Ceci n’est pas an agency.

Briefingroom is the company that provides the medium to tap into the brains of more than 400 creatives. We have great clients who get us the right briefings. Together with the client, we value the briefing. How much is a great idea for this briefing worth to us? Then, it’s up to our community to deliver the most stunning ideas. When the client chooses the winning idea, the creative gets the cash the day after we announce the winner. Heck, in fact he’ll probably receive the money before he knows he won.

What’s the process?1. If you feel like working with Briefingroom, we’ll sit down with some coffee and discuss your communication strategies. Just to get to know you.

2. Together we will come up with a challeng-ing briefing. Then we need to discuss budget: how much is the idea worth to you?

3. We’ll sign some legal stuff and send a pro-forma invoice. Once the money hits our bank account, we will publish the briefing.

4. Now it’s up to our creatives to come up with the most awesome idea they can think of.

5 weeks later we will come back to present all the ideas submitted. We do this in a really objective way, so we won’t be showing our preference at first. Only if you want our opin-ion, we’ll give it to you.

6. It should be fairly easy to spot the winning idea: it’s the one idea standing out that you can’t stop thinking about long after our pre-sentation is over.

7. When we announce the winner, he or she will get the money right away.

8. Ofcourse he or she will have to sign a con-tract in which all intellectual property is trans-ferred to you, the client.

It’s up to you to decide if you want to execute the idea with the winner, or with your agency or a third party

How do you guys make money? First of all, thanks for your concern. We really appreciate that. We ONLY make money by adding a 20% fee on the award money. We will never charge you for anything else. That’s a promise. We don’t want to make money by doing a markup on the work of other companies.

http://www.makeincome.gr/images/momey.jpg

Who’s behind this? Michael Thuy Former founder of MTFR.COM, a webdesign one stop shop working for advertising agencies - creative director at Duval Guillaume E - strategic and creative director for McCann Erickson Digital - did great campaigns for Harley-Davidson, Huyn-dai, Omega Pharma, Microsoft etc.

Geoffrey Michiels worked as project manager for agen-cies such as TBWA, These Days, DAD. Digital Director for McCann Erickson Digital. Did great stuff for clients such as Belgium.be, Nokia, Harley-Davidson, Microsoft etc.

http://www.makeincome.gr/images/momey.jpg

http://www.makeincome.gr/images/momey.jpg

Christophe Bouten (Truvo.ie): “We felt a sigh of relief once Briefingroom finished their presen-tation. We have been searching after a way to obtain real, usable, feedback from real life cus-tomers, not from the world of advertisers. We wanted to hear all the idea’s out there, not just the typical ones from advertisement agencies. We believe that using briefingroom’s eyes and ears we’re able to tap

in to the cutting edge of our society, which is exactly what truvo.ie’s

local social site is trying to accomplish: discover the best kept secrets

about your town en share them with people who share your preferenc-

es - regardless whether they live around the corner or halfway around

the globe.

Some really interesting stats:

Currently we have 324 registered creatives

Our facebook fanpage has 357 fans, following

our updates live. We have approx. 6500

pageviews per month on www.briefingroom.eu.

People spend more than 2.5 minutes on the site.

Did we mention it’s a Mawashii company?

More information?Contact us or visit our sites:blog.briefingroom.euwww.briefingroom.euGive us a call on +32 (0)495 22 68 37Send an e-mail to info@briefingroom.eu