Britain’s best-selling

baking magazines

The Power of Print Print advertising is still very important – it builds the strongest consumer trust and loyalty, plus it has more tangibility and gravitas with influential consumers.

38 year old female

ABC1 Average personal

income £31,092

Considered a

domestic goddess

They spend £19m a year on decorating accessories, and £9m on utensils

91% of readers find the advertising in Food Heaven useful

70% never buy any other baking magazines

41,500 13,10016,600 23,100

DISTRIBUTION Food Heaven is more widely distributed than any other baking and cake decorating magazine in the UK, and can be found in Tesco, Waitrose, Sainsbury’s, Asda, Morrisons, Co-op, Lakeland, Hobbycraft and WH Smiths. It has over 2,000 subscribers, is sold online as an App, and is also stocked in many independent cake shops and garden centres.

REASONS TO ADVERTISE IN FOOD HEAVEN • Zero wastage audience

• At least 50% higher copy sales than any other baking and cake decorating magazine

• Talk to readers who spend more on their hobby – according to Nectar data at Sainsbury’s, customers who buy Food Heaven spend four times as much on baking ingredients as readers of general food magazines.

• Capitalise on the success of The Great British Bake Off, The Cake & Bake Show – Britain is still in a baking BOOM!

“Reach a modern, passionate and dedicated baking and cake

decorating generation with a market value of £28 million”

PRINT ONLY ADVERTISING RATES 1 month 3 months 6 months 12 months

Outside Back Cover £1,750 £1,600 £1,450 £1,300

Inside Front Cover £1,500 £1,200 £1,000 £900

Inside Back Cover £1,200 £1,000 £900 £800

Full Page £900 £800 £700 £650

Half Page £475 £445 £400 £350

Quarter page £295 £255 £235 £225

NEW CLASSIFIED PAGE 6 months 12 months

8th page £150 £ 100

Month Magazine Ad Deadline On Sale Date

January Cake Decoration Heaven Spring 2016 10-Dec 07/01/2016

February Cupcake Heaven Spring 2016 14-Jan 04/02/2016

March Baking Heaven Spring 2016 11-Feb 03/03/2016

April Cake Decoration Heaven Summer 2016 17-Mar 07/04/2016

May Cupcake Heaven Summer 2016 14-Apr 05/05/2016

June Baking Heaven Summer 2016 12-May 02/06/2016

July Cake Decoration Heaven Autumn 2016 16-Jun 07/07/2016

August Cupcake Heaven Autumn 2016 14-Jul 04/08/2016

September Baking Heaven Autumn 2016 11-Aug 01/09/2016

October Cake Decoration Heaven Winter 2016 15-Sep 06/10/2016

November Cupcake Heaven Winter 2016 13-Oct 03/11/2016

December Baking Heaven Winter 2016 10-Nov 01/12/2016

January Cake Decoration Heaven Spring 2017 15-Dec 05/01/2017

SPECIALS Christmas Heaven – 101 recipes and projects for edible gifts, treats and decorations.

Sarah.lindsay@anthem-publishing.com 01225 489984

The Power of Digital Digital is much more immediate than print, it is easier to track results and you can physically see stats on engagement. However print and digital should be used in tandem for the best results and long-term return on investment.

THE NEW WEBSITE, LAUNCHED IN AUGUST, IS GROWING EVERY MONTH. THIS MONTH’S FIGURES: 42,368 page views – doubling every month! 21,781 visitors 15,567 users 1.95 minutes duration spent on a page

LEADERBOARD 728mm wide x 90mm high

MPU 300 pixels wide x 250 pixels high

SKINS Full Size 1920 (w) x 1080 (h) pixels,

Interior White Space 1020 (w) x 1080 (h) pixels, Skin Towers 450 (w) x 1080 (h) pixels.

WEB ADVERTISING Skin Channels - £1,500 a month – minimum booking 3 months MPU - £14 per thousand Leader Board - £8 per thousand

SOCIAL MEDIA All of our web content is promoted and shared on our extremely engaged facebook pages – current figures, but always growing:

Baking Heaven – 6,071 followers, a reach of 27,575 and engagement 1,637

Cupcake Heaven – 12,062 followers, a reach of 9,679 and engagement 645

Cake Decoration Heaven – 4,155 followers, a reach of 4,267 and engagement 424

E-NEWSLETTERS The Food Heaven e-newsletter database has 13,040 opt-in subscribers. Our new weekly newsletter open rate is 18% (industry average is 18.1%) Our click-through rate is 3.8% (industry average 4.1%)

ADVERTISING OPPORTUNITIES Sponsor the weekly e-newsletter for £1,200 a month (minimum 3 months).

Solus e-blasts cost £650 each for html supplied copy or £750 for our in-house creation.

“Engaged multimedia marketing delivers the best ROI”

Sarah.lindsay@anthem-publishing.com 01225 489984

REACH OUR READERS THROUGH A COMBINATION OF THE BELOW...

Website takeovers

Web advertisingSocial Media Posts

Editorial

Press advertsPartnerships

Solus e-newsletters

Advertorials Covermounts

CompetitionsSponsorships, calendars, supplements

E-newsletter sponsorships

Online videos

GOODIE BAG SAMPLES