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BRIGHT FUTURE MADE BY YOU
MARKET NG
httpwwwunilevercoukcareersgraduates facebookcomUnileverCareersUKand RE
twittercomUnileverGradsUK
linkedincomcompanyunilever
wwwunilevergraduatesblogcom
Do ~ indulgent
0 urishment
a big impact LOVED THE WORLD Unilever has a strong sense of made by you OVER
Unileve is one of the la gest fast-moving consume goods community (FMCG) companies in the wo ld We work well together lett ng Unilever has a clear purpose to build a nd v dual ty and personal ty brighter future for our world Business bu ld a stronger whole We trust has a fundamental role to play in the our people to work to the r future of the planet ndash and brands are the strengths we bel eve that the
We make some of the worldrsquos opt on of work ng fex ble core of ours with great power to most loved brands hours work ng from home and infuence change for the better Dove Axe L pton Rexona v rtual work ng play a b g role n Marketing develops our brands andcommunications building andmaintaining relationships that caninfuence change and last forgenerations You will have theopportunity to work on some of thesebrands across some fantastic categories
Market ng teams br ng great products to l fe n the eyes of consumers Bu ld ng our brands and commun cat ons means creat ng and nurtur ng relat onsh ps that can last for generat ons develop ng our products personal t es and strateg es on a global or European level and translat ng these strateg es nto local market contexts us ng the full market ng m x
Magnum Omo and Hellmannrsquos to name a few Over 169000 employees around the world work to br ng them to l fe Theyrsquore sold n 190 countr es and are used by 25 b ll on people da ly We have an mpact on l ves n so many d fferent ways from prov d ng foods and refreshment to clean ng clothes and wash ng ha r
creat ng a happ er and h gher-perform ng workforce
3
13 brands with sales of more
than euro1 bn a year
400 More than 400 brands globally
25bn consumers worldwide use a Unilever product
every day
No1 FMCG employer of choice among graduates in 34
countries
euro53 bn Global turnover
190 Our products are sold in 190
countries
UFLP FACTS Unilever Future leaders programme We want to c eate the business leade s of tomo ow Itrsquos challenging be in no doubt but wersquo e looking to make manage s of you within th ee yea s Wersquoll give you all the t aining and expe ience equi ed and the platfo m to help shape the futu e of some of the wo ldrsquos most loved b ands ndash and th ough them the wide wo ld
The Unilever Future Leaders Programme (UFLP) is about having a big impact right from the start trsquos about growing iconic multi-million euro market-leading brands from day one but in a culture where growth means positive change impact and infuence as well as market share trsquos about learning business fast Yoursquoll tap into continuous business mentoring from senior leaders excellent leadership and skills training and be given hands-on responsibility Yoursquoll enjoy a varied fast-changing positive environment
Learn from experience From day one youacutell be g ven the respons b l ty to solve a var ety of surpr s ng and mportant ssues ndash youacutell have real ownersh p of key dec s ons All elements of our bus ness nteract so you w ll be work ng w th experts across many d sc pl nes on a number of d fferent placements w th n your chosen area By exper enc ng
mult ple aspects of the bus ness hands-on yoursquoll be better placed to progress your career
Learning from people Yoursquoll rece ve d rect attent on to focus on your needs and help you develop your sk lls Yoursquoll get bus ness mentor ng from exper enced managers nd v dual coach ng and adv ce from a tra nee lsquobuddyrsquo as well as hav ng the UFLP network to call on
Formal learning You w ll follow a learn ng roadmap throughout the programme to become a manager It starts w th an ntroductory programme that helps you to get a deeper understand ng of the bus ness and to start bu ld ng your network Core areas support ng your journey to become a leader are bu ld ng bus ness awareness analys s and problem-solv ng sk lls and management of self and others There are regular v rtual sess ons for all global tra nees led by Un lever Leaders
What are the rewards and benefts You w ll start on a compet t ve salary wh ch we w ll rev ew every 12 months
