhouses Using Soil/hydroponics/greenhouse

Figure 12 Understanding How Hydroponics Can Ensure Food Security

Figure 13 How Hydroponics Is Helping The Environment

Figure 14 Dead Zones Around The World

Figure 15 Percentage Split of Area Under Hydroponics For Key Crops For 2014

Figure 16 Comparison of Crop Segment Value And Growth, 2014-2020 ($ Million)

Figure 17 Total Indian Hydroponic Crop Value ($Million) Vs. Y-o-y, 2015-2020

Figure 18 Production Scenario For Exotic Vegetables In India (2014)

Figure 19 Swot Analysis For Hydroponics In India

Figure 20 Indian Lettuce Producers/suppliers

Figure 21 Indian Cherry Tomato Producers/ Suppliers

Figure 22 Appearance of Conventionally Grown Lettuce

Figure 23 Appearance of Hydroponically Grown Lettuce

Figure 24 North America: Greenhouse Tomato Production Statistics 2013

Figure 25 Global Hydroponic Market- Key Players Split

Figure 26 Competitive Advantage of Greens Farm Tech Pvt. Ltd. In India

Figure 27 Village Farms Product Portfolio



Figure 28 Village Farms Overall Financials 2011-2013 ($ Million)

Figure 29 Financials By Geography, 2011-2013

Figure 30 Thanet Earth Product Portfolio

Figure 31 James Foskett Farms Product Portfolio

Figure 32 Terra Tech Product Portfolio

Figure 33 Terra Tech Overall Financials 2011-2013 ($Million)

Figure 34 Growlife Overall Financials 2011-2013 ($ Million)

Figure 35 American Hydroponics Product Portfolio

Figure 36 General Hydroponics Product Portfolio

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Brochure - Hydroponics Market By Crops (Tomato, Lettuce, Cucumber, Pepper & Others)