ChallengeAs a small team with a global footprint, Uberflip continuously needs to see high ROI around each marketing campaign they run. While webinars are amongst their top performing tactics, they felt there was still room for more webinar-generated sales opportunities. Uberflip was looking to leverage their already successful webinar program to scale lead generation without sacrificing lead quality and doubling the work.

SolutionUberflip turned to BrightTALK, a top global content marketing platform with a large, highly qualified marketing audience with more than 500,000 marketers around the globe. Tara Robertson, Uberflip’s Revenue Marketing Director, leverages BrightTALK Studios’ mock-live services to run previously recorded webinars as upcoming events. While on-demand webinars receive a significant amount of views, live events create a sense of urgency.

“While just placing content on-demand on BrightTALK would deliver value, being able to host events as ‘mock live’ increases the time prospects spend with the content,” said Robertson.

With years of experience under their belt using webinars to drive demand, Uberflip had a specific list of desired features for their new content distribution platform. Ultimately, they chose BrightTALK for its guaranteed in-filter leads, marketing automation integrations, and innovative features, including BrightTALK Studios’ mock-live services to run previously recorded webinars as upcoming events.

Headquarters

Ontario, Canada

Community

Demand Generation

Company size

80 employees

BrightTALK Channel

Content Marketing Hacks | Uberflip

BrightTALK Customer Stories | Uberflip

Name: Tara Robertson

Title: Director of Revenue Marketing

Goals: My marketing team’s goals are to establish Uberflip as a category leader in content experience, and to generate interest and pipeline for our sales team.

Challenges: Balancing bringing in new leads at the top of the funnel with finding new ways to engage with our existing target accounts.

Dream job as a child: Baker. I was obsessed with Martha Stewart (still am a little bit!).

ResultsBrightTALK’s AI-powered knowledge assistant Ada provides smart, personalized recommendations that place Uberflip’s content in front of their target audience, as predetermined by their filters. Uberflip also benefits from organic leads that find their content through one of BrightTALK’s community of 500,000+ marketing professionals.

Professionals around the world use BrightTALK to discover new marketing trends, learn about the latest marketing technologies and advance their careers. While there is significant engagement with on-demand assets, Uberflip knew that “live” events tend to create a sense of urgency and yield higher engagement. Using BrightTALK Studios’ mock-live replay services, Uberflip was able to factor high-quality live programming into their content lineup.

“BrightTALK allows us to tap into an audience we otherwise wouldn’t have reached. We put a lot into our webinar program and it’s great to expand our sales opportunities without doubling the effort. —Tara Robertson

Thousands of B2B marketers grow pipeline contribution, boost engagement and increase content conversions by using BrightTALK’s AI-powered content and demand marketing platform.

To learn more, visit business.brighttalk.com or e-mail sales@brighttalk.com.

BrightTALK Customer Story | Uberflip

Marketing

Visionary