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GuidelinesProposition Values Logo - colourLogo - black & greyLogo - reversedLogo - don’ts Logo - bespoke designLogo - clearance areaLogo - minimum sizesColour paletteTypefacesMotion graphicsFlip & rotateComposite motion graphicsPhotography
Brand applicationAdvertisingAccreditationLiterature KitWebsite
Contact
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ContentsIntroduction
Welcome to British Gymnastics.These guidelines have been carefully created to ensure your brand is kept consistent throughout a variety of applications, from club leaflets to large scale competition banners.
PropositionA proposition sets the tone for a brand- a rallying cry for all employees and members. BG is a community, an art form, a freedom of expression and wellbeing for children and adults alike.‘More than a sport’ is inclusive and future-proof for gymnastics on any level and all disciplines.
Morethana sport
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WelcomingLeadership Progressive ProudSupportiveUnifyingInspiring
ValuesWhat we stand forOur values are a key part of the new brand. Each are facets of our personality informing our behaviour and tone of voice across all levels of our communication.
The chart below illustrates our shift from where we were toward where we need to be.
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Authoritative InspirationalDisparate UnifiedElitist AccessibleOld fashioned ProgressiveOrganisation Sport
Logo ColourOur new BG logo is a unique creation with subtle hints that reflect the beauty and precision in a gymnast’s movement. It is neither discipline or gender specific.
StraplineThe logo exists with or without a strapline. When the strapline appears with the colour logo, use Pantone Cool Grey 9.
BG_MTS_LOGO
BG_LOGO
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LogoBlack and greyThe logo can be used in single colour black or Pantone Cool Grey 9.
BG_LOGO_GREY
BG_MTS_LOGO_GREY
BG_LOGO_BLACK
BG_MTS_LOGO_BLACK
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LogoReversed outThe logo has the freedom to work on various backgrounds including our brand colour palette. Aesthetically, some versions work better than others so please use the logo wisely.
BackgroundsWhen the logo appears on a background image, it must remain legible.
Incorrect use of Logo
Incorrect use of Logo
Correct use of Logo
Correct use of Logo
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Dont’sHow to handle the logoThe logo can be scaled proportionately to fit your layout, but there are a few rules we’ve put together that you must follow on application.
1. Never use colours that are off brand
2. Never stretch or skew the logo
3. Never rotate or flip the logo
4. Never displace the strapline
5. Never place a white logo on a light background
6. Never place a black logo on a dark background
1. 4.
2. 5.
3. 6.
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The logo is a unique creation. It is is derived from a typeface which has since been altered to suit our brand and has the ability to work in colour and as a single colour. Do not attempt to retype the logo in a similar font.
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Clearance areaSpace around the logoThe clearance zone ensures that the logo will not be crowded or obscured by supporting graphics or text.
Use the equivalent of a lower case letter surrounding the logo as a guide to free space. This rule applies to the logo with and without a strapline.
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20x6mm
70x23px
40x16mm
Minimum print sizes
Minimum print size with strapline
Minimum online size with strapline
Minimum print sizewithout strapline
Minimum online sizewithout strapline
Minimum online sizes
140x55px
Minimum sizesPrint sizesTo keep the brand consistent, minimum sizes have been provided. Please adhere to these rules to retain legibilty.
When the logo appears smaller than 40x16mm in size, the ‘more than a sport’ strapline must be removed so that the logo can still remain legible. The logo can then reduce to 20x6mm in size, but should not be seen any smaller than this in print.
Online sizesSimilar rules apply to the online logo. The strapline must not be used when it appears smaller than 140x55pixels in size. The logo should never be used smaller than 70x23 pixels.
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BG grey
Online R116 G118 B120 HTML: 747678
BG white
Online R255 G255 B255 HTML: FFFFFF
BG black
Online R00 G00 B00 HTML: 000000
BG red
Online R224 G00 B52HTML: E00034
BG blue
Online R00 G101 B189HTML: 0065BD
Print C00 M00 Y00 K52 PANTONE Cool Grey 9
Print C00 M00 Y00 K00
Print C50 M00 Y00 K100PANTONE Black C
Print C00 M94 Y78 K00PANTONE 185 C
Print C99 M51 Y00 K00PANTONE 300 C
Colour palettePrimary colour paletteThe colour palette is an essential part of the British Gymnastics identity. We have restricted our colour palette to these colours to keep the brand consistent across all communications and regions.
Secondary colour paletteA grey has been provided for typographical and line work application where appropriate.