One of the un que benefts you get work ng at Un lever s ag le work ng wh ch means where your role allows you to yoursquore empowered to work anywhere at any t me prov ded the needs of the bus ness are met ndash offer ng greater fex b l ty freedom and a work-l fe balance that works for you
For more deta ls of other benefts such as annual bonus that refects performance 25 daysrsquo hol day relocat on support access to sport le sure and d scounted staff shop fac l t es on-s tes v s t our webs te
What are the requirements Creat ve fa r w ll see you go far but Market ng s commerc ally focused and demands strong bus ness sk lls to actually make th ngs happen It takes a deep sense of log c organ sat onal and analyt cal ab l t es a head for fgures and great gut nst ncts M n mum requ rement s a bachelors degree You donrsquot need a spec fc d sc pl ne background ndash th s s an area where your personal ty w ll set you apart
How do apply The application process for the UFLP involves four stages 1 D g tal Appl cat on 2 Profle Assessment 3 D g tal On-Demand Interv ew 4 D scovery CentreSelect on Day
Please visit our website at wwwunilevercoukcareers graduates for more information
70 ON-THE-JOB EXPERIENCEbull Aligned 36 month development programmebull Ensured deep and broad learning
on-the-job through 3ndash4 rotationsbull Internationalise early
20 INFORMAL LEARNINGbull Aligned onboarding ensuring networking
from Day 1bull Career sponsors for all traineesbull External coaching sessions in Year 3
10 FORMAL LEARNINGbull Aligned development roadmap for all
trainees in Europe
BUILDING LEADERSHIP CAPABILITY
4 5
whats working in go-to-market like Jamie studied Inte national Business at Loughbo ough Unive sity and did his 12-month inte nship with Unileve Now pa t of the Unileve Futu e Leade s P og amme he is on a otation wo king as the Global Assistant B and Manage fo Magnum
What is your biggest achievement to date My b ggest ach evement has been the Magnum Pleasure Store act vat on I was respons ble for fnd ng a stand-alone locat on n London and managed to secure a plot n Covent Garden I negot ated terms d rectly w th the landlord and worked w th supply cha n and the des gn agency to get the store up and runn ng W th only 6 weeks from contract to open ng th s was the shortest lead t me worldw de I also led a successful d g tal and PR campa gn nclud ng a launch party w th a number of well -known celebr t es It generated huge returns
What are you most proud of To have engaged w th consumers and ncreased the r purchase ntent s someth ng that I am very proud of Of those who v s ted the store 80 sa d they were l kely to buy Magnum n the future The store also exceeded sales targets by 55 We extended open ng hours and the store rema ned open for an add t onal three weeks At peak people were queue ng for three hours and over 80000 consumers v s ted the store over the summer I also turned the queue nto a brand ng opportun ty where people queued n the Covent Garden Plaza w th n a Magnum branded area Th s meant m ll ons of consumers pass ng through Covent Garden saw the Magnum brand Our fnal success was the Map c Award w n for best Global pop up n 2015
What have you learnt from this project Th s opportun ty has really bu lt my sk ll set Work ng ndependently I managed a cross-agency team made dec s ons on staffng bu lt up my sk lls n project management and cr s s management -such as supply cha n challenges Teamwork was key and I real sed that t d dnrsquot matter f I d dnrsquot always know the answer I had the support of many exper enced people to help me make my dec s ons and th s gave me a real sense of empowerment Th s project has g ven me the confdence to delegate be accountable for my dec s ons and a frst taste of manag ng a team W th such a genu ne support ve culture help ng me to succeed I am now ready for my next challenge
WHAT DOES THE MARKET NG PROGRAMME NVOLVE
Hands-on learning alongside world-class experts and the development of your individual leadership skills in at least three rotations which may include Brand Development You w ll work n one of our nternat onal hubs to create compell ng brand v s ons and develop plans across the full market ng m x ndash nclud ng brand commun cat on and nnovat on Brand Building You w ll learn to translate exc t ng brand v s ons nto local market context and manage ntegrated brand exper ences across channels Category Management You w ll oversee a category of products become an expert on the marketplace and our compet tors and adv se customers on su table ranges for the r shoppers Key Account Management You w ll bu ld relat onsh ps agree a ta lored bus ness plan or negot ate promot ons Field Force You w ll bu ld relat onsh ps w th our local customers Yoursquoll have personal accountab l ty for your work often w th your own customers
