Bringing local consumers withideal suppliers

Tamer OzmenCEO, Touch Local Ltd

What we do• Web Open, Online business finder and proximity and necessity-based practical

social networking site

• User Generated Content, practical social networking merged with Industrial Local Search

• Unique online products and solutions provider to businesses. Brings small business to the web

• Leverage the Internet and it is currency “ Information”. IBSYS – Intelligence system - data and reporting tools

Financials• £2m revenues in 2005, • £4m in 2006, • £6.5m in 2007• 136,000 registered users, 5,000 reviews per month• 300,000 registered businesses

Background

Our Model

Robust Sales InfrastructureHighly experienced online

sales force

Industrial-strength local search Patented proximity and

necessity-based local search. Results for each business &

each postcode in the UK

Practical social networkProximity and Necessity bases local

Community

How it works

Growingviewer base

Practical Social

Networking

SEM for SMEs

Intelligent Backbone System

Local Business Search

Morevalue-addedservices for businesses

Business/UGC info for

better decision

making

Upload Info intoSearch Engines

revenues

revenues

Most complete service on market

-

Valu

e of

Web

Ser

vice

s

+

TouchLocal enables local businesses to fully exploit the web

• Rich local businesscontent via collecting USP

from businesses combined with UG reviews

• Integrating the businesses into search engines

• Enables higher revenues per business clients than traditional YP model

• And higher returns to the businesses

- Companies accessibility and database +

SEMAgencies

Thomson Local

Yell

Delivering our product• Partnerships with search engines

– Advertising local results relevant to search

• Content acquisition– Reviews (hotels, restaurants & services)– Consumer value-add (booking capabilities for restaurants, hotels and cinema listings)

• Technology– Wold-class, leading edge, scalable technology (Ruby)– SMEs tracking tools to measure ROI– Automated internal processes (orders, account management, product reporting)

• In-house team– Leading Ruby developers in the UK– Experienced Client services– Field sales force– SEO team, maximising listings exposure

Key lessons learned• Online Advertising Sales Teams are difficult to build

– Currently have 70 Fields Sales and Telesales teams, took us two years to get here

• User Generated Content– We started collecting revenues in 2005. It took a long while to get traction on user generated

reviews– Finding the USPs from businesses is an expensive task

• Practical Social Networking– We believe we have a higher chance of making use of the practical social networking as we

already had the community with 136,000 users and 300,000 registered businesses

• Branding and marketing– We went through a re-branding and defining our BVP in 2007