Primary colour palette
Secondary colour palette
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Aa BbPrimary typefaceFocoThe primary typeface across all brand application is provided in four weights plus italics.
WeightsThe recommended weights are regular, light and bold. Text blocks should be kept simple with no more than three weights in any single body of copy. Foco black should be used sparingly to prevent the text becoming illegible.
Body copyDepending on the specific application, Foco light or regular should be used as a copy font. However, when copy requires emphasis use bold or italics. Black/Bold/regular/light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910?!@£$%^&*> _+(,.:;’) The quick brown fox jumps over the lazy dog
Primary typeface - Foco (text font)
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Aa BbBold/regular/italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910?!@£$%^&*> _+(,.:;’) The quick brown fox jumps over the lazy dog
Online typeface - Arial (text font) Online typefaceArialWhen an alternative font is required online, please use Arial.
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Motion graphicsMotion graphics libraryThese images are all captured from a real gymnast’s movement. It is essential that the RGB motion captures are not used in print.
These images are available in RGBand CMYK.
BG_Motion1
BG_Motion5 BG_Motion7BG_Motion6
BG_Motion4BG_Motion2 BG_Motion3
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Flip and rotate Motion graphicThe motion graphic images may be flipped and rotated if needed, they must not however be distorted or skewed.
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Composite motion graphics Male GymnastFor application purposes bespoke composite graphics have been created using current British gymnasts.
This image is available in RGB and CMYK.
Composite motion graphicWhen the image appears as a composite motion graphic with a gymnast, it must not be flipped or rotated.
MaleGymnast
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Composite motion graphics Female GymnastFor application purposes bespoke composite graphics have been created using current British gymnasts.
This image is available in RGB and CMYK.
Composite motion graphicWhen the image appears as a composite motion graphic with a gymnast, it must not be flipped or rotated.
FemaleGymnast
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PhotographyPhotographic libraryThe British Gymnastics photography style should reflect the brand values. Try and steer away from glossy stock library images to keep the brand photography personal and human.
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AdvertisingOutdoor and display When producing various types of advertising, a generous amount of white space must be considered in application. To obtain consistency, typography must remain on brand, and the motion graphic must be carefully considered.
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AdvertisingWhen producing banners in awkward or limited spaces, the motion graphic may be heavily cropped. Let the logo mark breathe within the space, and not over crowd the content.
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Competition brandingAccreditation Further examples of application, demonstrating the sensitive use of white space and simple typography.The motion graphics can look stunning when used as pure imagery with no text or gymnast image.
NEC BIRMINGHAM CHAMPIONSHIPS 2012Please keep this tag on at all times to ensure you have access to all areas in the arena.
JournalistNEC BIRMINGHAM CHAMPIONSHIPS 2012Please keep this tag on at all times to ensure you have access to all areas in the arena.
Competitor
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LiteraturePrint layoutA rough guide to an editorial layout shows the combined use of photography and typography, which can be used for any gymnastic discipline. The front cover shows a consistency of the brand language and use of white space.
Using a gridTo keep the brand holistic throughout every application, a grid maybe created to ensure even the small clubs produce material that is consistent with all others.
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LiteratureReversed logoIn certain instances, a variety of colour may be required to help differentiate communication. The use of the motion graphic can be used to create an alternative graphic language. Good use of typographical weights should be utilised to create hierarchy.
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Kit applicationTeam kitThe kit application could work with the motion graphics or simple use of the colour palette.
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OnlineWebsiteThe website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.
Fans& major events
Gymnasts& parents
CoachesTeachers & volunteers
ClubsLeisure centres & schools
TechnicalInformation & judges
Regions& home countries
HomeMembers loginLive helpContact usShop online
Search
Events Disciplines BGTV Open
We are the UK National Governing Body for the sport of Gymnastics, dedicated to developing gymnasts, coaches and clubs across a range of disciplines.
What’s coming up
7–10 MarchGreat British GymFusion
16 MarchAcrobatic British Championships
25 MarchWomens Artistic – Espoir British Championships & Challenge Cup
BGTV Online
Bringing you the best gymnastics videos, interviews and events from the world of British Gymnastics.