set up the MagnumPleasure Store in 6 weekswhich exceeded sales targets by 55 JAM E Marketing UFLP UK and reland
I was g ven the amaz ng opportun ty of sett ng up the Magnum Pleasure Store I secured a spot n Covent Garden London and worked closely w th the des gn agency and supply cha n to get t off the ground n just s x weeks The store was a b g success We saw h gh customer engagement w th 80 of v s tors l kely to purchase Magnum n the future We exceeded our sales targets by 55 Th s opportun ty has really helped bu ld my leadersh p sk lls emphas sed the mportance of teamwork and the support an exper enced team can prov de as well as g ven me a real sense of empowerment
7 6
Do ~ indulgent
0 urishment
a big impact LOVED THE WORLD Unilever has a strong sense of made by you OVER
Unileve is one of the la gest fast-moving consume goods community (FMCG) companies in the wo ld We work well together lett ng Unilever has a clear purpose to build a nd v dual ty and personal ty brighter future for our world Business bu ld a stronger whole We trust has a fundamental role to play in the our people to work to the r future of the planet ndash and brands are the strengths we bel eve that the
We make some of the worldrsquos opt on of work ng fex ble core of ours with great power to most loved brands hours work ng from home and infuence change for the better Dove Axe L pton Rexona v rtual work ng play a b g role n Marketing develops our brands andcommunications building andmaintaining relationships that caninfuence change and last forgenerations You will have theopportunity to work on some of thesebrands across some fantastic categories
Market ng teams br ng great products to l fe n the eyes of consumers Bu ld ng our brands and commun cat ons means creat ng and nurtur ng relat onsh ps that can last for generat ons develop ng our products personal t es and strateg es on a global or European level and translat ng these strateg es nto local market contexts us ng the full market ng m x
Magnum Omo and Hellmannrsquos to name a few Over 169000 employees around the world work to br ng them to l fe Theyrsquore sold n 190 countr es and are used by 25 b ll on people da ly We have an mpact on l ves n so many d fferent ways from prov d ng foods and refreshment to clean ng clothes and wash ng ha r
creat ng a happ er and h gher-perform ng workforce
3
13 brands with sales of more
than euro1 bn a year
400 More than 400 brands globally
25bn consumers worldwide use a Unilever product
every day
No1 FMCG employer of choice among graduates in 34
countries
euro53 bn Global turnover
190 Our products are sold in 190
countries
UFLP FACTS Unilever Future leaders programme We want to c eate the business leade s of tomo ow Itrsquos challenging be in no doubt but wersquo e looking to make manage s of you within th ee yea s Wersquoll give you all the t aining and expe ience equi ed and the platfo m to help shape the futu e of some of the wo ldrsquos most loved b ands ndash and th ough them the wide wo ld
The Unilever Future Leaders Programme (UFLP) is about having a big impact right from the start trsquos about growing iconic multi-million euro market-leading brands from day one but in a culture where growth means positive change impact and infuence as well as market share trsquos about learning business fast Yoursquoll tap into continuous business mentoring from senior leaders excellent leadership and skills training and be given hands-on responsibility Yoursquoll enjoy a varied fast-changing positive environment
Learn from experience From day one youacutell be g ven the respons b l ty to solve a var ety of surpr s ng and mportant ssues ndash youacutell have real ownersh p of key dec s ons All elements of our bus ness nteract so you w ll be work ng w th experts across many d sc pl nes on a number of d fferent placements w th n your chosen area By exper enc ng
mult ple aspects of the bus ness hands-on yoursquoll be better placed to progress your career
Learning from people Yoursquoll rece ve d rect attent on to focus on your needs and help you develop your sk lls Yoursquoll get bus ness mentor ng from exper enced managers nd v dual coach ng and adv ce from a tra nee lsquobuddyrsquo as well as hav ng the UFLP network to call on
