Brighterlite initiates fee-for-service pilot using mobile payment solutions in Pakistan and Kenya

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Enormous global demand for distributed electricity The world has 1,5 billion people without power. Roughly 50% of these have a phone, or will buy one during next year.

$37Bn is used annually for kerosene for lighting. Lighting by solar home systems (SHS) is much better and lower in cost, but requires an investment.

After having secured light and phone, “everybody” wants a TV.

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Current megatrends in technology/market are changing the electrification market

LED lights (95 % less kWh/yr) are becoming widespread.

LED TVs (80% power reduction) are becoming widespread.

Brighterlite will shortly launch a LED TV with 90 % less power production

Low power consuming tablets will become wide-spread

Mobile phones have reached 90 % use in developing countries.

Strong need for 1 kWh per year.

Maintenance free Lithium batteries at 1 kg replace ~20 kg lead

batteries.

UBS, August 2014:

“Big power stations in Europe could be redundant within 10-20 years as electric cars,

cheaper batteries and new solar technologies transform the way electricity is

generated, stored and distributed”

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Major rise in competitive strength of solar power production over oil based power

These major changes imply that many ”former” conclusions and choices no longer apply.

Many utilities were built based on trade-offs from

year 2000.

19992001

20032005

20072009

2011

2013 (Parti

al)0%

20%

40%

60%

80%

100%

120%

PV module Oil price

Price Development of Oil and PV modules

Source of data: EPIA (PV) and IOGA (Oil). All prices are nominal prices.

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Brighterlite offering based on cutting edge technology and recent megatrends

A family can have TV, lamps, telephones, TV, tablet and radio for 0.8 kwh/week.

This highly efficient consumption implies that rural grid distribution can be

5 times more costly per kWh now than in 2005 due to similar cost,

but 80-90 % less usage.

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Brighterlite provides solar electricity to the 1,5 billion people without power today

• Brighterlite installs, owns and support durable Solar Systems at the customer site

• Typical monthly subscriptions from $4 to $11• From basic systems with lamps & mobile charging to larger models with

fan, radio and Brighterlite’s ultra-efficient LED TV • Customers can pay monthly or weekly using scratch card or mobile

phone (In case of missing payments the system shuts off.)• Brighterlite offers scalability in system design and delivery• All used units are collected for recycling or proper handling.

• People pay a lot for dangerous kerosene light and go to town for mobile charging

• The lighting from kerosene lamps is poor and expensive and a health hazard

• People do not have finance for buying solar systems• People prefer to buy the cheapest systems, which often fail after short

time

The Problem

The Brighterlite Solution

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Brighterlite improves user benefits and reduces costs for underserved people

2 x Kerosene lamps for 4 hrs 10-15 lumens each ~2 lumen/Watt $8-9/month incl cell phone

charging                 

                    $1,5/month mobile charge3 $/k Lhr           

2 x LEDs for 4 hrs 100 and 200 lumen each ~130 lumen/Watt           ~$4-5/month              (Free) mobile charging included 0,10 $/k Lhr

Kerosene lamps cause poverty, serious health problems, fire hazards and ecological damage

Tanzanian school kids, solar powered LED lights help them to study better and easier

Current user experience Brighterlite offer (smallest system)

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Brighterlite is led by a strong, experienced cross-disciplinary team

Stein EitrheimCEO, Brighterlite NorwayFormer SVP Telenor Group - Responsible for preparing and starting Telenor’s operation in Pakistan, one of Telenor’s most successful foreign establishments

Joakim Østensen Former VP Technology at IDEX and Project Manager at Datarespons with total 20 years of experience in embedded programming and hardware development

Erik SauarFounder & Chairman of Board, Brighterlite NorwayFormer Co-Founder & CTO for 11 years at Renewable Energy Corporation (REC). Has successfully started solar companies in Africa, Asia, Europe and US. Launched multiple PV technologies in the world market including a solar off-grid utility in South Africa which served more than 10 000 customers (2001).

Anders SkogenSenior Business developer, modeller and IT expert from Point Carbon / Thomson Reuters

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Strong synergy between mobile phone operators and Brighterlite solar solution> People with telephone desire electricity > People with electricity can use telephones> Mobile phone operators lose significant revenue

from uncharged telephones> Market, customers and invoices in the same

price range. > Brighterlite’s digital invoicing solution offers

cost efficiency and convenience for customers and partners alike.

Brighterlite is grateful to:Innovasjon Norge, Skattefunn and Norad for support received for development and market testing.

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Pakistan Example: Electric grid has insufficient reach to support mobile coverage

> The Pakistan mobile market is booming!

> Currently 77mill people w/o power 43% of the population of Pakistan

lives without access to electricity

> The main grid has power-off typically 5-12 hours per day.

> There is a large gap between access to electricity and sale of mobile phones

Insufficient power supply key issue in Pakistan Power gap may increase

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Brighterlite has just initiated first seed sales in collaboration with Telenor’s EasyPaisa solution> Power and appliances solutions are

offered for: House lighting and mobile charging House lighting, mobile charging, tablet

and fan House lighting, mobile charging, fan and

TV.

> Subscribers can upgrade over time.

> Solution combines automated shut-down function, cloud-based activation codes, long-term tested components, strong CRM system, support function and large scale finance.

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Brighterlite executive summary

Brighterlite has developed a Solar Home Power solution based on:

- Highly energy efficient and durable LED light technology- Durable, high quality, non-toxic, lightweight Li batteries- Flexible and low cost pay-as-you-go platform- Purpose built and scalable CRM system- Continuous and free maintenance support

Brighterlite has just started the first pilot sales in Pakistan in collaboration with Telenor’s EasyPaisa payment solution and plans to increase installation rate step by step while optimizing our solutions.