Find
a Club
a Course
an Event or result
an Athlete
27 Apr 2012
TeamGym British Championships 2012 results
4 May 2012
Purvis takes all-around title at American Cup in Madison Square Garden
5 May 2012
Bangor to house largest gymnastics facility in Ireland
Latest news
18 Apr 2012
Burnley Olympian Craig Heap’s Golden memories revisited
Louis Smith: “I can go one better in London lorem ipsum”1 of 6
About usDirectorsInternational repsHonorary awardsRegulationsNational awards
CareersBG jobsNon BG/other jobs
SponsorsPartners
Terms & conditionsPrivacy policySite map
© British Gymnastics
Funding partners Follow us
Social media
@louissmith1989Thanks for all your support guys, English Champion on the pommel horse happy with that couldn’t have done it without your support #bigyear
Follow us
Facebook YouTubeTwitter
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Fans& major events
Gymnasts& parents
CoachesTeachers & volunteers
ClubsLeisure centres & schools
TechnicalInformation & judges
Regions& home countries
HomeMembers loginLive helpContact usShop online
Search
27 Apr 2012TeamGym British Championships 2012 results
4 May 2012Purvis takes all-around title at American Cup in Madison Square Garden
1 March 2012Driscoll on target for Olympic qualification
News
More news
Home News Photos Videos Social media
Links
Official event websiteBG events calendarOfficial results
Event overview
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Quisque in nisl ut neque feugiat suscipit at id dui. Sed lobortis fringilla quam, in fermentum elit convallis vitae. Proin tristique erat quis nibh venenatis vel fermentum diam iaculis. In consectetur elementum massa quis lacinia. Donec pellentesque libero malesuada leo dignissim eu consectetur metus dignissim. Morbi congue adipiscing justo. Nunc neque justo, tempus in pulvinar vel, facilisis ac elit.
Etiam aliquet nibh eu dolor dignissim auctor. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nunc mollis, leo id pellentesque rhoncus, lacus nunc sollicitudin sapien, at luctus eros sem sed nisi. Duis nec fringilla nunc. Etiam egestas convallis lacinia. Nulla rutrum elementum nisl, eget tempus lacus gravida ac. Nulla varius cursus ante sit amet scelerisque. Cras ut turpis urna, eget ornare massa.
British gymnasts in action
Men’s SeniorJohn SmithJim JonesBrett BlakePhil Marsh
Women’s SeniorKat DriscollEmma BuntonFaye SmithFatima Daybro
Men’s JuniorTed SmithJim JonesNed Kelly
Women’s JuniorKat DriscollEmma BuntonFaye SmithFatima Daybro
Men’s JuniorTed SmithJim JonesNed Kelly
Women’s JuniorKat DriscollEmma BuntonFaye SmithFatima Daybro
Home Fans & major events International events
Women’s Artistic Gymnastics European Championship
Events Disciplines BGTV Open
Event photos
More photos
Beth Tweddle: “My European dream come true”
Stay up to date
Follow @BGmediateam on Twitter
Like the British Gymnastics Facebook page
Watch the action live on BGTV
Follow live scores on BG Score
About usDirectorsInternational repsHonorary awardsRegulationsNational awards
CareersBG jobsNon BG/other jobs
SponsorsPartners
Terms & conditionsPrivacy policySite map
© British Gymnastics
Funding partners Follow us
Fans& major events
Gymnasts& parents
CoachesTeachers & volunteers
ClubsLeisure centres & schools
TechnicalInformation & judges
Regions& home countries
HomeMembers loginLive helpContact usShop online
Search
Find
a Club
a Course
an Event or result
an Athlete
There are many gymnastics courses taking place in Britain. You can use the ‘Find a course’ tool to search for details on all coaching and judging courses and other courses/modules across the country.
You can also visit your regional website for a more detailed listing of regional courses.
Quick links
Discipline descriptionsCourse descriptionsBG course calendar The 2012 Men’s and Women’s
Artistic Championships is a blue ribbon event on the British Gymnastics calendar.
Click here to find out more about the event, including news, photos, videos and lorem ipsum.
What to expect
Find
Course name or code Type here
Region West Midlands
Discipline Women’s
Date May 2012
Type UKCC Level 1
Or search by choosing from the following fields
Home Coaches, teachers & volunteers Coaches
Find a course
Events Disciplines BGTV Open
About usDirectorsInternational repsHonorary awardsRegulationsNational awards
CareersBG jobsNon BG/other jobs
SponsorsPartners
Terms & conditionsPrivacy policySite map
© British Gymnastics
Funding partners Follow us
OnlineWebsiteThe website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.
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ContactFor any assistance, queries or approvals, please contact Matt Connell, Head of Communications and Marketing:
E: [email protected]: +44 845 129 7 129
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