Formal learning You w ll follow a learn ng roadmap throughout the programme to become a manager It starts w th an ntroductory programme that helps you to get a deeper understand ng of the bus ness and to start bu ld ng your network Core areas support ng your journey to become a leader are bu ld ng bus ness awareness analys s and problem-solv ng sk lls and management of self and others There are regular v rtual sess ons for all global tra nees led by Un lever Leaders
What are the rewards and benefts You w ll start on a compet t ve salary wh ch we w ll rev ew every 12 months
One of the un que benefts you get work ng at Un lever s ag le work ng wh ch means where your role allows you to yoursquore empowered to work anywhere at any t me prov ded the needs of the bus ness are met ndash offer ng greater fex b l ty freedom and a work-l fe balance that works for you
For more deta ls of other benefts such as annual bonus that refects performance 25 daysrsquo hol day relocat on support access to sport le sure and d scounted staff shop fac l t es on-s tes v s t our webs te
What are the requirements Creat ve fa r w ll see you go far but Market ng s commerc ally focused and demands strong bus ness sk lls to actually make th ngs happen It takes a deep sense of log c organ sat onal and analyt cal ab l t es a head for fgures and great gut nst ncts M n mum requ rement s a bachelors degree You donrsquot need a spec fc d sc pl ne background ndash th s s an area where your personal ty w ll set you apart
How do apply The application process for the UFLP involves four stages 1 D g tal Appl cat on 2 Profle Assessment 3 D g tal On-Demand Interv ew 4 D scovery CentreSelect on Day
Please visit our website at wwwunilevercoukcareers graduates for more information
70 ON-THE-JOB EXPERIENCEbull Aligned 36 month development programmebull Ensured deep and broad learning
on-the-job through 3ndash4 rotationsbull Internationalise early
20 INFORMAL LEARNINGbull Aligned onboarding ensuring networking
from Day 1bull Career sponsors for all traineesbull External coaching sessions in Year 3
10 FORMAL LEARNINGbull Aligned development roadmap for all
trainees in Europe
BUILDING LEADERSHIP CAPABILITY
4 5
whats working in go-to-market like Jamie studied Inte national Business at Loughbo ough Unive sity and did his 12-month inte nship with Unileve Now pa t of the Unileve Futu e Leade s P og amme he is on a otation wo king as the Global Assistant B and Manage fo Magnum
What is your biggest achievement to date My b ggest ach evement has been the Magnum Pleasure Store act vat on I was respons ble for fnd ng a stand-alone locat on n London and managed to secure a plot n Covent Garden I negot ated terms d rectly w th the landlord and worked w th supply cha n and the des gn agency to get the store up and runn ng W th only 6 weeks from contract to open ng th s was the shortest lead t me worldw de I also led a successful d g tal and PR campa gn nclud ng a launch party w th a number of well -known celebr t es It generated huge returns
What are you most proud of To have engaged w th consumers and ncreased the r purchase ntent s someth ng that I am very proud of Of those who v s ted the store 80 sa d they were l kely to buy Magnum n the future The store also exceeded sales targets by 55 We extended open ng hours and the store rema ned open for an add t onal three weeks At peak people were queue ng for three hours and over 80000 consumers v s ted the store over the summer I also turned the queue nto a brand ng opportun ty where people queued n the Covent Garden Plaza w th n a Magnum branded area Th s meant m ll ons of consumers pass ng through Covent Garden saw the Magnum brand Our fnal success was the Map c Award w n for best Global pop up n 2015
What have you learnt from this project Th s opportun ty has really bu lt my sk ll set Work ng ndependently I managed a cross-agency team made dec s ons on staffng bu lt up my sk lls n project management and cr s s management -such as supply cha n challenges Teamwork was key and I real sed that t d dnrsquot matter f I d dnrsquot always know the answer I had the support of many exper enced people to help me make my dec s ons and th s gave me a real sense of empowerment Th s project has g ven me the confdence to delegate be accountable for my dec s ons and a frst taste of manag ng a team W th such a genu ne support ve culture help ng me to succeed I am now ready for my next challenge
WHAT DOES THE MARKET NG PROGRAMME NVOLVE
Hands-on learning alongside world-class experts and the development of your individual leadership skills in at least three rotations which may include Brand Development You w ll work n one of our nternat onal hubs to create compell ng brand v s ons and develop plans across the full market ng m x ndash nclud ng brand commun cat on and nnovat on Brand Building You w ll learn to translate exc t ng brand v s ons nto local market context and manage ntegrated brand exper ences across channels Category Management You w ll oversee a category of products become an expert on the marketplace and our compet tors and adv se customers on su table ranges for the r shoppers Key Account Management You w ll bu ld relat onsh ps agree a ta lored bus ness plan or negot ate promot ons Field Force You w ll bu ld relat onsh ps w th our local customers Yoursquoll have personal accountab l ty for your work often w th your own customers
set up the MagnumPleasure Store in 6 weekswhich exceeded sales targets by 55 JAM E Marketing UFLP UK and reland
I was g ven the amaz ng opportun ty of sett ng up the Magnum Pleasure Store I secured a spot n Covent Garden London and worked closely w th the des gn agency and supply cha n to get t off the ground n just s x weeks The store was a b g success We saw h gh customer engagement w th 80 of v s tors l kely to purchase Magnum n the future We exceeded our sales targets by 55 Th s opportun ty has really helped bu ld my leadersh p sk lls emphas sed the mportance of teamwork and the support an exper enced team can prov de as well as g ven me a real sense of empowerment
7 6
UFLP FACTS Unilever Future leaders programme We want to c eate the business leade s of tomo ow Itrsquos challenging be in no doubt but wersquo e looking to make manage s of you within th ee yea s Wersquoll give you all the t aining and expe ience equi ed and the platfo m to help shape the futu e of some of the wo ldrsquos most loved b ands ndash and th ough them the wide wo ld
The Unilever Future Leaders Programme (UFLP) is about having a big impact right from the start trsquos about growing iconic multi-million euro market-leading brands from day one but in a culture where growth means positive change impact and infuence as well as market share trsquos about learning business fast Yoursquoll tap into continuous business mentoring from senior leaders excellent leadership and skills training and be given hands-on responsibility Yoursquoll enjoy a varied fast-changing positive environment
Learn from experience From day one youacutell be g ven the respons b l ty to solve a var ety of surpr s ng and mportant ssues ndash youacutell have real ownersh p of key dec s ons All elements of our bus ness nteract so you w ll be work ng w th experts across many d sc pl nes on a number of d fferent placements w th n your chosen area By exper enc ng
mult ple aspects of the bus ness hands-on yoursquoll be better placed to progress your career
Learning from people Yoursquoll rece ve d rect attent on to focus on your needs and help you develop your sk lls Yoursquoll get bus ness mentor ng from exper enced managers nd v dual coach ng and adv ce from a tra nee lsquobuddyrsquo as well as hav ng the UFLP network to call on
Formal learning You w ll follow a learn ng roadmap throughout the programme to become a manager It starts w th an ntroductory programme that helps you to get a deeper understand ng of the bus ness and to start bu ld ng your network Core areas support ng your journey to become a leader are bu ld ng bus ness awareness analys s and problem-solv ng sk lls and management of self and others There are regular v rtual sess ons for all global tra nees led by Un lever Leaders
What are the rewards and benefts You w ll start on a compet t ve salary wh ch we w ll rev ew every 12 months
One of the un que benefts you get work ng at Un lever s ag le work ng wh ch means where your role allows you to yoursquore empowered to work anywhere at any t me prov ded the needs of the bus ness are met ndash offer ng greater fex b l ty freedom and a work-l fe balance that works for you
For more deta ls of other benefts such as annual bonus that refects performance 25 daysrsquo hol day relocat on support access to sport le sure and d scounted staff shop fac l t es on-s tes v s t our webs te
What are the requirements Creat ve fa r w ll see you go far but Market ng s commerc ally focused and demands strong bus ness sk lls to actually make th ngs happen It takes a deep sense of log c organ sat onal and analyt cal ab l t es a head for fgures and great gut nst ncts M n mum requ rement s a bachelors degree You donrsquot need a spec fc d sc pl ne background ndash th s s an area where your personal ty w ll set you apart
How do apply The application process for the UFLP involves four stages 1 D g tal Appl cat on 2 Profle Assessment 3 D g tal On-Demand Interv ew 4 D scovery CentreSelect on Day
Please visit our website at wwwunilevercoukcareers graduates for more information
70 ON-THE-JOB EXPERIENCEbull Aligned 36 month development programmebull Ensured deep and broad learning
on-the-job through 3ndash4 rotationsbull Internationalise early
20 INFORMAL LEARNINGbull Aligned onboarding ensuring networking
from Day 1bull Career sponsors for all traineesbull External coaching sessions in Year 3
10 FORMAL LEARNINGbull Aligned development roadmap for all
trainees in Europe
BUILDING LEADERSHIP CAPABILITY
4 5
whats working in go-to-market like Jamie studied Inte national Business at Loughbo ough Unive sity and did his 12-month inte nship with Unileve Now pa t of the Unileve Futu e Leade s P og amme he is on a otation wo king as the Global Assistant B and Manage fo Magnum
What is your biggest achievement to date My b ggest ach evement has been the Magnum Pleasure Store act vat on I was respons ble for fnd ng a stand-alone locat on n London and managed to secure a plot n Covent Garden I negot ated terms d rectly w th the landlord and worked w th supply cha n and the des gn agency to get the store up and runn ng W th only 6 weeks from contract to open ng th s was the shortest lead t me worldw de I also led a successful d g tal and PR campa gn nclud ng a launch party w th a number of well -known celebr t es It generated huge returns
What are you most proud of To have engaged w th consumers and ncreased the r purchase ntent s someth ng that I am very proud of Of those who v s ted the store 80 sa d they were l kely to buy Magnum n the future The store also exceeded sales targets by 55 We extended open ng hours and the store rema ned open for an add t onal three weeks At peak people were queue ng for three hours and over 80000 consumers v s ted the store over the summer I also turned the queue nto a brand ng opportun ty where people queued n the Covent Garden Plaza w th n a Magnum branded area Th s meant m ll ons of consumers pass ng through Covent Garden saw the Magnum brand Our fnal success was the Map c Award w n for best Global pop up n 2015
What have you learnt from this project Th s opportun ty has really bu lt my sk ll set Work ng ndependently I managed a cross-agency team made dec s ons on staffng bu lt up my sk lls n project management and cr s s management -such as supply cha n challenges Teamwork was key and I real sed that t d dnrsquot matter f I d dnrsquot always know the answer I had the support of many exper enced people to help me make my dec s ons and th s gave me a real sense of empowerment Th s project has g ven me the confdence to delegate be accountable for my dec s ons and a frst taste of manag ng a team W th such a genu ne support ve culture help ng me to succeed I am now ready for my next challenge
WHAT DOES THE MARKET NG PROGRAMME NVOLVE
Hands-on learning alongside world-class experts and the development of your individual leadership skills in at least three rotations which may include Brand Development You w ll work n one of our nternat onal hubs to create compell ng brand v s ons and develop plans across the full market ng m x ndash nclud ng brand commun cat on and nnovat on Brand Building You w ll learn to translate exc t ng brand v s ons nto local market context and manage ntegrated brand exper ences across channels Category Management You w ll oversee a category of products become an expert on the marketplace and our compet tors and adv se customers on su table ranges for the r shoppers Key Account Management You w ll bu ld relat onsh ps agree a ta lored bus ness plan or negot ate promot ons Field Force You w ll bu ld relat onsh ps w th our local customers Yoursquoll have personal accountab l ty for your work often w th your own customers
set up the MagnumPleasure Store in 6 weekswhich exceeded sales targets by 55 JAM E Marketing UFLP UK and reland
I was g ven the amaz ng opportun ty of sett ng up the Magnum Pleasure Store I secured a spot n Covent Garden London and worked closely w th the des gn agency and supply cha n to get t off the ground n just s x weeks The store was a b g success We saw h gh customer engagement w th 80 of v s tors l kely to purchase Magnum n the future We exceeded our sales targets by 55 Th s opportun ty has really helped bu ld my leadersh p sk lls emphas sed the mportance of teamwork and the support an exper enced team can prov de as well as g ven me a real sense of empowerment
7 6
whats working in go-to-market like Jamie studied Inte national Business at Loughbo ough Unive sity and did his 12-month inte nship with Unileve Now pa t of the Unileve Futu e Leade s P og amme he is on a otation wo king as the Global Assistant B and Manage fo Magnum
What is your biggest achievement to date My b ggest ach evement has been the Magnum Pleasure Store act vat on I was respons ble for fnd ng a stand-alone locat on n London and managed to secure a plot n Covent Garden I negot ated terms d rectly w th the landlord and worked w th supply cha n and the des gn agency to get the store up and runn ng W th only 6 weeks from contract to open ng th s was the shortest lead t me worldw de I also led a successful d g tal and PR campa gn nclud ng a launch party w th a number of well -known celebr t es It generated huge returns
What are you most proud of To have engaged w th consumers and ncreased the r purchase ntent s someth ng that I am very proud of Of those who v s ted the store 80 sa d they were l kely to buy Magnum n the future The store also exceeded sales targets by 55 We extended open ng hours and the store rema ned open for an add t onal three weeks At peak people were queue ng for three hours and over 80000 consumers v s ted the store over the summer I also turned the queue nto a brand ng opportun ty where people queued n the Covent Garden Plaza w th n a Magnum branded area Th s meant m ll ons of consumers pass ng through Covent Garden saw the Magnum brand Our fnal success was the Map c Award w n for best Global pop up n 2015
What have you learnt from this project Th s opportun ty has really bu lt my sk ll set Work ng ndependently I managed a cross-agency team made dec s ons on staffng bu lt up my sk lls n project management and cr s s management -such as supply cha n challenges Teamwork was key and I real sed that t d dnrsquot matter f I d dnrsquot always know the answer I had the support of many exper enced people to help me make my dec s ons and th s gave me a real sense of empowerment Th s project has g ven me the confdence to delegate be accountable for my dec s ons and a frst taste of manag ng a team W th such a genu ne support ve culture help ng me to succeed I am now ready for my next challenge
WHAT DOES THE MARKET NG PROGRAMME NVOLVE
Hands-on learning alongside world-class experts and the development of your individual leadership skills in at least three rotations which may include Brand Development You w ll work n one of our nternat onal hubs to create compell ng brand v s ons and develop plans across the full market ng m x ndash nclud ng brand commun cat on and nnovat on Brand Building You w ll learn to translate exc t ng brand v s ons nto local market context and manage ntegrated brand exper ences across channels Category Management You w ll oversee a category of products become an expert on the marketplace and our compet tors and adv se customers on su table ranges for the r shoppers Key Account Management You w ll bu ld relat onsh ps agree a ta lored bus ness plan or negot ate promot ons Field Force You w ll bu ld relat onsh ps w th our local customers Yoursquoll have personal accountab l ty for your work often w th your own customers
set up the MagnumPleasure Store in 6 weekswhich exceeded sales targets by 55 JAM E Marketing UFLP UK and reland
I was g ven the amaz ng opportun ty of sett ng up the Magnum Pleasure Store I secured a spot n Covent Garden London and worked closely w th the des gn agency and supply cha n to get t off the ground n just s x weeks The store was a b g success We saw h gh customer engagement w th 80 of v s tors l kely to purchase Magnum n the future We exceeded our sales targets by 55 Th s opportun ty has really helped bu ld my leadersh p sk lls emphas sed the mportance of teamwork and the support an exper enced team can prov de as well as g ven me a real sense of empowerment
7 6
